Check Out the Whimsical Illustrations For This Holiday Chocolate Packaging


Greek agency polkadot design created this unique chocolate packaging as a gift for their clients this past holiday season. The designs feature different illustrations that were inspired by classic novels.




“How can you eat a large bar of chocolate on your own without feeling guilty?

We invented the sweetest excuse: A Christmas gift!

We decided to give our clients a christmas cheer by giving them chocolate dairies designed by our studio. Christmas is always a good time for reading so inspired by classic novels, we presented some artwork that would work well with the content and the season.”








Agency: polkadot design 
Illustrator: Nearchos Ntaskas
Location: Athens, Greece

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

The Branding and Packaging For Benny’s Big Time Pizzeria Offers a Fresh Take On The Italian Restaurant


The Door created this fun and modern branding and packaging for Benny’s Big Time Pizzeria, an up-and-coming restaurant located in North Carolina. The overall design is graphically driven and uses a unique color scheme that sets it apart from other pizzeria designs.


“Benny’s Big Time Pizzeria is a Neapolitan pizzeria from Vivian Howard and Benjamin Knight in Wilmington, North Carolina. Vivian and Ben are most recognized for starring in the award-winning PBS documentary series A Chef’s Life, which focuses on their experience operating the fine dining restaurant ‘Chef & the Farmer’ in rural North Carolina. Their new pizzeria’s name comes from a combination of the couple’s childhood nicknames: ‘Benny’ for Knight and ‘Big Time’ for Howard, whose father gave her that moniker as a child when she showcased an early talent for entertaining.” 



“Ben and Vivian worked with longtime partners The Door to develop the visual identity for the restaurant, and to design and produce its collateral. The Door first worked with Ben and Vivian to focus the key attributes of the Benny’s experience around the quality of its housemade menu items, the comfort and approachability of its experience, and a playful personality. It was also determined that the Benny’s identity should cue the Italian focus of the cuisine while avoiding the stereotypical signifiers of an Italian-American restaurant (think: red and green color palette, grape vine motifs, and straw-wrapped Chianti bottles).”





“Art Director Sara Berks and Creative Director Melinda Welch then set out to visualize the identity, starting with a color palette rooted in rich red and deep blue hues, paired with bright and warm accent colors. The team then commissioned a wide range of illustrations from Nanna Prieler, who lent her beautiful and eccentric rendering approach to a range of ingredient, pizza, and plated-dish illustrations for the restaurant. These illustrations come together as collaged elements throughout the branding and collateral, and serve to cue the Italian nature of the menu while conveying a contemporary and playful spirit. One of Nanna’s pizza slice illustrations also serves as the logomark, merrily floating above the wordmark set in Windsor.”


With the identity determined, The Door then applied that visual system to the collateral and food service packaging items for the restaurant. The placemat dinner menu incorporates Nanna’s illustrations as page headers and footers, while the bar menu features an illustration collage on its cover. Also of note is the four-color pizza box featuring 20 unique illustrations, which serves as the centerpiece of the restaurant’s takeout program, accompanied by two customized paper shopping bags and branded tape to seal the takeout containers.”



“The Door also designed business cards and postcards, t-shirts, coasters, an enamel pin featuring their signature pizza pie, and larger-than-life murals that adorn the historic building’s exterior.”



Agency: The Door
Clients: Vivian Howard and Benjamin Knight
Creative Director: Melinda Welch
Art Director: Sara Berks
Illustrator: Nanna Prieler
Dinner menu, bar menu, and business card printing: Boingo Graphics
Pizza box: Joshen Paper & Packaging
Shopping bags: The Packaging Source
Masking tape: Carolina Tape / Brown & Pratt
Enamel pins: Pinnacle Pins
Mural painter: Sarah Rushing
Postcard printing:
Location: New York, NY

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

This Take on Seafood Packaging Comes With an Elegantly Modern Look


Parámetro Studio designed this elegant take on seafood packaging. Serif typography along with detailed ink illustrations provide a high-end feeling, reinforcing the quality of the fish and overall product.




“Our branding proposal for Whole Seafood Market is an elegant yet modern identity that matches the high quality product our client delivers directly to your home. Our design proposes different illustrations of fish to help categorize all the products offered. The icon was inspired by Japanese cuisine: friendly, fresh and ready to eat.”










Designed By: Parámetro Studio
Location: Monterrey, Mexico

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Red Jacket Tea Takes Inspiration From The Golden Days of Clipper Ships


Plenum designed this gorgeous packaging for Red Jacket tea, a new high-end Russian brand of tea that is hoping to stand out from the rest in a competitive market.




Project Context

The Russian tea market is highly competitive and has been in decay for a couple of years. Companies have to come up with new solutions in order to increase their market share.

A tea company with years of experience, wide tea range and strong price positioning have decided to enter a B2C market. Previously the company has worked only in B2B supplies of tea and coffee.

Agency Task

The company asked us to develop a new B2C tea brand from scratch – strategy, concept and design system. The brand had to communicate the following attributes: a unique storage technology, wide range, high quality and the attention to the consumer’s need.






Our analysts conducted a series of interviews with the company’s top-management, analyzed competition and retail shelf, thus narrowing down potential positioning territories for the new brand. An express consumer research allowed describing a primary target consumer segment based on the emotional motivations behind tea consumption.

The research also showed that the tea lovers are keen to share their experience via social media. This learning transcended into a creative brief – we had to come up with a truly unique and emotional package and other media design in order to motivate consumers to share more.

The core brand idea that sums up the brand platform is “Well-flavored tea. Outside and inside.” The tea is produced using classic recipes and advanced European technologies. The package is pleasant to the eye and makes you anticipate a teatime. In other words, it is the tea for those who prefer a beautiful lifestyle. Afterwards based on the brand strategy we developed a system of brand’s verbal and visual identification, including packaging and promo materials.




Creative Work

The creative process started with a legend “An ocean of tea pleasure” and a brand name – Red Jacket. It as the name of the fastest clipper of its time, the Champion of the Atlantic, the ship that had always been delivering gold, tea and passengers to a destination on time. The brand’s logo represents how this name could look like on the side of a ship. Additionally it contains the port of registration and a graphic symbol – a stylized image of a berthing bollard.

The package design, following the legend, is a hard case that consists of two parts and has “valuable cargo” in it – one of the tea flavors. The case cover has a ship nose shaped cut-off, while a contrast color is used for the inner part representing a ship hull below the floatation line. Each SKU has its own color and its own hand drawn pattern. The package design and the graphic guidelines reflect the brand’s character – traditional and monarchic, but at the same time modern and a bit snobbish.




Agency: Plenum
Creative Director: Egor Myznik
Designer: Daria Merzlikina
Location: Moscow, Russia

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Celebrate The Year of the Dog With 12 Lunar New Year Packaging Designs

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February 16th will mark the beginning of Chinese New Year which is also known as Lunar New Year in many countries, and according to the zodiac this year is known as the “Year of the Dog.” In honor of this holiday, we’ve picked out 12 lunar new year packaging designs that include everything from special editions incorporating man’s best friend to glitzy red packaging. Happy New Year! 

1. Laneige DIY K-Beauty Set



2. G-Shock Chinese New Year Edition




3. Lancome Chinese New Year 2018 Collection



4. Davidoff Year of the Dog



5. MAC Lunar New Year 2018 Collection



6. Year of the Dog Starbucks Collection




7. Givenchy Lunar New Year 2018



8. Johnnie Walker Chinese New Year



9. YSL Chinese New Year Face Palette



10. Armani Chinese New Year Highlighting Palette




11. CocaCola Tet 2018



12. Swatch Woof



from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Check Out This Crisp and Playful Cider Packaging Design


Australian based agency Squad Ink designed this crisp and clean packaging for Cherry Bird Orchards Cider, a local favorite hard cider.

“Cherry Bird Orchards Cider is crafted with mountain-fresh cherries and apples, picked and pressed in sunny Orange, Australia. This refreshing premium cider has a carefully balanced sweetness resulting in a clean, crisp taste making it the perfect cider for all occasions.”



“We were engaged by a reputable Australian cherry grower to create a premium craft cider set to launch in Australia and China. We were faced with the challenge of designing for two very different markets with different consumer sets and drinking rituals. 

Understanding how consumers perceive imported products in China was where we started. The Chinese cider market is still relatively underdeveloped, however we have noticed a trend where female drinkers are moving towards fashionable alcoholic fruit sodas as an alternative to Chinese wine and beer. Research supported that imported craft products in China are measured by the perception of authenticity of origin paired with shelf appeal. For us, the success of this product in both markets requires having a very clear brand story that was rooted in authenticity, yet still carrying a vibrant personality that radiated on the shelf. It had to be true to the grower and the cider category in order for us to earn the trust of the local Aussies as well as the discerning Chinese shoppers.”



“The packaging concept overcomes language barriers through the use of the Cherry Bird motif that sings out of the embellished glass creating a clean, minimal aesthetic that cuts right through the heavily saturated Australian craft cider market. The idea of the bird graphic evolved out of friendly banter with growers who complained about a particular bird on the orchard getting at their beloved cherries. It was perfect!… this greedy little thief stealing their precious fruit was the perfect link to the orchards, the fruit and the growers. The playfulness of the brand story through the cherry bird created a nice point of difference on the shelf in China, in comparison to the premium European beer and cider brands that were defined by traditional heritage cues and common themes.”


“Cherry Bird Orchards Cider is a true artisanal product so it was important to show as much of the liquid as possible. We opted for a green tint glass to enhance the blush cider colour and to increase shelf life. The white neck label, a solution used by premium European brands common in China helps position Cherry Bird in a premium space while driving the proposition of being light and refreshing to Australian consumers who are seeking a sessionable ‘day time’ cider.

We embraced the cherry red to create vibrancy and standout and for the obvious appeal of the chinese market. We were careful not overuse the red so we opted for its usage as a highlight colour paired with white and the shimmer of silver. This supported the need to break down barriers of the liquid being rich and sweet with a crisp and refreshing appeal.

The result is an authentically Australian brand that is premium and credible yet offers a playful twist with global appeal.”



Designed By: Squad Ink
Creative Director: Matthew Squadrito
Designer: Robbie North
Photography: Lucas Peng
Location: Sydney, Australia

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

The Dieline Conference: 3 Memorable Moments From Last Year


3 Memorable Moments from The Dieline Conference 2017 at HOW Design Live

1. Beer! Tosh Hall, Global Creative Director of JKR Global discussed America Beer and this redesign seen across the world while passing out cold cans at 11am, it’s 5 o’clock somewhere right? He’ll be back for 2018 to discuss more topics about design, branding, life everything in between.

2. Connections! Packaging and Design connections that will last a lifetime. Who doesn’t like to connect with designers just like yourself going through the day-to-day design life? Meet new people, make friends, and connect at The Dieline Conference. 

3. Speakers! Last year we had Founder and CEO Andrew Gibbs of The Dieline and The Dieline Conference speak about Trends in packaging and branding. This year we have an array of speakers from in-house to agency to discuss everything about packaging and branding. Get to know the speakers and schedule here.

Don’t miss out on the opportunity to attend the packaging conference of the year. Register by March 15 to Save up to $500.
Use Promocode: DIELINE100 to save $100.

Learn More + Register Today

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

This Conceptual Craft Beer Packaging Comes With Beautiful Intricate Illustrations


Marek Jagusiak designed this conceptual packaging for Hopfest, a craft beer brand. The design takes a modern approach with striking typography and intricate linework illustration being the driving forces behind the overall design.




“Hopfest displays a traditional approach to a beer label design. In order to not become too conventional though, there are few tongue-in-cheek elements within it. The shape of the bottle is quite unique so hopefully, the overall appearance presents itself as a fusion of old and new.”




“Hopfest is comprised of 4 styles of craft beer. The challenge I had in my mind was to execute a line of packaging for a high-end product with a minimal amount of resources and materials. The graphic design was supposed to be a primary means of ‘selling the product.’”




Designed By: Marek Jagusiak
Location: Poland

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

How Monk Provisions Brought Their Drinking Botanicals to Life (Part 2)


By: Bill McCool

We’ve all got that one friend who has a genius idea for a brand new business every five minutes, but taking that snapshot and transforming it into a successful company is what separates the true-blue entrepreneurs from the armchair CEOs.

We spoke with Monk Provisions’ founders Melanie McGraw and Aaron Burke about the nitty-gritty details of running your own company— because it’s one thing to have a great idea for a business, it’s another entirely to execute that idea successfully.

(This is the second in a 2-part series. You can read the first part here.)


How did you spread the word about MONK when you were just starting out?

Monk Provisions: So much of it was word of mouth. People were so excited about the brand and the product it, they were somewhat evangelical about singing its praises and sharing the MONK love by bringing a box to a party or sharing MONK with friends. And actually, this has not changed, even with expansion.

This phenomenon extended to the press as well. In those early days, publications would write about MONK and then let us know after the fact. Not long after we launched and were only in about 10 dispensaries in the Los Angeles area, we received an email from Mish Barber-Way. She emailed to let us know that she had included MONK in her cannabis column in the March 2017 issue of Penthouse because she was a huge fan of and in love with our products. This type of thing happened on numerous occasions and the word kept on spreading.




If you could go back and do anything differently in this process, what would you want to change?

Monk Provisions: It’s hard to say because we are where we are based on where we’ve been and what we’ve learned along the way. But ideally, with a super limited budget, we would have done more ideation work and gotten clearer with regard to the brand concept before approaching a design firm.

Design costs are real, and they’re well-earned. It may be some of the best money you’ll ever spend. But when you’re strapped for cash, no matter how worth it the investment is, it’s stressful. And yet, there are no regrets because frankly, we may not have gotten to where we are without those early hiccups. And we certainly would not have developed such a sophisticated and world-class visual vocabulary and set of assets if we had done it on the cheap in-house instead of working with Brian Scott. Today, people are still blown away by the brand and the brand identity. We will forever be grateful to Boon Design for getting us there.


What was your biggest expense in founding MONK? What ended up being way more affordable than you’d imagined?

Monk Provisions: Biggest expense? Design costs, for sure, and packaging. And then legal fees associated with company organizing documents, stock option agreements, and so forth.

On the other end of things, we were gifted a photo shoot from close friends who run a commercial photography studio. This was a huge value.

Are you worried about Jeff Sessions and the DOJ cracking down on recreational and medical cannabis?

Monk Provisions: We’re no strangers to the ever-changing regulatory landscape of this industry. We’ve navigated it for over a decade, long before the Cole Memo was in existence and during a time when there were far fewer states with legal/medical cannabis markets. Fighting the rapidly growing cannabis market in regulated state markets will continue to be a losing battle and few states will stand for interference. That said, we are constantly and closely watching what’s happening at a federal, state, and local level, as well as working with our attorneys to ensure the protection of company assets.

That said, the best way to prevent federal interference is to ensure absolute compliance—general business compliance, tax compliance, and local/state cannabis law compliance. We take compliance very seriously and have from the beginning. Prior to founding MONK, we had designed, developed, permitted, trained, and supported implementation for more state-compliant operating models in the cannabis industry than anyone else in the country. Over the course of seven years, we helped investment groups navigate the complex business climate resulting from inconsistent federal policies and state regulatory frameworks within the cannabis industry. Navigating the complications of this relatively new industry is just par for the course.


Did you make any big mistakes during the first few years you were in business? If yes, can you share one or two?

Monk Provisions: We moved forward with design work on a brand name that ultimately we couldn’t trademark. We should have started talking with trademark attorneys before talking with a design firm. In the end, it wasn’t a huge delay. But it definitely cost us money that we could have spent on other things.


What is your main advice to other entrepreneurs who would like to start their own company?

Monk Provisions: Frankly, all of the above.

Also, if you’re going to jump in the startup boat with someone, make sure you know the ins and outs of your values, your work ethics, your working styles, your strengths and weaknesses, and so forth. We worked together in the trenches with our consulting work for almost four years before starting MONK. That meant intensely stressful periods where sleep became a luxury, and yet we were always right there together, equally committed to the work and supporting each other.

The idea for launching MONK was born out of our working relationship, our absolute trust in each other, and our clear alignment of values. Three years later, we are just as thrilled and grateful to be working together as we were when we started. We are very different people with different strengths and backgrounds, and yet we are completely aligned with our values and work ethic.

This has been the perfect combination and recipe for success because together we are greater than the sum of our parts.

Just like MONK Drinking Botanicals.


What’s in store for the future of MONK?

Monk Provisions: In 2018, MONK will significantly expand the Drinking Botanicals line through expanded distribution channels and partnerships, and we’ll launch a minimum of three new product lines which we are incredibly excited about.

We are so excited to now be working with the PR firm Prismatics so we can increase exposure to Monk. Plus, we’re launching a new brand! We will keep you posted!


Bill McCool

Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Muse + Metta Is Serving Up Flavor With Beautiful Minimalistic Packaging


Kati Forner designed this gorgeous minimalistic packaging for Muse + Mettā, a kombucha brand that aims to bring a unique take on the beloved healthy beverage.



“Muse + Mettā is more than a beverage, it’s culture of health, art, and possibility. Muse + Metta believes food can feed us both physically and creatively. Brewed with fruits, flowers and herbs from around the world coupled with a passion for modern design and wellness to create a truly sensory experience.”






Designer: Kati Forner
Client: Trent Brockie/ Muse + Metta
Location: Los Angeles

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Ice Lolly Notes Are the Adorable Sticky Notes You Need In Your Life


Luckies of London created this adorable packaging for this unique take on the sticky note. Ice Lolly Notes are sticky notes that have been shaped and packaged in order to look like popsicles.

“Stay organised and ice cool with these cute Ice Lolly Notes. Individually packaged in homage to classic ice pops of the past. Each pack contains 1000 small, round sticky notes in 5 different fruity colours, with a pencil lolly stick.”




“The Packaging is made from frosted paper, featuring terrazzo inspired graphics and gold foil highlights for a whimsical yet refined finish. They also come in a colourful point of sale featuring refreshingly vibrant graphics and colour not usually seen in an everyday stationery item.”







Agency: Luckies of London 
Creative Director: Xavier Unwin
Designers: Xavier Unwin, Alex Campbell
Location: London

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News