Välkommen Valborg!

Tittar in för att önska er en riktigt fin valborgsmässoafton
men en frukostbild jag fotade åt Rörstrand i höstas.


Älskar verkligen dessa serier Mon Amie & Ostindia,
tycker dessutom att de är så snyggt att kombinera dem med varandra
för att ge ett lätt & avslappnat intryck.

-ni som följt mig länge här på bloggen vet ju att jag inte är mycket för
det där stela uppstyrt stylade, jag gillar mer det lätt naturliga,
som det allt som oftast ser ut hemma hos de flesta av oss-
Tycker blandat är fint!  

Ha nu en riktigt härlig fortsättning på dagen!

k r a m åsa  






from @my casa http://ift.tt/1UnhMKW


오늘결혼하실 신부님의 부케에쓰일작약 이뽀잉🌸



via yoonseul__

by tttottoto

Concepts We Wish Were Real: Kirkland Rebrand Edition

“Kirkland Signature” is Costco’s private label. It is found at Costco’s website, Costco warehouses, and Amazon.com, and is trademarked by the company. The name is derived from the location of Costco’s corporate headquarters, in Kirkland, Washington, from 1987 to 1996. Costco introduced Kirkland Signature as its private label in 1995. The idea was to identify categories in which a private label product could provide brand name quality at discounted prices. 

This Spring term, students from Art Center College of Design’s Packaging 2 class were tasked to redesign the Kirkland Signature brand. Grouped in threes, graphic designers, product, and packaging designers collaborated to create a new brand identity that speaks to a younger audience. 

Kirkland-Live With Us


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Yoonji Do_pasta.jpg




Yoonji Do.jpg





Yoonji Do.jpg

Kirkland Signature is Costco’s members only brand. They have a huge selection of products in their warehouse-style stores. The problem with that diversity of products is that the packaging of their items gets inconsistent and has a large portion of unnecessary text; what’s even worse is that they sell all their products in such a huge quantity, but they never paid much attention to how customer store or reseal the package. Our mission today is to create a better solution for their package design and freshen the brand. 

Because Costco uses white light as their light source in the warehouse, which makes some color more vibrant in the situation, we try to avoid using bright or neon color combination when designing the package. To have a better solution, we used a very settle charcoal base color and gold as our primary color for the brand and each category has different color palate. Their current package design, especially food category, loves to use plastic bag or wrap that shrink around the product, which gives the customer a hard time when the package is opened. We created rigid cardboard boxes, that way, it is easier to restore or reuse, and elegant to look at even if they’re placed on kitchen’s counter.

The new Kirkland brings joy and wonder back into the home for those who appreciate a more refined lifestyle which will elevate the atmosphere and stimulate the senses. Kirkland presents consumers with boundless opportunities to discover unexpected moment.

This is the new Kirkland Signature, Live with us.


Designed by Teresa Birdie Chen, Yoonji Do, Jannette Kang












Kirkland Signature is a brand name familiar to anyone who shops at Costco regularly. They offer a huge range of products inside of the wholesale warehouse chain. The problem with that diversity of products is that the packaging of their items gets inconsistent. There is also a bit of mimicking from their design of other mainstream brands.

Our group decided to go with a simplified, minimalistic overhaul to their packaging graphics and their brand identity. To this end, we decided to go with a white palette that was highlighted with a splash of color that would be different for each sub-category of product. This was further enhanced with the use of iconography to make each product line visually distinctive.

For the pet line of products, I focused on five items that were targeted towards dog owners. Dogs make up the majority of pets people own so I thought it would be important to focus on that demographic first. My process started with the dog food bag. The shape that I eventually came up with was a tear drop shaped bag with a custom dieline that bellowed out at the bottom and kept the top thin enough to apply a handle to the package. When it came time to apply graphics the bag left me with two large, flat panels on which I could lay out all the information I needed to. The sides of the bag could be complimentary to the overall graphic layout and secondary in importance. 

The shape and graphic layout of the dog food helped me in designing the rest of my products. I applied a similar form to the dog shampoo, keeping that teardrop shape with gentle curves. The graphic layouts of the pet throw, absorbent pads, and dental chews mirror the dog food layout with large panels of white space supported by areas of blue color. The main goal was to keep all of the packages visually identifiable as pet items at a quick glance and to still retain the values of the new Kirkland brand as we saw it.

Designed by Derrick Chang, Evan Yabu, & Thomas Wibowo









Costco’s Kirkland Signature focuses on providing to everyone’s needs. They carry all sizes, forms and shapes for all purposes. Our concept, Geosynergy (Geometric + Synergy), is proprietary to Kirkland Signature because it is the only retail store that directly sells on pallets. We wanted to create package designs that stack and link together with no wasted space and work as a unified structure. For instance, every bottle packaging has a hollow bottom where the cap lives within. With this, we are reducing extra materials for securing and shipping the items in pallets. 

In addition, each sub-category has a color story to add as a way finding within the store. For the home products, we used the color orange to embody the warmth and vibrancy of a home. For the food products, the color green promotes healthy, natural, and fresh eating. For the health care products, the color blue represents relief and security. 

We are innovating ways to organize, reduce and reuse packaging, and consciously utilizing space in how they are displayed and work as units in both stores and homes. 

Designed by Debbie Bautista, Busarin Chumnong, & Molly Drill


from The Dieline – Branding & Packaging Home http://ift.tt/26AtOFK

Pastellfika i växthuset!

Minns ni när jag hade pastellfika i vårt växthus?

Katalanska maränger_myrebrg

& hängde ett gäng katalanska maränger i taket

Maränger, Katalanska maränger_myrberg

Nu till valborg är det dags igen, tycker dessa pastelliga färger av den underbara keramiken från Eva bringar en riktigt fin känsla av vår.
Pastellfika med katalanska maränger får nog bli en ny tradition här hemma, som typ ett välkomnande till våren!

Katalanska maränger_myrberg

Oftast har man ju mörk choklad i denna typen av sega maränger, men jag väljer att istället att färglägg med några droppar karamellfärg,
för att få denna lite barnsliga känslan av glada maränger!

Katalanska maränger_myrberg

Använder mig av detta recept, en twist av Leilas variant.

Katalanska maränger, ca 9 stora :)

7 ekologiska äggvitor
5 1/4 dl strösocker
Saft av 0,5 citron


1. Sätt ugnen på 130 grader.
2. Blanda äggvita, strösocker och saft av en 0,5 citron i en rostfri bunke.
3. Sätt bunken i ett vattenbad (över kokande vatten). Vispa för hand tills sockerkristallerna smält och marängen är cirka 60–65 grader.
4. Ta bort bunken från vattenbadet och vispa marängen länge på hög hastighet med elvisp tills den svalnat.
5. Klicka över marängen i olika skålar & droppa i några droppar karamellfärg av den färg ni är ute efter i respektive skål
6.Klicka ut marängen med hjälp av två skedar  på en plåt med bakplåtspapper.
7.Grädda i mitten av ugnen i cirka 1 timme, marängerna ska vara lite sega i mitten.


Katalanska maränger_myrebrg

Med denna maräng & den underbara knoppen av vallmo
hoppas jag att ni får en riktigt fin kväll & en underbar
Vallborg fylld med SOL & KÄRLEK


k r a m åsa









from @my casa http://ift.tt/1SyncBI


When deciding on a centerpiece for a wedding table, what do you think about? No doubt the color palette and types of flowers come to mind, but have you ever thought about the guests? This is something @sarah_winward does. “I like to make my centerpieces an experience for the people sitting beside them. Create something that encourages guests to spend time with it, noticing each moment, and appreciating the different shapes and color gradients woven throughout the design. If the guests are sitting in front of a centerpiece for two hours at dinner, let’s give them something beautiful and interesting to look at!” You can read more about how Sarah achieves this via the link in our profile. Photo by @kateosborne #ifimadeweddingflowers #sarahwinwardflowers #dscolors


via oncewed

by jennr_yorm