Graffitos are The Yummy Snacks Inspired By Street Art

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Diego Frayle created the redesigned packaging for Grafittos Chips, a line of snacks that take inspiration from tagging and street art.

“Grafittos Chips are snacks carefully made by Round Triangle Foods in Puerto Rico. After a few years in the market, they decided to redesign their packaging to focus on what really made them different, their urban character and their originals and authentic flavors.”

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“The new design aims to connect the graffiti with different cities around the world and its flavors, highlighting the product throughout the whole range without losing the urban and youthful character inherent to the brand.”

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Designed By: Diego Frayle
Client: Round Triangle Foods
Location: Puerto Rico

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17 Absolut Product Designs For National Vodka Day

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Get those shot glasses ready cause tomorrow (October 4th) is National Vodka Day. Swedish brand Absolut is known for getting the party started with their premium vodka, so it was only fitting that we featured some of their best limited edition bottle designs and other products for this holiday.


1. Absolut Gift Packs

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2. Get the holiday party started with a bottle of Absolut Facet

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3. Absolut ‘Beats’ bottle Glorifier & Ice Bucket

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4. Absolut Electrik

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5. Beyond Branding: How Absolut Elyx Created a Holistic Brand Experience


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6. Absolut Masquerade

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7. ABSOLUT CREATES ABSOLUT MIX IN HONOR OF GAY PRIDE MONTH

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8. Absolut Unique

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9. Absolut Karnival

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10. Absolut Botanik

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11. Absolut Hibiskus

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12. Absolut Orient Apple

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13. Celebrate Pride With This Rainbow Edition Absolut Bottle

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14. Absolut Disco

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15. Absolut Craft

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16. Absolut Vodka Redesign

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17. Absolut Brooklyn Limited Edition: Brooklyn

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How Product Design Agency TAIT Design Co. Took Off

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By: Margaret Andersen

Inspiration for entrepreneurs is all around, but the deep details about how a brand goes from an idea to a physical product or service are fuzzy. We’re breaking it down this week with Matthew Tait, founder of TAIT Design Co. In part 2 of a 4-part series, learn about how he got the idea for this product design studio and how he turned into a full-fledged business.

Be sure to check out the first part to this series on TAIT Design Co.

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How did you get the initial idea to start TAIT?  

Matt Tait: I was working as an Associate Creative Director in advertising and my job mostly entailed creating traditional and digital campaigns for corporations in a larger team setting. I would design, brainstorm, and ultimately play a key role in pitching this work to clients. I missed creating physical objects, and started signing up for machinery classes at a nearby maker-space called TechShop in Detroit, Michigan after work.

Through this, I honed some woodworking and metalworking skills as well as learning CNC fundamentals. I was making furniture at first—tables and record holders and also worked on trying to make small mechanical wind up toys. I even made kitchen objects like cocktail muddlers for fun, just creating projects to experiment with machinery. I shared personal projects on my Instagram and realized that people were interested in what I was doing. I had always loved vintage toys so I eventually made a balsa model airplane kit for fun and after showing it to some friends, I was convinced to do a photoshoot and launched the product on taitdesignco.com.

I didn’t really know what to expect, but I thought it would be funny to launch a small product like this in the same way a company like Apple would launch a product. So I went all out and took everything I had learned throughout my advertising career, creating a small front to back campaign for the little airplane. That weekend, the product was picked up by several large sites, it went viral and over 30,000 people visited my website. All of a sudden, I had a design company!  


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How did you come up with the name?

Matt Tait: TAIT is my last name, and I like how simple and direct it is. The logo design was born out of a branding iron I had made to burn into the bottom of some furniture pieces—hence why the A is knocked out. I thought the straightforwardness spoke to my design aesthetic quite well. I’m a big believer in sometimes just calling things what they are—designs by TAIT. Additionally, my relatives back in Selkirk, Scotland used to have a hardware store called TAIT The Ironmonger that carried the name, so I liked the idea of carrying it forward.

Did you have any prior experience in product design?

Matt Tait: Not formally, my background is in graphic design and photography but I have been building things all my life. Once I started learning more about manufacturing techniques, I started to combine my graphic design skills with different ideas I had for products and it grew from there. The only previous products I had made were for fun when I was in art school. I worked at an art supply store in Ypsilanti, MI during that time. The owner had piles and piles of cardboard in basement that they let me use for free. I was pretty broke at the time, so I started creating objects for fun out of it to sell at a local craft fair. My most loved product was called the hot dog emergency kit—a cardboard box that opens up to reveal a packet of every hot dog condiment inside, so that you are never in a pinch haha. It was a joke of course, and there was a regular version with just ketchup and mustard and a deluxe one with ketchup, mustard, chopped onion, and relish. I used to cut these out one by one with an xacto knife. I sold 100s of these at fairs and gave away free hot dogs with each purchase. Funny enough, it is almost the same exact packaging concept used on the Turbo Flyer today.

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Once you decided that this was something you wanted to pursue, what were your next steps?

Matt Tait: After I set up the website and orders began rolling in, I worked on the business at nights and on weekends while balancing my full-time job. I set up an LLC to make it official, and tried to keep this balance. When I was first making the products, I was literally making them in my basement. Screenprinting at my home, laser cutting packaging at Techshop, and hand assembling everything one by one to ship orders. Eventually though, I started to learn about die cutting and how to manufacture packaging, so I was able to outsource that to a local company as well as the screen printing. This allowed me to increase production substantially. TAIT began taking up all of my time and I realized that the only way to grow the business would be to leave my day job and focus entirely on it. It took over two years of crazy working hours and a lot of mistakes (learning opportunities) to get to that point.  

How did you take it from an idea to physical products people could buy?

Matt Tait: For me, the first physical product was the root of the idea, so the journey was a bit backwards. I didn’t set out to start a design company, just to spend more time creating physical objects instead of digital. I saw TAIT as a platform for me to share my work outside of work.

What was the first product you designed for TAIT?

Matt Tait: The Turbo Flyer—a hand-screenprinted balsa model airplane kit that comes in its own reusable cardboard carrying case.

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When you were just starting, what did your operation look like? How many people did you have helping you then, and how have you expanded?

Matt Tait: When I was just starting, the entire operation was just me and I was selling directly to consumers through my website. Now, I have a business partner, Audrey Elkus, and we usually have at least one part-time production assistant. We have a new studio on the Eastside of Detroit in an amazing space with three other small businesses, which is very exciting. Our products are sold in over 200 stores, and we have 6 products instead of just 1, with plans to continue expanding our line.

How did you spread the word about TAIT when you were just starting out?

Matt Tait: First I was sharing small projects on my personal Instagram, and then after I made the TAIT website, I made a separate Instagram for it. My friends, family, and co-workers started following that account and watched the experiments I was making, and word traveled through them. I made an email newsletter of every email I had in my contact list and gathered new ones through the website. With each new project launch, I would send out a press release along with photos and videos to design blogs I admired. I have been incredibly fortunate to have The Dieline support every project we’ve ever put out.  

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Margaret Andersen
Margaret is a freelance graphic designer and writer based in Los Angeles. She received her MFA in Graphic Design from the California Institute of the Arts. She writes for AIGA’s blog Eye on Design, and is currently designing futuristic things for USC’s World Building Media Lab.

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Bring a Little Piece of India Home With This New Line of Readymade Food

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Bring a little piece of India home with this bold line of readymade Indian food. Toolbox Design  created an eye-catching packaging solution for Vij’s at Home.

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“Vikram Vij is the reigning emperor of modern Indian cuisine in Canada, a beloved figure and a household name. For his Vij’s at Home line, the celebrated curries of his Vancouver restaurants are packaged up for perfectly spiced at-home indulgence. Toolbox wanted the design of the packaging to reflect the passion, personality, and gusto of the man himself. Combining careful photography, a vivid colour system, and evocative storytelling, we reinvented the series with a vital new design. It’s a culinary tour of India – without the 19-hour flight.”

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Designed By: Toolbox Design
Creative Director: Niko Potton
Designer: Veronica Stark
Production Artist: Karie McKinley
Copywriter: Jon Shanahan
Account Manager: Victoria Whyte
Client: Vij’s
Location: Vancouver BC, Canada

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These Brews Capture the Spirit and Stories of This Czech Brewery

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Prague based agency Cocoon redesigned an old Czech favorite and created a new take on traditional beer packaging. Staropramen Beer got a new redesigned logo and a special series of brews that capture the stories behind the brewery and its origin.

“We love to go above and beyond for our clients, especially when they’ve been with us for so long. Staropramen wanted to celebrate their redesign by pointing to the brand and brewery’s specific points of pride. Each trait that makes Staropramen unique fits into the wider story of their success.”

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“Our goal was to create a set of special edition cans to announce a contemporary redesign. We became storytellers for Staropramen’s proud Czech beers and brewing traditions by creating a graphical style for 14 different can designs, all of which can be seen on Nealko, Smíchov, Jedenáctka and Ležák. The typographical features describe the ingredients and precise brewing methods of each beer.”

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“These stories are not found in any books. They exist within the people and products behind Staropramen’s name. However, you can discover these stories for yourself on the back of the 14 cans. All showcase a distinctive graphical style that quickly became a part of Staropramen’s identity, despite this result being unplanned during the creative process.”

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“The special edition Staropramen cans give the public something new and different to enjoy. Each can design features Staropramen’s quality taste profiles and ingredients while highlighting the brand’s values in a modern way. Beer has been part of Czech lives and traditions for centuries, and we chose to honor their stories in Staropramen’s identity.”

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Designed By: Cocoon

Location: Prague, Czech Republic

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A Closer Look at Chocolate Naive’s Mouthwatering Designs

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By: Bill McCool

Someday, in the not too distant future, there will be a museum dedicated solely to chocolate bar wrappers and we’re certain they’ll have an entire exhibition hall dedicated to Chocolate Naive and their phenomenal packaging.

We spoke with Chocolate Naive’s in-house art director Domantas Uzpalis to learn a bit more about what went into their inspired designs and how to stand out in the oversaturated market of artisanal chocolate.

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Walk us through the design process that you went through for this project.

Domantas Uzpalis: The re-design or facelift of our packaging took more than a year with 5 people working intensively on this project. The stakes were high so at least three times we had changed our minds about the overall concept.  It was quite nerve-wracking and exhausting for everybody involved. Parts of the design solutions were polished after oversleeping on them again and again and some were implemented by pure accident or after random and sudden inspirations.

To be honest, I would not repeat this process again as it took too much effort and it was quite draining. On the other hand, I can now settle down and open the new chapter for our brand.

I believe we have developed a new format for the chocolate bar with it being wider than usual and it claims much more space on the shelf. We let the creativity flow freely so the packaging is almost at the edge of not being associated with the product inside—which was a risky decision. We also wanted to use textures and materials that are not usually associated with chocolate products.

While each and every chocolate bar is individualistic and can serve as a stand alone product, it also acts like a single member of an orchestra when combined together with the others.  

What was one of the biggest goals you set out to achieve with Chocolate Naive packaging and how did you accomplish it?

Domantas Uzpalis: The project is a little bit egocentric with very little compromise. I wanted it to represent who we are and how we see ourselves. It was rather clear that I didn’t want to go the orthodox way and use the same old models of chocolate packaging that are time tested and safe, but also a bit boring. There was a need to disrupt the status quo of the chocolate packaging and I wanted to introduce the new perceptions.

I always begin with the question “why” and build everything from there. Colours, artworks, shapes, and forms—it is only a secondary byproduct.


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How did you develop the different looks for the 3 varieties?

Domantas Uzpalis: I must admit, we have had too many types and shapes of products and it was time to purify and find focus. Having said that, I still wanted to use the multilayered knowledge we have collected during our 7 experimental years. The only tangible way to develop multilayered focus was to split our range into three collections but use the same format and shape. Do you want something pure and clean? Or maybe you fancy something more left field? Something classical? We have it all covered but as one single brand. All three collections represent different concepts and it’s reflected on the packaging too.

  • The FORAGER collection is based on local ingredients coming from our terroir so the packaging transmits this message via color gradients that indirectly interpret the mushrooms of the deep forest or honey of the green and sunny biodynamic apiary.  

  • The EQUATOR collection is based on the idea that all of the ingredients are coming from the single ecosystem as cacao so the packaging is very tropical and intense.

  • On the other hand, we have the NANO_LOT collection which is constructed with just two ingredients—cacao beans and sugar—so the packaging is very minimalist and simple from the outside. But there are layers and layers of information provided on the insert inside of the box because this particular collection stands for the simplicity of the recipe, but the complexity of the product inside.

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What was the most challenging part of this project?

Domantas Uzpalis: The biggest challenge was to improve something that was already good. I’ve been working and experimenting with various artists and graphic designers since the dawn of our project and Chocolate Naïve was always famous for its good and clean design. Reinvention is quite a dramatic process with a lot of doubts and insecurities, but how can you maintain progress without change? There was quite a bit of resistance from our partners and distributors as they were against dramatic changes. In my opinion, the quality of product packaging worldwide is rapidly improving so we had to meet those challenges.

How did you try to make Chocolate Naive stand out in a saturated market of fine chocolates and sweets?

Domantas Uzpalis: I always gamble and take risks. Life might be much more simple if our brand could settle down, but my vision is to change the perception and attract new people to the craft chocolate world. I want to accelerate chocolate consumption culture, so in reality, the main driving factors aren’t competitive; rather, it’s to improve the overall situation and let people see this category with a different eye. So then everybody benefits and our classical and ordinary chocolate becomes something else. This is what I am after.

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If you could pick one aspect of the finished design that you like the most or feel especially proud of, what would it be and why?

Domantas Uzpalis: The series of small details hidden within the packaging. From the ergonomic way the box opens to temperate debossing or background artwork, there are quite a few hidden gems to be discovered in our packaging. I am a sucker for obscure details.

Share one lesson that you learned while developing the finished product.

Domantas Uzpalis: Trust your gut feeling: if you have at least 1% of doubt about the end result then it’s not good enough to be released.

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Bill McCool
Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.

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Job of the Week: BrandtBrand

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Seeking a home-based freelance spirits package designer. We are based in New York City, but work with talent from around the globe.

BrandtBrand is a young agency, of highly experienced individuals, working on both highly recognized global brands, and smaller boutique projects. We are blessed to be doing what we love every day. Our primary goal is to keep work and life fun while delivering stellar ideas and designs that deliver for our clients.

Learn More + Apply

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This Cute Frozen Desert Has a Little Surprise For You

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Reveri teamed up with Freelo Design to come up with branding for this one of a kind frozen dessert packaging. This revolutionary dessert is made out of veggies and fruits. Yes, veggies as in spinach and peas.

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Their unique ingredients are heroes so we created patterns to represent each flavor. Organized in a nice looking grid, we created a specific area at the bottom section for all their great benefits. The top and the bottom of the packaging are deeply connected (top ingredients, bottom their benefits), creating an interesting balance and visual contrast.  

We wanted a color palette that would be appealing but that would also stand out on its own. With a faux label on white, we helped the logo and flavor name to stand out enough to be the first thing you see when you look at the pint.

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Agency: Freelo Design 
Art Director: Agustina de la Plaza
Production: Anni Wildung
Copywriter: Haley Turner
Location: Boulder, CO

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Rediscover The Joy of Baking With Mortons Flour

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AVB Brand has teamed up with Andrews Flour in order to redesign the branding and packaging for this traditional North Irish product.

“Mortons has been providing flour in Northern Ireland since 1835 and to this day it continues to be stocked by Northern Ireland’s leading supermarkets and grocers. The objective of this project was to re-position and re-brand Mortons as the leading premium local flour in NI while also actively targeting a younger audience. Research showed that there was an upward trend in younger people taking up baking. The client was seeking a phased re-brand with initial packaging redesign followed by campaign activity and website redevelopment.”

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“We spent time with the management and marketing team to completely understand the challenges of milling, packing, distributing and selling flour in NI. We also went on a site visit to the mill to see exactly how the flour is made and packed. 

Having come to terms with the history, core brand values and product quality, we then proposed and conducted a full brand audit including brand interviews, desk research, market trends analysis and audience profiling. Following this we began the development of the new brand strategy and positioning, the brand identity and new pack designs.”

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“To get new audiences to engage with a traditional product, a new style and tone was established for the brand. A new logo was created with a modern take on the company’s existing early bird symbol (something they were keen to retain). 

We created s series of playful pack illustrations, showing a range of baking scenarios including cakes, pies, pizza dough and soda bread in which illustration and photographic collage were combined in an attempt to encourage shoppers to discover (or rediscover) the joys of home baking.”

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“A new range of new brand colours was selected to help differentiate products including wheaten bread mix, self-raising, plain, wholemeal and soda bread flour. More content was introduced onto the packs to bring as much added value to the consumer as possible including recipes and an on-pack story telling how Mortons flour comes from the only remaining independent flour milling company in Northern Ireland with 295 years of history.”

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Agency: AVB Brand
Client: Andrews Flour
Designers: John McDermott, Chris Killeen and Shane Carmichael
Illustrations: Shane Carmichael, John McDermott
Brand Strategy: Brendan Gallen
Printer: Active Packaging
Location: Belfast, Northern Ireland

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The Dieline’s Best of the Week

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Ahh another Monday! But there’s no reason to be down because we’re bringing you the best packaging design projects and articles from last week.


We Love These Bold Attention-Grabbing Brews

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Organic Family is the Friendly Baby Food That Will Last You 7 Days

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Breckenridge Brewery Really Does Tap Into The Rockies

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20 Pet Food Packaging Designs

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Send Flowers In Style With Enviaflores

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So Long Red Bull, Hello Abacus Energy Pills

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8 Eye-Catching Gum Packaging Designs For National Chewing Gum Day

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The First Card Game for the Colorblind is Here: Meet UNO® ColorADD

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Six Packs Have Never Looked Quite As Glamorous As This

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Check Out The Gorgeous Details of Almanac Beer Co.’s New Beers

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Liastos is a Sweet Minimalistic Wine Inspired By The Sun

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Greek based agency Luminous Design Group created the geometric inspired packaging for Liastos, a special sweet wine.

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“A naturally sweet wine aged for six years, only produced from the grapes exposition and hydration for eight days under the sun. Drawing inspiration from this original way of wine making, we have selected a bottle that allowed us to highlight the process placing the descriptive text horizontally on the top of the bottle’s mold, the same way grapes are placed. Using no labels and only silk screen printing techniques we were able to allow its unique color to be reflected. The main visual highlights the process subtly in the composition as the symbol of the sun, its course throughout the day and a wine glass are combined using a reference from Alan Fletchers’ ‘Glass of Beaujolais’ illustration.”

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Designed By: Luminous Design Group
Location: Athens, Greece

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