Elopak Pats Themselves On the Back, Claiming They’ve Served 1 Billion Renewable Cartons

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By: Casha Doemland

 

According to Greenmax, “beverage cartons are compositely made of paper and other materials like aluminum foil and polyethylene plastic, all of which are recyclable.”

Granted, paper and aluminum are recyclable, but there’s something fishy about claiming polyethylene is.  

If that were true, then wouldn’t Starbucks’ paper cups be recyclable as well, and the whole stink about finding a greener cup would focus solely on the single-use plastic? Yet, Stand Earth released a report that read, “this plastic lining makes the cups impossible to recycle because it clogs most recycled paper mills’ machinery.”

Nonetheless, sustainable options are here. Last August, Elopak, a Norwegian-based company specializing in paper-based packaging for food, launched a new set variation of Pure-Pak in collaboration with Stora Enso’s Natura Life paperboard.

In combination with the newest feedstock, and after four years of using renewable PE, they claim to be the first manufacturer to make 1 billion renewable cartons.

So, what exactly makes their cartons renewable?

For starters, Natura Life by Stora Enso is recyclable, and sometimes even biodegradable and compostable in an industrial facility based on the grade used. Second, it keeps your food fresh and is excellent for liquid products, especially dairy. While most carton manufacturers use a plastic-based polyethylene to coat their paperboard, Pure-Pak utilizes a green variety made from renewable materials such as sugar cane and tall oil.

“Sourced from Nordic forests, the tall oil-based feedstock is a residue from pulp and paper production,” says Elopak in a press release. “This allows Elopak to offer a carton based entirely on wood.”

As for the sugarcane, it is sourced from Brazil and appears to be efficient in converting sunlight to energy, and in the same press release, they go on to say it’s “a sustainable, fast-growing renewable resource. In comparison to fossil-based raw materials, all renewable alternatives are better for the environment, both in terms of resource depletion and carbon footprint.”

Outside of the environmental differences, Pure-Pak is also known for their “first touch” zone, which gives an added grip when pouring, and their easy fold line, to help you squeeze the last drop and dispose of it with ease.

All in all, Elopak is making great strides in the carton industry, and it’s backed by the fact that they’re the first company to make 1 billion renewable cartons.


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LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

 

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This Mexican Bread Brand Comes With a Modern Cohesive Look

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Mexico-based agency Los Fígaro helped a local bread brand stand out by redesigning their packaging in order to create a cohesive system with a modern look.

“We designed a new packaging system for a wholemeal bread company in Guadalajara, Mexico. The challenge was to provide an easy way to recognize and differentiate the different kind of breads they produce under clean, modern and cohesive system.”

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“We choose to deconstruct the ingredients of each kind of bread and put them over colorful background for quicker recognition. The bold and modern typeface allows the user to easily read the title and make the connection between the title, the color, and the pattern.”

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Designed By: Los Fígaro
Client: La Patita Polola
Location: México

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38 Beautiful Examples of Packaging That Feature Typography-Driven Designs

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Every designer knows the overarching importance of choosing the right typeface for your project. This is especially true within the realm of packaging design where your type can make or break how well your product performs. When executed well, typography can also become the focal point or main element of a package design, especially when no other graphic or illustrative approach is taken. Here we’ve picked out 38 projects that feature typography-driven package designs.


1. Check Out this Typographically Funky Almond Milk Packaging

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2. Theory Brewing Co. Crowler Design

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3. Student: A Life’s Work, Adrian Frutiger

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4. We Love This Fun Concept for Pasta Packaging and Branding

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5. Newly Opened Willibald Farm Distillery’s Got a Distinct Look

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6. KAAVA, When Gin Meets Sparkling

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7. The Graphic, Gorgeous New Look of Van Leeuwen Artisan Ice Cream

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8. A Dutch Favorite Gets a Playful and Colorful New Look

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9. This Matcha Beverage Concept Will Have You Cracking a Smile

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10. 100% Natural

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11. Danish Selection Jams

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12. Hurly Burly Makes Cabbage Fun

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13. “Say Cheese” With This Fun Typographically-Driven Packaging

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14. Sprite Lyrical Cans

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15. Doyles Seafood Comes With Packaging Inspired By Newspaper Headlines

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16. VITA

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17. TMA-2 Modular Packaging System

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18. Yesterday’s Headlines is Hot Off the Press

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19. PASTOR WINERY’S Playful Typography

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20. Material Matcha Is a Premium Matcha Brand With Gorgeous Packaging To Boot

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21. If You Love Chai, This Might Just Be For You

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22. Chandon 2015/2016 Edition


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23. COFIX

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24. The Dieline Awards 2016 Outstanding Achievements: Sutlers Spirit Co. Gin Packaging

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25. This Cold Brew Has Some Striking Packaging

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26. Church & State Wines


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27. Egge Gård Gin & Vodka

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28. Reassembly Botanical Fragrances

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29. The Typeface on These Wines Cleverly Illustrates their Meaning

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30. Discount Grocer Aldi Teams Up With Timothy Goodman To Create These Awesome Limited Edition Wines

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31. That’s Right—this Intense Whiskey is 117 Proof

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32. GRENADE Liqueur

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33. Tonelada Coffee Provides Some of the Freshest Coffee Around

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34. SPELTA Bread

 

35. The Elegant Packaging of Timbertrain Coffee Roasters

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36. Celebrate the Awesomeness of Pizza With This Packaging for Pizza Market

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37. Restaurant To-Go Packaging That’s As Fresh As The Food

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38. Metrin’s Beautiful Minimalistic Skincare Packaging

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“Rejected” Fruits and Veggies Get a Second Chance With This Product

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MARK Studio designed this conceptual playful patterned packaging for Rubies in the Rubble, a brand that aims to turn rejected fruit and veggies into delicious condiments.

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“What happens to fruit and veg that are the ‘wrong’ shape or size to appear in store? Too often, they go to waste. Rubies in the Rubble rescues these ingredients, sustainably transforming ‘rejects’ into a range of delicious relishes. Their brand identity pays light-hearted homage to these ugly-beautiful, extraordinary beginnings. Typography is mixed and matched. Icons happily highlight special ingredients. And patterning pulls the whole riotous patchwork together. While the client ultimately went with a different label direction, we thought this was too good not to share!”


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Designed By: MARK Studio
Location: Cape Town, South Africa

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Celebrate Christmas in July With This Cheery Tea Packaging

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With Christmas in July right around the corner we thought it would be fitting to feature some holiday packaging. Bosque designed this cheery tea packaging to help bring joy all around.

“When asked to develop the packaging for their famous Christmas Tea Collection, we were immediately up for the challenge. Excited about the project, we started with a visual audit about previous packaging done for the season and understood the graphic opportunities that we had. The visual language had to evoke their cozy, warm and homey brand esthetic.

The Christmas Tea Collection included 4 different tea flavors.”

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Designed By: Bosque

Location: Costa Rica

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The Reel Fish Co. is Here to Make a Splash In The Canned Tuna Aisle

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The Collaborators designed the brand identity and packaging for The Reel Fish Co, a brand that wants to shake up the way you look at canned tuna. With a bold color scheme and illustrations, the overall look appeals to a younger audience while maintaining a fun personality.

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“The Collaborators have created a new positioning, brand identity and packaging for The Reel Fish Co. An antidote to the big tuna names, Reel Fish are on a mission to re-invigorate and disrupt the tuna aisle with a challenger brand that looks and behaves differently. With the positioning ‘Fish Unlimited’ The Collaborators developed a striking and anarchic look, made up of scrapbook ideas bursting out of a bold contemporary logo. A collage of culinary ideas, seaspiration and flavoursome ingredients, the design is aimed at getting a younger generation on board with tuna and realising its potential beyond sandwiches and potato fillers. As well as the identity and packaging designs, a vivacious tone of voice was created and a lively fun website was designed which consistently carried the new brand personality and style throughout.”

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Designed By: The Collaborators
Creative Director: Mary Lewis
Design/Illustration: Ben Wills
Art Direction: Harry Knight
Words: Nicky Roberts
Photography: Neil White
Artwork: Chris Ellis
Account Direction: Helen Bertin
Strategy: David Webb
Location: Bristol, United Kingdom

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This Range of Spirits, Beers and Ciders Gets a New Cohesive Look Thanks To Robot Food

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The Co-op launches its newly redesigned beers, ciders and spirits with the help of Robot Food.

 Now in stores nationwide, Robot Food’s exciting new design for the Co-op’s core range of own-brand beers, ciders and spirits aims to create an impact on shelves at a time when popularity of own-brand products continues to rise.

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More shoppers are now savvier to own-brand alternatives, with innovation, quality and price major factors in the recent sway of consumers’ opinions. Research undertaken by Robot Food, however, found that many retailers were reluctant to break from an apologetic, ‘me-too’ design approach and content to remain a ‘needs must’ alternative.  

 The team’s strategy was game-changing for the category; to not shy away from own-brand status and for beers, ciders and spirits to shout loudly through bold, attention grabbing design. A fixed colour palette and silver Co-op brand mark was applied across the breadth of products for consistency and to allow more freedom when it came to designing each individual SKU.

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From vodka to wheat beer, expressive typography and impactful graphic treatments create a unique, ‘ownable’ look for each product, while the Co-op’s distinctive blue proudly identifies the collection as a whole. The result is an eclectic but cohesive range that sits confidently alongside the leading brands and rewards savvy Co-op customers with beautiful design worthy of any basket.   

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Ben Brears, Senior Designer at Robot Food, said, “We know the quality of Co-op’s products first hand, and we saw an opportunity to create a design that did both the products and the Co-op justice.”

 Brooke Fletcher, Packaging Design Manager at The Co-op, said, “Beers, ciders and spirits has never looked more confident. Easy to navigate and hard to miss, Robot Food have set the bar for own label and delivered a range that feels like a genuine and credible alternative.”

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Designed By: Robot Food
Location: Leeds, UK

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FINE & RAW Redesigns Their Packaging and Even Adds 2 New Flavors

By: Casha Doemland

 

“It’s not that I fell in love with chocolate because I’ve always been in love with chocolate,” says Daniel Sklaar, founder of FINE & RAW. “Chocolate is my passion.”

What better way to stay true to your passions than to produce small batches of chocolate in your free time until it eventually blossoms into your career?  

In 2007, Sklaar left his job as a chef, thanks to the support of his friends, and officially began FINE & Raw in his modest loft in Williamsburg, Brooklyn. After a successful inaugural year, he moved to a kitchen in South Brooklyn in 2008, before building out his very own chocolate factory in Bushwick in 2012.  

Over the last decade, FINE & RAW has created a name for themselves in the artisanal and raw chocolate industry, and along with it, a desire to revamp the packaging for 2018.

The original designs were done in 2008 on brown craft paper and featured imagery from cacao farms mashed with his favorite house band from Berlin, Credenza, which resulted in minimalistic designs of leaves, florals and scripted font. Monochromatic, eloquent and simple.

“Back then, brown craft was pretty innovative, Avante-Garde and a popular expression of artisanal goods,” states Sklaar. “So, a lot of the thinking behind the redesign is that FINE & RAW is very much a creative brand.”

The redesign originally kicked off as a rebrand with designer Heidi Chisholm. “We put together three alternate brands, which was a really interesting process,” says Sklaar. Unfortunately, we ended up trashing all three because it became apparent that this was not the right decision for us. In fact, it was too much of a departure from who we were, and we wanted to stay much closer to our brand.”





“Chisholm advised me not to go for a rebrand,” he adds, “but I adored her work so much I wanted to create something with her. Plus, as a creative, I wanted to explore all of my whimsical ideas and dreams.”

Sklaar’s next vision involved an illustrator who could pay homage to his original packaging but preserve its unique qualities in a market flooded with similar designs and branding.

“I brought on Richard Becker, an illustrator, who did several iterations and hand sketches of the imagery we originally had,” shares Sklaar.

Together, they stumbled upon a slew of surprises throughout their creative process, and a few made their way onto the final design, giving it the added flair and personality Sklaar craved. There are even two new flavors that are sure to have chocolate lovers drooling.

“The first chocolate bar is Cashew Butter, and it’s ridiculous,” states Sklaar.  “We take cashews from Indonesia, stone grind them into cashew butter, and then infuse that into the chocolate with vanilla and lucuma. Lucuma is a Peruvian food that kind of tastes like toasted marshmallow cookies, with overtures of dark chocolate but made milky through the nut butter.”

The second, a Plain 70% Cacao chocolate bar. This flavor emphasizes simplicity,  a common theme found throughout his collection. According to the press release, this bar blends the best cacao beans in the world with coconut sugar and cacao butter.   

Better still, the bars are now 40% slimmer as their thinner appearance determines the way one experiences the chocolate.  “To simplify the food science behind it, think about surface area and depth,” begins Sklaar. “If you have a larger surface area that is not as deep, the melt time is quicker. By producing a slimmer bar, the chocolate melts on your tongue quicker, which results in the flavors being released sooner.”

“The sensation of chocolate in your mouth is much more satisfying,” he adds.

But every satisfying bite of chocolate, everything he has done in pursuit of this passion is due in part, Sklaar believes, from seeking out his mentors and facing his fears head-on.

“At times, I was scared about the faith in myself,” says Sklaar. “I struggled to get going sometimes, as well as being comfortable with the pace of creativity. Sometimes it’s slow, other times it’s fast. It was honestly a mental challenge that I worked throughout the duration of the project.”

Nevertheless, he persisted, and at the end of the day, his passion was always greater than his fears.


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LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

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Suds with Buds? Marijuana-infused Beer on the Rise

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By: Rudy Sanchez

 

While it’s been long suspected that cannabis has medicinal qualities, with both anecdotal stories from your stoner friends and some actual real-life studies, the pharmacology is still not completely understood.

One component of marijuana that has shown promise with allaying seizures, lowering inflammation, and reducing stress is cannabidiol, more commonly known as CBD. With more US states looking to legalize both medicinal and recreational marijuana, and America’s super chill neighbor Canada legalizing cannabis this summer, an industry is growing around producing products containing cannabis-derived ingredients, such as CBD.

One such industry is beer, and despite Attorney General Jeff Sessions’ unforgiving attitude towards cannabis legalization in the US, there is a green wave flowing in the beer industry with brewers experimenting with cannabis compounds such as CBD, hemp seeds, and terpenes.

Terpenes are a non-psychoactive aromatic oil that is responsible for marijuana’s smell, and it’s purported to have some therapeutic qualities.

Lagunitas recently released their terpene-infused Supercritical, a limited release beer that quickly sold out. San Francisco based Black Hammer Brewing introduced 8 CBD-infused beers to the market, the first of which was Toke Back Mountain, but were ordered to stop production when the federal government harshed everyone’s mellow and said no more.

However, it wasn’t the Drug Enforcement Agency (DEA) banning the beverage. Instead, it was a bureau that actually approves beer’s ingredients—the Alcohol and Tobacco Tax and Trade Bureau. CBD and terpenes aren’t on the approved list of “non-standard” ingredients that go into beer, and Black Hammer was ordered to cease production.

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One brewery that did get ingredient approval is Dads and Dudes Breweria, and with that introduced a CBD beer named for a patriot and hemp grower, as well as the country’s first president, George Washington. George Washington’s Secret Stash received national orders, until December 2017, when the DEA reaffirmed all cannabis-derived compounds as a schedule I drug.

Dad and Dudes joined other hemp businesses in a federal lawsuit to contest the legal status of CBD, and until then, CBD’s legal status remains hazy. But since beer falls under the purview of several federal agencies and bureaus, anyone that has or had planned to produce a CBD brew has stopped doing so until the legal environment improves.

Hops, an important ingredient to beer, is a close cousin of cannabis, so the pairing feels natural. While attitudes surrounding marijuana are evolving and many more are discovering CBD’s therapeutic and stress-reducing qualities, there doesn’t seem to be a commensurate change in Washington D.C.

But with legalization now a reality in the Great White North, we just might find a flurry of CBD-infused brews, as well as alcohol-free THC brews soon enough, even if Americans will have have to pack a passport to partake.

For now.


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Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.

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Titsey Brewing Releases Three Unique New Beers With Labels Inspired By Crests

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Titsey Brewing Co, a micro-brewery located on the Titsey Estate in Surrey, has launched with a collection of three unique beers, with brand identity and packaging design by PB Creative.

Inspired by the history and heritage of the Titsey Estate, Titsey Brewing Co has produced a light and fresh IPA called Leveson Buck, a Gower Wolf bitter, and a hoppy ale with the name Gresham Hopper.

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PB Creative was initially approached by Titsey Brewing Co to design a pump clip but responded by creating a completely new brand identity that leverages the heritage of the Titsey Estate with a modern and progressive feel.

The brandmark crafted by PB Creative takes its inspiration from the crests of two of the most prominent families from the estate, Gower and Gresham, and their family emblems, the wolf and the grasshopper.

By bringing these historical elements together, and adding a chalice to represent brewing, PB Creative crafted a modern take on the heraldic shield. The resulting logo is unique and ownable, presenting a cohesive link between the heritage of the estate, the crests and the brewery.

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Each beer takes its name from the family tree of Titsey Place – the manor house on the estate. PB Creative took design cues from each of the family crests to create signature geometric lines and colour palettes for the identity of each beer.

Playful language, such as ‘A rich bitter with a dark tale’ for the Gower Wolf bitter and ‘A hoppy ale with a bittersweet kick’ for the Gresham Hopper ale, bring the provenance of the beers to life, while bespoke typography subtly nods to the grasshopper and wolf emblems.

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Pete Hayes, Co-Founder and Director, PB Creative, says: “With competition so strong in the micro-breweries sector, we knew that the provenance of Titsey Brewing Co was key to the success and future growth of the brand.

“Tapping into more than 1,000 years of history across the Titsey Estate, we’ve delivered an identity that gives a contemporary account of this heritage with a brand story that feels modern and progressive. The passion and vision of the three Titsey Brewing Co partners was clear from our first meeting with them. In return for our strategic and creative contribution, we’re now proud to be equity holders in this fast-growing, young brewery.”

Craig Vroom, Owner, Titsey Brewing Co, says: “When we began working with PB Creative all we had was the brand name. While we were keen to draw on the history of the Titsey Estate, we didn’t want our brand or beers to look old fashioned or dated.

“Over the past few months, PB Creative has delivered a cohesive brand that celebrates the heritage of the estate but speaks to a modern consumer, telling our unique story with a modern and progressive twist. The guys at PB have been amazing to work with.”

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Designed By: PB Creative

Location: London, UK

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Who Gives a Crap Comes Out With New Packaging For Their Cheeky Toilet Paper

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Who Gives a Crap has come out with a new look for their cheeky toilet paper. Their new packaging is comprised of a more elegant look for their premium rolls and a fun patterned update for their recycled toilet paper.

“We have new packaging! We know, our stripes were like, soooo 2012, which is embarrassing. Ok, we still have stripes, but these new ones are definitely different. Sleeker. More fun. And the great news is, we’re beginning to phase them into our warehouses starting this week!

PS – We updated our logo too, and spent most of our time making the ‘W’ look more like a bum.”

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“’One of our core values is ‘Surprise and Delight’. When we first designed our packaging it felt fresh and delightful, but after years of looking at it in our bathrooms, we were ready for a change—and we knew our customers were too. We tweaked our logo to make the w look more like a bum, updated our colors to be more bright and contemporary, and introduced new designs and patterns. And, of course, the copy on the back of packages has been completely rewritten, and we’re sure it’ll surprise and delight everyone who reads it!’ – Danny Alexander, Chief Creative Officer”

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Via: Who Gives a Crap

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Califia’s Cold Brew Comes With a Nice Tactile Feeling

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Farm Design created the vintage-inspired packaging for Califia Farms’ new cold brew offering. The design comes with a nice tactile feeling along with an overall handcrafted vibe.

“As cold brew coffee’s popularity continues to skyrocket, Califia Farms continues to lead with innovation, bringing quality products to all coffee lovers. Prior to the launch of their new line of premium Cold Brew Concentrates, Califia partnered with Farm Design to customize and design the 750mL glass amber bottles. The overall label richly conveys the sourcing story through crafted illustrations, intricate embellishments and copper foil accents. The final glass bottle finishes include: embossed logo and brand messaging along with a copper cap to top it off.”

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Designed By: Farm Design
Creative Director: Aaron Atchison
Art Director: Christine Gonda
Designer: Christine Gonda
Location: Pasadena, CA

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