Big Easy Bucha Launches Rebranded Beverage Line


When you think of the world-renowned New Orleans food and beverage scene, locally brewed organic kombucha doesn’t exactly come to mind. But Big Easy Bucha is steadily making a name for itself, and when the company prepared to move beyond local distribution, Baton Rouge-based design and branding firm TILT was tasked with improving shelf appeal for its core packaging line.

“Our business was at a crossroads,” says Alexis Korman, who co-founded Big Easy Bucha with her husband, Austin, in 2014. “We wanted to retain the brand equity we had earned, but after launching in stories like Publix, Whole Foods and Central Market, we were ready to move towards nationwide distribution, which meant much more visibility. We knew we had to step up our game.” Working with TILT, Big Easy Bucha achieved a refreshed look with greater readability while retaining its fun, fresh vibe and Caribbean color scheme. The new packaging for all nine kombucha SKUs officially launched Thursday, June 14th.


TILT creative director Brendan Bayard says his team was immediately taken by the company’s origins. “You can’t help but be inspired by their story,” he says. “With Austin brewing kombucha in the garage and selling small batches to stores, then Alexis leaving her own promising career to grow the company with him — that’s a leap of faith we really admire. And the fact that they create a healthy, enjoyable product while working to make the community a better place is just so impressive.”


Bayard is quick to mention that TILT took a restrained approach to the project. “The existing labels had equity with their loyal customers, so we knew the updated brand and packaging needed to maintain a few key elements.” With the primary design challenges of contrast and legibility, TILT focused on typographic and design refinements, including custom, water-color inspired hand-drawn illustrations. The new label set also features a brighter color palette to really set the brand family apart on the shelves.

With flavors like Geaux Green, Basin Street Blues and Cajun Kick, Big Easy Bucha’s core line is very Louisiana-focused — and that’s quite intentional. “We find beauty and inspiration in the unique fruits and florals of the region,” explains Alexis. “Crafting kombucha in New Orleans — a culinary hotspot in an agriculturally rich state — means we have access to some beautiful ingredients, from chicory coffee to magnolia blossom. One of the great joys of our business is being able to source from small, local farmers. Yes, it costs more, but it means more, too.”


Also central to Big Easy Bucha’s mission is strong support for local organizations that do great things in area. The company’s charitable partners have included the LASPCA, Grow Dat Youth Farm, St. Jude Community Center, Gleason House, Eat Fit NOLA and more, and staff are encouraged to take paid time off to pursue charitable and volunteer projects. Currently, 10% of Big Easy Bucha’s employees come from STRIVE New Orleans, a program that helps the underserved, underemployed and traditionally unemployed gain skills training and job-readiness, leading toward meaningful jobs. 

With refreshed packaging now in stores, Big Easy Bucha and TILT are looking toward to what’s next for the growing brand. “We’re confident that our new look is ready for a national audience,” says Alexis. “We couldn’t be more excited to tackle more fun projects ahead with the TILT team.”



Design & Illustration: TILT
Location: New Orleans, Louisiana

from Blog – The Dieline | Packaging & Branding Design & Innovation News

This Chilean Coffee Shop Branding and Packaging Has Captured Our Attention


Futura designed the branding and packaging for Cafe Buho, a Chilean coffee shop that is inspired by urban art and street murals. The resulting design is one that captivates with a bold, graphic approach.

“Cafe Buho, is a coffee shop located in Chile. We took inspiration from urban art and the Chilean muralist movement. Our reinterpretation is based on the costumbrista art and in the style of the streets and history of this country. We project it by elevating the coffee process, from the farmer who sows and harvests, as well as all those involved, to the customer who drinks a cup of coffee.”






“Using a bright color palette and geometric shapes, we managed to create a brand that attracts attention, which is timeless but appeals to new markets. A different, original and disruptive brand that captivates the consumer.

Cafe Buho, a coffee shop with a different approach.”












Designed By: Futura
Photos By: Rodrigo Chapa
Location: Mexico

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Boom Roasted: How Independent Coffee Makers Use Strong Custom Packaging

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The coffee industry is percolating as more and more consumers crave a cup of hot joe. And with the demand for this popular beverage, it’s a great time for enthusiasts of exquisitely designed packaging.

Luckily for consumers, the rise of independent coffee roasters selling their product online means we have a lot more choice than waking up to Maxwell House or Folgers in our cup.

Be Still Cody Coffee sources and roasts coffees from around the world in a tiny town off the west coast of Canada. While they see themselves fundamentally as a coffee company, their search for amazing brews correlated with their love of music. In fact, they wanted to try to simulate that experience of curated music and coffee at home— it’s like bringing the cafe right into your own living room.

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Each one of their custom folding cartons includes 250g of coffee and a limited edition promotional mixtape created using owners’ Andrew and Jennifer Paquet’s personal record collection. Each tape is curated to suit the coffee you’re drinking. The idea came from their youth when they would receive mixtapes from friends or siblings. The hope is that the experience will be a catalyst for a shared community through coffee, music, and art.

They narrowed down the necessity for custom packaging and chose Packlane as their packaging provider because of the company’s intuitive software and excellent customer service. The hired a local artist named Karina Kalvaitis to design their packaging. Each image on their carton is a symbol for a piece of the puzzle that makes up Be Still Cody.

Their packaging is vital, and their custom folding carton helps create an experience for each of their clients because they’re a conversation starter. While they view the carton as a communication and packaging tool, they hope it also becomes a piece of art for their customers.

Orange Cactus Coffee is a media company that happens to sell coffee as a way to inspire and delight coffee lovers. In addition to selling whole bean, micro-roasted coffee, the guys from Orange Cactus podcast, blog, and vlog about their passion – coffee.

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Each one of their boxes includes product cards, stickers, and a water additive. They hope to deliver “Christmas in the Mail” when sending coffee to customers. While custom boxes help protect their product to get to their final destination, they’re also little billboards advertising the Orange Cactus brand.

Roast Co. Coffee is a specialty coffee roasting company located in Oakland, California that roasts for wholesale customers including cafes, markets, and restaurants throughout the Bay Area. Their custom mailer boxes are filled with bags of whole bean coffee, business cards, stickers and information about product pricing. They use their custom packaging from Packlane to reach out to businesses they hope to partner with as a way to sample their coffee and learn more about what Roast Co. Coffee does and has to offer.

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PERC Coffee was founded in 2010 in Savannah, GA as a way to cultivate an appreciation for coffee in the South. Founder Philip Brown had worked for years as a barista, manager, and roaster and decided to take the plunge and jump into the coffee game. He assembled a small team that has grown over the years as has the business.

PERC uses their custom mailer boxes to send out 4oz sample pack bags as a way to get a taste of some of the delicious coffees they offer. Each box elevates the presentation of their sample pack, so it feels more like a gift than just another package in the mail.

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Equator Coffees & Teas is a specialty coffee roaster, tea purveyor, and farm owner based in Marin County, California. In 1995, when business partners Brooke McDonnell and Helen Russell started roasting in a garage, it marked the beginning of a journey to build a high-impact coffee company focused on quality, sustainability and social responsibility.

While their goals have remained the same, with more than 500 wholesale accounts and seven retail cafes, their team has grown to over 100 employees. As a women-owned and LGBTQ-owned business, they believe in stakeholder values, which prompted them to become the first Californian coffee roaster to be named a Certified Benefit Corporation.

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Their custom packaging includes the extremely limited Panama Finca Sophia Gesha which comes from the highlands of Panama. Finca Sophia is ranked as one of the best coffee farms in the world and was selected as a Good Food Awards winner in 2016. Last year, it won the prestigious Best of Panama coffee competition in the Washed Gesha category.

The front of their box highlights the elevation of this unique coffee while the sides and back display a beautiful image of the coffee plant. The Finca Sophia logo, an abstracted Quetzal bird, salutes the height, the native terrain, and Panama’s indigenous culture. For Equator, having this beautiful and exquisite packaging helps tell their story in a meaningful and impactful way.

Just like every strong cup of coffee has a story to tell, every company’s packaging is unique. Using strong custom packaging to roast the competition is a surefire way to speak directly to every coffee drinker looking to get their fix of this delicious hot beverage.


from Blog – The Dieline | Packaging & Branding Design & Innovation News

Moroccanoil Celebrates 10 Years of Haircare With This Special Edition Packaging


Moroccanoil products have been a stalwart of the hair salon for a decade, wowing stylists and beauty aficionados around the world with their ability to tame and nourish the most damaged of manes.

This year, the brand – which uses argan oil as a base for its hair and skincare products – is celebrating 10 years in the industry. To commemorate the occasion, a gorgeous limited edition bottle for the iconic Moroccanoil Treatment has been created in collaboration with Swarovski. Bedecked in hundreds of turquoise crystals colour-matched to the Moroccanoil branding, this bottle also comes housed in packaging courtesy of MW.


This special pack consists of a rigid board box wrapped in pearlescent paper printed with that striking Moroccanoil blue. The front features blind debossed and hot stamped gold foil lettering, and opens outwards like a book. Inside, the bottle rests in a removable housing fitment topped with an illustrated platform that easily lifts upwards to allow access. A die-cut window in this platform frames the bottle and creates a sense of depth and distance. Opposite, the Moroccanoil story has been printed in white ink and gold foil.






The interior design was inspired by Moroccanoil’s Mediterranean influences. Both the covering flap and inner fitment display clouds in an idyllic blue sky; the flap also depicts a stretch of rippling red sand giving the visual effect that the bottle has been half-buried in a sun-baked desert dune. For the perfect finishing touch, CMYK transparent printing on pearlescent paper was used to give the sand a shimmering finish.



Designed By: Moroccanoil Design Team

Manufacturer: MW Luxury

Location: USA

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Pearlfisher and Yoplait Make Us Long For The French Countryside With Oui


By: Casha Doemland


Yoplait has been on shelves in the supermarket for decades, with new additions every couple of years. They got Dippers, Go-Gurt, Lactose-Free, Greek and Greek 100, Whips, Thick and Creamy and more.

You know, yogurt.

It was only a matter of time before Yoplait took a step in a new direction. Last year, the company introduced Oui, their artisanal-style French yogurt, and Food and Wine Magazine heralded this new, creamy concoction as the beginning of a new era. Pearlfisher’s packaging design screams French countryside and taps into the carefree, handcrafted nature of the yogurt itself.

So, what is French yogurt exactly?

According to Oui By Yoplait, “It starts with simple, non-GMO ingredients, artfully poured and set in individual glass pots for eight hours. This creates a satisfyingly thick, subtly sweet, fresh tasting yogurt.”

Since the yogurt is cultured in a glass container, it only makes sense that it’s packaged and shipped out the same way. And when it comes to sustainability, it’s the perfect vessel as the glass can be easily and reused in a variety of ways.

Heck, one Etsy seller even hopped on the bandwagon and now sells 2-pack reusable lids for Oui’s 5-ounce jars.

At this point, you have nothing to lose. The container is great for the environment, it’s the same great taste Yoplait is known for, and it comes in 8 classic irresistible flavors: strawberry, blueberry, black cherry, vanilla, coconut, lemon, peach and plain.

So, will you say Oui to Oui?



LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.


from Blog – The Dieline | Packaging & Branding Design & Innovation News