De Cecco Pasta Gets an Updated Look With This Student Project

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Klara Kovac designed this student project that aims to refresh the look of De Cecco, a traditional Italian pasta brand. The design is playful and incorporates hierarchy in order to create a nice design solution.

“Packaging and rebranding of Italian pasta brand De Cecco. Keeping it classic with an updated color palette, while adding some playfulness with big, elegant numbers and more interesting cut-outs inspired by the shape of the pasta in each box.”

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Designed By: Klara Kovac
Instructor: Louise Fili
School: School of Visual Arts
Location: New York, US

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