Blondy

There’s nothing better than a tall glass of cold beer to relieve your stress after a hard- days work. Designed by Diferente, Blondy is on the job and will give the ultimate satisfaction. Presented in uniquely shaped bottles, light brew is adorned with beautiful labels shaped like gears. A symmetrical and clean layout is used to make it easy on the eyes and give the brand a sophisticated touch it so desperately needs. 

“A burger is best enjoyed with a beer, that’s why Tio Joe decided that the first expansion of its brand was a range of rustic beers. Each beer of the range will be inspired in the memories of fields visited by Tio Joe. For Blondy’s case, a field where the sunset and the earth join together to grow out the purest and blondest wheat ever seen. The packaging maintains the differential elements of the branded house, and the flexible layout of the label will allow the incorporation of future beers.”


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Designed by Diferente

Client: Tio Joe

Country: Spain

City: Barcelona

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Nord

If you’re ever in the area, you must pop in for a cup of tea or two. Nord is an amazing restaurant that has it all, cookies, cupcakes, and tea galore. Designed by White Studios, the brand’s identity is fresh and forthcoming to the younger crowd. A sleek black and grey color scheme is highlighted with a burst of color while still remaining minimal. An entire alphabet infographic was created, adding a playful element to the brand and setting it apart from it’s competitors. 

“Nord is a bit of everything – bakery, coffee shop, coffee roasting, drink bar, squinted bar & restaurant. We cleaned up their old logo and created the identity around the different commodities and categories. We used icons and illustrations to display the range and tell a story around their concept.”

The ability to collaborate with different producers, talk about meat, fish, agriculture and manufacturing, matters most of all when it comes to food – that is the conviction to the people at Nord. The packaging is made with a different color range to distinguish taste, and give an easy overview. 

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Designed by White Studios

Country: Norway

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New Sarum Brewing Cans

Want to expand you taste buds in the realm of beer? Try New Sarum and prepare to loose your mind. Designed by Big Bridge, aluminum cans are dressed in a special coat of arms. A color coding system is used for each can to make it easy to tell the different beers apartas well as help them stand out on supermarket shelves. A faded background illustration gives each beer a uniqueness and history into how it’s made. 

“New Sarum is a young brewery out to to refashion historical methods of creating consistent quality handcrafted beer in an old meets new style with modern ingredients.”

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Designer: Jacob Voigt

Creative Director: Stephen Becker

Printer/Manufacturer: CanSource

Designed by Big Bridge

Client: New Sarum Brewing

Country: United States

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Saku Craft Cider

This cider is like no other! With the goal to create a brand that went against the mainstream, KOOR created packaging that is not only pleasant to look at but has become a collector’s item with a unique approach to cider label design.  

“The mainstream producer that wanted to attract those wanting something a little different an artisanal. This was executed without using the brewery logo, with calligraphic text being used to shake off mainstream brewery stereotypes, and custom watercolor illustrations used to portray the natural feeling customers desired. Translation: Sweet pear. With real honey, Estonian sweet cider from Saku. Cloudy apple. Natural Estonian dry cider from Saku.”

 


Photos by Märt Lillesiim

Designed by KOOR

Country: Estonia

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Taylor Pass Honey Co.

There are many Honey Brands out there in the market but none as bold and striking as this one. Designed by Unified Brands, honey from the wonderful country of New Zealand is cultivated and stored in plastic jars for all your culinary pleasures. Each are color-coded according to which eco-system the honey was collected in. This not only helps consumers remember their favorite type but helps the brand stand out on the shelves. 

“Taylor Pass lies at the heart of one of the most untouched and breathtaking places on earth. This rugged, remote terrain surrounded by ocean, that no insect can fly across, is the place we’re proud to call home: The South Island of New Zealand.”

“It is here that you will find our hives – nestled amongst mountains and valleys where bees work the unique flora to produce honey with the signature flavours and properties of this land. No two of our hives are the same. They are delicate, individual eco-systems. To ensure they thrive, our hives require the care, passion and artistry of our beekeepers.”

“Technology is another crucial part of looking after our hives and bees.New Zealand honey bees are in decline and we have to work hard to keep our hives healthy. We monitor each hive to ensure it is flourishing, and our investment in world-leading geneticists ensures our bees not only survive, but thrive. Honey is the fruition of our work. Its integrity is key, so our processes are based on absolute respect for the product. With our intimate knowledge of our hives, we can tell exactly where each jar comes from – right down to the site where it was harvested. The way we see it, it’s all connected: this unique land, the bees and us. We have a responsibility to look after it all and hand a better world on to the next generation. 

Breaking away from traditional bee and flower category norms, Taylor Pass stands alone. With it’s more rugged crafted feel, the strong typography and a weathered hive device creates disruption while the use of embossed matt stock and metallic inks and foils helps maintain the brands position as one of New Zealand’s premium honey brands.”

 


Creative Director: Tim Holmes

Director: Mike Robertson 

Designed by Unified Brands

Country: New Zealand

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Mazelprost

In 2015, Israel and Germany celebrated the 50th anniversary of their diplomatic relations. What began with a cautious approach to one another has since developed into a true friendship, one where good friends not only share their experiences but also raise their glasses to each other. Inspired by this ideal Mazelprost, the world’s first hummus beer, has been created and is the official drink of the German-Israeli friendship, yet this honour has been interpreted in an humorous and down to earth way. 
 

“Mazelprost” combines not only two specialities the countries are famous for – hummus and beer – but also the Hebrew expression “Mazel Tov!” and the German word “Prost!”. Its transparent label, seal and colour scheme reflect current trends within the craft beer segment to give Mazelprost an optimistic and modern image. The twist lies in the transparent, peripherally label: If front and back of the bottles are placed next to each other, they are toasting to each other. 

In December 2015, Mazelprost was added to the collection of the Jewish Museum in Berlin.


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Designed by BBDO Berlin / BBDO Tel Aviv / Peter Schmidt Group

Client: Embassy of Israel, Berlin

Country: Germany
 

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Meet our Keynotes!

MEET THE HOW DESIGN LIVE 2016 SPEAKERS
Famous graphic designers? Yeah, they’ll be here. And waiting to talk to you.
Radical thinkers from business and design. Creators from the intersection of art, culture and entertainment. Tech innovators. Up-and-comers whose work you simply must check out and design leaders whose portfolios you’ve long admired.

But before you get wistful reminiscing (or regretful for missing it), HOW is thrilled to announce a few names sure to stand toe-to-toe with past speakers, including:
Debbie Millman, CMO, Sterling Brands; Chair, Masters in Branding, School of Visual Arts Host, 
Design Matters podcast.

Monday 23 | 11:00 – 11:45am

Stefan Sagmeister, Co-Founder & Partner Sagmeister & Walsh
Closing Keynote, Monday 23 | 12:00 – 1:00pm

David Butler, VP Innovation and Entrepreneurship, The Coca-Cola Company
Friday May 20 | 9am – 10am

And there are so many more. If you haven’t yet, it’s time to meet them all.

Join us May 19-23rd in Atlanta. Use Promocode: DIELINE50 and Save $50

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Top 10 Packaging Projects & Articles

Happy Monday! Celebrate the start of a new week with our inspirational Top 10. 


1. BENHAM’S GIN

 

2. AMAYA ROASTING CO.

 

3. FUEL COFFEE COMPANY

 

4. NEW TEA CEREMONY

 

5. OLD WOODEN TOOTH

 

6. MARMEL

 

7. FLASHTONES

 

8. DOCTOR NUTRI

 

9. LYSHOLM N52 BOTANISK AQUAVIT

 

10. AWAKE ENERGY GRANOLA

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