20 Creative Packaging Designs that aren’t Afraid to Get Personal

Personalized packaging is becoming a standard experience with brands today. With social media, 3D scanning and printing, and other technological improvem ents, it’s easier now than ever before for brands to create a sense of intimacy with their consumers. We found 20 creative designs that show just how these meaningful touches can play a part in packaging.

Learn more about the key trends of 2017 in our free downloadable Trend Report.


Leave Winter Gloom Behind With The New Starbucks Spring Cups







It’s been over a month since Punxsutawney Phil saw his own shadow on Groundhog Day which means winter is still in full swing, but Starbucks is here to boost our moods and remind us that Spring is just around the corner.

Starbucks announced today that for the first time ever they’ll be serving their famous coffee in special Spring-themed cups. Their reasoning was “because after the gray days of winter, there’s nothing quite like those first few bursts of color that indicate the arrival of springtime.” We completely agree and love the bold idea and the bright color scheme of these limited-edition cups.

Designed by Starbucks

Via: Refinery29


Pepsico Collaborates with Artists on their New Brand LIFEWTR





PepsiCo has announced its brand-new product set to launch February 2017 in the United States. A premium bottled water called LIFEWTR “fuses creativity and design to serve as a source of inspiration, as well as hydration, to usher in a new era of thirst quenchers.”  Its brand identity will serve as a blank canvas for labels designed by up and coming artists to provide exposure in a broad scale to the worlds of graphic design, photography, fine arts, and more. 

Designed by In-house Pepsico

Country: United States


Who Knew Laxative Packaging Could Be This Cute?




Cute packaging is definitely not something that comes to mind when thinking of laxatives. Russian agency Wunderbar! is here to change that with their conceptual project, Woop.

“Our life is an endless chain of efforts and outcomes. Relaxation comes after every stress. And how unpleasant it is when this balance is broken by constipation. Because of it you can’t get rid of unnecessary pressure and nothing pleases you. This new soft natural laxative Woop brings you relief and puts a smile back upon your face! Woop. What should go easy – goes easy.”

Designed by Wunderbar!

Country: Russia


This Concept is a Bright and Cute Take on Energy Drinks







Jakov Jakovljević designed the packaging for conceptual energy drink brand “Funny Bunny.” The design features bold, bright colors and adorable anime-inspired illustrations of bunnies. 

“These designs are for a fictional brand of energy drinks, inspired by bunnies, anime and over-the-top cuteness. The main idea was to challenge the trope of energy drinks for being marketed as super-edgy and tough. Bright colors and cheerful characters accompany a wide variety of flavors. The goal was to make the packaging as sweetly energetic as the drink itself.”

Designed by Jakov Jakovljević

Country: Serbia


Delysoy Pasta







These boxes of pasta are too fun! Using illustrations and strategic cutouts, Bunker developed the boxes for these healthy noodles to have maximum personality. Each variety has its own unique character that makes the brand humorous, personable, and full of energy.

Designed by Bunker

Country: Bosnia and Herzegovina


Chocolate Full of Flavour








What an adorable chocolate bar! Full of Flavour is a brand of chocolate designed for younger audiences by Monika Wojtaszek-Dziadusz. Milk and white chocolate, the most common flavors, are combined with fruits and even jelly beans to give an unexpected twist to a typical chocolate bar.

Designed by Monika Wojtaszek-Dziadusz

Country: Poland


Fanta Cans gets dressed up for Halloween


Happy Halloween from Fanta! Each year Fanta likes to dress up for Halloween and this year they’ve launched halloween themed can designs that are both colorful and full of fruity spirit. 

“Designed by illustrator Noma Bar, Fanta bottles, cans and multi-packs feature four ghoulish characters and are available in stores across the US for a limited time.”

“Halloween is the one time of year when teens and adults have an unfettered license to have fun – from festive costumes to themed parties,” said Valencia Mitchell, brand director, Fanta. “Fanta stands for fun and variety, and our carefree, spontaneous brand personality makes Halloween the perfect time to connect with consumers and help them add a spark to this already fun holiday.”

Via: The Drum


Noble Rey Brewing Company






If you’re looking to be the life of the party then grab a few cases of Noble Rey Beer. Designed by Magnificent Beard, beers with quirky names are packaged in aluminum cans that utilize a stacking system. Illustrated with badass fictional characters, each can takes on a persona according the brew’s style. 

Designed by Magnificent Beard

Country: United States


Sprite Lyrical Cans





Sprite’s “Obey Your Verse” continues to grow with a new set of cans featuring lyrics from 2PAC, Missy Elliott and J.Cole. A few months back we featured the first set that Sprite released and we are really excited to see what other artists are to come. Each can is emblazoned with custom fonts, created by Erik Marinovich, that represent the style of both the artist and lyric.

Designed by Turner Duckworth, Golden

Country: United States, United Kingdom


S’ip by S’well






As a companion to its wildly successful S’well bottle, S’well announced its sister brand called S’ip by S’well.

S’ip by S’well is a playfully designed 15 oz. vessel, bringing charm and fun to your everyday hydration – showing what’s on the inside…on the outside. The vast array of available patterns and colors are designed to keep you sipping in style, with a S’ip bottle to match any mood, personality, outfit or activity. 

Designed by Beardwood & Co

City: New York







Emojis aren’t just for your text messages anymore. Pepsi has announced their “Say it with Pepsi” campaign, which is set to launch in 100 markets around the world this summer and will feature a number of emojis on bottles and cans. PepsiCo Design has developed hundreds of PepsiMoji designs, both for global markets and more local ones.

Designed by PepsiCo Design

Country: United States


This Conceptual Packaging Will Make You Want To Try Eating Insects






Student Lydia Bedford designed this bold packaging for Trailblaze, a conceptual company that brings insect delicacies from all over the world to a mainstream audience. Fun graphic illustrations help make the products seem friendly, and this packaging just might get you to try an insect or two.

Designed by Lydia Bedford

Country: United Kingdom


How Commonwealth Brewing Co.’s Design Blurs Lines Between the Senses

Thirst Craft_Commonwealth Brewing Co_12_PapiChulo in Situ

Thirst Craft_Commonwealth Brewing Co_12_Venue

Thirst Craft_Commonwealth Brewing Co_10_Core4

Thirst Craft_Commonwealth Brewing Co_02_Aureole

Thirst Craft_Commonwealth Brewing Co_05_PapiChulo Hero

Thirst Craft_Commonwealth Brewing Co_07_Wapatoolie

Thirst Craft_Commonwealth Brewing Co_08_Wapatoolie Hero

Thirst Craft_Commonwealth Brewing Co_09_Wapatoolie 4pack


Behind these eye-catching beer cans is Thirst, a Creative and Social Agency that specializes in the craft drinks market. Located in Glasgow, the agency has worked with clients all around the world, including Brewgooder, Loch Ness Brewery, Lindemans, and more. 

Designed by Thirst

Country: United Kingdom


Niche is Definitely Not Your Grandmother’s Tea








This is definitely not your grandmother’s tea. IWANT has created the incredibly colorful and awesome packaging for Niche Tea. The bold and contemporary look makes this tea truly stand out from all the rest in the market and plays true to their motto: “crafted uniquely blended beautifully.”

Designed by IWANT

Country: United Kingdom


Coffee Shops Need These Unique Drinking Chocolates ASAP











You go to the coffee shop for the ambiance and environment, so the products your barista uses shouldn’t be overlooked. Marchoc is a delightfully retro and playful line of drinking chocolates that are easy for coffee shop employees to tell apart. Each flavor has its own unique label designed by Greek agency Luminous Design Group.

Designed by Luminous Design Group

Country: Greece


A Special Concept For An Epic Pub Crawl




Student Lydia Bedford designed this fun graphic-driven concept for The Otley Run. The design features bold illustrations in order to bring on cheery vibes.

“The Otley Run is one of the most renowned pub-crawls in the country, enjoyed in Leeds by the masses. Piggy backing on the experience is The Otley Run Co., providing a unique beer for each of the 18 pubs along the way.”

Designed by Lydia Bedford

Country: United Kingdom


This Wine is Here to Party






Barcelona-based studio Atipus has come up with the design for Vi Novell 2016, the newest wine from Catalonian winery Celler Masroig. The concept behind the design was to create something fun, festive and ready to tag along to the party.

“The Vi Novell is, first of all, fun. It’s a unique product: a young and perishable wine, ill-mannered and traditional in equal parts. It’s a kind of wine that makes no sense without the celebration of its party. And it is precisely from this party that arises the concept of the graphic identity for this 2016 edition of Vi Novell.” 

Designed by Atipus

Country: Barcelona


Behind the Design of this Holiday Gift that will Unleash Your Inner Child



Agencies often send out holiday gifts to clients, and Goods & Services went above and beyond to provide an extra-special experience for their present recipients. Not only did they create four unique packs of crackers with character inspiration from traditions around the world, but they even incorporated an online game into it. We spoke with Carey George, Partner and Creative Director of Goods & Services, to learn more about their prototyping process, the digital aspect of the design, and balancing beauty and function in packaging design.

Designed by Goods & Services

Country: Canada






Give a little spring to your step with  Origami Owl’s new line of essential oils. Designed by Blair Buttke and Alex Tulin, these scents will turn anybody’s frown upside down. Packaged in an array of colors, each dropper is stored in portable paper tubes that feature a series of uplifting phrases. 

Designed by Blair Buttke & Alex Tulin

Country: United States


Get Your Hands on the Adorable Illustrations of These Clever Sponges






We always appreciate when brands can have a sense of humor. Luminous Design Group designed the packaging for Spongie, a line of body sponges that really encourage you to pick one up yourself. Playful illustrations add an element of smile-inducing whimsy, giving the brand a fun personality that is totally irresistible.

Designed by Luminous Design Group

Country: Greece

from Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2p7lIWA

J.R. Liggett’s Packaging Gets An Update

For 30 years J.R. Liggett’s has been creating all-natural bar shampoo and bath products. An expanding product line and reach meant it was time for a branding overhaul. The company enlisted the help of Device Creative Collaborative to propel the brand forward with a new visual identity that would appeal to both consumers and retailers. 

“We retained elements of the brand’s existing vintage aesthetic and spartan packaging style, while modernizing it via bold typography choices, personality-rich copy and uncoated paper stocks that lend a fresh, clean feel. 

A new focus on hierarchy and legibility clearly communicates the product details – a sturdy, condensed font in large point spelling out shampoo ensures there’s no mistaking the product for a simple bar of soap, while all-caps text keeps all the essential details clearly in focus. 

Similarly, a black and white palette provides a striking backdrop for the accent colors used to differentiate the shampoo varieties, ensuring each product can be distinguished at a glance. The minimal use of color elsewhere highlights the minimal ingredient list, while small sidebars call out the brand’s traditional methods. These elements come together to continue the story of a company proudly rooted in the artisan approach of a bygone era. 

It’s an identity that brings together resourcefulness, nostalgia and plenty of character.”


Agency: Device Creative Collaborative
Location: Winston-Salem, NC

from Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2qbkPxy

This Coffee Branding Concept Creates Simplicity Through Color-Coded System

This student design project by Karen Gevorgyan simplifies the search for the perfect coffee by combining elegant branding and typography with a color-coded system for identifying key ingredients and your favorite flavors. 

“We created flexible, bright and memorable packaging for Arabic coffee, and visualized 5 types of coffee connecting them to each other. We decided to separate the ingredients by turning them into colors. Next, we illustrated them in a form of desert. We have solved the visualization issue of diverse types of coffee by transforming the desert landscape into corresponding color pieces. In order to show different types separately, we created a window. By rotating it you can find layers of particular coffee.

The visual elements in the packaging highlight Arabian culture through the use of calligraphy, rhombuses, the window, and colors. As a result, the packaging becomes a window through which you can find your preferable coffee aroma in the desert. Spin it around, wander through the desert and find your flavor. “

Design: Karen Gevorgyan
Illustration: Armenak Grigoryan
Calligraphy: Maria Gevorgyan
Copywriting: Ani Gevorgyan
Photography: Arnos Martirosyan

from Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2qiqw9o

Slavos is Authentic Soviet Stew Made by Russian Immigrants

Remember those delicious dishes your mom made when you were growing up, passed down from generation to generation? In an effort to capture some of their own past, Russian immigrants of the fourth and fifth wave have created Slavos to create an authentic meat stew. Designed by Nimax Brands, these cans instantly establish a sense of time and place.

Positioning concept

“In the American market, meat delicacies meet the standards of quality production, yet they are rarely regarded as delicious by Russian immigrants. The manufacturers have no clue about that very special taste that the customers came to expect, and therefore can’t meet their demands. Slavos was founded by the Russian immigrants of the fourth and fifth wave, who create a product to their own tastes and know exactly how to make it authentic.”

“The target audience of the stew is not limited to Russian immigrants and expats. A significant part of the product’s consumers in the United States are Cuban immigrants who were introduced to Russian stew back in Soviet times. The desire to please both audiences defined the nostalgic positioning of the trademark and the ensuing need to add elements of Soviet style to the label.”




Packaging concept

“For immigrants who lived in the Soviet era, that period is often associated with the happiest and most joyous memories. For those who live overseas, homesickness manifests itself not only in the form of nostalgia for the days long gone, but also through the lack of familiar and beloved Russian products. Stew in an authentic Soviet tin can offers an instantly recognizable taste reminiscent of the beautiful era.”

“We started off by studying the visual culture of the Soviet period. In order to make our solution look as close to the intended style as possible, we collected a number of illustrative packaging items and poster graphics. We identified the characteristic features of the graphic and typographic solutions of the time.”

“Rich in contrast and decorative typography was the favorite tool of the graphic designers in the USSR. Maintaining this principle, we made the typographic solution the centerpiece of the front label. The combination of the typography and the revolutionary red color of the flagship product served as a portal to the past, referencing the Soviet era and reflecting the multicultural nature of the brand. It took us quite some time to find fonts that would be appropriate in terms of general mood and plasticity. The situation was further complicated by the need for a Latin and Cyrillic version of each font as the label had to be multilingual. Eventually, we settled on three fonts with distinctive character — Jonesy, Pag Brigade and Lugatype.”






“In order to distinguish the different flavors of the stew, we drew animal heads using the pen-and-ink technique. It gave us the opportunity to tinker with line thickness, filling smooth contour lines with smaller strokes and dashes, which helped us achieve a rewarding level of detail and gave the illustration a dynamic feel.”


“We made the trademark logo different from the logo of the master brand of sausages and meat delicacies. The lettering is based on the general style and shape of the soft and cursive Jonesey font — a modern typeface with a vintage tone. The name is drawn using a continuous bright-red line, which adds smoothness and lyricism to its character. A contrasting inverse version of the logo is provided for putting against colored backgrounds.”


“We selected white tin cans to be used in production so that the matte paper label would contrast well with it and look attractive. Product information was provided in accordance with the strict standards of the American legislation. The texts were written in three languages — Russian, English, and Spanish for the Cuban audience. Each flavor was assigned a color to help customers identify the required product on the shelf.”


Designed by: Nimax Brands

Country: Russia

City: St. Petersburg

from Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2q9vDcT

This Beautiful Brandy is the Golden Age of Portugal in a Bottle

It’s impossible to look at this bottle of Mavem Aguardente and not feel compelled to reach out and touch it. This Portuguese brandy was designed by MEGUSTA strategic brand design, from ideation to packaging, and the results are exceptional. Ornate details and a refreshing blue make it a totally one-of-a-kind spirit.





“From scratch, creation of a new brand concept, name, identity and packaging for a Portuguese aguardente (brandy), all based on the idea of discovery and the 15th century, the Golden Age of Portugal.”


Designed by: MEGUSTA strategic brand design

Strategic planning, brand concept and creative brief: Henri Sizaret, Pierre Courbon

Creative Director: Laurent Bouclier

Country: France

City: Paris

from Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2qipNVz

TIQLD is One Seriously Playful Line of Spices

UK-based agency Alphabet designed this funky bold packaging for a new line of spice blends. The brand is appropriately named TIQLD which adds to the overall playful factor.

“Born from a love of home cooking and bold flavours, TIQLD is a unique range of Indian Spice Blends that take you on a culinary adventure of nature’s wonderfully delightful flavours, sharing the culture, tastes, and stories they discovered along the way. Our task was to bring these flavours and experiences to life through quirky branding, playful packaging and witty bold marketing.” 

“The main focal point of the packaging is the illustration split, which is focussed around unexpected combinations. We wanted to bring the idea of making meals more bold and adventurous into the brand imagery. The structure of the illustrations combines the base ingredient that the spice works with (either meat, fish or veggies) and juxtaposes this with an unexpected abstract element that visualises the story that accompanies the spice blend. The stories not only represent the bold personality of the brand but also the bold flavours that they create.”



“A brand as loud as this one needed a voice that could be heard. We created a custom display typeface that is big and bold, just like the spice blends themselves. The condensed typeface was created by hand with brush strokes as a subtle nod to traditional Indian sign painting. The stacked typography was used to visualise the tongue-in-cheek tone of voice and in turn created a highly recognisable aspect of the identity.”

“We created a modular grid system which brings all the brand assets together in a straight-to-the-point way. This was used primarily across print material for the product launch. The main objective of this material was to be bold, attention grabbing and most of all recognisable to the brand itself.” 


Designed By: Alphabet

Location: Manchester, UK

from Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2ozjzV6

These Condoms Are Sure to Capture Your Attention

Designer Moshe Tal created this bold, colorful concept for Hypnotic Condoms. Each different design features graphics that represent the nature of the condom itself. 

“For this project, I wanted to create a new brand of condoms which are aimed towards a audience that are between the ages of 16 – 25. I was trying to create something to solve a current problem. In recent years teenagers and young adults have found it socially unacceptable to wear condoms when having sex and the rise in sexually transmitted diseases has increased because of this. I wanted to create a new and fresh design that will attract and make it more acceptable to wear condoms.”




Designed By: Moshe Tal

Location: Tel Aviv, Israel

from Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2qaZa8K