This Healthy Cannabis Brand Believes You Don’t Need Sacrifice Your Body for a Buzz

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Pot brownies and gummy worms are perfectly fine, but it doesn’t change the fact that they’re still junk food. Pura Vida is a line of cannabis-infused superfoods that embrace healthy eating and lifestyles. Redesigned by Brewing Creativity, they updated the packaging to look more contemporary and relatable for today’s consumer, as well as showcasing the mouthwatering flavors.

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Before & After

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“We got to re-brand and design all the packaging and marketing collateral for Pura Vida Health, a cannabis infused superfood product line that has granola, trail mix and seed mixes, and protein bars.”

“We didn’t want to draw away from the elements they already had—palms, leaves and the tropical vibe, but we definitely wanted to make it more modern, more delicious looking and appealing.”

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Designed By: Brewing Creativity

Client: Pura Vida Health

Country: United States

City: Los Angeles, CA

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2nez8B6
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