Before you head out and enjoy your Labor Day weekend, check out today’s Concepts We Wish Were Real and let us know which one’s your favorite.
Sunset Grove Fruit Bar
For a healthy mid-day snack, try Sunset Grove. Designed by Donna Tiao, bursts of mango, blueberry, and peach instantly satisfy a sweet tooth. White pouches are decorated with botanical fruit illustrations, giving the overall design a minimalist look.
“Sunset Grove is a nutritious, heartfelt, and crunchy organic fruit bar snack for all ages to enjoy. Not only is it gluten and GMO-free, but it is packed full of natural fruits, fibers, and grains. Our organic fruit bar is perfect for all ages to enjoy because of the nutritious benefits and yummy taste. In a sea of healthy fruit bar snacks, our differentiation is the story behind each fruit bar.
The story and concept behind the name sunset grove originated from farmers picking peaches, blueberries, mangos, and other fruits from their farms. They would describe their favorite part of fruit picking to be watching the sunset go down as they carried their baskets up the grove.
Each organic fruit bar is filled not only with nutrition but with love and hard work. By this wholesome process, each customer feels a connection of gratitude within each chewy bite. Each flavor is recognizable through the use of color and botanical illustrations for easy recognition in an aisle full of competitors. The color palette for each flavor was created from bits and pieces of each fruit. The botanical illustrations create a sense of original authenticity within each bar. The three flavors are Peach for a good source of dietary fiber, Blueberry for warding off heart disease, and Mango for lowering cholesterol. The main concept for Sunset Grove is to create a recognizable brand and story by telling the behind the scenes story of each fruit bar through color, imagery, and presentation context.”
Designed by Donna Tiao
Country: United States
PROPER – For a Genuine Man
Every man needs his own grooming kit, filled with pomade, bath soak, and soaps. Designed by Mark John Mangayayam, this gift box does just the job and leaves you with a beautiful box to restock with other grooming necessities once finished. With white labels embellished with the “PROPER” logo and custom type, this fresh and clean design caters to the modern man from packaging to product.
“Proper is an American brand that specializes in apothecary products for men since 1915. The men behind Proper believe that it is important to incorporate their traditional roots in a way. The packaging is based on the simplicity of a hand-made typeface, commonly used during the early 20th century, with simple typography.”
Designed by Mark John Mangayayam
Tutor: Beau Monroe
Country: United States
FutureLife® – Expand Your Potential
FutureLife® Expand Your Potential is a new and improved on-the-go breakfast packaging design that ﬁts into consumer’s life and adapts to their fast-paced lifestyle in an instance.
One should never need to compromise on having a healthy breakfast, which is ultimately the purpose of the FutureLife® expandable packs. The expandable packs are created to be easy to transport, easy to use, convenient, and versatile, to adapt to current fast-paced lifestyles in society. The packs are, however, not only created to be convenient and promoting a healthy on-the-go breakfast, but the packs physically represents what FutureLife® SmartFood does in your life, it Expands Your Potential.
Designed by Lhente Strydom
Institution: Stellenbosch Academy of Design and Photography
Country: South Africa
F’OLIO Olive Oil
This was our final project for the course, and for this assignment we were required to redesign three olive oil labels using a current brand. We used this opportunity to redesign the existing label design and select a new bottle shape if we choose to do so. We needed to select three different flavours / infusions and also create a gift-type box holder for all three bottles. For my project, I chose to redesign an existing, recent, and award-winning Italian brand named F’Olio, known for it’s incredible taste, authenticity, and being organic.
I decided to use a unique “torso” bottle shape to make it more eye-catching and create a more high-class, award-winning, upscale feel to the package and brand. I painted the bottles each as the colour of the flavour to help better differentiate the flavours and bottles from one another, whilst continuing that colour onto the labels themselves. I created the labels in the same torso shape to keep consistency and create a new label that was both unique and would really stand out amongst the crowd.
Designed by Jessica Redmond
Country: United States
Homeward explores seasonal eating through family recipes. This is presented through four distinct books based on each season of the year and categorized by its relative foods. Homeward is about eating at opportune times; eating according to seasons. Different seasons of the year require customised cooking systems and different food choice.
Homeward is more than just the food. Homeward is about family. Family recipes access people’s emotions. It can evoke powerful memories and unique experiences, bringing excitement, satisfaction and feelings of comfort. The word Homeward refers to the idea of moving towards home or returning to home. In this sense, Homeward is more than just the action of going home but also to prepare one’s mentality of returning home.
The logo is an ancient Chinese house. This is the simplest form of a traditional Chinese house, with one roof and a single studio room. Living under one roof is a Chinese tradition. The Chinese ideal of living together symbolizes harmony, longevity as a united and thriving family. When family comes together to eat under one roof, the home becomes alive, a source of energy and hope, of urgency and love.
In this case, the wooden box itself acts as the house. The box is in a shape of 4 edges and 4 vertices to resemble siheyuan. Siheyuan is a historical Chinese type of residence. In English, siheyuan is sometimes referred to as Chinese quadrangles. The name literally means a courtyard surrounded by buildings on all four sides. In Chinese, ‘Si’ means ‘Four’, which here refers to the four sides: east, west, north and south. ‘He’ refers to the surrounding, meaning the four sides circle into a square. Due to its special layout, it is compared to a box with a garden in the centre.
The interior of the box is divided into 3 sections, for the books and seed packaging. The purpose of seeds is to encourage more people to grow their own vegetables and at the same time growing stronger family relationships; an experience that can be passed down through generations. The books are bilingual, focusing individuals from both English and Chinese backgrounds and food enthusiast. The family recipes are Chinese cookings with western influence.
Homeward is an exquisite fusion of taste, memory and history.
Designed by Yan Lin
WEARIT | Fashion Branding
Wearit is a Greek company which designs clothes for men and sells worldwide. Wearit’s goal is to create modern clothes with minimal style and elegant, since it addresses to young people through its shop and its website. The final brand name was the WEARIT. Direct and with no excesses it givesus the impression that is talking about a fashion brand. Design could be directed more freely to give the concept result. The “ W” in conjuction with “braids” clothes was the inspiration for the final result of the logo and in this way the final brand was made.
In contrast with the logo the font that was selected is more special to be able to work individually and to be easily understood.
A particularity of the logo that makes the font more recognizable is the opposite “a” which works as an ”e”. Afterwards there are all the design suggestions of the logo and all the applications that were necessary.
The printed material of the company was a very important subject as we have to promote our collection in a way that
all their details would be obvious. Look was designed with minimal way so as to fit to the style of clothes. In the context of promoting the new summer collection #SUMMERIT was created. #SUMMERIT is the name if the summer event that came up from the brand name. Simple to name, we immediately give basis to summer element and this it becomes clear that we refer to the summer collection of the company. It was given great importance and this is why we created a new logo. Inspiration for the logo was the sea and the lights colours of summer. All the fits depends on specific colours and on the minimal designs (like the design of the sea on the logo). The designs of the clothes mainly addressed to young. With the end of the project, we managed to create a business identity from the scratch. Target of the work is to understand the importance of the business identity and deepen to this but also to the design piece.
Designed by Marios Balaskas
Tutor: Artemis Roussos
Photographer: Nancy Tsitlaidi
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