13 Emerging Package Design + Consumer Shopping Trends of 2017

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Each year, we round up the best consumer package designs from The Dieline, and The Dieline Awards, examine the state of the industry, the state of the times, and forecast emerging trends for the upcoming year. For 2017, we are expanding the report to include an analysis of the shopping trends that will define commerce online and offline in the years to come.

Shopping trends and the dominant visual design elements develop hand in hand. They are the method and the message. The way we shop determines the requirements for the structural elements of a package, setting limitations and creating opportunities. Visual design elements then play a role in accentuating the highlights of the experience and articulating the emotion we feel at first glance and touch.

In this special report, we analyze 5 visual design trends through specific case studies that lay the groundwork for what will continue to define design in 2017. From there we extrapolate these learnings to explore 8 emerging consumer shopping trends. These trends affect the way consumers experience and interact with a product which, in turn, shapes how packaging is conceived and designed.
 

TO DOWNLOAD THE FREE TREND REPORT PDF SUBSCRIBE HERE:

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TREND REPORT CONTENTS:

 

Visual Design Trends: Idealism Inverted

When analyzing the trends present across the increasingly dynamic design landscape, there was one unifying idea. Despite the diversity of styles exhibited, the different messages and slogans, and the variety of products, they were all connected by a similar philosophy. As each movement rebels against the one that came before it, we gain an understanding of what fuels these trends. We also learn more about our culture and the spirit of the time as it is expressed by some of our most important visual communicators—packaging designers. 

1. Nature: Idealized

2. The Past: Idealized

3. Less: Idealized

4. Innocence: Idealized

5. Identity: Idealized

 

Shopping Trends: Shopping for Answers

Driving many of the visual trends is a series of shifts in consumer taste, how consumers shop, and what they are truly shopping for. The visual trends seek to meet consumers where they are, to speak their language, to understand their desires, and position their product as the solution to these as yet unmet needs. As brands continue to play larger, more intimate roles in our lives, the way we think about shopping changes. 

1. Purpose

2. Peace

3. Consumer-Centric

4. Experience

5. Uniqueness

6. Personalization

7. Brand-Centric Extensions

8. Social Connection

 


HP’s mission is to engineer experiences that amaze by creating technology that makes life better for everyone, everywhere. The HP Graphics division is empowering brands with new possibilities to reinvent their packs and offers packaging converters the largest portfolio of digital printing solutions in Label Printing, Flexible Packaging, Folding Carton, and Corrugated applications such as boxes and displays. These cutting edge solutions help brands refresh their engagement with the consumers increasing brand loyalty and preference at the moment of purchase.  Brands can also optimize their supply chain, increase product security, and speed up time to market while becoming more agile in a fast changing world.

HP’s mission is to engineer experiences that amaze by creating technology that makes life better for everyone, everywhere. The HP Graphics division is empowering brands with new possibilities to reinvent their packs and offers packaging converters the largest portfolio of digital printing solutions in Label Printing, Flexible Packaging, Folding Carton, and Corrugated applications such as boxes and displays. These cutting edge solutions help brands refresh their engagement with the consumers increasing brand loyalty and preference at the moment of purchase.  Brands can also optimize their supply chain, increase product security, and speed up time to market while becoming more agile in a fast changing world.

Learn More


  

TO DOWNLOAD THE FREE TREND REPORT PDF SUBSCRIBE HERE:

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The Brief 1/31/17: Design News You Might Have Missed

Lately it feels like everyone is addicted to scrolling through social media feeds, and with good reason—there’s a lot going on right now. We’d just like to take a moment to say that we are an American company (based in LA) with readers all around the world, and we value diversity in all aspects of The Dieline. If, like us, you’re looking for ways to stand up for civil rights in these trying times, then check out (and volunteer with and donate to) some of the amazing non-profits that we love.

You may have noticed some changes here with The Dieline, including lots of new, amazing content—which actually, we’d like your help with! Aside from showcasing the latest packaging, we’re also looking for insightful features on design trends and helpful advice. If you’re interested in submitting to The Dieline, check out our submission guidelines.

Here’s the latest:

ps late registration for The Dieline Awards ends today. Enter your project before pricing goes up.

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Whisky Blender – An Adventure In Branding

The best projects—like the best whiskies—start with a great blend, and the combination of independent, online business Whisky Blender and Glasgow-based design agency, Front Page, is as good as it gets. Offering a bespoke whisky blending service, Whisky Blender was started by dram-loving friends Andrew Nicolson and Andy Davidson, with the intention of bringing the joy of whisky to a wider audience. 

‘Some people are a bit scared of whisky,’ explains Nicolson, ‘like its something you have to know a lot about in order to enjoy. But we think that it can—and should—be appreciated by more people, and the idea behind Whisky Blender is that anyone can create a blend, so they get a sense of ownership around something they might have felt was out of their reach at one point. Plus it’s really fun!’

Front Page were tasked with creating a new look for Whisky Blender, to reflect the playful and inclusive nature of the company and its product. The aim was simple: to guide the customer through the blending process with ease, dispelling those common myths about the industry along the way. 


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Gone was the traditional imagery and muted colour palette. In its place, a vibrant, textured look and feel, with a cheeky tone of voice that would make the customer feel as though they were talking to a close friend. The labels on the bottles are handwritten, so no two are the same, while the elegant typeface and quality stock pay a modern homage to more traditional styles of whisky branding. Front Page also produced a custom insert to be included with every bottle, featuring the bold brand colours and a step-by-step tasting chart, to guide customers through their first Whisky Blender experience. 

For Whisky Blender, the website is crucial, and Front Page knew that it was going to be the most important aspect of the redesign. After prototyping and user testing multiple iterations of the virtual blending lab, the final result combines a central carousel of blend options with a horizontal bar that shows the percentage makeup of the blend at any given stage. As the blend takes shape, the bottle silhouette fills up, giving an approximate representation of the colour of the final product. 

The checkout experience was also given a makeover, and now allows customers to add multiple items to one basket—an important upgrade from both a user experience and business perspective! 

With such a unique and appealing product now offering an equally unique and appealing consumer experience, there’s never been a better time to try your hand at the art of whisky blending. Slàinte!


Agency: Front Page
Client: Whisky Blender
Photographer: Susan Castillo
Location: Glasgow, Scotland

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VINTA Supply Attachment Straps

Most people don’t realize that having a good set of straps is just as important as the bag itself. VINTA.Co created straps that are made with study leather meant to withstand the heaviest of backpacks. Packaged in a beautiful black box, this item is a gift in itself. The VINTA Supply logo, featured in a metallic silver, is elaborate and glorious on its own as the focal point on the packaging. 

Vinta.Co is A travel and camera bag designed to be different. Not just a backpack, its a bag for our everyday adventures.

 


Creative Direction: Victor Soto

Designer: Havi Cruz  

Photography: Vinta 

Designed by VINTA.Co

Country: United States

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Raw Blend Organic Smoothies are Conveniently Packaged for On-the-Go

It’s easy for mornings to become a blur, rushing out the door as you make your way to work. Luckily, Raw Blend lets you take your breakfast on-the-go, making it easy to fuel up for the day without slowing down in the a.m. Alaa Amra designed the packaging for these flavorful smoothies that feel sophisticated but practical enough for everyday eating.


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“Raw Blend is a brand of breakfast smoothies made fresh everyday using organic ingredients for customers on the go. The design inspiration came from the recipes that contain nutrition benefits in a simple mix of ingredients. The design on each bottle reflects the texture of the juice which gives a playful and energetic look to the brand. The brand design communicates luxury and quality through the black and white sophisticated look but keeps it approachable with the minimal and colourful abstract drawing on the bottle.”

 


Designed by: Alaa Amra

Country: Canada

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Concept: Stealth For Gentlemen

Stealth is for the simple man with loves his dark-wash jeans and white t-shirt. Designed by Sydney Noland, this concept take the idea of the “American Gentleman” and flips it on its head with high-end fashion. The packaging is kept simple and sophisticated with an all-black color scheme with a silver debossed logo. 

Stealth was a project that focused on the concept of package design, and learning how to make numerous support pieces work together as one. The company was designed to attract a male audience, selling high-end underwear, socks, and t-shirts through an online store. The support pieces created for this project included a business card, two different sized mailing boxes, a postcard, and a gift card. 

Simplicity was a key concept to Stealth’s brand. The brand’s minimalism with a hint of foiling was essential in order to give Stealth a sleek and luxurious appearance. The black foil on black card stock added to the brand’s concept, in which the word “stealth” is defined as being cautious and surreptitious action or movement.


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Designed by Sydney Noland

Country: United States

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Job of the Week: Landor

 

We are currently seeking a Global Designer to join our Corporate Landor Team!

Reporting to the Global Project Manager, based in Cincinnati, and under the design direction of the Global Chief Creative Officer, based in London, the Global Designer will develop and understand design strategy to deliver the best possible creative solution for the needs of the Chief Executive Officer and the Landor Brand.

Learn More + Apply

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DEADLINE ALERT: Waiting to enter won’t get you anywhere.

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Each year, The Dieline Awards receives hundreds of entries from designers and agencies around the world, and a select few are recognized as the finest in packaging by the design community. Simply by participating, you directly support The Dieline’s efforts to highlight the immense value that lies in well-designed brand packaging. Every single entry gets reviewed carefully by an esteemed jury of industry experts, putting your work in front of the eyes of some of the most talented creatives in the industry.

LATE REGISTRATION DEADLINE ENDS TOMORROW

Learn More + Register Today


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The Dieline’s Best of the Week

Missed last week? It’s all good, we’ve got you covered with our roundup of the best packaging design articles and projects from last week!


Handmade Olive Oil Soap that Gets You Next to Godliness

 

That’s Right, this Tostitos Bag will Even Call an Uber for You

 

Snask Redesigns Branding for Trendy Norwegian Eyewear Brand Kaibosh

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10 Best Cannabis Packaging Designs

 

Take the Edge off with this Thoughtful Tranquilo Tequila Gift Set

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Indulge Your Senses with Unique Xinú Fragrances

 

Microme Cosmetics is Makeup With Provenance

 

The Milkman is Back: the New Face of Home Delivery

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