What environment do you like to design in?

Every designer needs a work environment that allows him or her to feel wildly creative yet incredibly focused—but this means something different for everyone. Whether that means music blaring in the background, a standing desk, communal spaces, amazing city views, or your favorite art plastered on the walls, it’s important to know the things that create your best workspace.

We’ve been lucky enough to peep some mighty impressive spaces. Karim Rashid’s studio is filled with bright, colorful patterns that pop against white walls and furniture, while SAVVY Studio keeps things clean and crisp. Employees at Viceroy Creative work in a space that also has a relaxing library and upscale bar to see products in real-world settings. The 3M Design Center has a seemingly endless amount of unique and adaptive spaces. Flood Creative’s even got a ping pong table that encourages a bit of playtime in between the hustle.

So tell us: what kind of an environment do you design best in?

from Blog – The Dieline – Branding & Packaging Design http://ift.tt/2mECaKU
via IFTTT

Creating Unique Typography for Festive Vegan Chocolate Bars

For those who follow a vegan diet, chocolate is off-limits. But Ach is made with ingredients that don’t involve animal byproducts, making it a sweet treat for those who don’t normally get to indulge in chocolate bars. Gintarė Ribikauskaitė developed the gorgeous packaging and typography for the Lithuanian brand, and we talked with her about designing Christmas packaging, balancing graphic elements and typography, and the importance of your gut instinct.

Walk us through the design process that you went through for this project.

Gintarė Ribikauskaitė: It all probably started the same way as other designers—the customer came to me with an idea to create a Christmas package for Ach vegan chocolate. I thought, “How can I impact the wonderful Christmas season?” We somehow quickly came to a mutual decision to reject using illustrations, which are likely to be Christmas graphic elements, and instead utilize typography because it has not been widely used in Lithuanian chocolate segments. Sketching did not take long, because the idea which I had in mind quickly and easily found itself on paper. Finally, I needed to scribble the details and work until the customer and I became pleased. This process was certainly short, creative, easy, and reassuring!

The typography is so captivating. How did you develop this for the packaging?

Gintarė Ribikauskaitė: Talking about typography I had a clear vision how it should look like. After searching for something similar as inspiration to use from internet—nothing. So I thought I should try it by myself. After all, Christmas chocolate must be full of certainty and sincerity which is given to others.

ACH_03.jpg

ACH_02.jpg

ACH_01.jpg


What was one of the biggest goals you set out to achieve with Ach Vegan Chocolate packaging and how did you accomplish it?

Gintarė Ribikauskaitė: The biggest goal was to create the main message fonts, which would look consistent and extend the continuity, and that there wouldn’t be any doubts. When I created almond chocolate notes I knew that I would sketch until I succeed. Maybe it is the only and guaranteed way to reach your goals.

What was the most challenging part of this project?

Gintarė Ribikauskaitė: The biggest challenge was to arrange highlights, create graphics elements which would not overcome typography, and it all should create the Christmas spirit. Thinking about the golden foil, I thought should I take a few details so it would not look like a Christmas decoration, but an exquisite gift.

If you could pick one aspect of the finished design that you like the most or feel especially proud of, what would it be and why?

Gintarė Ribikauskaitė: Looking at my work I can always find something to fix. But I am most satisfied with my graphic elements which supplemented the package, created the holiday spirit, and perfectly managed to integrate into the inner paper design.

Share one lesson that you learned while developing the finished product.

Gintarė Ribikauskaitė: The most important thing that I learned working with this project was the importance of intuition. Combining strong arguments with my intuition allowed the project to turn out unique and one-of-a-kind. I am grateful that a lot of people were as interested with and understand my idea about Christmas emotion.

from Blog – The Dieline – Branding & Packaging Design http://ift.tt/2mEtjsF
via IFTTT

These Cannabis Infused Mints Are Sophisticated and Refreshing

San Francisco based agency MINE created the design for Petra which are a new line of cannabis infused mints. The packaging solution reinforces the refreshing nature of the product while the muted color palette calls to the earthy quality of the mints.

“Petra is the newest offering from Kiva Confections, a cannabis edibles company that made it’s name creating high-end medicated chocolate. For this line of microdosing mints we wanted to create a look that was consistent with the branding of their existing products, but also unique in character.” 

“We designed everything for this product—from the logo, to the packaging form factor, to the package design, to the mints themselves.”

“The colors of each tin express their flavors—cool blue for Eucalyptus, soft green for Moroccan Mint, etc. (the other two flavors pictured haven’t been released yet). The patterns are derived from the countries where these flavor profiles are indigenous. It’s a simple, playful, meaningful, and infinitely scalable system.” 

“Designing for the cannabis industry is a specialized field. Regulations are strict with each jurisdiction, but vary widely from state to state. Besides the regulatory obligations, we (and our client) place a high value of safety and transparency. It was important that both the package and the product be identified clearly as cannabis. It was important that the package be securely sealed on purchase while remaining elegant and attractive to a mature audience. Because legal cannabis is an emerging category, the visual cues that consumers rely on to quickly identify other products (whiskey vs. vodka vs. tequila, for example) don’t yet exist. Beyond that, the tension between positioning the product as medicine, a recreational substance, and a high-end confection is important to balance. In the latter case, the complexities are compounded by the fact that the FDA does not regulate cannabis, so there are no guidelines or requirements when it comes to listing ingredients, nutritional information, etc.” 

“Against that backdrop, Petra is a very small (pocket sized) package, that has to quickly communicate the brand name and the parent brand name, what it is (mints), the fact that it is cannabis, the strength of the cannabis, (2.5mg is an uncommonly low strength that is coming to be known as ‘microdosing’), the strain of cannabis, the flavor, regulatory warnings, ingredients, nutrition facts, suggested dosage, and some ‘sizzle copy’.” 
 

 


Studio: MINE™ 
Creative Director: Christopher Simmons
Designers: Christopher Simmons, Taylor Goad
Location: San Francisco

from Blog – The Dieline – Branding & Packaging Design http://ift.tt/2mcU9KR
via IFTTT

The Perfect Beer to Dance the Night Away With

Constantin Bolimond designed this fun packaging for Haudegen, a modern beer with some innovative flavors. Each patterned design is intended to reinforce the unique flavor of each variety of beer. The design also embodies the marriage of modernity and tradition. The juxtaposition of the main logotype (reminiscent of German blackletter fonts) and the fun graphic pattern provide for an updated contemporary look that we can all raise a glass to.

“The new lineup of Haudegen beer faced two epochs: the ancient tradition of brewing and uncontrolled club parties. There are also two major problems that were addressed while coming up with the design. The first was to combine a modern, trendy design approach with the traditional approach of designing beer. The second was to help design something to visualize the taste of beer in the packaging.”


4.jpg


5.jpg

12.jpg

The three flavors Haudegen comes in includes Coca Leaves & Others, Ale Pepper, and Ginger Porter. Each has its own distinct flavoring. For example, the Coca Leaves & Others is a highly fermented white beer that is brewed with cacao leaf and hops. The Ale Pepper flavor is created with touches of caramel, toffee, and roasted black peppercorn, while the Ginger Porter is brewed with fresh ginger root.

Another aspect of this beer that makes it special is the fact that the logo and pattern on the bottle light up in the dark, making it a perfect beer to dance the night away with.

7.jpg

9.jpg

10.jpg


 


Designed by: Constantin Bolimond

Location: Minsk, Belarus

from Blog – The Dieline – Branding & Packaging Design http://ift.tt/2mJX627
via IFTTT

Plant Power Never Looked So Good

Plant power never looked so good. Loop Brands designed the packaging for Be Natural, a line of organic cereal and granola bars. The color scheme provides a light and airy quality to the product while still maintaining a sense of earthiness. The whimsical flat-style illustrations of various ingredients and plants further reinforce the wholesome organic quality of the product while bringing in an element of fun at the same time.


Be_Natural_Case_study-12.jpg


Be_Natural_Case_study-10.jpg

“Loop Brands were tasked to reinvent mainstream cereal & snacks and disrupt the category. Targeting consumers who are proactive about eating healthier and are mindful of the latest food trends.” 

“‘Uplifting health from plant power’ became the linchpin of all communication to inspire the foodie in all of us.” 

“Let’s come together for food. For what plant power can do for our bodies today and everyday. To champion healthier lifestyles through nutritious uplifting plant based foods. To challenge conventional thinking & never stop exploring, innovating & improving.”

Be_Natural_Case_study-11.jpg

Be_Natural_Case_study-06.jpg

Be_Natural_Case_study-03.jpg


 


Agency: Loop Brands
Creative Director: Mikey Hart
General Manager: Adam Partridge
Design Director: Grace Brown, 
Designer: Meegan Parkee
Illustration: Yulia Vysotskaya, Meegan Parkee, Grace Brown
Typography: Keith Morris & Mikey Hart
Photography: Gerry Colley
Stylist: Helen Webster
Account manager: Kate Dimitrevic
Production: Anneke Dekker
Managing Director: Ed Kirk
Client: Kellogg’s Australia
Location: Sydney, Australia

from Blog – The Dieline – Branding & Packaging Design http://ift.tt/2lbGc09
via IFTTT

These Energy Bars Will Make You Look at the Bright Side

These bright energy bars are sure to bring on the positive vibes. Galya Akhmetzyanova and Pavla Chuykina designed Optimist, a line of energy bars that are sure to boost your overall well-being. The bright colors attract the consumer while the fun illustrations enforce the natural and organic quality of the product itself. The different colors also help differentiate the products from one another, as each bar provides a specialty it serves.  

 


Designed By: Galya Akhmetzyanova, Pavla Chuykina
3D Visualization: Pavel Gubin
Client: Ltd Ritmico Biotech
Location: Moscow, Russia
 

from Blog – The Dieline – Branding & Packaging Design http://ift.tt/2mJNhkE
via IFTTT