Cherry Republic Gets a New Look

Who doesn’t love a chocolate covered cherry? Miller designed the updated packaging and branding for Cherry Republic, a Michigan based food company that specializes in cherry products. 

“We updated Cherry Republic’s brand identity to more prominently feature their iconic “black bear” mascot within the logo shield, as well as an updated wordmark. Working with the client, an artist was commissioned to render the bear especially for this purpose.”

“We were also tasked with evaluating and updating packaging assets for their primary product lines so they would be more consistent and reflective of their brand’s heritage. The current packaging retains some of the best details they had in the past—such as the colorful hand-painted illustrations—while reinforcing what the brand stands for.”

 


Designed By: Miller

Client: Cherry Republic

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20 Striking Packaging Designs that are Total Minimalism 2.0

With everything going on in the world and the noise of messages that consumers receive on a daily basis, many brands are appealing to the desire for peace. We’ve picked 20 of our favorite designs that are a sure remedy for an overwhelmed customer who wants to shy away from endless options and too much stuff. Instead of buy one get one free, this says: buy this one, get rid of two.

Learn more about the Packaging Design Trends of 2017 with our free downloadable guide.


A Fresh Minimalist Design Approach for Plant-Based Skin Care

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Less is more, especially when it comes to those who have sensitive skin. They need products without a bunch of chemicals or irritating ingredients, like the line of plant-based Peet Rivko products. Designed by Gunter Piekarski, the packaging expresses the simple, gentle formulas used in each item. Black and white packaging along with a bold, sans serif font look incredibly modern and sleek, appealing to those who need something different from what’s on the market.

Designed by Gunter Piekarski

Country: United Kingdom

 

Bold Packaging for Natural Lip Colors that will Get You Noticed

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Kosås Cosmetics is not for those who are shy and don’t like attention. These lip colors come in rich hues like deep plum and bright strawberry that instantly draw attention. But these aren’t just fun lipsticks to wear—they’re all natural and good for your skin, too. Heavy Atelier, Inc. developed packaging that would express the brand’s values in an elegant and clean way.

Designed by Heavy Atelier, Inc.

Country: United States

 

Gard Stun Gun

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“That stun gun looks pretty cool” is certainly not one of the things we ever expected to say, but Gard has proved us wrong. Just Be Nice studio designed the packaging for Gard to give it a truly sleek and authoritative look. Gard takes a strong, confident approach with black packaging and a modern sans serif font. Avoiding extraneous text makes it easy for consumers to identify, and most of the pertinent information is actually located inside the box.

Designed by Just Be Nice studio

Country: Russia

 

C’est Ça Herbal Soap

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No surprises here: you’ll know exactly what to expect from C’est Ça Herbal Soap before you even use it. Aleksandar Cvetković, Inc. developed the soap packaging for the herbal cosmetics brand, making the brand experience incredibly clear to the consumer. C’est Ça combines a strong, angular rectangle with a perfect circle, making it fresh and modern.

Designed by Aleksandar Cvetković, Inc.

Country: Serbia

 

TANGENT GC organic soaps

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The organic garment and shoe care specialists Tangent GC is now venturing into personal care. First out is TGC100, a series of perfumed, organic soaps. One perfume oil is infused for each variety using natural ingredients only. No color, no preservatives, no petrochemicals. 

Designed by Carl Nas Associates

Country: United Kingdom

 

Primitive Cyprus

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To achieve great flavor in any dish, you have to use olive oil. But not just any olive oil–it has to be one that was named one of the best in the world. Designed by NotoriusGrey, premium olive oil is bottled in a white flask-shaped structure embellished with an abstract graphic. A fabric sleeve envelops the packaging to protect it from breaking as well as offer it a more luxurious, high-quality feel.

Designed by NotoriusGrey

Country: Greece

 

Järna Mejeri Dairy Products

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Järna Mejeri is a small and newly founded dairy based on ecological and biodynamic agriculture. Care is put into allowing the animals to live as naturally as possible, no pesticides or fertilizers are used and production is completely environmentally sustainable. The design process was quite joyful, the client trusted Priority’s competence and ability to create a unique design. The free reins of the project resulted in a relatively short process, which led to a final result that has helped Järna Mejeri become an established actor on the market. 

Designed by Priority

Country: Sweden

 

Mathias Dahlgren Edition Kitchen Appliances

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Don’t make things more complicated than they already are. Essen International helped Grand Hotel, retailer Dafra, and chef Mathias Dahlgren to develop packaging for their new set of modern kitchen appliances.“We are of course huge fans of Mathias and had the ambition to translate his culinary vision and creativity into a modern packaging concept that pushed creativity but could stand the test of time.”

Designed by Essen International

Country: United States & Sweden

 

Soylent Bar

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Snack to the future with the Soylent Bar. An all-new way for Soylent aficionados to experience the plant-based and protein-rich beverage is now available in packs of 12. 12.5% of your daily nutritional requirements is packaged in Soylent’s signature white and black colors catered to the on-the-go designer. Like it’s morning companion, Coffiest, the Bar reinforces Soylent’s mission of expanding access to quality nutrition by increasing their support for World Food Program USA, a non-profit based in Washington, D.C. that builds U.S. support and resources for the World Food Programme, the largest humanitarian agency fighting hunger worldwide.

Designed by Soylent

Country: United States

 

Coffiest

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Coffiest is coffee, but better. Instead of leaving you to put together a breakfast in the morning, Coffiest does the work for you, combining the nutrients you need and the coffee and caffeine you crave.

Designed in-house at Soylent, the beverage is part coffee, part soylent—the convenient and nutritious beverage that could very well be the food of the future. The company is a pioneer in food technology that aims to expand access to quality nutrition. Not only does Coffiest make breakfast a no-brainer, but for every case of Coffiest (and their newest Soylent Bars) Soylent also donates $0.25 to the World Food Programme, the largest humanitarian agency fighting hunger worldwide.

Designed by Soylent

Country: United States

 

Luxury Skin Cells

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Treat your skin daily with ETNIA Cosmetics’ Luxury Skin Cells. Beautifully packaged by Lavernia&Cienfuegos, you can now spoil yourself and feel like your at a spa right in our own home. The skincare range features a daywear cream, eyes & lips complex, concentrated serum, pure wear, and night cream. Each formula is packaged in an elegant pearlescent chamber that is placed in an ultra-minimal box embellished with an abstract shape and embossed copy. This flawless pampering item is a must in every beauty collection. 

Designed by Lavernia&Cienfuegos

Country: Spain

 

Oh Skin Unisex Cosmetics

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When it comes down to it, we all want to look our best whether we identify as men or women. Oh Skin recognizes the desire to look good and feel confident, and Emily Goater has developed the branding and packaging for the new unisex cosmetic brand. Oh Skin comes in relatively clean and traditional-looking packaging, implying that it’s a line of products that takes a no-nonsense approach. Amber bottles, black and white labels, and a sleek, modern sans serif font make choosing the right product simple.

Designed by Emily Goater

Country: United Kingdom

 

DÉCADA Tequila

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DÉCADA started as a journey to introduce a tequila to the world that was truly special and unique in every way possible. Something that could make a true experience. In todays rapidly expanding tequila market premium tequila has not seen any innovation. Brands along with distilleries see tequila as a commodity which shows in the nearly minimal di erences and characteristics of their pro les. Rather than innovate and explore a new approach they mimic each other and try to prove their quality by a similar claim of heritage and “mystic family secrets”.

Designed by DÉCADA Tequila

Country: United States

 

Upton Belts

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A belt made just for you requires packaging that makes the entire experience all the more special. Upton Belts is an online American-made brand that creates custom belts. Because the store only operates online, Wedge & Lever was asked to help create a physical manifestation that would engage customers, making up for the lack of an actual store location.

Designed by Wedge & Lever

Country: United States

 

TMA-2 Modular Packaging System

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The task was to create a packaging system for a modular headphone with over 20 parts and more than 500 combinations. The TMA-2 headphones are mainly sold, selected or configured online at aiaiai.dk. but also at selected stores around the world. So AIAIAI needed a scheme that could service both the SKU management, pick & pack solutions for warehouses, webshop. While still retaining an interesting unboxing experience, as well as, in some cases also have shelf presence at retailers. 

Designed by AIAIAI / Kilo Design

Country: Denmark

 

Extrem Premium

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Extrem Premium offers the finest selection of sliced Iberian ham in a completely non-traditional way. The ham comes from free-range acorn-fed Iberian pigs, which manifests itself in a superior quality. Lavernia & Cienfuegos created the packaging to place Extrem among the best brands in the category.

Designed by Lavernia & Cienfuegos

Country: Spain

 

Comme.Co

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Detox and cleanse your body for the new year with Comme.Co. Designed by Pop & Pac ultra fine activated charcoal is packaged into plastic pouch coated with kraft paper on one side. The front of the bag features the brand’s logo along with a golden sticker of authentication.The back is transparent giving consumers a seek peek to the contents inside. A batch number and corrodents of the products origins are included in a subtle way without taking away from the minimal look of the brand.

Designed by Pop & Pac

Country: Australia

 

The New Feminine Look to ZARA’s Best-Selling Fragrance

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This perfume looks so perfectly sultry, doesn’t it? ZARA Woman wanted to give their fragrance a makeover, so they turned to Lavernia&Cienfuegos for the redesign. With specific instructions to leave certain parts of the packaging alone, they made key changes that have totally transformed the scent for the better.

Designed by Lavernia&Cienfuegos

Country: Spain

 

Mr. Paw

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With pet product packaging steering in a bold and colorful direction, Mildred & Duck decided to take a daring chance on the classic black and white color scheme. As a way to represent the brand’s purity and all-natural ingredients in every product made, the design is kept simple with every ingredient listed on the front and back. Transparency is extremely important for this Melbourne-based grooming brand with a brand identity that mixes bold typography with softened round edges combined with playful brand imagery to complete the visual experience of the online retail store. 

Designed by Mildred & Duck

Country: Australia

 

Wedding Videography Delivery Box

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Wedding videography is about the closest thing you’ll get to re-living your special day, so why not make receiving the video extra special, too? Nikolas Grigoriou designed the delivery box that newlyweds get for their wedding videography from Kostas Kastanakis, including a DVD and USB drive to preserve the memories. Weddings are often black tie events, and the delivery box looks elegant and sophisticated with clean black and white packaging.

Designed by Nikolas Grigoriou

Country: Greece

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These All-Natural Ice Pops Are Adorable

We love this adorable packaging for Sunday Cats, a natural and organic ice pop brand. The Co-op Agency designed this fun packaging solution, which features cute illustrations of cats. The color scheme also reflects the refreshing flavors and brings on the summer vibes. 

“Sunday Cats are an organic and natural ice pop made with real fruit juice and whole food electrolytes. Sunday Cats doesn’t add sugar, artificial colors, or preservatives, and are vegan, GMO-free, and gluten-free. Sunday Cats pops are responsibly produced with individual pops packaged in BPA-free plastic, and six-pack boxes made from 100% recyclable cardboard. The pops are shelf stable as well, so they can go in and out of the freezer without any problems, making life easier for consumers, distributors, and retailers.”

 


Designed By: The Co-op Agency

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Treat Yo-Self With MY LITTLE SPA

MY LITTLE SPA is sure to get you to treat yo-self. Lithuanian agency étiquette designed the adorable packaging for this personal-sized spa kit. The kit has everything you would need to pamper yourself, but what really makes it stand out is the beautiful line-work illustrations and gold details that adorn the package.

“Lithuanian resorts are famous for their Spa centres and comfortable accommodation. However, they have no branded souvenirs that would be not only local themed, but designed with the Spa spirit in mind. MY LITTLE SPA was created to fulfill this niche. This set is the first in the series, and is dedicated to Druskininkai, which is famous for its pine trees, healing mud, and mineral water. It includes a scented candle, mud based soap, natural pine scented hand cream and bath salt.”

“The new brand name MY LITTLE SPA adds emotional appeal to an otherwise rather plain selection of souvenirs. The final design consists of the branded element connecting with the Druskininkai resort element. The resort element is interchangeable, and other resort themed sets (Palanga, Birštonas) are planned for the future.”

“A box format was chosen to house the set. It is convenient for both, displaying it in the Spa lobby and for putting it in your suitcase. The open box also allows the contents to be seen and inspected by the customer. It has enduring appeal even after the original contents have been used.”

“For the Druskininkai set, the green colour was chosen to represent pine trees, the key element of the resort and the souvenirs. Variations of colour were adjusted to convey the light and clean
spirit of the Spa.”

“The resort’s nature, history, and architecture served as the material for cover ornaments. The cover itself was a relatively inexpensive solution that raised the product’s perceived value and premium feel.”

 


Design by: étiquette
Art direction: Valerija Žilėnienė, Irmantas Savulionis
Packaging Design: Gintarė Ribikauskaitė 
Product Photo Shoot: Benas Navanglauskas, Andrius Penkauskas
Photography Styling: Gintarė Ribikauskaitė, Valerija Žilėnienė 
Client: MY LITTLE SPA
Location: Lithuania

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Hellmann’s Mayonnaise Gets a New Look That Celebrates its Roots

Design Bridge created the new branding and packaging for Hellmann’s, a popular mayonnaise brand known for their New York deli roots. The new design is contemporary and more straightforward, creating a no fuss product that consumers can depend on.

“Mike Stride, creative director at Design Bridge commented, ‘Our challenge was twofold: to broaden people’s perceptions of Hellmann’s as being so much more than just a mayonnaise brand, and to move Hellmann’s away from its existing bright, synthetic branding to a more natural aesthetic rooted in their belief in real food, made with real, simple ingredients.’” 
 

“Mike Stride from Design Bridge continued, ‘Our designs take people on a trip back to the first Hellmann’s deli where products are made instead of manufactured. We’ve replaced the synthetic blue and yellow branding with neutral, natural ‘colours with soul’, along with textures inspired by a welcoming deli interior: wood, brown paper, ceramics. Our new, hand-drawn illustration style brings warmth and personality to the packaging, depicting the real, raw ingredients that go into the products, instead of using hyper-realistic photography. We’ve also created a new suite of typography and fonts based on original deli signage.’” 

“The backdrop of each label takes its cue from deli counter tickets and varies in colour depending on the product type, bringing consistency to the portfolio, while the blue-ribbon logo has been simplified with a one-colour treatment and the lids of the jars given a more muted, matt finish instead of gloss. Design Bridge’s brand language team have also brought the spirit of a neighbourhood deli to life through the copywriting and tone of voice on pack, which now feels as if it’s been written by your favourite deli worker: passionate about food and always smiling.” 

 


Designed By: Design Bridge

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Anheuser Busch’s Shock Top Launches New Brand Look

Shock Top Beer has got a new look! The updated branding and packaging still features a citrus wedge mascot but overall has a more youthful feel. Whether you’re digging the new look or hating it, we want to know what you think about this brand refresh.

 

“Shock Top is shaking things up this month as it rolls out its first major brand refresh in its history. The brand will introduce an entirely new look and feel that still embodies the carefree spirit that is authentic to Shock Top, but with a fresh, youthful optimism. The changes will be reflected in everything from its brand’s voice to product selection and most notably the creative, which will include a new logo, packaging, website and a new marketing campaign that will kick off this summer.

‘Shock Top is known for its laidback, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,’ said Jake Kirsch, Vice President of Shock Top. ‘Across every touchpoint with our brand, fans will experience a more upbeat Shock Top, coupled with some incredible new seasonal brews that embrace citrus in every sip like never before.’”


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“As part of the refresh, Shock Top will get a full makeover, and the changes will be reflected across all brand assets and activations. Moving away from its irreverent roots, the brand will take on a more inspiring, uplifting approach. Its packaging will feature a dynamic look sporting a fresh new logo, hand-drawn graphics and a reinvigorated Wedgehead. Shock Top’s artistic new designs will be carried through all consumer-facing activations including advertising, in-store, on-premise and online.”


Designed By: Shock Top

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This is a Modern and Fresh Take on Industrial Paint

Parámetro Studio has designed the packaging for Ravex, a new brand of industrial paints and accessories. The packaging solution is clean, modern, and incorporates white space to create a fresh approach to branding home improvement.


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The clever logo features a bird that represents a raven, the namesake of the brand, while the shape also references the movement involved in painting. All the information a consumer would want to know about the product is laid out on the packaging in a clear and concise manner, making it an extremely user-friendly approach to packaging as well.


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Designed By: Parámetro Studio

Location: Mexico

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Quorn Makes Meat-Free Look So Good

Bulletproof designed the packaging and new global identity for Quorn, the leading meat-free brand in the UK. The design includes mouthwatering photography that makes meat-free eating look so good.

“Bulletproof comments: ‘Quorn has long been the market leader within the category. But to achieve its global ambition to offer all consumers a healthier, more sustainable alternative to meat, it needed to step change penetration and shift perceptions to an accessible, aspirational nutritious food brand. 

An opportunity was identified to broaden the appeal of the brand by targeting ‘Healthy Discoverers’ – consumers actively looking for healthy, nutritious, exciting and flavorsome meat-free dishes, rather than settling for the staid and apologetic category norms.” 
 

“Working from a creative platform of ‘lighter, brighter discoveries’ our design solution centers around the celebration of delicious food using sumptuous, editorial-style food photography shot top down by Andy Grimshaw, with the dishes presented in a natural and unstaged way. Reinforcing the brand name, a subliminal ‘Q’ is formed throughout the photography, either with the handle of a dish or cutlery resting on a plate.”
 

“For added shelf impact and to aid navigation within the range, we introduced a split color system to the packs that teamed the iconic brand asset – Quorn orange – with a complementary pillar color to identify the occasion, whether dinner, lunch or on the go. The colored backgrounds have a rustic, imperfect feel for added authenticity and naturalness. 

To complete the redesign, we crafted the brand lockup and created the new ‘Proudly Meat-Free’ brand tag line to really drive home the confidence of Quorn.” 

“Peter Harrison, Quorn Foods marketing director said: ‘Quorn needed a brand refresh to ensure it had broader appeal. Bulletproof have delivered a fresh and contemporary design, full of appetite appeal that perfectly reflects our future vision for the brand.'”

 


Agency: Bulletproof

Photography: Andy Grimshaw

Location: London

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Take a Peek at the Exciting Updates to Adobe’s Design Tools

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Hey designers! Adobe has announced some exciting new updates to two of their designer-focused tools, Project Felix and Adobe XD. They’ve taken feedback from beta testers to improve key features that will make your workflow even easier. What do you think of their latest updates?

Project Felix Highlights

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“Based on feedback from users of the Project Felix beta, a tool made for graphic designers to composite 2D and 3D assets, Adobe has updated the beta to include a number of new features and enhancements, including:

  • Render progress – A progress bar is now displayed during rendering along with an elapsed time counter.
  • Drag and drop import – You can now import models and images from the desktop or an open explorer window.
  • Height indicator – When transforming a selection, you can now see a height indicator, which displays the distance between the reference point and the ground plane.”

Adobe XD Highlights

  • Resolve comments on Shared Prototypes – With this release, Adobe XD allows users to better manage incoming feedback by adding the ability to resolve comment threads, improving the flow of feedback for designers’ workstreams.


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  • Copy & paste from Photoshop and Illustrator – Users can quickly bring assets to Photoshop CC and Illustrator CC on Windows 10.
  • Other new features on Windows 10 include Zoom, Align to Pixel Grid and Aspect Ratio Lock.”

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What do you envision for the future of packaging design?

We have a sort of underlying theme to the first quarter of content here on The Dieline, and that is: The Future of Design. Whether it’s the increasing influence of digital, decreased environmental impact, a nostalgia for all things vintage, or ditching packaging altogether, we’re always excited to see new projects and new perspectives on the world of packaging.

So tell us: what do you see in store for the future of packaging design? What current trends do you think will be the standard in years to come? What innovations would you hope to see?

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Debbie Millman, Trend Forecasters, Futurists, & Brand Designers Explore the Death of the Supermarket and Shifting Consumer Trends

For the 3rd year in a row at The Dieline Conference, Debbie Millman will moderate a lively cultural and anthropological based discussion examining the impending death of the supermarket, shifting consumer trends, and the future of CPG brands. 

Consumers no longer see the supermarket as their go-to place to purchase their daily needs. Our panel of expert trend forecasters, futurists, and brand designers will discuss and explore how shoppers will consume CPG brands in the future, and what what role the supermarket will play in the future, if any.

Don’t miss out on great sessions like this one. Register for The Dieline Conference + HOW Design Live Today! Save $100 off your big ticket when you enter the code “DIELINE100” at checkout.

Learn More + Register

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How Polygraphe Designed the Latest Comeback Spirit: Vermouth

Craft beer and whiskey have certainly situated themselves as a favorite in the younger to mid-20s crowd, but vermouth? It might just be making a comeback, too. We spoke with Sébastien Bisson of Polygraphe on their work for Rouge Gorge Cider Vermouth, how to build ideas rather than starting from scratch, and dealing with an ever-changing design brief.

Walk us through the design process that you went through for this project.

Polygraphe: The context in which we had to create this project was everything but simple. We knew very little of this client as it was our first real collaboration. We knew their great reputation as one of the greatest apple producers in the area, and that they had great success with their apple cider industry. Lately, they wanted to diversify their portfolio of apple-related alcohol products and target a whole new audience with these new products. They heard about us from a previous collaboration we had with their distribution agency and some work we did for other alcohol labels.

At first, the brief was to brand a new apple Whisky, as they didn’t even think about creating a Vermouth. They had been working on a Whisky recipe for months and that was the product they wanted to bring out. The name of the Whisky was Pic-Bois (‘woodpecker’ in French). So after a few weeks of creation we developed a brand around the concept of a half human, half bird, in a very dark and moody atmosphere that honoured the Whisky. They loved it.

Months later, a phone call announced that the Whisky was no longer a Whisky, but a Vermouth, and that Pic-Bois couldn’t be legally used for the product. The target audience changed, the product changed and the name changed. The only thing we kept was the idea of a bird, as this new Vermouth would be called Rouge Gorge (robin).

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Since we had already presented many concepts around a bird for the Whisky phase, we had no choice but to reinvent ourselves for the Rouge Gorge. First thing was to identify key aspects of this product’s personality, and visualize the target audience we were talking to. Vermouth is an old alcohol that had it’s hours of glory in the ’60’s-’70’s, and is regaining popularity lately after a few decades of being neglected. We wanted to talk to a young crowd who didn’t experience the first era of the product, still by celebrating a bygone era, in a very modern way.

The idea of the paint-by-numbers imagery popped up after a few days of brainstorms and research. We thought the graphic expression of paint-by-numbers imagery was very strong and had this ability to bridge old with contemporary. Plus, the bird and nature theme could easily be integrated with this concept. We knew we had something.

We presented the idea with mood boards of different examples of paint-by-numbers images, side by side with a rough sketch of what the illustration would be like, with a bird, branches and leaves, and a first idea of the typographic style and its integration with the imagery. What was important to us is that the paint-by-numbers would be uncoloured, except for the red portion of the image, on the neck of the robin, highlighting the whole concept of the product’s name: Rouge Gorge (‘red throat’).

The client loved it, everyone was happy. Now the challenge was to make it happen for real! We called a local illustrator that we knew—Jérôme Mireault from Colagene—and briefed him on the concept. To make it the most authentic possible, we asked him to create the illustration in color, using at most 9 different color shades, so he would be able to identify real color zones with numbers. We than erased these colors except for the red tones. The major challenge was to integrate his illustration precisely with the typography, as they are intimately related to each other. In order to do so, we had to create the typographic design before the illustration, so Jerome could create the image consequently. It ended up going very well and very little adjustments where required to make the image fit the design.

What was one of the biggest goals you set out to achieve with Rouge Gorge Cider Vermouth packaging and how did you accomplish it?

Polygraphe: Our target audience where the millennials who had never been exposed to this drink before. The Vermouth is trending now and the client saw an opportunity to catch this new crowd of enthusiasts trendsetters. Our goal was to make them love the brand because they could identify themselves in it and become ambassadors. So far, they embraced it and the product is a success story. Of course we had to honour the heritage and historical references of this drink so we don’t repel genuine Vermouth lovers.

What was the most challenging part of this project?

Polygraphe: There were many challenges in fact: the fact that the brief changed so many times, to make the illustration strong enough to call out from a shelf, keeping intact the paint-by-numbers reference and concept so there would be no confusion as to what the message was, making the illustration and typography intimately related, and working on such small surfaces as an alcohol label.

How did you balance creating a design that was equally classic and contemporary?

Polygraphe: The paint-by-numbers imagery has the quality of bridging old and new all at once. Its historical references are old but the style and rendering has a modern and minimal look. All mixed up with classic typographic references, but remarkably surprising on a Vermouth bottle, which is still perceived as an old-fashion drink…all of this creates a perpetual pendulum swinging from old to modern era.

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How (if at all) did the actual taste of the vermouth affect the packaging design?

Polygraphe: It did not! The product didn’t even exist at the beginning of the project. We created a brand and a story on pure product potential and goodwill, which is not so rare in this industry.

If you could pick one aspect of the finished design that you like the most or feel especially proud of, what would it be and why?

Polygraphe: Although the whole imagery is very complex when looked at from a close view, this remarkably large amount of white space that’s produced by the use of such fine light-blue lines, so specific to paint-by-numbers imagery. I find it peaceful.

Share one lesson that you learned while developing the finished product.

Polygraphe: Ideas have this ever-evolving potential and sometimes benefit from being constantly challenged within the creative process. Before we came up with this concept, everything that was previously developed ended up in the trash because of technical and logistical factors that we didn’t control. We decided to build on these ideas and finally make it stronger instead of starting all over again every time.


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