The World’s First Plastic-Free Aisle

Plastic Free Paper Bags images.JPG

By: Bill McCool

Plastics. Can’t live with em’, can’t live without em’ for at least 450 years while they decompose.

While plastic isn’t going anywhere anytime soon, we could all certainly do out part to use a lot less of the stuff and environmental campaign group A Plastic Planet has made that just a little bit easier.

Teaming up with London design studio Made Thought, A Plastic Planet has launched the world’s first plastic-free aisle. Opened today in progressive grocer Ekoplaza’s Amsterdam location, the aisle will have more than 700 plastic-free products available for purchase. Considering there’s an aisle for gluten-free and soy-free products, it only makes sense that a grocery store would push eco-friendly packaging for some of their more conscientious consumers.

In addition to the newly-minted aisle at the grocery store, Made Thought has designed a special plastic-free logo to help shoppers identify which packaging has been manufactured and produced entirely free of plastics. It’s a logo that could potentially become as ubiquitous as Gary Anderson’s universal recycling symbol from 1970.

Logo on products image.JPG

A Plastic Planet’s message of reducing wasteful packaging is one that’s clearly gaining momentum in the UK and abroad. With today’s  launch of the plastic-free aisle and plastic-free mark, they’re planning on opening another aisle this June in The Hague and by the end of the year, the plastic-free aisle will have made its way to all 74 Ekoplaza locations.What’s more, Made Thought’s plastic-free visual identity is one that A Plastic Planet hopes to replicate in stores across the globe.

In a press release, Made Thought founding partner Ben Parker said, “In taking on this challenging brief, we wanted to look beyond the overused lines about environmentalism and altruism. The brief was all about fashioning a new way of looking at plastic and its place in modern life. It was about realizing an inspiring vision of the future that transcends the limited modes of thought that have gone before.”

spread word.JPG

Clean Graffiti image.JPG

Box image.JPG

Shop Plastic Free Now image.JPG

And Now Plastic Free Image.JPG


“Design can never be truly progressive unless it changes behavior,” Parker added in the release. “Plastic Free Aisles offer a vision of the future that consumers can get on board with. They demonstrate that going plastic-free does not mean forsaking choice, convenience or quality. Instead, going plastic-free enhances all those things.”

“The world’s first Plastic Free Aisle and Plastic Free Mark are the embodiment of design that changes behavior for the good of the planet we will leave to generations to come,”Sian Sutherland, Co-Founder of A Plastic Planet, said in the same release.

To find out more about the campaign for a Plastic-Free Aisle, visit aplasticplanet.com


Bill_McCool_Headshot.png

Bill McCool

Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2CNVV9L
via IFTTT

Is Your Label F#%$ing Trash?

TDA18_Ryder_Header_1200X600-01.png

Is Your Label F#%$ing Trash

Ryder Ripps is the owner of agency OKFocus. He is the force behind the package design and branding of Soylent, Abacus and Lucy. Ripps has a unique background as a programmer and conceptual artist. Kanye West once called him a genius to his face.
In his session you will take-away:

1447868935810.png

ABACUS0901.jpg


• Find out how to “show don’t tell”
• Discover if it’s time to hate yourself more
• Learn how to properly use a caliper and source things online


Find out more at The Dieline Conference
Join us April 30th in Boston.

USE PROMOCODE: DIELINE100 to SAVE UP TO $500 AT REGISTRATION

Learn More + Register by March 15

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2CoTYEI
via IFTTT

Unpacking The Future of Brands: The Dieline’s 2018 Trend Report

Artboard 1 copy 21-100.jpg

When it comes to Brands in 2018, we want it all. 

Our brands are an extension of our identity. The products we buy today are more than just products, they represent who we are and the values we hold to be true. And when we purchase our values, the brand’s packaging plays the role of reflecting those values back to us from the shelves. When it comes to wellness, we want everyday products to look and feel healthy and wholesome. For luxury goods, we want the quality of the product to extend to the quality of the packaging. We gravitate towards nostalgic products that evoke an analog and old-school feel, yet are still modern enough to remain timeless. We want brands that don’t even look like brands as we know them in a traditional sense, with logos and defining marks becoming secondary to the artwork or messages that define the brand. 

With so much choice on the market today, our expectations for exceptional products and packaging have become more refined, and brands are racing to keep up. 

Here’s what the future of branding and packaging has in store for us in 2018.


Artboard 1 copy 5-100.jpg

Neutral Is the New Luxury

Luxury is no longer defined by excess and exclusivity, but by openness and neutrality. There’s a sophisticated restraint to the brands in this category, with plenty of negative space surrounding delicate serif and sans-serif logotypes, offset by uninterrupted color palettes of warm earth tones and soft pastels. There’s also a little ornament appearing on these minimalist designs, and the gender-neutral identities for many fragrance and skincare lines lets brands avoid being defined as “made for men” or “made for women” and are rather unisex in their function and appeal.

Case Study

 

Artboard 1 copy 17-100.jpg

Analog Is the New Vintage

It’s new. It’s old. It’s here to stay.

Vintage has been a long-running and highly effective design trend. For 2018, the new vintage is analog. Consumers crave an offline experience, so vintage design has started to evolve into analog. It no longer references a certain era or time period but looks specifically offline, non-digital, and IRL. Sign-painting techniques also dominate the analog trend, with slab serif and script fonts referencing subtle, hand-painted imperfections in their lines. 

Case Study

 

Artboard 1 copy 9-100.jpg

The Package Becomes the Canvas

We’ve noticed a big shift in branding on packaging, to the point that it has become secondary. The package is seen as a canvas for art and design itself, and the product and the brand become the second player.

Case Study

 

Artboard 1 copy 7-100.jpg

Nature goes Next Level

With the increase in bringing the outdoors in, and a continued yearning for the real world and offline experiences, the images and icons from the natural world have become synonymous with organic products. We are seeing a shift of style that is less realistic and more illustrative that takes nature to the next level.

Case Study

 

Artboard 1 copy 8-100.jpg

Cannabis Gets Chic

According to Forbes, “North American marijuana sales grew by an unprecedented 30 percent in 2016 to $6.7 billion as the legal market expands in the U.S. and Canada [and] sales are projected to top $20.2 billion by 2021.” With the expansion of legalized Marijuana in many states, cannabis products are becoming mainstream.

Case Study

 

Artboard 1 copy 12-100.jpg

Brand Collaborations Hit Overdrive

Last year, Google found that fashion labels were embracing pop culture through cross-collaborations ranked higher in search results than their solo counterparts. But Supreme and Louis Vuitton joining forces was just the beginning. Brands are starting to see the benefit of smart collaborations that bring together two, often unexpected brands to give core fans amazing brand experiences.

Case Study

 

Artboard 1 copy 11-100.jpg

Sustainable goes Mainstream

We live in a world where the ocean is not just filled with marine life, but human-created hazards like the North Pacific trash vortex, an area of floating plastic garbage the size of Texas. As consumers are becoming more aware of the environmental cost of modern conveniences like one-time use packaging, 2018 will be the year that sustainability goes mainstream.

Case Study

 

Artboard 1 copy 10-100.jpg

Gen Z Yellow Overtakes Millennial Pink

If Millennial Pink was the “It color” for 2017, a younger, fresher hue, known as Gen Z Yellow, has suddenly stolen the spotlight for 2018. Ranging in shades from fluorescent to canary, Gen Z Yellow is showing up in fashion as well as a variety of consumer brands aimed at the maturing demographic from which the color’s name is derived.

Case Study

 

Artboard 1 copy 15-100.jpg

Retail Spaces Become Brand Experience Spaces

As social interaction diminishes, smart brands will reinvent their spaces for people to connect, interact, and discover the brand versus just shopping the branding online. We will see the rise of Insta-Ready retail designs, perfectly curated for that gram. Limited time pop-up stores will emerge as interactive experiences change the way the retail world operates as big chains like Macy’s and Sears continue to downsize.

Case Study

 

Artboard 1 copy 14-100.jpg

E-Commerce Packaging Becomes Experimental

There has been a large uptick in e-commerce. The overall percentage of E-commerce retail sales are perhaps surprisingly small— 9 percent of sales in the US and 17 percent in the UK— but with sustained growth. If brands don’t have E-commerce optimized packaging, they are missing a huge opportunity.

Case Study

 

Artboard 1 copy 13-100.jpg

Brands Become Hyper-Personalized

Consumers aren’t just piles of data, and brands know that shoppers want to forge personal connections with the products they use every day. In order to do that, they need to curate an experience for every shopper. Consumer demand for personalization is on the rise, and the use of big data is enabling brands to go hyper-personalized.

Case Study

 

Artboard 1 copy 16-100.jpg

Brands Go Hi-Tech

With the Virtual Reality (VR) and Augmented Reality (AR) market slated to reach 108 billion by 2021, it’s clear the entertainment industry is already saturated, and the design world isn’t far behind with embracing the trend. Gone are the days when the brands relied on simple QR codes to create interactive packaging elements. Now everyday items from wine labels to paint cans are transforming into immersive storytelling devices through VR and AR, creating a new precedent for high tech brand engagement.

Case Study


Conclusion

Many of the trends we saw develop in 2017 and into 2018 were largely based on the buying power of Millennials and how brands are responding to their shifting values. Now more than ever, the things people buy are microcosms of larger cultural trends, like the popularity of unisex or neutral packaging and products indicating a more inclusive, and less binary understanding of gender and sexuality. Or animated wine labels that, activated by our phones, show our embrace of emerging technologies like VR and AR. 

Consumers, especially those in the 18-34 age bracket, are now demanding higher standards of design, especially when it comes to issues pertaining to the environment and sustainability. They are forcing the market to adapt to a better way of doing business, and that’s something we hope isn’t just a trend, but a lasting shift in the packaging industry.


Written By: Margaret Andersen
Research By: Andrew Gibbs
Published By: The Dieline
Edited By: Bill McCool & Casha Doemland
Layout By: Natalie Mouradian

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2GMTQwW
via IFTTT

The Dieline’s 2018 Trend Report: Brands Go Hi-Tech

Artboard 1 copy 16-100.jpg

With the Virtual Reality (VR) and Augmented Reality (AR) market slated to reach 108 billion by 2021, it’s clear the entertainment industry is already saturated, and the design world isn’t far behind with embracing the trend. Gone are the days when the brands relied on simple QR codes to create interactive packaging elements. Now everyday items from wine labels to paint cans are transforming into immersive storytelling devices through VR and AR, creating a new precedent for high tech brand engagement.

Shoshana Burgett of Xrite says AR will, “bridge the gap between the online and offline worlds. In many ways, AR can serve as the cornerstone for tying the digital and physical brand experiences together.”


59d65b851eb82.image.jpg

19 Crimes

Named ‘Wine Brand of the Year’ by leading US wine industry title Market Watch, 19 Crimes resurrects the stories of historic criminals in an eerie AR narrative that plays right on the bottle label of your wine.

 

Warby-Parker-Face-Scanning.jpg

Warby Parker AR App

Eyewear darling Warby Parker has capitalized on iPhone X’s new face mapping feature with an app that recommends frame styles to customers based on a futuristic scan of their faces. As the Verge reports, this is just a step away from “full augmented reality try ons, similar to how Snapchat does its face-mapped lenses.”

 

dims.jpg

Ikea Place

Why go through the trouble of assembling that IKEA Ektorp sofa if you’re not sure how it will look in your apartment? Fortunately, IKEA has taken the guesswork out of the equation with its new AR app that lets you see what their catalog of products look like in your home when you scan the interior of your room with IKEA Place. There’s even an option to take a photograph that can be saved to your camera roll or shared with friends.

 

opinion-nintendo-labo-is-the-switchs-ace-in-the-hole_aetx.jpg

Nintendo: Labo

Nintendo is going high tech in a low tech way with the introduction of Labo, a flat-packed cardboard system of interactive controllers that can be assembled around an existing Nintendo Switch. With Labo, you can construct working cardboard robots, pianos, but also fishing poles, motorcycle handles, foot pedals and bird houses.


View The Full Trend Report

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2CMUdoQ
via IFTTT

The Dieline’s 2018 Trend Report: Brands Become Hyper-Personalized

Artboard 1 copy 13-100.jpg

Have you ever Googled a product and found an advertisement for it in your Facebook feed a just minutes later? Same here. Or maybe you were just thinking about buying something and you saw an ad for it on Instagram the next day.  Scary, right? It’s like the algorithms know you better than you know yourself (fact – they do).

But consumers aren’t just piles of data, and brands know that shoppers want to forge personal connections with the products they use every day. In order to do that, they need to curate an experience for every shopper. Consumer demand for personalization is on the rise, and the use of big data is enabling brands to go hyper-personalized.

These products are designed just for you.


vans-customs-mlb-old-skool-classic-red-true-white-navy-womens-shoes_3.jpg

Vans

Personalization has always been central to the Vans brand, but they’ve recently unveiled a new machine that will take any pattern, photo, or design and apply it to a pair of shoes in less than 15 minutes!

 

vitamins-you-should-take-daily.jpg

Care/Of

There’s been a growing popularity in personalized wellness kits and vitamin subscriptions, and Care/Of’s branding is leading the pack in terms of innovative packaging, and beautiful designs. Simple white packets labeled with each customer’s name, the exterior box uses an earth tone color palette of abstract shapes to create an aesthetic that feels about a thousand miles away from the multivitamin bottles you’d find on the shelves of your local GNC.

 

static1.squarespace.jpg

Two22

Two22, is a high-end customized skin care line that reflects the unique and sophisticated nature of the product with silver foiling applied to the logotype, with an added pop of color on the interior of the all-white packaging.

 

about_us_hero.jpg

Function of Beauty

Function of Beauty takes customization to the next level with its personalized shampoo and conditioner formulas that are based on the specific texture of each customer’s hair. The clear and matte bottles, accented by silver caps and clean serif typography, let the individual pastel-hued formulations be the star.

 

dove-body-diversity-bottles-hed2-2017.jpg

Dove

It was a swing and miss for Dove with their custom body wash bottles formed to match the individual shapes of their customers in their “Real Beauty” Bottles. In an attempt to get on the personalization bandwagon and embrace body diversity, they actually alienated consumers, and were relentlessly memed and criticized for it online.


View The Full Trend Report

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2oAaIQ7
via IFTTT

The Dieline’s 2018 Trend Report: E-Commerce Packaging Becomes Experimental

Artboard 1 copy 14-100.jpg

There has been a large uptick in e-commerce. The overall percentage of E-commerce retail sales are perhaps surprisingly small— 9 percent of sales in the US and 17 percent in the UK— but with sustained growth. If brands don’t have E-commerce optimized packaging, they are missing a huge opportunity.

People are now purchasing their everyday items online, so buying something online besides your routine staples adds a whole new level of consumer expectations. E-Commerce packaging also gives brands a new environment to experiment and innovate: the consumer’s homes and social feeds. Companies like Packlane are enabling startups and challenger brands to create fully branded e-commerce packaging on-demand.


static1.squarespace.jpg

Seed to Serum

Seed to Serum’s plant-based skincare line has released a conceptual packaging system inspired by rose quartz for its color, irregular shapes and healing properties. It’s also a nod to the minerals our skin needs, and each box is accented by gold leaf reminiscent of what you’d find on a traditional apothecary window.

 

static1.squarespace-3.jpg

Purina Beyond

Purina Beyond wanted to leverage the trend in online shopping for everyday goods by creating a unique packaging experience for their customers that would differentiate from the Purina products you can buy at any brick and mortar grocery store. Using frustration-free packaging, “The resulting design is elegant and sophisticated, free from the traditional pack messaging that’s needed on shelf.”

 

DAN_ALEXANDER&CO_TERMINAL_X_GIF_027.jpg

TERMINAL X

For the packaging design of online fashion company TERMINAL X,  Dan Alexander & Co. created a bold typographic treatment where the message and letterforms became a graphic pattern to illustrate the core elements of the brand.


View the Full Trend Report

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2sZ8DTl
via IFTTT

The Dieline’s 2018 Trend Report: Retail Spaces Become Brand Experience Spaces

Artboard 1 copy 15-100.jpg

As social interaction diminishes, smart brands will reinvent their spaces for people to connect, interact, and discover the brand versus just shopping the branding online. We will see the rise of Insta-Ready retail designs, perfectly curated for that gram. Limited time pop-up stores will emerge as interactive experiences change the way the retail world operates as big chains like Macy’s and Sears continue to downsize.  Some studies suggest that for every company closing a store, 2.7 companies are opening one, and by online retailers creating brick and mortar shops, the online and real-world shopping ecosystems are merging.


non_1_b.jpg

Gentle Monster Stores

Gentle Monster is the Lady Gaga nightmare we’ve all been waiting for. And they sell sunglasses. According to Design Week, they’re “not sure how they fund it, but the pace of store refresh this Korean eyewear brand adopts is setting new benchmarks for retail experience. Apparently, its Shanghai store has a ground floor refresh every 25 days, driven presumably by the smartphone generation’s insatiable appetite for Instagrammable news.”

 

1494355600-saks-wellery-conbody.jpg

ConBody

Saks Fifth Avenue has now expanded beyond clothing by opening a “prison-style” boot camp class taught by formerly incarcerated trainers. ConBody, is Saks’ first-ever in-house fitness studio and a part of The Wellery, the retailer’s new expansive health and fitness concept space.

 

171205160646-starbucks-reserve-roastery-interior2.jpg

Starbucks

The world’s largest Starbucks recently opened in Shanghai and it’s being called a “Coffee Wonderland” complete with a “Pairing Bar,” that shows customers how coffee complements different varieties of food.

 

Google-Home-Mini-Doughnut-Shop-Giveaway-October-2017.jpg

Google Home Mini

In celebration of Google Home Mini, Google hosted multiple pop up shops all over the country that sold adorable mini donuts, the perfect compliment to the tech giant’s diminutive new personal home assistant.

 

inv_fullxfull.969726646_dfcnvg8v.jpg

Storefront

Often called the Airbnb of Pop-Up retail space, Storefront is the website that allows retailers to find the perfect short-term rental for any occasion. To date, Storefront has facilitated space for more than 3,000 growing startups like Etsy, global brands like Google or Target, even Kanye West’s Yeezus.

 

amazongo1.jpg

AmazonGo

AmazonGo adds the thrill of shoplifting to the retail experience. Just kidding, but the system of shopping at AmazonGo is so easy it almost feels like your stealing. With their grab-and-go model that allows consumers to purchase every item through the AmazonGo app on their phone, customers forgo the checkout line experience entirely.

 

104753028-Nordstrom-local.1910x1000.jpg

Nordstrom Local

Nordstrom Local is a service-oriented concept store equipped with a small footprint and no inventory. The first location recently opened in West Hollywood, California, and allows shoppers to buy online and try on their purchases in store, with other amenities on-site like a tailoring service, personal stylist, nail salon and drinks.


View The Full Trend Report

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2Co06Np
via IFTTT

The Dieline’s 2018 Trend Report: Gen Z Yellow Overtakes Millennial Pink

Artboard 1 copy 10-100.jpg

If Millennial Pink was the “It color” for 2017, a younger, fresher hue, known as Gen Z Yellow, has suddenly stolen the spotlight for 2018. Ranging in shades from fluorescent to canary, Gen Z Yellow is showing up in fashion as well as a variety of consumer brands aimed at the maturing demographic from which the color’s name is derived. According to Erika Woelfel, color expert for Behr Paint, “Gen-Z is growing up — or, as they might say, ‘glowing up.’ In contrast to millennials’ nostalgic pink, yellow represents vitality and ambition, traits we’re seeing in this upcoming generation of tastemakers.”  


terra_verde_close_02.jpg

Terra Verde Honey

Gen Z yellow is the perfect color for the brand identity of Terra Verde Honey. The bold contrast of black and yellow makes the packaging stand out on the shelves while also playfully referencing the iconic color scheme of the honey bee.

 

69886547005951.586d33e9b89e9.png

El Cantizal Olive Oil

Designer Alice Pesenti used a flash of bright yellow across the label for Spanish made El Cantizal Olive Oil to create a unique brand that stands out from its competitors.

concrete_casestudy_willibald_05_laydown.jpg

Willibald Farm Distillery

Willibald Farm Distillery’s brand identity catches your eye from across the room thanks to its bold use of color and dynamic custom italic logotype. Designed by Concrete, the use of black, yellow and red paired with a modern interpretation of blackletter typography referenced the Willibald family’s German heritage.

 

static1.squarespace.jpg

The Food Field

Located in San Pedro, Mexico, The Food Field is a local organic market with a cheerful brand identity that reflects the warmth and color of the storefront’s locale, as well as the company’s commitment to healthy products.

 

ASARA_03.jpg

ASARAI

ASARAI has adopted the Gen Z yellow trend in an effort to stand out in an oversaturated makeup market. As reported over at the Dieline, in the cosmetics industry, “the color white dominates the landscape. That’s why seeing this bright and sunny packaging for ASARAI is a breath of fresh air.”


View The Full Trend Report

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2CpLMEj
via IFTTT

The Dieline’s 2018 Trend Report: Sustainable Goes Mainstream

Artboard 1 copy 11-100.jpg

We live in a world where the ocean is not just filled with marine life, but human-created hazards like the North Pacific trash vortex, an area of floating plastic garbage the size of Texas. As consumers are becoming more aware of the environmental cost of modern conveniences like one-time use packaging, 2018 will be the year that sustainability goes mainstream.


static1.squarespace.jpg

McDonald’s

Recently, McDonald’s announced that by 2025, 100 percent of their packaging will be sourced from renewable and recycled materials. What’s more, they’ll also commit to recycling all guest packaging in their restaurants worldwide. Currently, 50 percent of their packaging comes from renewable sources, while just 10 percent of their restaurants recycle, so this would be a big step forward in their green initiative.

 

article-image-EN.jpg

Procter & Gamble

P&G has recognized the need to make sustainability a part of its business model. That’s why they’re creating a new shampoo bottle made from 100 percent waste plastic retrieved from the ocean or the shoreline. Their hope is that by creating a circular economy, where waste is converted back into usable products, it will help to reduce the roughly eight million tons of plastic that have currently ended up in the world’s oceans.

 

plantbottle-pkg.jpg

Coke

Coca-Cola recently announced an ambitious sustainable packaging goal dubbed World Without Waste. For every bottle or can they sell, they aim to match those numbers in waste collection and recycling by 2030.

 

2-crowdfunding.jpg

Ooho

In an effort to eliminate the problem of petroleum-based plastic bottles altogether, the sustainable brand Ooho has created a biodegradable organic membrane made of brown algae and calcium chloride that serves as a blob-shaped vessel to carry your water sans-bottle. The Ooho just won a $22,500 European sustainability award and was inspired by the conceptual thinking behind the molecular gastronomy movement.

 

evian.jpg

Evian

Evian is committed to transitioning to 100 percent recycled plastic bottles by 2025. According to an article at Fast Company, Evian currently only uses about 25 percent recycled plastic in their production, but is now implementing a new system by Montreal-based Loop Technologies which makes virgin plastic after using a proprietary catalyst to depolymerize waste plastic.


VIEW THE FULL TREND REPORt

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2BT7bVi
via IFTTT

The Dieline’s 2018 Trend Report: Brand Collaborations Hit Overdrive

Artboard 1 copy 12-100.jpg

Last year, Google found that fashion labels were embracing pop culture through cross-collaborations ranked higher in search results than their solo counterparts. But Supreme and Louis Vuitton joining forces was just the beginning. Brands are starting to see the benefit of smart collaborations that bring together two, often unexpected brands to give core fans amazing brand experiences. In 2018 and beyond, we expect more brand partnerships created not just by savvy fashion labels, but by mainstream consumer products as well.


8-1-1100x734.jpg

Adidas

Adidas has created an unprecedented collaboration with public transport company Berliner Verkehrsbetriebe (BVG). The two companies have joined forces to provide free metro rides for a year to anyone who buys the limited edition EQT Support 93/Berlin sneaker. Inspired by Berlin’s subway seat aesthetic, the shoes even feature a faux train ticket on the tongue.

 

Levis X Google

Levi’s standard denim trucker jacket has gotten a high-tech upgrade courtesy of Google’s Project Jacquard. Its Bluetooth enabled touch-sensitive fabric acts like the screen on your phone, so you can call a friend by simply touching the cuff of your jacket.

 

1506936351_balenciaga-are-trying-to-make-platform-crocs-happen.jpg

BALENCIAGA X CROCS

One of the most unlikely collaborations was between Balenciaga and Crocs, the slip-on rubber clogs that GQ magazine dubbed the ugliest shoe known to man. For the Spring 2018 runway show, the team at Crocs transformed their functional footwear into a four-inch-high fashion platform wedge. They also designed a rhinestone-studded version using existing Crocs silhouettes for a partnership with designer Christopher Kane.

 

ikea-x-hay-design-furniture-_dezeen_hero-b.jpg

Ikea X Hay

The long-awaited collaboration between IKEA and Copenhagen-based brand Hay infused the current catalog with a new line of sophisticated Danish modern furniture pieces and home goods that look chic and expensive but remain in IKEA’s traditional price point.

 

image.png

CLINIQUE X CRAYOLA

CLINIQUE and CRAYOLA have created an adorable new collection of Clinique’s Chubby Stick. Designed to replicate the iconic crayon design of Crayola, these tinted lip balms will put anyone in back to school mood.

 

Star-Wars-Limited-Edition-Lipstick-Cap-On.jpg

Star Wars x CoverGirl

Cover Girl’s collaboration with Star Wars: The Force Awakens brought us a new makeup collection that lets customers choose between color palettes based on the light and dark sides of the Force. With themed colors for nail polish, lipsticks, and mascara, you’ll feel like a camera-ready CoverGirl to whatever part of the galaxy you’re headed.


View The Full Trend Report

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2F8USpL
via IFTTT