Treat Yo-Self With MY LITTLE SPA

MY LITTLE SPA is sure to get you to treat yo-self. Lithuanian agency étiquette designed the adorable packaging for this personal-sized spa kit. The kit has everything you would need to pamper yourself, but what really makes it stand out is the beautiful line-work illustrations and gold details that adorn the package.

“Lithuanian resorts are famous for their Spa centres and comfortable accommodation. However, they have no branded souvenirs that would be not only local themed, but designed with the Spa spirit in mind. MY LITTLE SPA was created to fulfill this niche. This set is the first in the series, and is dedicated to Druskininkai, which is famous for its pine trees, healing mud, and mineral water. It includes a scented candle, mud based soap, natural pine scented hand cream and bath salt.”

“The new brand name MY LITTLE SPA adds emotional appeal to an otherwise rather plain selection of souvenirs. The final design consists of the branded element connecting with the Druskininkai resort element. The resort element is interchangeable, and other resort themed sets (Palanga, Birštonas) are planned for the future.”

“A box format was chosen to house the set. It is convenient for both, displaying it in the Spa lobby and for putting it in your suitcase. The open box also allows the contents to be seen and inspected by the customer. It has enduring appeal even after the original contents have been used.”

“For the Druskininkai set, the green colour was chosen to represent pine trees, the key element of the resort and the souvenirs. Variations of colour were adjusted to convey the light and clean
spirit of the Spa.”

“The resort’s nature, history, and architecture served as the material for cover ornaments. The cover itself was a relatively inexpensive solution that raised the product’s perceived value and premium feel.”


Design by: étiquette
Art direction: Valerija Žilėnienė, Irmantas Savulionis
Packaging Design: Gintarė Ribikauskaitė 
Product Photo Shoot: Benas Navanglauskas, Andrius Penkauskas
Photography Styling: Gintarė Ribikauskaitė, Valerija Žilėnienė 
Location: Lithuania

from Blog – The Dieline – Branding & Packaging Design

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