“Luft” translates to “air” in German, Swedish, and Danish, and for Luft Coffee roasters, it’s quite fitting. They follow a Scandinavian style of light roasting and they utilize a clean design aesthetic, allowing their product to create a true coffee experience. Their small-batch roasts are given the utmost care and attention, from focusing on the plant variety, region, climate, processing technique, roasting, and extraction. With a deep love for coffee, they strive to provide delicious coffee roasted right in Brooklyn.

Luft roasts in Brooklyn but doesn’t yet have a storefront. For now, you can buy their coffee online or at select spots in New York, like Marlow & Sons and The Lot Radio.

Because they’re currently not a brick-and-mortar coffee shop, their packaging needs to be instantly eye-catching while still true the brand’s values. Coffee beans come in crisp white packages with a convenient zip seal to keep the coffee fresh. Luft is displayed in a light, airy way, written with only the outline to the letters. Instead of dark colors that we often associate with coffee brands, Luft keeps things bright with pastels and the colors of the rainbow. The look is striking and recognizable while reflecting the roasting process.


Via Luft

Country: United States

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Soylent Bar

Snack to the future with the Soylent Bar. An all-new way for Soylent aficionados to experience the plant-based and protein-rich beverage is now available in packs of 12. 12.5% of your daily nutritional requirements is packaged in Soylent’s signature white and black colors catered to the on-the-go designer. 

Like it’s morning companion, Coffiest, the Bar reinforces Soylent’s mission of expanding access to quality nutrition by increasing their support for World Food Program USA, a non-profit based in Washington, D.C. that builds U.S. support and resources for the World Food Programme, the largest humanitarian agency fighting hunger worldwide.

Soylent will donate one meal to World Food Program USA for every case of Coffiest and Bar sold, thus contributing to our goal of providing 1 million meals to those in need by the end of 2016.

“With only 250 calories, Soylent Bar makes an excellent snack or small meal. Our newest product offers the same complete nutrition, but in a lighter, more portable form factor. Soylent Bar provides one eighth of an average adult’s recommended dietary needs, with a macronutrient breakdown of 38 percent calories from lipids, 43 percent calories from carbohydrates, and 19 percent calories from protein in each bar.”




Designed by Soylent

Country: United States

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Soma Glass Water Bottle

Raise your glass to the world’s most beautiful and sustainable water bottle by SOMA! Get them while they last, because these puppies are not going to be here for very long. Designed with meticulous attention to both form and function, this line of reusable glass water bottles is available in four colors: eggplant, mint, grey, and white.

A colored silicone sleeve debossed with the “SOMA” logo, wraps around a shatter-resistant glass bottle and is sealed with a leak-proof cap made of bamboo wood. The packaging follows a minimalist aesthetic much like the SOMA Pitcher and Carafe. An all-white box with the bottle’s dieline outlined in silver is a great example of packaging with an extended shelf-life. Not only is the bottle sustainable but the packaging is something that will be kept and reused by consumers for years to come. 

“After years of extensive research and design, the Soma Bottle was created with the brand’s unwavering commitment to make hydrating anywhere stylish, healthy and sustainable. The Soma Bottle was created with only three materials: a lightweight and durable BPA-free borosilicate glass, a sleek and protective BPA-free silicone hand grip and an elegant leak-proof cap made from bamboo, a renewable resource. The milestone launch is emblematic of Soma’s reputation for seamlessly marrying design with health and wellness in innovative product offerings.”

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‘With the immense popularity and influence of the ‘athleisure’ movement, which blends an active lifestyle with thoughtful design, we wanted to provide consumers with the same Soma experience when they’re on-the-go as we deliver with our current products, which are primarily enjoyed in the home,” said Soma Founder and Chief Hydration Officer Mike Del Ponte. “The Soma Bottle is a lifestyle accessory in itself. Our bottles not only spark conversation for their minimalist design, but also deliver on quality materials, performance and functionality.’

“Like its predecessors: the Soma Filter, Carafe and Pitchers, the Soma Bottle includes a charitable donation for every unit purchased. To date, Soma has provided 8,600 people across seven different countries clean water through their partnership with charity: water, an organization that aims to provide clean and safe drinking water to people across the globe.”













Designed by SOMA

Country: United States

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Craft Beer Branding Guide By: CODO

As of 2016, it’s estimated that a new brewery opens every single day in the United States. With this staggering growth comes increased competition and the new reality that you can’t rely on your beer alone to stand out. That’s where branding comes into play.

CODO Design is a branding firm that focuses on helping craft breweries stand out, tell their story, and sell more beer.

After years of working in this field, we’ve collected some thoughts to help you navigate each stage of the branding process. 

For now, kick back, pour yourself a beer and learn how to make your brewery stand out.

Read the Full Branding Guide Here


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The Sport of Olympic Pinning

Team USA is currently in Rio competing to take home as many medals as possible, but there’s another way to strike gold at the Olympic Games: pin trading. What started out at the 1896 games in Athens as a way to identify athletes, judges, and officials has morphed into an integral part of the Olympic experience.

As you walk around the Olympic Park from stadium to stadium, you’ll see vendors set up with pins on display and covering every square inch their hats and lanyards. Every year brings a slew of different pin designs from a wide variety of sources, but surprisingly many of these pins aren’t for sale. The only way to get the pins you truly want is to trade.

Olympic pin trading is more than just a hobby that the pin-heads (as they’re lovingly called) engage in. Volunteers trade pins with media members, media members swap pins with athletes, athletes exchange with media members, and media members barter with event attendees. Even for those who go to one event only, it’s undeniably difficult to resist the the excitement of scouring through pin collections and bartering. Pin trading may come from the sheer desire to get a particular pin or to even trade for an event ticket, but most take part because they simply enjoy it.

As Tim Jamieson, a collector with 30,000 pins and counting told The New York Times, 

“It’s a great way to travel and meet people.”

The very nature of pin trading focuses on human connection and creating lasting memories of the games beyond athletic competitions and medal ceremonies.

Hundreds of new pins appear every two years for the games, including ones from Olympic sponsors, participating countries, certain sports, the Olympic mascots, and the press and media. Some are more coveted than others, depending on availability and current trends. Rarer pins—ones that have been produced in smaller quantities or that represent countries with a smaller Olympic team—are naturally harder to come by and more desired.

This year’s hot pin comes from TV Tokyo, a news and media outlet from Japan. It doesn’t feature any Olympian or particular sport—simply a smiling Pikachu with two colorful maracas. Pikachu has appeared on TV Tokyo’s Olympic pins since the 2000 games in Sydney, but due to the insane popularity of Pokémon GO it’s the one that everyone wants to catch. TV Tokyo has reportedly already given away their 2,000 freebie pins, but for fans in Rio who find themselves in the right place at the right time (and with the right pin to trade), it could be possible to take home the gold.

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Twój Browar

Twój Browar is your brewery—the one in your own home. For those who love beer so much that they decide to brew their own, Twój Browar is a one-stop-shop for everything you need to make delicious, hearty, and hoppy craft beers. Wroclaw agencies FLOV Creative Agency and NOMONO developed the branding and packaging for the store that helps home brewers every step of the way.

“Twój Browar (transl. Your Brewery) is a place, where you can buy all necessary accessories for brewing, wine and cheese production and get professional advice in this matter. They wanted to raise their brand awareness and emphasize its presence in the market, and therefore… came to us. We developed a logo, packaging design, animation and other graphic materials. We wanted our designs etched into the craft brewing trend, which grew out of home brewing.”

The packaging for Twój Browar features a lot of the larger, slightly more complicated equipment needed for brewing, like long series of pipes and large brew kettles. Twój Browar simplifies this and puts it on a smaller scale for its consumers, providing what’s needed in cardboard boxes and resealable bags. Using cardboard and a brown hue emphasizes the hands-on process of brewing, and the sans serif font and methodical, organized placement of product information makes it easy to follow.




Designed by FLOV Creative Agency, NOMONO

Country: Poland

City: Wroclaw

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Dirty Lemon Beverages

We can promise that you’ve never seen these drinks in the store before. Dirty Lemon Beverages was designed with social media in mind, launching entirely online with no presence on retail shelves. Zak Normandin developed the packaging with a bold design that’s free from clutter and the usual product call-outs, successfully launching it online.

“We currently offer four RTD beverages targeted to millennial consumers. Each product combines base of cold pressed lemon juice with a blend of herbal extracts and natural compounds…all of which contribute to the specific function being offering. I.E. [detox], [energy], [skin+hair] & [sleep].”

“We launched the brand on Instagram last August—all product awareness/sales traction to-date has come by way of social media. To place an order, customers text 1-917-588-0640 (or a number specific to their country). This proprietary platform serves as our primary method of customer service as well…customers receive tracking/order updates via SMS, and can write anytime with questions about the products.”





“We are intentionally building the brand direct to consumer, with no retail presence as part of our short-term growth strategy.”

The shape of the bottle alone lets consumers know that this is, in fact, something different. Instead of the traditional soda can or bottle, Dirty Lemon Beverages is large and stout. Using lines and only black, gray, and white keeps the look fresh and distinct, while also allowing them to expand the brand in the future easily. Keeping the appearance lively yet simple allows consumers (in particular millennials) to see themselves drinking it in all sorts of situations.







Designed by Zak Normandin

Country: United States

City: New York, NY

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Tool Box

Masculinity meets luxury in Tool Box. This high-end eu de toilette, designed by Vishal Vora, takes the shape of a bolt and incorporates other tool-inspired elements for a bottle and packaging that appears tough and rugged. Every bottle comes in a metal tin, and around that Tool Box is packaged in a sleeve of the same shape. It truly mimics the act of opening a tool box to look inside and find exactly what you need. Aside from the shape of the bottle and packaging, the cap includes a nut and bolt design that is clever and fun.

“A distinguished looking pack of Eau De Toilette that was crafted around principles of ‘Masculinity meets luxury’ where everything—from name to packaging design to material—were kept quite androgenic. Its hexagonal shape was an intended design strategy to make it stand out from the conventional sizes found in the market.”



“The brief received for the product development was clear and tough at the same time: ‘to create a luxury product meant for GCC region with an obviously masculine personality.’ Hence, we integrated two basic thoughts—shape and color—and transformed it into a robust design that expresses masculinity in a captivating manner. Also, a suggestive name like TOOLBOX was derived from the ‘shape concept’ of an industrial nut that served here as the symbolic representation of Man, a stud. In order to achieve premium look of a luxury brand, we maintained high caliber at production stage also. By incorporating materials, finish and production techniques that emphasize the product’s persona even more.”


Designed by Vishal Vora

Client: Emper Perfumes

Country: India

City: Mumbai

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Call for Speakers 2017!

Over the past 6 years, The Dieline has had the pleasure of collaborating with some of the greatest minds and most talented designers and leaders in the design industry through The Dieline Conference and HOW Design Live. We are always looking for packaging, branding, and design focused speakers for our events. Interested in speaking? We want to hear from you! 



4200+ attendees

Potential Topics: Design & Creativity, Packaging Design, Branding, Structural Design, Consumer Brands, Consumer Product Branding, Consumer Trends, Packaging Materials, Best Practices, The Future of Package Design, Marketing & Strategy. 







• Experienced and comfortable speaking in front of small or large groups. We are currently planning a variety events, ranging from 80 people, to 5,000.
• Is interesting in sharing their expertise, real-world strategies, and industry knowledge with other creative professionals.
• Is interested, schedule permitting, in attending the entire event and engage with attendees. 
• Is open and able to spread the word about the event.
• Has a demonstrated passion for design, branding, package design, and consumer products, and is eager to share that passion with our audience.


Interested in submitting a proposal to speak at a Dieline event?
Simply fill out the form on our call for speaker page.

Learn More + Apply

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Beware of the punch of HYPERBUNDLE, a custom crafted cocktail that includes Jim Beam Rye, rye, aperol, vanilla extract, and cherry bitters. Martin Markov and MULLENLOWE Swing developed the packaging for this bottle, letting consumers know that this is a different kind of beast.

“HYPERBUNDLE is a custom cocktail which embodies our network model and brings out our manifesto. We present it to our clients in a boutique 50 cl bottle for 5 servings. It is fresh and easy to drink but it ‘punches above its weight.’

The front of the label features a fighting octopus with boxing gloves on every tentacles, setting the scene for something that is most certainly not ordinary. Every bottle features a manifesto on the back, creating more of an experience for the buyer. Text is slightly raised and glossy, allowing it to stand out against the gray background and adding texture. HYPERBUNDLE appears dark and mysterious, intriguing curious consumers who are looking to try something different.






Designed by Martin Markov, MULLENLOWE Swing

Country: Bulgaria

City: Sofia

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If you’re looking for an iPhone case, you’ve got quite a lot of options. But so many of them are bulky, branded, or simply take away from the simple and beautiful aesthetic that the iPhone has. Cases from totallee aim to keep things slim and minimal, and the company developed the shipping boxes and retail packaging that needed to stand out online only.

“Totallee sells directly to customers via their online store. So instead of typical display or retail packaging they need to design something that is sturdy, functional and straightforward enough to work as a shipping box while at the same time presenting their product in a clean, sophisticated way. Their solution to creating a hybrid between a protective shipping box and an elegant retail package was a subtly branded cardboard box just wide enough to fit a standard shipping label. Playing off their black and white brand colors inside the box is a white sleeve holding a black, hand-signed warranty card and a black bag containing their thin iPhone case.”

The whole point of totallee is to retain the look and the values of the iPhone, so the packaging follows suit by keeping things simple. Each phone comes in a black pouch, and white text and a border look sleek and minimal. Additionally, the retail packaging needed to have an impact on the computer screen, and these elements stand out and are striking in a sea of noisy options. Every phone gets delivered in a small cardboard box just larger than the phone case, minimizing the materials needed and making it easy to transport large quantities.


Designed by totallee

Country: United States

City: Pasadena

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This is one wine bottle that deserves a double-take. Mosaico takes the beauty of intricate mosaics and puts it right on the label for you. This delightful Italian vino was designed by Blå Design who wanted to create a label that would emphasize the wine’s high quality as well as the background of hard work, fine-tuned skills, patience, and century-long traditions that go into creating it.

“Mosaico is a wine made of Primitivo grapes harvested in sunny Puglia in southern Italy. Just as with the impressive mosaic, this wine is an intricate patchwork of carefully assembled individual batches of grapes, creating a masterpiece of a wine.”

“We developed a design based on the name to give the wine an unified and unique identity. To reflect the wine’s austerity, history and authenticity, we composed a complete mosaic-motif, such as the ancient Roman mosaics, made up of several thousand hand drawn mosaic pieces.”

“The deer on the label is taken from the fauna around the vineyards, and is also a type of meat that is perfect with this wine. The logotype and the deer are accentuated to create an eye-catching and a recognizable effect. The composition is asymmetric and the mosaic pieces are hand drawn one by one to give the most authentic expression. Embossing, spot varnish and gold foil were used to provide the label tactility, and to emphasize the quality and feeling of finesse.”



Mosaico is an Italian wine that makes the consumer truly feel like they’re in Italy. Every small “tile” on the label reflects the care that the winemakers take in the process to help produce a standout wine. The rough edges of the label contribute to a rustic vibe, while the frolicking deer and vines are calming and relaxing.


Designed by Blå Design

Client: Stenberg & Blom

Country: Norway

City: Oslo

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