The Toasted Oat Bakehouse is Serving Up Serious Nostalgia


McLean Design redesigned the branding and packaging for The Toasted Oat Bakehouse.

“Baked treats are the ultimate comfort food. They carry us back to younger days spent in Grandma’s kitchen licking a batter-covered spoon as the aroma of butter, flour, sugar, and other ingredients combined to fill our senses with anticipation. The Toasted Oat Bakehouse aims to rekindle these heartfelt memories with its line of indulgent soft granolas.”


“Embracing this charge, McLean Design created a new brand and packaging solution built on a foundation of traditional baking cues while featuring the unique-to-granola soft texture as a deliciously deconstructed cookie.

Despite being certified gluten-free, the cookie shaped window ensures that taste is the star of the show. Recipes and flavor names were purposefully crafted to further reinforce the brand’s authentic baking heritage and feed the consumer’s desire for sweets.”



“The result is more than a treat—it’s a wholesome indulgence that can brighten your mood, improve your energy, and leave you content with the knowledge that what you’re eating is real, good food.

Pure baked nostalgia.”



Designed By: McLean Design

Location: Walnut Creek, California, USA

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

This Honey Sampler Comes With Adorable Illustrations


Vanessa Berglund designed the packaging for Curious Cub, an adorable conceptual take on a sampler pack of honey.

“A sampler pack of honey housed in an illustrated, engraved wood carrier and three different varieties of honey, including clover, sage, and buckwheat. Each flavor features a hand-drawn illustration of the curious cub exploring the field of plants that corresponds with each flavor.”






Designer & Illustrator: Vanessa Berglund 
Creative Direction: Hannah Johnson
School: University of Minnesota – Twin Cities
Location: Minneapolis, Minnesota

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

This Wooden Calendar Will Look Great On Any Desk


POST has designed the packaging for DodeCal, a unique wooden take on the calendar that is sure to sit pretty on your office desk.

“DodeCal is a wooden polyhedra calendar, designed with mathematical precision, hand-finished in high quality American Cherry.

A tactile, three dimensional object that combines functionality and contemporary design, DodeCal makes a welcome addition to any home or workplace.”




“What started out as a quick idea scribbled in a notebook, after many prototypes, samples and trials, resulted in a partnership between 3 people all with very individual skill sets.

DodeCal is designed in London and manufactured deep in the hills of the Lake District, with timber sourced from from sustainably managed forests from across the world.

Our production process celebrates the union of modern design, traditional woodworking and digital technology.”





“Revealing the dodecahedron shape from a single block of material was one of the biggest challenges facing the team.

After much hard work, determination and the help of one team member’s Degree in Mathematics, we worked out how to masterfully slice the shape into reality.

Once roughly cut, the calendars get machine-sanded then individually hand-sanded with fine grade papers, before under going two coats of Osmo oil to create a smooth and sealed finish.

The dodecahedron is then mapped into the computer software, where each side is laser engraved, rotating the calendar 12 times by hand in-between each month.”






Designed By: POST
Client: DodeCal
Location: London, UK

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

We <3 Australia’s Limited Edition Coca-Cola to Support Marriage Equality


Love Coca-Cola? Now you’ve got even more of a reason. Responding to Australia’s postal survey on marriage equality, Coca-Cola Australia has launched a limited edition can that features the iconic Spencerian script with the word “love.” The design is complete with two hearts, one of which is filled with a symbol of the LGBTQ community, a rainbow.

The company proudly announced in a statement, “No matter who you are or who you love, all couples should be treated equally.”

“The word ‘love’ is reflective of our core values. If ever we were to experiment with Spenserian script, this is the time to do it,” said James Sommerville, Coca-Cola VP of global design, who helped conceptualize these cans.

In a time where it feels like we turn on the news and witness stories of hatred and fear, this is a refreshing and positive one to hear.

A Love Story

“The way the characters flow it seems to have a loving flavor to it—a loving construct—because it has almost been written by hand, like a love story,” Sommerville explains. Upon closer inspection, consumers will see the hearts and rainbow, a delightful surprise that celebrates Pride and love as a whole.

In their press release, Coca-Cola added, “Though historic in method, this is by no means Coca-Cola’s first statement in support of love. Coca-Cola’s Kings Cross sign in Australia has previously sported the rainbow flag. Coca-Cola advertisements have not only been LGBTQ inclusive, but LGBTQ celebratory. The company has been a vocal Pride-sponsor, and the Human Rights Campaign Foundation consistently praises the company’s LGBTQ workplace equality practices.”

In conjunction with the release of the cans, the company celebrated its commitment to inclusion with this statement: “Coca-Cola believes in the power of bringing people together. Whether it was the struggle for human rights in the United States in the 1960’s to a group of young people from many nations on a hilltop in Italy in 1971, around the world we’ve always stood up for diversity, inclusion and equality.”

Jacqui O’Donnell, Coca-Cola South Pacific’s marketing manager, further explains, “Equality and diversity are hugely important to who we are as a brand and as a company. The idea was a very simple, but powerful and locally relevant way to support everyone who drinks, distributes and sells our brand.”

In Sommerville’s opinion, it gives even more depth to the meaning “classic,” a word which appears just below the upper rim of the can. He mentioned, “We’ve been writing classic love stories since 1886 and this just adds another chapter to that heritage of great storytelling,” he says. “Being asked by the Australian Business Unit to collaborate with them in this design project is reflective of a new way of working.”

A Business Innovation Story

Once Australia’s postal survey had been officially announced, Sommerville and his colleague Rapha Abreu, Global Visual Identity Design Director, began designing the special cans. In only a matter of two days, the design was crafted and approved; then, just nine days later, Australians were drinking some serious Coca-Cola Love.

“These cans are a great example of what we can do with speed in two different markets and end on something magical,” Sommerville said. Because this was a collaboration between Coca-Cola Australia, the Atlanta-based Global Design, Brand and Legal Team, it was a true labor of love across continents and time zones. “This way of working represents a new era and new, iterative design methodology for the organization, yet on our most prestigious pack.”

This isn’t the first time that Australia’s team wasn’t afraid to explore new ideas and think progressively—the concept of Share a Coke, which enables consumers to customize their Coca-Cola packaging with their own names, originated there as well. But for that design, the team developed a script inspired by the classic Spencerian font to preserve the brand’s 130+ year history. This makes the Coca-Cola Love cans even more special. “For this story of love,” he stated, “the signature script was worth bending for the first time.”

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Six Packs Have Never Looked Quite As Glamorous As This


We love this glitzy glamorous take on craft beer packaging. Toolbox Design created this foil printed six pack for Victoria Craft Beer Week in Canada.



“When Glenmore Printers asked us to submit a design for ‘The Art of the Six Pack,’ an event for Victoria Craft Beer Week, we nearly frothed over with excitement. This project was limited only by our imagination – and our only mandate was to showcase the latest in print technology. The result is this gilded beauty, covered in gold Prisma foil, which deconstructs the recipe for beer. Cheers to that.”





Agency: Toolbox Design
Art Director: Sami Christianson & Jo Ross
Designer: Sami Christianson & Jo Ross
Illustrator: Sami Christianson & Jo Ross
Copywriter: Jon Shanahan
Account Director: Kala Mackay
Client: Granville Island Brewing & Victoria Craft Beer Week
Printer: Glenmore Printers
Location: Vancouver BC, Canada

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News