The Dieline’s Best of the Week

Artboard 1-100.jpg

Missed last week? We’ve got you covered with the all the best packaging design content from last week!


Lofoten Seaweed Aims To Be The Future of Food

Lofoten-Seaweed-08.jpg

 

Pick a Number and Sink Your Teeth Into This Beautiful Vegan Chocolate

Ach_01_2400X2400px.jpg

 

The Dieline 2017 Holiday Gift Guide: Design-Centric Presents on Amazon

TheDieline_HGG_2017_24.jpg

 

31 Great Gin Packaging Designs

Artboard+1+copy+36-100.jpg

 

Chobani, America’s Favorite Yogurt, Redesigns Their Packaging

static1.squarespace.jpg

 

Compartes Chocolate Has Some Serious Old Hollywood Heritage

IMG_6136.jpg

 

34 Beautiful Tea Packaging Designs

Artboard+1+copy+34-100.jpg

 

This New Absinthe Has a Stunning Collage-Inspired Label

A-JUNOD_ABSINTHE_02-min.jpg

 

Building Anticipation through Luxury Packaging

shutterstock_572032618.jpg

 

The Handcrafted Modern & Slender Design to Säde Schnapps

sade_2.jpg

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2iNyfOK
via IFTTT

The Dieline Awards 2018: New Jury Members Announced

TDA18_1200X600_1-02.png

Entries are judged by a highly esteemed international panel of structural packaging, design, branding, and consumer product experts, and are awarded based on Creativity, Marketability, Innovation, Execution, and On-Pack Branding.
 

ZHOU Wenjun-Dieline awards-JURY (B&W).jpg

ZHOU Wenjun,

524 STUDIO

CD.PRESS_PIC.jpg

Christian Doering

KOREFE


REGULAR REGISTRATION ENDS JANUARY 9th

Learn More + Meet All Our Jury Members

PRESENTED BY:

 

unnamed.png

 

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2BwR2l8
via IFTTT

This Conceptual Packaging Adds Some Youthful Flair To a Traditional Brand

label2.jpg

Student Shuang Wu designed this unique conceptual packaging for Boyajian Olive Oil. The idea behind the concept was to add a youthful touch to an innovative brand.

label3.jpg

“Compared to normal seasoning brands, BOYAJIAN spares no effort to explore more unique and innovative products. It is perfectly suited for younger generations and cooking lovers. This repackaging project aims to show the brand’s innovative aspect through visual language and enable the customer to enjoy the whole experience from choosing, to opening to using the product.”

label4.jpg

label1.jpg

label5.jpg

“The new package changed BOYAJIAN’s reserved and more traditional label to this colorful and modern look which goes along well with its style. The open-side design allows the customer to see more of the content of the product. A simple instruction leads the users to open the package from the top. The way it opens gives the customer a sense of opening a present. And as it opens, some further information about the product and a recipe for the customer’s use are shown.”

label6.jpg


label7.jpg


label8.jpg

label9.jpg

 


Designed By: Shuang Wu

School: Rhode Island School of Design

Location: Providence, Rhode Island, USA

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2ATpqdE
via IFTTT

This Brand of Meatsnacks Gets an Adventurous New Look

WildWest_03.jpg

Pearlfisher defines a new creative vision, architectural strategy and packaging expression for the Meatsnacks Group, Europe’s largest manufacturer of meat snacks.

The Meatsnacks Group, founded in 2015, is the leading producer and distributor of biltong
and jerky in the UK, and a major proponent of the emergent popularity of meat products as
a healthy and sustaining snack. Having risen to market dominance through acquisitions, the
group’s portfolio of brands had become fragmented and incohesive, and was in need of
alignment and strategic direction.

Following a comprehensive category audit informed by a deep-dive exploration into the
future landscape of food, Pearlfisher’s Strategy team mapped the Meatsnacks Group’s
portfolio on a spectrum of ‘authentic’ to ‘adventurous.’

Kristoffer Fink Parup, Senior Brand Strategist at Pearlfisher, said, “By interpreting
Meatsnacks’ brands as expressions of the company’s ethos – from the depth of experience
and respect of process that define its approach, to the unbridled passion and pursuit of
innovation that inspire its creations – our architectural organisation gives the portfolio the
flexibility to remain rooted in tradition whilst embracing exciting future propositions.”
 

WildWest_06.jpg

Wild West
At the centre of the spectrum, defined by an equal measure of authenticity and
adventurousness, is the group’s flagship product, Wild West. The UK’s original and leading
jerky brand, Wild West embodies American masculinity and a spirit of discovery, but the
identity and pack design, characterised by clichéd expressions of Americana, were failing to
do this meaning justice.

Pearlfisher’s new essence for Wild West, inspired by the idea of ‘Expanding Horizons,’
comes to life in a confident new design that evokes both rugged wilderness and urban
exploration. Jon Vallance, Associate Creative Director for Brand and Graphics at
Pearlfisher, said, “To take Wild West on a journey from ‘one-dimensional cowboy’ to
‘modern explorer,’ we centralised the design around an illustrated graphic of a mountainous
landscape, which varies slightly for each of the eight variants.

WildWest_02.jpg

WildWest_01.jpg

WildWest_04.jpg

We re-appropriated the brand’s most distinctive equities, retaining the ‘swing’ of the logo
but adding experience through texture and grit, and evolving the sheriff’s badge into a fourpoint compass star with a leftward-pointing arrow, which nods back to the old wild west.
To reinforce a sense of exploration, we incorporated elements for the consumer to discover
on pack: a ‘W’ in the negative space between the peaks; a person interacting with the
landscape; a cityscape on the back of pack to contrast urban and outdoor exploration.”
Two exciting new Wild West variants – chicken and salmon jerky – will be rolled out with the
redesign.
 

WildWest_05.jpg

Cruga_01.jpg

Cruga
At the farthest and most ‘authentic’ end of the spectrum is Cruga, the UK’s original biltong
brand. Firmly rooted in a South African recipe and legacy, Cruga’s expression leaned
heavily on stereotypical African motifs which, though effective in communicating heritage,
put the brand in danger of appearing contrived and therefore, inauthentic.

 Pearlfisher articulated a premium positioning for Cruga that brings a true appreciation of
meat more boldly to the fore. A design essence of ‘Slow Perfection’ captures the artisanal,
expert process of making biltong whilst informing an honest and rustic direction for design.

Cruga_03.jpg

According to Vallance, Pearlfisher once again retained crucial equities, such as the
landscape and shield shape, but injected them with contemporary energy and a distinctly
crafted appeal. “We developed an ownable logotype for Cruga that can be boldly activated
in communication, and have used colour and texture to move Cruga’s message and
aesthetic from ‘African tribe’ to ‘African tactility.’ We’ve also used tribal patterns to signal
flavour (triangles take on a more of a chilli shape for that variant, for example) instead of
evoking a one-dimensional and stereotypical feeling of ‘Africa,’ as they did before.”

James Newitt, Managing Director at Meatsnacks Group, said, “Pearlfisher has done a
brilliant job of upholding the pillars that define our brand – process, place, product and
passion – whilst empowering us with flexibility, cohesion and confidence to push the
category boundaries and extend our portfolio into new realms of creative possibility.”
 

Cruga_02.jpg

 


Designed By: Pearlfisher
Founding Partner and CEO: Jonathan Ford, Pearlfisher
Futures Director: Sophie Maxwell, Pearlfisher
Strategic Business Director: Jack Hart, Pearlfisher
Associate Creative Director for Brand & Graphics: Jon Vallance, Pearlfisher
Client Director: Nadine Orton, Pearlfisher
Senior Brand Strategist: Kristoffer Fink Parup, Pearlfisher
Head of Words: Jennifer Kruegel-Hanna, Pearlfisher
Analyst: Jahan Jhala, Pearlfisher
Designer: Charlie Garrod, Pearlfisher
Illustrator: Mike O’Shea
Location: UK

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News http://ift.tt/2AttZrS
via IFTTT

КИНФОЛК by DmitryWeidner


via
br> vk.com/dweidner #dweidner Ufa 2015

Кинфолк Уфа: Алия Айсина, Вера Грузда, Лиана Губайдуллина, Полина Тулушева, Елена Филипова.
Фотограф: Андрей Глухов. Видео: Дмитрий Вайднер.
Воркшоп: Олеся Червинская. Место проведения: Загородный клуб Фазенда.
Шеф-повар: Александр Финк. Помощь в организации: Марсель Шарипов.

http://ift.tt/2AoIq2o

http://ift.tt/2AqUYGR

Фазенда – яблони и груши шефповар by DmitryWeidner


via
br> Серия роликов для Загородного клуба «Фазенда» в Уфе.
– fazendaufa.ru
– vk.com/fazenda_ufa
– #fazendaufa
Видео Дмитрий Вайднер
– vk.com/dweidner
– #dweidner
Уфа 2015

http://ift.tt/2AoIq2o

http://ift.tt/2AvC7Iv