Fanta Cans gets dressed up for Halloween

Happy Halloween from Fanta! Each year Fanta likes to dress up for Halloween and this year they’ve launched halloween themed can designs that are both colorful and full of fruity spirit. 

“Designed by illustrator Noma Bar, Fanta bottles, cans and multi-packs feature four ghoulish characters and are available in stores across the US for a limited time.”

“Halloween is the one time of year when teens and adults have an unfettered license to have fun – from festive costumes to themed parties,” said Valencia Mitchell, brand director, Fanta. “Fanta stands for fun and variety, and our carefree, spontaneous brand personality makes Halloween the perfect time to connect with consumers and help them add a spark to this already fun holiday.

He finds delightful ways of telling mini-stories within a single illustration, which made for the perfect approach for Fanta’s Halloween packaging,” added Michael Gluzman, design lead for Fanta. “We hope people enjoy the boldness of the characters with the vibrant Fanta colors and get a little surprise discovering the details in the illustrations.”

Via: The Drum

from The Dieline – Branding & Packaging Design Home

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