This Conceptual Fragrance Comes With an Organic Feeling


Nanjin Li designed the conceptual packaging for Seremoni, a fragrance brand that features a unique organic look.

“The perfume brand Seremoni aims to transform the small action of using perfume into a comforting and sacred daily ritual, offering people a chance to create their own rituals in everyday life. A ritual is not only about big life events but also could be as simple as your morning spray. Bringing a sense of ritual to everyday life is beautiful to recognize and celebrate little things.”







“Each perfume bottle is designed to sit on its own wooden base. The action of putting them back carefully brings a sense of ritual.

Moreover, the curves of each bottle draw inspiration from the sun movement, echoing with three daily scenarios when performing this perfume ritual can really help us feel calm and prepared.”






Designer: Nanjin Li 

Digital Fabrication: Xinda Wang

Location: Chicago

from Blog – The Dieline | Packaging & Branding Design & Innovation News

38 Great Packaging Designs That Offer Transparency Through The Use of Windows

Artboard 1 copy 10-100.jpg

In the era of transparency the phrase “what you see is what you get” has never rang more true. When it comes to packaging, utilizing “windows” within a design solution can help offer a consumer a taste or sneak peek of the goodness that awaits them within the package. With food design, a window can help a consumer determine the freshness of a product as well. Here we’ve picked out 38 awesome examples of packaging designs that incorporate the use of windows.

1. Flashtones



2. Square Pie is a British Favorite That Doesn’t Cut Corners



3. Dantura Channels Mother Nature with New Tortilla Packaging



4. This Healthy Snack Brand Proudly Displays Its Ingredients On The Outside

 Healthy low carb, multi-seed crackers


5. This Smoked Salmon Packaging Comes With a Quirky Look



6. This Healthy Food Brand Takes a Modern Approach With Its Packaging



7. This Line of Healthy Foods Is Inspired By Minoan Jewelry



8. Macareux Pasta


9. These Dried Fruits & Nuts Are Your On-the-Go Snack Solution



10. The Dieline Awards 2018 Outstanding Achievements: Fortnum & Mason Florentines



11. Before & After:




12. Mirolubov. Sugar package


13. The Dieline Awards 2018: ODE Fine Foods



14. Chocolate Full of Flavour



15. The Marshmallowist

Selfridges MarshmallowPatterns


16. Get Crafty With Bijou Factory’s DIY Jewelry Kit



17. Delysoy Pasta



18. Can Picking up Dog Poop Be Glamorous? Modern Kanine Thinks So



19. Enjoy Tasty Handmade Treats from The Naked Marshmallow Co



20. Chiri Dried Fruits Packaging Highlights the Organic Ingredients



21. Each Flavor of These Chocolates Comes With a Distinct Personality



22. Smith&+Village Brings Glamour and Indulgence to Booths Cakes and Puddings



23. Bath Time would be way Better with this Cheery, Relaxing Soap Packaging



24. Booths Supermarket Packaging Gets a Simple Yet Effect Redesign



25. Valkovskaya Takes Minimalism To An Elegant Level






27. Indulge Your Sweet Tooth With The Cake Crew



28. These Sausages Come With a Uniquely Patterned Look



29. The Dieline Awards 2017: Melima



30. This Take on Cold Cut Packaging is Fresh and Modern






32. Designing the Luxury of Eden & Bridge’s Decadent Pies



33. Little Balena



34. Fava Santorini



35. Otoño



36. The Dieline Award 2016 Outstanding Achievements: FEREIKOS


37. The Dieline Awards 2018: CS Light Bulbs



38. The Dieline Awards 2017 Outstanding Achievements: Amber


from Blog – The Dieline | Packaging & Branding Design & Innovation News

Inside the Studio: Vault49’s Home Away From Home


By: Casha Doemland

16 years ago, the streets of London were pasted up with unique and eye-catching prints  – one of an outline of a woman with simple features and pink lips against a bright blue background with planes and the other, a female centaur underneath London College of Printing in a custom font. There were no names, no signifiers outside of the college’s name to identify who had done the work. It was just a seemingly endless, non-stop flow of artwork that covered walls across the city.

One night, the anonymous duo papering the streets with their artwork stopped for a quick snack, and they stumbled upon what appeared to be a derelict building.  Of course, they made the executive decision to cover the entirety of it, doors included, with their prints.

Two days later, the headquarters of Dazed—formerly known as Dazed and Confused Magazine—reached out for a meeting as a woman from one of their classes who was interning at the magazine, discovered who they were – Jonathan Kenyon and John Glasgow, founders of Vault49.


Vault49 started as a street art team during their last year at university in London when they met. Over the course of six months, the two collaborated on a series of pieces, as well as screen-printed 600-700 designs in their free time, all of which were posted throughout the streets of London.

After they wall-papered the offices of Dazed, Kenyon and Glasgow were featured in three separate issues, and that resulted in partnerships with major companies in the United States.

“All of sudden, VH1 was flying us out to the US for their Diva Duets campaign for the year,” shares Kenyon. “MTV was flying us over to a do a whole bunch of stuff, and we ended up doing all the display windows for Express. So, we originally came to the US for one 3-day trip and then spent the next nine months trying to figure out how to move here.”

That was only the beginning. More and more interesting projects out of the states worked themselves down the pipeline, and Kenyon and Glasgow were having a superb time. In February 2004, they left London and opened up shop in their first studio apartment in New York where their office doubled as their bedroom.

Three years later, they found the courage to invest in a separate office, but as the company expanded and the number of employees increased, a larger space was required.




Vault49 currently has 36 team members, and together they work out of their Flatiron District 6,000 square foot office just blocks away from Time Square. The space is equipped with two conference rooms, both of which have custom tables constructed out of a series of silkscreens paneled together, a massive sign on a glass wall reading “Make Your Mark,” as well as the company’s name displayed in neon.

And while the square footage of their workspaces may have changed dramatically over the years, their love for printmaking which they discovered at university has never waned. In fact, it only makes sense that it would become a focal point of their work and even their office.

“We’ve always had a printmaking studio in every office,” says Kenyon. “Even when we were working from a second bedroom, we had a separate studio that had the letterpress and printmaking equipment. That’s the real heart and pulse of the studio. No matter what, that always remains.”

Heck, it’s even one of the guiding philosophies behind the studio’s work, where they foster creativity and a craft-based culture. Every employee, regardless of role, learns the ins and outs of printmaking.


“We want all of our team to feel connected to the core of what we do as an agency and to understand our roots,” shares Kenyon. “Vault49 began as a street art collective, dedicated to dirt, ink, and manual production processes as part of the creative process. We are real people pouring our lifelong passion into all we do, and all we touch. Leaving the studio with paint under our fingernails is a good day.”

The second guiding principle behind Vault49 is checking your ego at the door. “This is something that’s sort of stayed true from the beginning,” adds Glasgow. “We knew we couldn’t collaborate unless there was respect for each other’s opinions and creative processes.”  


The third? Don’t be a dick. But that’s more of an overall rule for life.

With these three guiding principles, Kenyon and Glasgow have created a company culture based on creativity, craft and respect. To guarantee it remains that way, and their team is happy, the founders send out anonymous Q&As to check in and ask questions like “why do you turn up for work every day?”

“By far the best response we got is that they turn up for work to spend time with the people here and their colleagues,” shares Kenyon. “Second, is the quality of the work they’re doing, but the most important thing is that they like turning up and having fun.”

All of this starts with the way Kenyon and Glasgow run their company. In the back corner of the office is their 15th-Year Wall commemorating the company’s anniversary. Equipped with various typographies made in-house, their staff can win such gems from the wheel of prizes like a helicopter tour of New York, an iPad, a toilet plunger, and bus fare.


But it isn’t all just cake or presents. There’s a real, office-wide focus on creating good work, and that starts with transparency—not only with the team but with their clients. “We strive to create an environment that’s full of positivity,” states Kenyon. “We work with clients who we can be direct and honest with from the beginning, and we’ve found a lot of success with a no bullshit and no politics approach.”

49 Minutes and Creative Labs are two of the studio’s unique strategies that focus on teamwork and fostering creativity between everyone in the office.

49 Minutes pauses the entirety office for, well, 49 minutes, and asks everyone in the studio to ponder how they should approach a brief. When the time strikes zero, everyone is to present their ideas. Often, a few will be similar, but it serves as a jumping off point for how they might execute a project.


With Creative Labs, in particular, that extends to the client and inviting them along for the journey, with the office space transformed into a series of workshops and classes. “Vault49’s DNA as craftspeople uniquely positions us to provide authentic and exciting experiences that can communicate a brand’s vision of creative inspiration to its various audiences: internal, trade and consumers,” adds Kenyon.

Looking to help shift Bailey’s Irish whiskey and cream into the Premium Treats category, they did one such Creative Lab.

“As Baileys positioned itself to re-recruit its core offering, we needed a platform that would create theater around the brand, bringing to life visually the steep change that the brand needed to achieve,” states Kenyon. “All relevant stakeholders were gathered in a warehouse in NYC to agree upon this new creative expression for the brand and ideate how that impacts their innovation pipeline. This time it was specifically for gifting activations.”

For two days, they hosted a series of talks and classes for pottery, screen printing, typography and more in between meetings, all of which inspired 30-40 feasible pipeline activations in line with the new Brand World positioning and treating strategy.  


But what’s great is that marketing directors and creative leads are working together throughout the entire process, creating an open environment where ideas flow and epiphanies come. It makes sense for a company built on creativity, craft, respect and the happiness of their employees and clients, which is the perfect formula for exceptional work.

The team is regularly updated on growth objectives and revenue targets, fully aware of the numbers surrounding each. They also understand the importance of creating an open, fun, and creative environment, hence the aforementioned anonymous surveys, an annual retreat that’s taken during the work week to not take up the team’s free time, and little things like Summer Fridays and Yay Days- a celebration of an employee who excelled.

“We’ve become a family, a home away from home where lifelong friendships have been formed,” says Glasgow. “We’ve created a great culture and an open environment, not only from a creative standpoint where there are no egos, but where everyone’s opinions, time and passions matter.”



Casha Doemland

LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.


from Blog – The Dieline | Packaging & Branding Design & Innovation News

SCNT Takes Inspiration From The Mountains in Ukraine


Elena Zaitseva designed the elegant packaging for SCNT, a home fragrance brand that takes inspiration from the mountains in the Ukraine.

“Fire and herbs are inevitable participants in sacred rituals. When combined, they are able to recover strength, protect, heal, or inspire.

In the Carpathians (Ukraine), mountain plants were used to tame the spirits of the house. Herbs, such as wormwood and madder, twigs of alder and pine cones, were gathered in the fresh of the day and then were weaved into wreaths or thrown into fire.”



“SCNT is a first Ukrainian line of selective home fragrances which includes candles, aroma diffusers, sachets and accessories. Its aromas are created based on recipes of the Carpathian molfars, legendary guardians of the Carpathians who knew the secrets of nature and universe.

The SCNT logo is designed as a traditional home talisman: rings of dried herbs that were used to decorate the entrance to the house. The package of candles and other accessories refer to the milky fog surrounding pine-covered tops of mountains at first light. Fresh mist still hides the familiar world but is about to clear in order to indicate the way home bathed in gentle dawn rays.”



“The image on SCNT products package creates the illusion of volume: through the milky fog rectangle, materialized in front of the buyer, the ancient plants silhouettes appear. Golden fire circle is a symbol of protection and purification, another detail that unites all the elements of the visual concept of the brand.”



Designed By: Elena Zaitseva
3-D Design: Pavel Gubin
Location: Moscow, Russia

from Blog – The Dieline | Packaging & Branding Design & Innovation News

We Love The Colorful Yet Sophisticated Look Of This Cosmetics Brand


We love how this cosmetic brand takes on color. democràcia estudio created the packaging for Sara Simar, a Spanish brand of cosmetics that appeal to young women who want to be seen as elegant.




“Sara Simar is a Spanish brand dedicated to the world of cosmetics.

With the redesign of the brand, carried out by democràcia estudio, they want to transmit the values that define a current woman: a young woman who is self-confident and unique. A feminine and elegant woman.”










“Precisely to reflect the naturalness and purity of its principles, the brand travels graphic landscapes interpreted by torn paper, resources that give strength and personality to the brand and, at the same time, make us travel to idyllic settings, paradisiacal places that bring well-being and beauty.”





Designed by: democràcia estudio

Creative Director: Javi Tortosa

Copy & storytelling: Marta Tortosa, Pablo Llobell 

Designers: Migue Martí, Chavo Roldán

Client: RBB Cosmetics

Location: Valencia, Spain

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Drink Outside The Box With Craft Gin Club’s Vibrant Packaging


BrandOpus has created a new visual identity for the leading UK drinks subscription company, Craft Gin Club, that celebrates the anticipation and delight the brand brings to its subscribers during monthly unboxing, to better connect with their audience.


Capitalising on the UK’s love for gin, the Craft Gin Club is the No. 1 drinks subscription brand in the UK with over 40,000 monthly subscribers. Started just three years ago, they have seen exponential growth and were recently named one of the top 10 British start-ups. Their rapid expansion coupled with an increasingly crowded market, meant they needed an identity befitting of their business ambitions whilst retaining their approachable, club personality.


Inspired by the curiosity and conviviality experienced during subscribers’ monthly unboxing, we put the box itself at the heart of the brand to capture the anticipation and excitement the brand brings rather than focusing solely on the product. We created a multi-faceted and flexible identity that together with a suite of graphic elements deliver surprise and delight. The identity works with the brand’s playful personality to establish a distinctive and ownable world. Activated across all marketing channels, the Craft Gin Club now has a look and feel that establishes the brand beyond the product to propel its continued growth.



Jon Hulme, Managing Director & Co-founder, at Craft Gin Club says, “There isn’t much that Brits love more than a good G&T so we’ve made it our ambition to provide the nation with the most rewarding gin experience.After a period of rapid growth, we knew that we needed a new identity and BrandOpus helped us create something that encapsulates our brand essence today but can also flex and adapt with us in the future.”

Paul Taylor, Chief Creative Officer, at BrandOpus says, “Drawing on the feeling of discovery and delight, we helped create an identity for Craft Gin Club that shifts the brand and reflects the role it plays in the lives of its fans. Vibrant and flexible, each element works together to be so much more than the sum of its parts.”


CGC Case Study slides


Designed By: BrandOpus
Location: United Kingdom

from Blog – The Dieline | Packaging & Branding Design & Innovation News

nuddy Wants to Make Bar Soap Cool Again


This isn’t your grandmother’s bar soap. Nuddy is the brand aiming to make bar soap cool again, and with cheeky plastic-free packaging, we’re all for it.

“When we met with nuddy founder Kassi, she gave us a challenge to reignite the love affair with soap. This got our attention!

Millennials are being blamed for the demise of bar soap. One of the most common misperceptions is that they are a haven for bacteria and other decidedly unclean stuff, with 60% of soap buyers between the ages of 18-24 saying they are squicked out by the idea of germs on their soap. And apparently, ‘bar soap is for old people.’ Well, we know that is a load of nonsense.”







“The majority of soaps and body washes on the market are, not only full of rubbish, but also packaged using plastic materials. nuddy is proud to be 100% plastic free and created using only the best ingredients, right here in the UK. Their soap is created using a shea butter base, making it vegan friendly and inclusive to just about every Tom, Francesca + Harriet.”




“We really wanted to make soap cool again, so we needed a brand to reflect this, while highlighting the benefit of it being natural soap. Since the name ‘nuddy’ means ‘in the nude’, we knew it had to be a little bit cheeky. We came up with the tagline ‘Pure Soap For Filthy People’ and designed the packaging using tongue-in-cheek puns. Using bright pastel colours to stand out in the market and make people want to pick up soap again.”






Designed By: Stop.

Creative Director: Ashleigh Godsmark

Copywriter: Clare Jennings

Printer: Jaymar Packaging

Location: Newcastle, UK

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Chocolatier kAAKAO Finds EU Regulations More Bitter Than Sweet


By: Rudy Sanchez


Chocolate is an enduring, beloved treat in Europe. The average British, Swiss, or Germans citizen ate, on average, 17-pounds of the stuff last year.

As popular as chocolate is, it’s no wonder passions run high when defining just what makes chocolate, well, chocolate. It took a prolonged 30-year court battle for the EU to reach an agreement as to how to define the stuff, as some countries, like the UK, add vegetable fat to their treats, while most of continental Europe defines the sugary goodness as only containing cocoa butter.

Now, 13 years after the European “Chocolate War” reached a ceasefire, a new battle over the definition of chocolate is happening, with kAAKAO at the frontline.

kAAKAO is a new chocolate bar that is certified organic, dairy-free and vegan, made up of four ingredients. The makers of kAAKAO sweeten their chocolatey treats with figs, and each bar contains 10-grams of fructose sugar per 40-gram bar, less than a typical green apple.

These bars come in simple, bright packages, with bold, blocky letters, but what’s missing from the wrapper is the word “chocolate,” although the cacao percentage is listed.

Sounds great, no? Who wouldn’t want to indulge their chocolate craving with an organic, vegan and non-dairy bar with low sugar as well as a low glycemic index? There’s just one problem: per EU rules, since the bar isn’t made with sugar or a recognized sugar substitute, it’s not technically allowed to be labeled chocolate.

“When using date powder to sweeten a product, it cannot be called chocolate,” says kAAKAO founder Stephanie Seege. “Instead, it goes under the name of ‘cocoa product with date powder.’ This is because date powder is not considered to be a kind of sugar, fructose, or a sugar substitute.”

Are these EU regulations really about consumer protections or is there something more at stake? If a chocolate bar tastes like chocolate, contains cocoa and merely sweetened with something other than sugar, is it still chocolate?

These kinds of regulatory restrictions make it difficult for innovators like kAAKAO to enter the market and promote their products, and seem less about actually protecting consumers from false labeling or misrepresentation. For now, EU rules are leaving kAAKAO with a bitter path to chocolate lovers seeking a sweet snack that’s different but is still essentially chocolate.

And as for Seege, regardless of EU regulations, she still insists her product is indeed chocolate, even if it doesn’t say so on the label.


Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Hazy IPA is Bringing The Road Trip Feels Through Its Packaging


Hazy IPA is a limited edition beer that wants to capture the summer road trip vibes with the packaging for their cans. Designed by Grit the cans utilize modern typography and a cool color scheme in order to provide a refreshing look.

“The hazy days of summer don’t last forever and neither does this limited edition brew. We were more than stoked when we got asked to help come up with the design for these cans. And even more stoked when we sampled the beer. Smooth and creamy and hoppy and bold. It’s everything summer should be.”




Designed By: Grit

Creative Director: Sean Topping

Director of Strategy: Lindsay Topping

Art Director/Designer: Gabe Re

Illustrator: Vincent Comperetto

Location: Denver, US

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Order Your Domino’s Pizza Via Snapchat’s AR Lenses


By: Casha Doemland

According to the Pew Research Center, “78% of 18 to 24-year olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times a day.”

Although, let’s be real. You didn’t need a statistic to know that teens and young adults spend way too much time on their cell phone.

Large companies recognize this as well, which is why they’re taking to social media to advertise and market their products. Wayfair uses the shoppable post on Instagram, Lays get the community involved with a handful of giveaways and now, Domino’s is teaming up with Snapchat to bring users an Augmented Reality (AR) feature.

Here’s how it works. Ad agency Kabaq produced two separate images, a pair of aviator sunglasses that had a pizza in the reflection of the lens when in selfie mode, and a pepperoni pizza box when the camera is flipped that allows you to tap the screen and order a pizza right there. You never even have to leave the app, lazy Millennial or Gen Z’er!


Kabaq is a start-up company known for bringing AR food to life at the table in the restaurant or when ordering online, and they’ve worked with major companies like KFC, DipnDip Fondue,  Beyond Burger and The Economist.

As far as costs go, there is a flat rate of $500,000 to reach 15 million to 20 million people while generating 40 to 60 million impressions, according to Mobile Marketer.

Additionally, the company is guaranteed to be highlighted as the first AR lens to appear when users open the app.

Originally, shoppable AR lenses were introduced in April in partnership with Adidas, beauty supplier Coty and gaming company King and STX entertainment. Nike even sold out of an Air Jordan sneaker within an astounding 23 minutes.


According to Nielsen Catalina, “the campaigns seem to work. The measurement company—which recently expanded its partnership with Snap for increased ad-targeting—measured 22 CPG brand campaigns and found an average sales life of 10 percent. Nielsen’s in-app polling also found that lenses increased ad awareness by 19 points while also increasing brand lift by 7 points.”

Honestly, with such a massive return on investment, it only makes sense that companies would continue to take advantage of social media marketing.


Casha Doemland

LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Job of the Week: ESTEE LAUDER



Principle Objectives:

Assist in creating and developing innovative graphic art direction for packaging with high luxury aesthetic, within budgetary and timetable restraints of all programs. Responsible to maintain and uphold all brand standards as determined by brand management and the licensors. Responsible for incorporating brand aesthetics, product positioning and related criteria into the design development of all packaging.

Learn More + Apply

from Blog – The Dieline | Packaging & Branding Design & Innovation News