The Dieline Awards 2018: Viupax


Viupax™ is an innovative patented footwear packaging that is designed to be eco-friendly by using upto 50% less cardboard than traditional shoe boxes and occupies upto 57% less volume during transportation (comparison with various top brands).

Viupax™ is international patent protected and designed to be cost efficient in matters of production and transportation and above all, designed in such a way to improve personnel productivity and user experience. It can be transformed into toys extending the life cycle while giving a second use to the pack. It can be transformed into a hand carry bag eliminating the use of paper bags that have a significant cost and carbon footprint. The clothing industry is one of the top polluters in the world. Footwear production is over 20bln pairs/year (was 23bln in 2015).


The design of the boxes makes the shoes stand out because the shoe design is visible to customers, and it allows customers to compare, to self-serve without waiting for the sales person as they are able to see model and size availability and can easily select the pair of their choice.

On the other hand, sales personnel, can easily identify availability without memorizing model names, carry up to 8 boxes and walk freely around their stores (with the traditional shoe boxes, sales personnel can carry up to 5 boxes).





On top of that they can identify similar pairs to provide to customers. This is a known method to increase sales and Viupax makes it easy without the need to memorize model names.

Viupax is designed to be flexible in stacking, allowing the boxes to be stored in many new and interesting ways or to be converted into a stand. The use of paper shopping bags can be eliminated, as Viupax can be converted into a carry bag or shoulder bag to be easily transported by the customer, cutting costs and improving brand sustainability.



Designed By: Matadog Design
Art Director & Designer: Andreas Kioroglou
Location: Greece

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

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