Check out our Concepts We Wish Were Real this Friday and find inspiration for your next project!
Wondering what’s with the excessively high number of people walking around glued to their phones, occasionally stopping in random places, and flicking away at their phones? Two words: Pokémon GO. With the advent of this game that encourages gamers of all ages to hop off the couch and explore, Zed Yasay wondered: what if Pokémart Potions existed in real life? Since the game has now brought the world of Pokémon into the real world, Yasay wanted to do the same with the concept for Pokémart Potions.
“The phenomenon known as Pokémon has had a huge impact in my life. I like to think it helped me tap into my creative abilities as a child. I used to draw several Pokémon characters as a kid captivating my imagination. Everyone had a creature that they could relate to! Decades later I decided to become a designer and I have Pokémon to thank for that.”
“I wrote this idea down into my phone a year ago. By the time 2016 began I started working on the idea of Pokémart Potions. The release of Pokemon GO also put pressure on me to finish this project as I started designing at the beginning of the year.”
“A big part of this concept was the advertising campaign behind the Pokémart Potions. I wrote all the copy behind each ad and wanted the copy to serve dual purposes. Each line had references back to the video game but could also make sense to normal consumers who necessarily never played Pokémon. The design of the packaging was kept fairly simple to convey the concept part of the exercise. Some design cues on can reflected back to the actual structure of the Potions within the game. The color palette was also inspired by the potions but tweaked to the more bright neon family to evoke the healing properties of the drinks. Pokémon Go also plays a part in the activation of the Potions. If you are playing the game it will notify you if a participating Duane Reade or Walgreens is nearby your location. The merchandiser will be branded as a Pokémart store and you’ll be able to receive items in-game by walking up to the merchandiser. At the same time you can grab a nice cold drink or even charge your phone for your upcoming adventure!”
Designed by Zed Yasay
Country: United States
TASTI MEXICAN NACHO CHIPS
As if you needed a reason to whip up some nachos, just take a look at these tasty chips. Viren Kamdar at Lemon Yellow developed this packaging concept for Tasti Mexican Nacho Chips that use only the finest ingredients.
“Tasti Mexican Nacho Chips was keen to inject a little Mexican spirit into the brand. The key was to ensure our designs clearly communicated the authenticity of the product so it could attract real foodies. Jalapeno and Lime, Chipotle and yellow corn – this might just become your new favourite chips. Developing the packaging design for Tasti Mexican Nacho Chips to make it more vibrant and appealing, as well as add in a bit of Mexican influence.”
Images on the front of the bag show not only the chips but some of the amazing ingredients, and they’re absolutely mouthwatering. The details show perfectly grilled corn, freshly sliced jalapenos, and creamy, gooey cheese. Tasti’s logo features two sprouting leaves, speaking to the wonderful ingredients that go into making the chips. The text has a faded quality about it, communicating to consumers that Tasti is a brand with history and makes chips the old-fashioned way—without nasty additives or unnecessary salt or grease.
Designed by Viren Kamdar, Lemon Yellow
Grow flowers right on your own window sill, no green thumb necessary. LOCO Studio developed a concept for the packaging for Flora, a brand that wants to add more beauty to the world with beautiful, fresh flowers.
“Flora is a brand producing flower bulbs for indoor germination. It is represented by four plant species: Freesia, Ranunculus, Iris, Crospedia. The main idea of the brand is the possibility to make the world beautiful by growing flowers on your window sill. The communication with customers is carried out through a series of emotional illustrations of home window sills with flowers from Flora line. On the reverse side of each package, there is an illustration of a flower grown.”
Flora looks like an absolute delight, featuring colorful illustrations that truly create a desire in the consumers to buy the product so their home can look just like the one in the image. By capturing a single moment of beauty—looking out a window with some flowers growing on the sill—the buyer is transported to a better version of their own home. The grown flower appears on the back of the packaging, allowing someone to see what the final product will look like. Inside the box, the bulbs are sealed in a plastic bag to keep them safe and fresh, and handwritten text reflects the hands-on act of planting and caring for plants.
Designed by LOCO Studio
A pair of tennis shoes requires far less care than a pair of formal shoes, but you wouldn’t know it by the packaging—both will come in a simple shoebox. Riya Patil and Abhinav Arora have developed a concept that will not only protect formal shoes but provide the consumer with everything needed to use and care for their new footwear.
“Change in the shoes shape: Shape of the shoes tend to change, but there are no separate sections for each shoes due to which both the shoes tend to rub against each other, leading to a change in shape as well as degrading of the surface. Maintenance of shoes: High class formal shoes require constant and care, but a dedicated kit for the same is always missing with the shoes. What’s Unique? The concept was to build a compact and complete packaging for a pair of formal shoes. A packaging such that within itself comes a complete maintenance kit to keep the shoe ever shining and ever-lasting. The packaging contains a pair of socks, two shoe laces, shoe polish and a shoe polishing brush.”
Each shoe has its own compartment, and the unusually shaped box opens up to show the dedicated sections. Redtape Thaat rolls up neatly and is secured by a sleeve that is tied just like shoes. It creates a more memorable experience and generates a bit of excitement when unboxing. The concept not only keeps dress shoes in pristine condition, but it’s incredibly convenient for consumers to buy everything (like polish and socks) in one place.
Designed by Riya Patil, Abhinav Arora
Welcome the flavors of Israel right into your own kitchen. Sheva, a concept from Maya Goldberg, takes a bit of Israel’s history as inspiration for its product packaging, which includes extra virgin olive oil, beer, sun dried figs, and more.
“Food Packaging for the products produced from the Seven Species, Israel’s finest crops—Wheat, Barley, Vine, Pomegranate, Fig, Olive and Dates. What’s Unique? Inspired by the graphic language of the 50’s when Israel was in it’s diapers. A time that agriculture and farming were at it’s peak. Sheva is a nostalgia of those beautiful modest and delicate times with a modern twist.”
The traditional inspiration from 1950s Israel evokes some of those fond feelings for the past and gives the entire line direction. Sheva provides food and drink products that come directly from the fresh ingredients of Israel, and the simple, nostalgic designs are perfectly suited to a brand that celebrates and honors the country. The background patterns vary slightly based on the product, and allow the range of items to feel unified under the Sheva name.
Designed by Maya Goldberg
There’s not much that feels more luxurious than opening a box of freshly made macarons in an array of colors. Emily Tumen created the concept for Macaron Boutique, capturing the exact feeling of walking into a French patisserie.
“A macaron is a gem of a cookie. Walking into a French patisserie, a visitor is welcomed by a menagerie of senses. Displayed as a rainbow of color, each cookie is its own jewel—carefully curated and protected by glass. Inspired by gems of the earth and French impressionist watercolor, I imagined the Macaron Boutique and brand as a fanciful array of cookie delight.”
Delicate colors and dainty designs emphasize the subtle yet delicious flavors the macarons come in. Boxes feature a diagonal sleeve that is then removed, revealing the macarons lined up perfectly inside. Gold foil makes the brand luxurious, while a bit of black in the packaging and branding makes it even more sophisticated. The font is a thin sans serif that allows the different flavors and varieties of the macarons to stand out.
Designed by Emily Tumen
Country: United States
from The Dieline – Branding & Packaging Design Home http://ift.tt/2amXii9