The Toasted Oat Bakehouse is Serving Up Serious Nostalgia


McLean Design redesigned the branding and packaging for The Toasted Oat Bakehouse.

“Baked treats are the ultimate comfort food. They carry us back to younger days spent in Grandma’s kitchen licking a batter-covered spoon as the aroma of butter, flour, sugar, and other ingredients combined to fill our senses with anticipation. The Toasted Oat Bakehouse aims to rekindle these heartfelt memories with its line of indulgent soft granolas.”


“Embracing this charge, McLean Design created a new brand and packaging solution built on a foundation of traditional baking cues while featuring the unique-to-granola soft texture as a deliciously deconstructed cookie.

Despite being certified gluten-free, the cookie shaped window ensures that taste is the star of the show. Recipes and flavor names were purposefully crafted to further reinforce the brand’s authentic baking heritage and feed the consumer’s desire for sweets.”



“The result is more than a treat—it’s a wholesome indulgence that can brighten your mood, improve your energy, and leave you content with the knowledge that what you’re eating is real, good food.

Pure baked nostalgia.”



Designed By: McLean Design

Location: Walnut Creek, California, USA

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

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