Sushi Soldier’s Geometric Packaging

Stansfield Design Studio created the contemporary branding for Sushi Soldier, a new Japanese restaurant. The design features colorful geometric patterns that provide a sense of elegance.

“Sushi Soldier is part of a new breed of restaurants establishing themselves in Christchurch offering contemporary Japanese cuisine in a new High Street building development. The Central Ave typeface designed by Colophon creates a striking word mark and supporting typography. Pattern and colour are key parts of the brand, reflecting the bold flavours and aesthetics of the sushi, yakitori, and bento dishes.”


Design By: Stansfield Design Studio

Location: New Zealand

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Liderfood’s Flexible Identity System Adds Whimsey to the Meat Industry

MORE Studio in Tbilisi, Georgia has created a playful identity system that truly reflects their client’s motto: LIDERFOOD™ – for Happy Moments. They replaced the company’s generic “food industry” logo with a minimalist, one color mark that evokes both a smile and a sausage link, and can be applied to everything from meat packaging, to t-shirts, to stationary and business cards. 

“Our lives are nothing but a series of moments, and if there is one thing we could all agree on, it is that everyone should be a bit more present, in the moment, and appreciative of those little nuggets of joy we so often fail to notice. 

LIDERFOOD™ is one of the largest meat production companies in Georgia. We were approached with a challenge to create a consistent brand identity and packaging design to fit a range of as many as 60 SKUs. Considering the many rules and limitations of this particular product category, the task seemed like a bit of a head scratcher. 

What we came up with was a minimalistic, yet daring approach based on the universal appreciation of yummy moments in life, and the slogan to go with it: LIDERFOOD™ – for Happy Moments. We decided to keep branding simple, clean and elegant, while holding on to the traditional values that came with the brand and its history.”


Design: MORE™ Studio
Location: Tbilisi, Georgia

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Arctic Inspired Gin Bottle Keeps Drinks Cold As Ice At Your Next Party

Nobody wants warm gin in their martini, which is why Pavla’s Chuykina’s concept bottle would be such a useful item to have on hand at your next cocktail party. This iceberg-themed container keeps gin just the right chilled temperature with a cleverly designed internal water reservoir. 

“Gin must be cooled before serving. Prepared in this way gin is less scalding and leaves a very pleasant aftertaste. The bottle design allows the drink to be cool much longer due to the ice inside. Just put the bottle into a fridge and water contained in a special tank will freeze, keeping the Gin chilled during the party.”



Design: Pavla’s Chuykina
Photography: Maxim Kadashov
Location: Moscow, Russia

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Swiss Design Elements Reflect This Biotech Company’s Modern Treatment For Acne

While many acne-fighting product labels fall victim to poor layout choices and overcrowded typography, New York-based agency CO OP applied the structure and clarity of Swiss design when branding the Next Science’s innovative, affordable, non-toxic acne treatment. 

“Next Science came to CO OP with a discovery: they had developed a chemical compound that was inexpensive, easy to make, completely non-toxic, and more effective than any other antibacterial on the market today. 

CO OP built a brand designed to navigate the regulatory process and strategically break into monopolized markets to capitalize on the potential of Next Science.”


Design: CO OP
Client: Next Science
Location: New York, NY

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Bespoke Notebooks and Bottles of Absinthe Make the Best Client Gifts

Every year, Pristop Advertising Agency in Ljubljana, Slovenia creates a custom notebook as a gift for clients and employees. This year’s design theme was Colorists, which included black and white illustrations celebrating the city of Ljubljana. Recipients of the gift could color in the illustrations with a box of colored pencils that accompanied the notebook. Also included in the gift bag, was a bottle of Absinthe “for inspiration.” 

“We wanted to give it content, not just abstract images, so the five coloring sections convey our joys, our guilty pleasures and all the little things necessary to get us through our busy, creativity infused days. All the lucky recipients of the notebook can color our interpretation of time, our beautiful capital Ljubljana, coffee and tea, plants and candy. The headlines are empowering, proclaiming the need to enjoy the little things in life your own way.”

Designed By: Pristop Advertising Agency, 2016
Copywriter: Nina Vidrih
Designer & Illustrator: Vida Iglicar
Project Manager: Barbara Oresek, Meta Meznar
Head of Production: Damjana Groselj
Photos: Vida Iglicar

from Blog – The Dieline | Packaging & Branding Design & Innovation News

The Graphic, Gorgeous New Look of Van Leeuwen Artisan Ice Cream

We love the work Pentagram did for Van Leeuwen Artisan Ice Cream so much, it’s not possible to pick a favorite flavor. So let’s try them all, shall we? The stripped down design highlights the high quality of the ice cream and makes it oh-so-shareable on social media.

“Van Leeuwen Artisan Ice Cream makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Brooklyn and sold in both classic and vegan varieties via trucks and shops in New York and Los Angeles, as well as packaged pints at grocery stores.”

“Pentagram’s Natasha Jen and team have created a new brand identity system for Van Leeuwen that position it as the ice cream of choice. Stripping off all the visual noise typically seen in ice cream branding, the new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients, and colorful pints that stand out in stores and look great on social media. Since the introduction of the new packaging in the fall, retail sales have increased 50 percent.”






“Jen and her team worked closely with company founders Ben and Pete Van Leeuwen and Laura O’Neill to develop the branding, which coincides with the company’s 10th anniversary this year. Originally established in a Brooklyn kitchen in 2007, Van Leeuwen started with a mission to “revive the classic American ice cream truck and the art of traditional ice cream making.” The tasty treat is available in a range of traditional flavors to more inventive combinations like Honeycomb, Passion Fruit Layer Cake and Peanut Butter Marshmallow Crunch, all made with natural ingredients like hormone and antibiotic-free milk and cream, egg yolks and cane sugar, and the best chocolates, fruits, cookies and nuts.”

“The market for artisanal products has exploded in recent years, and ice cream is no exception. The challenge for the designers was helping Van Leeuwen set itself apart in the crowded category. On top of the many brands, most cartons and pints try to communicate too much information. Van Leeuwen’s previous packaging suffered from this visual clutter, and adding to the confusion, the two product lines looked unrelated. The classic ice cream pints were yellow and featured an illustration of the truck, while the vegan varieties appeared in a range of colors and were covered with typography.”





“Van Leeuwen needed a design that would both unify and distinguish the two lines, while giving the name of the brand primacy. Jen and her team developed a packaging system that enhances the brand with a modern, minimalist approach using vivid hues inspired by the flavors.”

“The distinctive use of color help customers quickly identify flavors and differentiate between the regular and vegan lines from other ice cream brands. And perhaps most importantly, the packaging looks delicious: Like the ice cream, the colors are rich and luscious, and the pints practically demand to be Instagrammed.”





“Quiet, confident and appealing, the packaging design refines the brand to its essence of fantastic ingredients and flavors. At the same time, the simplicity feels homespun and practical. The clean look graphically conveys the wholesomeness of the ingredients, and highlights them without pictorial representations like illustrations of fruit or chocolate.

Like the packaging, the new identity elevates the brand with simplicity. The refresh keeps the familiar Van Leeuwen wordmark (originally designed by Cathe Holden), which has a lot of personality and is closely associated with the brand. Van Leeuwen’s signature buttercup yellow also been retained, but evolved to a pastel hue that feels more contemporary and is closer to the color of cream. The background palette has been expanded to add other ice cream-inspired colors to the mix, including pink, blue and purple, also in light shades. On the trucks and printed collateral like gift cards, the colors appear in cheery circular patterns that bring to mind ice cream scoops.”




“Pictorial icons have been stripped down and simplified with a uniform line weight, including the symbol of an ice cream cone that is used as a supporting element. The genial sans serif Sofia Pro is the new brand typeface, ideal for use across print and digital touchpoints. Strong and flexible, the system can be easily adapted for future brand extensions and product lines.”


Designed by: Pentagram

Partner-in-Charge, Designer: Natasha Jen

Associate, Designer: Joseph Han

Designer: Ji Park

Animator: Rhea Manglapus

Project Manager: Georgina McDonald

Country: Global


from Blog – The Dieline | Packaging & Branding Design & Innovation News