Anton Honey

“Made by my bees, bottled by me.” Anton takes his honey personally. Tomaž Hrastar developed the packaging for Anton Honey, emphasizing this special treat that is made in small batches with the utmost care.

“Beekeeping Hrastar started grandfather Anton, back in 1950, with just a single beehive which he received as a present. Ever since, members of the Hrastar family have continued to spread their love of honey, and the family practice of beekeeping. Traditional beekeeping in line with nature, without excessive use of modern technology, is what they believe in and strive for.”

“They want to keep their business small, and their products accessible to those respecting the bees’ hard work, and the purity of 100% raw and locally sourced products. Their Carniolan honey bees live in natural environment, far away from urban centres and pollution. Their produce is available in limited quantities only.”




Anton Honey is almost treated as more of a gift than a product. A tag lets consumers know that the honey is produced in limited quantities and reminds them how special it is to enjoy. The brand name is written in two fonts—a handwritten style for the name Anton, which makes it feel more personal, and a modern sans serif. Jars are sealed with a sticker and are then wrapped in an outer paper, feeling like a fresh batch of honey one might pick up at the farmer’s market.




Designed by Tomaž Hrastar

Country: Slovenia

from The Dieline – Branding & Packaging Design Home

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