The food supplement line “My elements” by Isoplus includes a vast range of effervescent products differentiated based on their composition and benefits. The packaging design had to, on the one hand, create a distinctive image for the brand, and on the other hand, differentiate each product based on its formulation and function.
2yolk created a unified layout for all the packages that reproduces the two leaves, part of the “My elements” logo, which we have also designed. In this way, each product has a specific frame where the functionality and the components are highlighted. A series of descriptive or abstract illustrations were designed to illustrate the targeted or multi-level effect of each supplement; a choice dictated by the research on the category of each product separately and by its target audience. The colour palette, the vibrant or transparent multiply colours, created a unified aesthetic that avoided the category clichés.
FOUNDING MANAGING PARTNER: Emmanouela Bitsaxaki
FOUNDING CREATIVE PARTNER: George Karayiannis
GRAPHIC DESIGNER: John Seitanidis, Konstantina Benaki
STUDIO MANAGER: Alexandra Papaloudi
COPYWRITER: Despina Sakellaridi
ACCOUNT MANAGER: Stefania Papakosta
Designed by 2YOLK
from The Dieline – Branding & Packaging Home http://ift.tt/1O1A7fM