Bellroy – Always bet on black

Bellroy’s exclusive collab with Barneys New York, finds Bellroy’s iconic envelope-styled wallet packaging dressed in a suite of monochromatic luxe finished materials, and fine trimmings. Creative Director, Jimmy Gleeson states, “At Bellroy, we’re big believers in the unwrapping experience. It marks the final stage before our customers get to feel the joy of their Bellroy in hand, and that unboxing must do that moment justice.” Their iconic everyday packaging, inspired by Japanese vintage-textiles do just that.

Sewn kraft envelopes lined with colorful looped “b” pattern, and minimally branded, the envelopes are keepsakes that adorn the Pinterest boards of many. Bellroy X Barneys New York product packaging takes a breath from the colorful everyday packaging and elevates the consumer experience by mirroring texture and finish from pack to product.

The new black on black BXOBNY packaging elicits the sophistication of the product and end-user who values attention to detail. Interior patterns are presented in muted charcoals, with debossed logos, matching insert cards and black tissue to create a neutral base for the brand’s slim carriers to stand out in high colorful contrast leathers.

Bellroy’s vision to build anticipation, suspense, and deliver a child-like unwrapping experience through a minimally layered tactile experience, continues with this evolution in design.

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Creative Director: Jimmy Gleeson

Designed by Bellroy

In Collaboration with: Barneys New York

Country: United States

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Regina Royale Jam

Spruce up fruit and cheese platters or up your peanut butter and jelly game with Regina Royale Jam. These tasty homemade jams are made from fresh ingredients like apricots and cherries. Kat Gilbert developed an easy yet useful label for these jams which are made with care by her own mother.

“For her annual jam-making, my mother needed a quick and simple label that was printable on an old black-and-white ink jet printer. Made to match her modern-taste and preference to clean lines, the new labels are legible and clearly identifiable. They also make a nice gift for family and friends.”

The labels feature a visual language that describes the ingredients, making it easy for the consumer to discern each jam from the next. By keeping the labels a simple black and white, it allows the vibrant hues of each product to stand out in the glass jar. The sans serif font gives Regina Royale jam a modern edge, and combined with the fact that it’s a lovingly handmade item, it will easily appeal to consumers of all ages.


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Designed by Kat Gilbert

Country: Austria

City: Vienna

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ZARA MEN VHS

Inspired by the 90s, where videotape cassettes were all the rage, this line of men’s perfume should be on everybody’s Christmas list. Designed by Lavernia & Cienfuegos, the new design is minimal and versatile to accommodate not only existing fragrances but new editions of the line as well. 

“Regarding the box model, we chose a videotape case model adapted to the bottle size. This kind of packaging allowed us to play with an external cover and an inner box. Regarding graphic design, we decided to use a classic typo outside, Helvetica, simple composition and sophisticated finishings: blind emboss, bas-relief, and gloss varnish on the lettering in contrast with the matte cardboard.”

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The first fragrances with the new design were the classical ones: Silver, Uomo and Blue Spirit. Warm grey on the outside, and the matching colour of each fragrance in the inner box. This colour is visible on the opening side, same as videotape cases, and on the thumb notch. 

We applied then the new pattern to the Cities line (Cities where ZARA is present), as this pack solution is very suitable for it. The outer box is white and the city image fills all the inner box, and it is seen progressively as the inner box is removed from the case, in the same way as visitors discover little by little the city they travel to.

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Designed by Lavernia & Cienfuegos

Country: Spain

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Baby Space

Only the best for your baby. Designed by Bessermachen designstudio, this line of baby products is not only gentle on the skin but has the cutest packaging. With a white teddy bear as its mascot, the overall design is kept minimal, catering to the modern family. The pastel color scheme gives the brand an ethereal look, while the black helps give it structure and an edge.

“Baby space is a neutral, mild and gentle product line for sensitive baby skin made
of organic
inca omega rich in omega 3,6,7,9 and calendula, apricot, aloe vera, coconut oil, shea butter and vitamin E. Specially formulated for ultra sensitive skin with highest potent of organic ingredients. 

Free from synthetic chemicals as parabens, petroleum, mineral oils, synthetic dyes/colours, synthetic alcohol, fragrances, and ptalates. The products are not tested on animals.”

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Designed by Bessermachen designstudio

Country: Denmark

City: Copenhagen 

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L’EAUNDRY – Fragrance Laundry Detergent

How to upgrade the ordinary into something special. KOREFE designed the packaging for L’EAUNDRY, a luxury washing detergent. 

Made in collaboration with top perfumers, all of the products within the L’EAUNDRY range have fantastic scents. “Scents seduce. Scents conceal. Scents influence moods and set memories free. We wear them to become who we are or who we want to be. 
Scents enhance our everyday life, from our skin to our clothes to our home.”

As the hero of the brand is the scent, the whole packaging is an homage to the art of perfumery: from the square bottle to the detailing on the cap, the overall look & feel resembles a bottle of perfume and sits above the ordinary codes for the category. 
The graphics complement the form and the result is a premium and luxurious packaging for those who cherish the magic of scent.


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Photography by Katharina Ullrich for Allezhopp

Designed by KOREFE. Kolle Rebbe Form und Entwicklung

Client: L’EAUNDRY

Country: Germany

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Wheelys 5 Open Source Mobile Vending

Your mom and dad always said you could be anything you want to be, and Wheelys 5 Open Source will help you make it happen. Giving cafe bicycles a new name, vendors can combine any variety of things to have the business of their dreams—from crepes to specialty coffee. Wheelys Café has developed their new model to transform bike cafes into one-of-a-kind experiences.

“Wheelys Café, Stockholm, a chain of organic ultra-green bicycle cafes providing fresh superfood. Founded in 2014, Wheelys Café has sold its café bicycles in more than 65 countries, which makes it the world’s fastest growing fast food chain. Ever.”

“We’re now presenting a new model; the Wheelys 5, a unique, playful modular system inspired by lego bricks, turning the bike into a flexible food vending platform. Wheelys are showing the world one more time, what you can actually fit onto a bike. It turns out it’s a lot, like Mary Poppins’ bag a lot, and we’re are just warming up!”


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“A Wheelys owner can now not only show off their sparkling, quirky personality, but they can also differentiate themselves in 7 different ways—a juicebar, an espresso stand, or why not an ice cream café? Operating in the niche of their choice. The bike is called Wheelys 5 Open Source.”


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Wheelys 5 Open Source is the Swiss Army Knife of mobile vending. Allowing vendors to mix and match what they’d like to do allows them to put their own personal spin on things and have more variety in their work. Because of this, it was key to make Wheelys 5 Open Source appear playful, fun, and welcoming to the consumer. Bright colors and bold text is eye-catching and helps the cart to be noticed, and keeping clear sections for each station makes it easy for people to customize to their tastes. Supply boxes feature a big Wheelys Cafe “W” and a simple, straightforward description of what’s inside. It helps vendors to find what they need to get their business started, and the pastel colors complement the stronger hues found on the cart itself.

 


Designed by: Wheelys Café

Country: Sweden

City: Stockholm

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Beyond Branding: How Absolut Elyx Created a Holistic Brand Experience

Craft up a logo, create some clever packaging, and you might think that you’ve got yourself a brand. And until recently, this would have been correct. But as Absolut Elyx knows, today’s consumers aren’t just looking for an interesting product to take home; instead, they want brands to take them on a journey.

Elyx is not merely another vodka from one of the most well-known brands in the spirit industry today—it’s a luxury vodka that tells a story, from the copper elements to meaningful imagery. Miranda Dickson, Director of Trade & Brand Aesthetic at Absolut, admits that making a quality vodka won’t suffice in today’s market. “People demand more than that—they want to know where it comes from and why it’s a premium price—why they should purchase it basically. Therefore we set about creating a fully immersive experience that explains who we are and where we came from and why we wanted to create Elyx.”

After attending the Elyx Experience in Sweden, we sat down with Dickson to learn more about the importance of developing a brand experience, what considerations were made for their newest vodka, and how they bring Sweden to the rest of the world.

 


1. We are living in the age of brand experiences. What is the Elyx brand experience, and how is Elyx more that just a Brand/Product? How did it come to life?

Having worked in the world of vodka for 20 years and been lucky enough to travel all over the world visiting many distilleries, I have had a great deal of exposure to spirit “brand experiences,” both educational and recreational.


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We wanted to create the ultimate vodka experience and not only show people how we make Elyx from start to finish (and that the way we make it makes THE most difference) but also to provide a platform to enable all our guests to create their own relationship with the brand and make their own memories on the trip.

Today is not enough simply to make good quality vodka—people demand more than that—they want to know where it comes from and why it’s a premium price—why they should purchase it basically. Therefore we set about creating a fully immersive experience that explains who we are and where we came from and why we wanted to create Elyx.

Sweden is such a unique place to have the opportunity to take people to and it’s the the home of our brand, so to build a 3D surround sound brand experience with the backdrop of Swedish culture and countryside was an obvious choice for us.

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2. What inspiration was taken from within the original Absolut brand, and what is the personality and essence of Elyx? How do you express it visually?

Many people often ask us why, as the owners of the number one imported vodka into the USA, we would want to create another vodka. In the words of Paul Ricard, the founder of the company Pernod Ricard, “You have to know where you have come from before you can know where you are going to”—and it’s the huge breakthrough success of the brand Absolut that has in fact inspired us to create Absolut Elyx.

We took time to examine every element which has contributed to the success of Absolut and redefined it in line with the consumer of today. From the way in which we make the vodka itself to the cultural positioning of the brand, Elyx really is the very essence of Absolut vodka and without our in-house knowledge and expertise learned through working with Absolut we could have never created Elyx. We were inspired by the Absolut bottle when creating our bottle for Elyx—it follows the language for being short and we are disruptive not only in our size but also in the colors and shape. We have taken a move not to be tall and showy, like many ‘super-premium’ vodkas, but rather small and rather understated.

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3. How did you come up with the Elyx brand name and what is the difference between a “Super Premium Vodka” and Elyx, a “True Luxury Vodka”? What separates Elyx from other Vodka Brands

The name Elyx comes from the word in Swedish for luxury, “lux,” and we are a true luxury vodka.

The term “super-premium” is a term which has been made up by a marketeer and has no value or meaning—it’s a label that can be applied to any vodka brand, no matter how it’s made, what it’s made from or where it comes from—there is no control over the use of the term and it’s become a label commonly adopted only by price point. Generally vodkas which retail for $25+ and are 40% ABV classify themselves as “super-premium.” We believe the term is super abused, and many vodka producers are simply putting bad quality spirit in a tall frosted bottle and self-labelling “SUPER-PREMIUM.” Such vodkas are often associated with a bling somewhat superficial lifestyle—in some cases they have become symbolic of an excessive lifestyle and flaunting of wealth.

We do not associate Elyx with any of these traits. It’s for this reason that we believe we are a luxury brand and we deliberately choose to stand away from this crowd of “super-premium” brands. We believe that luxury doesn’t just stop at quality. We believe that for a brand to be truly luxurious it must also have integrity. The way Elyx is very different from the way most other vodka brands are produced—for a start we are a single estate vodka—every drop of Elyx is made from Winter Wheat grown on one single estate in the South of Sweden.

This allows us to have complete quality control and traceability of our product from the very beginning. Most vodka producers (99%) buy raw spirit which they then simply rectify to their own recipe—we are producing our very own raw spirit, in house to our exact specifications in order for us to obtain the precise flavour profile we want for Elyx. When we are making our raw spirit we also do something very unique—we add sacrificial (because we only use them once) copper packets into the column—this causes something called, copper catalysation, which essentially contributes to the removal of fusel oils which leave unwanted aromas and taste—it also is the first step to producing the silky smooth texture of Elyx.

We then use a copper vintage still from 1921 to rectify our homemade raw spirit. This still is forged entirely by copper and completely hand operated – no computers are used in the manufacturing of Elyx – something which is very rare indeed. The copper still can only be operated by the master distiller himself, Krister Asplund and a few of his colleagues in the distillery. The spirit is tasted and assessed throughout the continuous distillation process – where the distiller decides whether more or less steam is needed, for example, in order to obtain the desired flavour of Elyx.

Unlike many brands which are heavily filtered to remove taste and flavours or have sugars or flavours added to them, nothing is added to Elyx before bottling—it’s gently filtered through a natural filter. The taste and flavour or Elyx is crafted entirely at the hand of the master distiller. This approach to vodka making is very rare.

The Absolut Distillery is the only carbon neutral distillery in Europe and we work very hard to ensure we respect and care for our environment. We also believe that it’s important for a brand which claims it has integrity to act with integrity and for that reason we have an agreement with water charity, Water for People by which one week’s safe water is supplied to someone somewhere in need for every bottle of Elyx sold in the USA. Sweden is a country with abundant water supply and the word vodka itself is a diminutive of the word “voda” or “woda” meaning water in Slavic languages. Today more people have access to mobile phones than safe water, so it made sense to us to give something back.

Elyx is currently the only vodka in growth priced above $25.


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4. Why are elements such as the choice of glassware, copper, or the Elyx Pineapple so important to tell the story of the Elyx Brand?

We chose copper as a key connector for our brand because of the important role it plays in the production of Elyx. It then made sense to make bar tools and cocktail cups from copper. Whilst we take our cultural point of view very seriously we also believe in having fun and have the ability to be playful which is why we started making cocktail cups in the shape of pineapples, flamingos, owls, and peacocks for example. The pineapple is the universal international symbol of hospitality and friendship, and therefore it made sense that’s where we started. We have many different cups which are not only fun and enjoyable to drink from but also have a meaning—the bluebird symbolises happiness for example.

Unlike many other brands we made a decision not to place our logo all over our cocktail cups and bar tools—instead we have made them from copper! Taking influence from Japanese bar tools—widely regarded as the best in the world—we have designed a range of copper bar tools for bartenders and use at home. We expanded our range into copper cups, punch bowls, and a range of crystal coupes. People have loved our things so much we are just launching our website www.Elyxboutique.com where people can buy all our copper barware and cups.

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5. Tell me about the Elyx Brand Houses and the different Pop-Up Brand spaces you have created, and why are they so important to telling the Elyx brand story?

Unfortunately we cannot take everyone to Sweden so we have created a suite of assets to amplify the Elyx Experiences here in the United States. We have a pop-up kit, which is literally an Elyx world in a box (well a truck!) which we use for large scale events and shows. We also have an Elyx House in Los Angeles which is really the ultimate brand home. Situated in the Hollywood Hills we have combined the Elyx look and feel—which is an eclectic mix of rich opulent colours, textures and fabrics juxtaposed with more raw, pre-loved vintage pieces. Copper features strongly and leads the colour palate of greens, pearls against wood, stone and natural elements. By creating a brand home here in the US we have created an environment of ultimate hospitality with no branding. It gives us the perfect backdrop to entertain and host and welcome our guests into the world of Elyx—a space to learn, eat drink and embrace Elyx.

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6. What is the impression you want to give with the Elyx brand, and what experience did you aim to create with Elyx’s packaging design?

We wanted to create a vodka brand which looks very different from our competitors in the same way Absolut did when it launched in 1979. Since copper is a key element in production it made sense for us to incorporate copper in the design of the bottle—hence the copper rods up the side and the copper cap. We have had so many positive comments about the bottle and it has won numerous design awards.

7. What is the emotional connection you try to make with Elyx consumers, and how do you want them to interact with the Elyx brand?

We believe we have created a unique proposition with Elyx. We have learned and been influenced by Absolut, the most famous iconic symbol of pop culture in the world of spirits. We believe Elyx is the symbol of popular culture today in the same way Absolut represented a movement in the 1980s.

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5 Questions With Stranger & Stranger

Can’t stop won’t stop. Every week we bring you The Dieline’s Top 10 packaging projects and articles to inspire and boost creativity, but why stop there? Our 5 Questions With series allows us to sit down with the best of the best here on The Dieline and dig deeper into these fascinating projects, from the design process to the biggest challenges. Today we’re chatting with Stranger & Stranger, a design and creative studio based in London, New York, and San Francisco, about their work on Campo Bravo Tequila.


1.Walk us through the design process that you went through for this project.

Our client wished to repack the existing Campo Bravo brand to compete better in Mexico and to do it in a way that isn’t like all the rest of the tequilas on shelf.

As Campo Bravo translates to “brave field” we chose to personify bravery using iconography and settled on the Mexican wolf – a highly-regarded symbol and a powerful and ownable way to telegraph bravery. From research we found that the wolf also symbolizes “rebirth” which echoed our intention of breaking out of traditional tequila category expectations. We also created secondary design elements inspired by Charros’ (Mexican cowboys), adding a nod back to the history of tequila in Mexico.

2.What was one of the biggest goals you set out to achieve with this packaging and how did you accomplish it? 

In all our works we use storytelling and imagination to help brands stand out on shelf. With Campo Bravo it was especially important to develop a story to add authenticity to the brand. The tequila shelves in Mexico are crowded with thousands of brands, and standing out in an ownable way is the key to disrupting the category.

By finding a character with strong ties to Mexican folklore, and incorporating design details unique to Mexican culture, Campo Bravo tequila now tells a unique story.
 

3.What was the most challenging part of this project?

Executing the wolf illustration in a way that could be achievable as an emboss in glass. It helped having a great client who continued to push their glass supplier to meet our design intent throughout.

4.If you could pick one aspect of the finished design that you like the most or feel especially proud of, what would it be and why?

We are very pleased that the complex detail in the glass emboss was achieved as intended to differentiate the brand in such a crowded market.

5.Share one lesson that you learned while working on the project.

That great design can be championed with a willing and open minded client, letting us do what we do best. Bravo!

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&Pizza

I can guarantee you’ve never experienced a pizza joint like this before. Designed by Futura, pizza boxes, crafted sodas, and sweet teas are dressed in one of a kind packaging that gives its competitors a run for their money. Urban street style with patriotic flair, the illustrations for these pizza boxes and bottles are bold and expressive connecting consumers with the brand through cultural relevancy. 

“&Pizza is a Washington DC – based chain restaurant famous for their crafted pizza, and for their retribution to society. They are changing the traditional way of selling pizza, and twisting their business in every possible way.

We were given the task of designing a series of boxes with certain inspiration which reflected &Pizza’s vision. What they are all about is celebrating individuality, that is one of the main reasons we got absolute freedom, and how we came up with the packaging design for this project.”


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“Each pizza box has its own graphic inspiration behind, going from Americana theme, to Street Art. We even got to design our own Futura themed box. &Pizza also crafts their own sodas, and teas offering completely new products to their costumers. Futura designed the branding for their beverages (5 flavored sodas, crafted teas and wine). Each one with just one specific petition: make them feel like a unity, but each line with a completely different feeling.”

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Designed by Futura

Country: Mexico

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Turdetano Wines

Vino so spectacular, it will give you a reason to celebrate. Designed by TSMGO | The show must go on, a series of white and red wines are decked out in beautiful wave-like patterns that rise up from the label’s surface. A hint of gold and silver gives the brand class and elegance. Inspired by the ceramic vestiges of Turdetania, the most prosperous region of the Iberian village settlements in the Aljarafe region of Seville, the design captures the essence of its art; creating harmony from opposing geometric elements of great symbolism and genuine beauty. 

Bodegas Salado, one of Andalusia´s most active, most innovative wineries, devotes its efforts to give value to the region´s indigenous varieties. The winery comes to us to achieve visual consistency for its range of still wines, two reds and two whites, originating in a land full of history. 

Strategy
– Recover the cultural origin of the Aljarafe region of Seville, its history and its symbolism. 
– Generate a modern, systemic design which clearly identifies the range. 
– Form a concept which translates graphically in a poignant, convincing and clear way. 
– Create an exclusive, striking image which generates attraction. 
 


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Storytelling
The wealth of the Aljarafe region of Seville dates back to the prosperous Turdetan civilization: birthplace of art and culture for the Iberian village settlements on the Guadalquivir River. Numerous vestiges of the Turdetan people still remain, one of these being its pottery, which follows a particularly distinctive style thanks to the geometric patterns and the contrast of lines, colours and shapes which decorate it. 

The decorative elements of Turdetan pottery revolve around the symbolism of natural elements, opposing each other, yet in perfect harmony: fire and water; the sun and the moon; feminine against masculine; curved forms versus straight lines. 

Our design interprets the contrasts of Turdetan decoration, creating a graphical representation system for the entire range of wines which combines the old and the new; the force of fire against the versatility of water, feminine against masculine. 

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Graphic solution
We create a system which graphically represents the characteristics of each wine. Inspired by the geometric motifs of Turdetan art, we make use of opposing concepts to create balance: 

The aging of wines (its absence, in young or semi-crianza wines aging in barrels) is depicted in the background colour on the bottles: 
– Red and white wines semi-aged in barrels acquire dark tones on their label, in tune with its maturity and presence in the mouth. 
– By contrast, the young red and white wines in the range are represented in light tones, reflecting femininity. 

The type of wine is determined by the Turdetan-inspired graphical details, lines which acquire different forms depending on whether it is a red or a white wine: 
– The intensity and character of the reds is represented by straight lines, in copper tones, inspired by the ferocity of fire and the sun. 
– Conversely, white wines found in the range, more sensitive and subtle, acquire rounded, more feminine, softer lines. Printed in silver and blue tones, they are reminiscent of the fluidity of water, the serenity of the moon. 

The meticulousness of the Turdetan artisans can still be felt in its art. As a tribute to this careful attention to detail, we apply inks with metallic flashes to the labelling, in addition to Braille varnish techniques on Crianza wines to create embossed features, with UVI varnish for the young wines. 

The result is a cohesive range which shows the unique personality of each wine in a surprising, modern way, rich in meaning.

 


Creative Director: Ricardo Moreno Rodríguez

Art and Design Management: Marta Terrazas and José Luis Casao

Designed by TSMGO | The show must go on

Client: Bodegas Salado 

Country: Spain

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Phoenix Premium Mixers

Keep your spirits happy 

Curious Design‘s good friends at Phoenix thought that it was time to show mixers some love, so they poured over 20 years of organic crafting experience into a range worthy of mixing with your favourite spirit. 

Each drink has unique ingredients that provide the ultimate in taste experience. Fijiian ginger root and a hint of citrus feature in their Ginger Ale. Organic lemons sourced from Sicily in their Lemonade. Natural quinine derived from Central African Chinchona bark in their Tonic Water. Authentic Kola nut and the spice from cloves and ginger in their Cola. And finally artesian water from the secluded, deep springs of Otakiri, New Zealand creates their Soda Water. 

Curious’ brief was to create a suite of packaging that reflected the premium quality of these authentic, organic mixers. To achieve that goal we started with the bottle. The petite 250mL format was created to perfectly encapsulate the positioning of the product-drinks to be savoured and enjoyed in small quantities. Just like mixing with a very small group of select friends. They added bespoke embossing onto the glass to make the bottle unique. Phoenix branding was featured centre stage and a series of leaf icons emanate from it to create an effervescent dynamic. This attention to detail then set the tone for the bottle labels. An understated organic pattern creates a base note for all of the flavours, which is then overlaid with a hand rendered texture to reinforce the crafted aspect of the product. Finally, a subtle colour palette was devised and printed onto metallic stock-with a matte varnish applied to create a premium, satin finish. 


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“The individual bottles are available in many high-quality bars,however Phoenix also want to ensure that these little masterpieces were available for consumers to enjoy at home. This entailed us creating a packaging format that holds 4 bottles. As with the labels, the organic pattern background is featured prominently. However to create block branding in-store, Curious mixed it up by devising a ‘black on back’ look by combining conventional inks and spot overgloss techniques. The individual flavours are then identified through colour coding the typography and adding a large band of colour on the base of the primary panels.”

Phoenix and Curious. A perfect mix.

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Designed by Curious Design

Country: New Zealand

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Sleek MakeUP Holiday Collection

Sleek MakeUP launches their new Christmas gifting collection, designed by FutureBrand London. Now one of the fastest growing colour cosmetics brands on the UK high street, Sleek MakeUP evolved as a challenger brand in the cosmetics category by offering high-quality makeup that stood out on all skin tones. 

Throughout their growth, Sleek MakeUP have always had a strong reputation for their limited edition collections, with their loyal consumers seeing them as must-have items. With an opportunity to add to this success, Sleek MakeUP briefed FutureBrand to create the 2016 Christmas gifting collection. With an emphasis on avoiding seasonal clichés, the collection should celebrate the core equities of the brand. To target the brands younger adult audience, the collection needed to feel modern and fun. 

“Sleek is a young and vibrant brand that celebrates diversity and encourages young women to create their own look. We took the same approach when designing the Christmas range by adopting a bold palette of graphic pattern and colour that mixes & matches throughout the range. This married with a light-hearted ToV enables us to connect with our consumer in a creative, distinctive & playful way” said Marie-Thérèse Cassidy, Executive Creative Director. 

FutureBrand wanted to take the consumer on a journey, ensuring every stage of the unboxing ritual is seen as an opportunity to surprise and engage the consumer. From removing the sleeve of the box, to opening to reveal the contents, there was a theme of surprise and discovery to engage and excite the consumer. 

Emily Maben, Marketing Director at SleekMakeUP said “Our 2016 Christmas Gifting collection is already flying off the shelves, FutureBrand have done a fantastic job in reflecting our brand personality in the design of the gifts, and our consumers are snapping them up.” 

The collection is available from September 2016. 

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Executive Creative Director: Marie-Therese Cassidy

Designed by FutureBrand

Country: United Kingdom

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