Oi – Organic Initiative

Organic Initiative’s mission is to provide sanitary products that are good for women and good for the world. For far too long, women have struggled to find an alternative to using intimate products made from harmful chemicals and toxins. Oi approached Cato Brand Partners with the challenge to ‘tear down the pillars of power’, and educate the marketplace away from conventional products. We adopted an ‘in your face’ disruptor model, creating a wall of passionate protest in the supermarket aisles implying that the conventional tampon companies were dishonest and harmful.


Oi_Slides15.jpg


Oi_Slides18.jpg


Oi_Slides16.jpg

Oi_Slides5.jpg

Oi_Slides6.jpg

Oi_Slides7.jpg

Oi_Slides8.jpg



Oi_Slides11.jpg


Oi_Slides12.jpg


Oi_Slides13.jpg

 


Creative Director: Andrew Treder

Designer: Mike Peters

Designed by Cato Brand Partners

Country: New Zealand

from The Dieline – Branding & Packaging Home http://ift.tt/1VsjMlO
via IFTTT

댓글 남기기

이메일은 공개되지 않습니다. 필수 입력창은 * 로 표시되어 있습니다