Adobe Weighs in on the Type Trends for 2018

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As 2018 kicks into high gear, there’s inevitably a lot of talk about trends. What did the past year bring, and what can we expect in the next twelve months? Well, it’s no different when it comes to trends in type. So to get some insight on what influences type trends, tools to develop a new typeface, what we’ll hopefully see more (and less of) in the near future, and more, we spoke with Dan Rhatigan, Senior Manager, Adobe Type.

What are some of the factors that influence trends in type?

Dan Rhatigan: Trends are the culmination of all kinds of things we see around us and usually trace back to one design or brand making a bold decision to try something different. That inspires others to see if they either replicate that success or be part of that influential vibe. Sometimes they bubble up from street, as more and more similar ideas catch people’s fancy and reach critical mass (like casual scripts and hand-lettered looks for shops and brands that want to feel local or small-batch), or sometimes they’re the result of some highly visible promotional campaign in music or fashion, like the explosion of blackletter fonts that followed Kanye West’s Yeezy branding.

The trends for some areas, such as corporate branding, tend to move more slowly, but are influenced by some of the same dynamics: someone tries something and it works, and then others try to tweak the successful formula.


Fino Sans — designed by Ermin Međedović, released by TypeTogether — is an elegant high-contrast sans serif family. 

What was your favorite type trend of 2017? Why?

Dan Rhatigan: I’ve been seeing more and more elegant, high-contrast sans serif designs this year. These seem to be bubbling up from magazine publishing, and they’re a welcome relief from the Didots and the ultra-thin geometric sans typefaces that have dominated the space for a while.

Let’s talk about packaging. How has typography on packaging changed in recent years?

Dan Rhatigan: I’ve been noticing a lot of nostalgia in packaging for a while: a lot of brands either looking to their own heritage or trying to evoke a retro warmth. This may involve many kinds of styles: those casual scripts, display faces from the turn of the last century, even the flatness of mid-century modernism. While the looks may be all over the map, the overall sense of reassurance and the familiarity of a long-trusted tradition comes through.


New Stumptown Cold Brew packaging by Column is the kind of careful packaging design that feels new but also like it’s been around for generations. 

What type trends would you predict for 2018?

Dan Rhatigan: I anticipate an uptick of dynamic typography during this next year. The technology supporting variable fonts—a way of packing the whole range of a type family’s styles into a single font—is starting to pique designers’ interests. I think the possibilities for playing with so much variety at a single time—especially on the web—is going to lead to a lot of experimentation with the flexibility of weight, proportion, and style to catch people’s attention.

What tools are most useful for people developing a new typeface?

Dan Rhatigan: There are plenty of ways to draw letters—pen and pencil, constructing forms in Adobe Illustrator—but to get a typeface that can be used productively, those letters still need to be put together as a font. My favorite font development software is called Glyphs, which makes it pretty easy to get started and then get more sophisticated as you learn more. At Adobe Type we use another piece of software called Robofont at the core of our font production, which is handy if you’re comfortable working with a variety of tools that let you tinker more with how you build the final product.

What are you hoping to see more of when it comes to type in 2018? What, if anything, do you hope we leave behind in 2017?

Dan Rhatigan: I want to see more real experimentation of form and style—and fewer geometric fonts.

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Dan Rhatigan
Dan Rhatigan works with Adobe Typekit in New York as the Senior Manager of Adobe Type. He has over 25 years of eclectic experience in various industries as a typesetter, graphic designer, typeface designer, and teacher, including several years in London and New York serving as Type Director for Monotype. He has a BFA in graphic design from Boston University, and MA in typeface design from the University of Reading in the UK, and a very tattered passport.

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Kim Kardashian’s Newest Fragrance Comes With Adorable Heart-Shaped Packaging


With Valentine’s Day just around the corner we’re crushing on this super adorable heart-shaped packaging for Kim Kardashian’s Kimoji Fragrance

According to Bustle: “All three Kimoji Fragrances — Bae, Ride Or Die, and BFF — will be available exclusively on the KKW Fragrance website. This will be the only place to shop the perfume, and once the limited-edition product is gone, it’s gone for good. If her first launch is any indication, the fragrances will sell out pretty darn fast.


“In case you haven’t already noticed this minor detail, there’s no way to actually smell the fragrance before you buy it, since it’s all done online. That didn’t stop people from buying the social media star’s first fragrance and odds are it won’t stop people from buying this one either. Because whether it smells great or not, half of the appeal of Kardashian-owned products are how exclusive they are.

Kardashian did share details about how the Kimoji Fragrances smell though. Bae, Ride Or Die, and BFF all have a mix of floral and fruit scents with bottom notes of candy, like marshmallows, caramels, or vanilla. If it seems like there’s a whole lot going on there, it’s because there is.

Even the people that were suspicious of the initial fragrance launch ended up loving it so much that it sold out a second time. There’s a good chance that this one will do the same.”





“When should you set your alarms for, you ask? Well, the official launch time of the Kimoji Fragrances are 3 p.m. ET/12 p.m. PT exclusively on the KKW Fragrance website. That being said, you’ll probably want to be waiting on the website before then. Kardashian-made products sell like crazy, so it’s better safe than sorry.

Each 30 mL. fragrance will be $30, according to the brand’s social media post. The price is about $5 less than the previous fragrance for the same amount of product. The packaging is somewhat less extravagant than the crystal-shaped bottles, so this might be why.”

Content Via: Bustle

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Cleveland Indians To Kinda Sorta Remove Chief Wahoo In 2019


By: Bill McCool

Let’s just get this out of the way – The Cleveland Indians’ Chief Wahoo logo is incredibly racist. That any professional sports team in the 21st century would prominently feature a racist logo or name (ahem, REDSKINS) is beyond comprehension and the cognitive dissonance necessary to believe otherwise is the real magic in this world.

On Monday, the Indians announced that starting in 2019, they would be doing away with the Chief Wahoo logo. The team will no longer wear jerseys displaying the Wahoo image and will instead opt for the block-like “C” they have been sporting for the past few years. For the past few seasons, the team has tried phasing out the offensive imagery and yesterday’s news indicates that they are fully committed to doing so.

Native American Groups have tried pressuring the team to get rid of the offensive logo for years and have been known to protest high profile games like their season openers. Under pressure from MLB commissioner Rob Manfred to promote a more inclusive and diverse product on the field, Cleveland’s chief executive Paul Dolan has finally acquiesced to their demands despite some longtime fan’s qualms over the much-beloved symbol.

Kind of.


Make no mistake, just as older logos are emblazoned on hats and retro-jerseys, Chief Wahoo isn’t really going anywhere. In fact, just because the insignia won’t be on the field anymore, it doesn’t necessarily mean that it won’t be available on and off of the field. So long as the Indians play baseball in the city of Cleveland, Chief Wahoo can still be easily found in gift shops throughout Ohio and online.

And that means the Indians and the MLB will continue to profit off Chief Wahoo.

The argument follows that in order to maintain control of the Wahoo trademark, the Cleveland Indians will need to manufacture goods bearing the offensive insignia so that others cannot profit from it. So if you really, really, really need that Chief Wahoo bobblehead, have at it, backwards guy or gal!

The history of professional sports is rich with offensive logos and teams names. The Steph Curry-less Golden State Warriors of the early 70’s (because did the Warriors really, truly exist before Steph Curry?) removed their Wahoo-esque logo and instead opted to focus on their bay-area bona fides. St. John’s Red Storm changed their name from the “Redmen” back in 1994 while also changing their mascot “Chief Blackjack” to ornithologically challenged Johnny the Thunderbird.


Other professional teams like the Chicago Blackhawks and the Atlanta Braves (with their “Tomahawk Chop” chant) have been pressured to change their names in the past as well, but have been tight-lipped on the matter.

Anywho, your move Redskins.



Bill McCool
Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News