Brand Spotlight: LOLA Pads and Tampons Take a Fresh Approach to Feminine Hygiene


Obnoxious pink ribbons, floating butterflies, and women smiling for no apparent reason whatsoever, other than the fact that they’re having their period—these are what you’ll commonly see on pad and tampon packaging. Which is why LOLA is so refreshing. Instead of tip-toeing around “that time of month,” they’ve created a line of feminine hygiene products that celebrate the fact that menstruation is natural, and it can simply be a normal part of your life.





Designed by Karen Messing, LOLA’s pads and tampons look like items you’d not be embarrassed to showcase in your bathroom. The clean, minimalist approach is empowering, and a calming color palette of blues and purples speaks directly to consumers without shouting for attention.

The story behind LOLA is just as intriguing as the packaging itself, so we’ve sat down with co-founder Jordana Kier to learn more about how this subscription service came to be, the intricacies of a female-run business geared towards females, and what it means for women today and in the future. Stay tuned for our next posts this week where we chat with her about LOLA!

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Bessermachen has Turned Your Childhood Fairytales into Beautiful Boxes of Chocolate

Experience your favorite childhood fairytales all over again with The Fairytale Collection, designed by Bessermachen Design Studio. We spoke with the agency to learn more about what inspired these gorgeous boxes of chocolate, why they chose to do paper cut illustrations, the emotions that drive each design, and more.

Walk us through the design process that you went through for this project.

Bessermachen: This was, in many ways, a dream project come through for Bessermachen Design Studio.

Hans Christian Andersen is not only an icon for the whole world, but of course one of the most important persons in Denmark. We’re all brought up on his amazing stories, which seem to last forever.

Sharing his fairytales with new audiences was a great inspiration for going into this project.

What was one of the biggest goals you set out to achieve with The Fairytale Collection packaging and how did you accomplish it?

Bessermachen: Although we’ve heard his stories so many times before, they have the capability to stay relevant and to fit perfectly into almost every situation you encounter during the course of a lifetime.

So basically, we felt a great obligation to honor this great man and his legacy. And our biggest goal was to make something really unique, and create a packaging design that would be a fairytale experience in itself.



How did you develop the unique background designs for each chocolate?

Bessermachen: Quite a lot of people aren’t aware that besides writing amazing fairytales, Hans Christian Andersen was also a very skilled paper cutting artist. He always brought a pen and a pair of scissors with him and created the most amazing illustrations.

These original paper cuttings are not available for commercial use, so we asked our very skilled illustration artist Niels Ditlev, who we’ve worked with on many design projects over the years, to interpret and create his very own.

The paper cut illustrations, I think, are the key to this project being so very special.  Each little box of chocolate tells its very own story in both words behind each chocolate but also told through these beautiful illustrations.   

At the heart of these fairytales are emotions (greed, love, etc.). How did you translate these into the packaging?

Bessermachen: I think you’re absolutely right. Hans Christian Andersen’s work is based on big universal themes and emotions. And even though these stories are written more than 150 years ago they are more valid than ever. Just think of The Emperor’s New Clothes, which some people would probably translate into the presidency of Donald Trump.

Actually, in China people are taking masters’ degrees in interpreting new meanings into the stories. But even without a Ph.D. we’ve tried to create our own little interpretation to each of the nine fairytales that are included in the box. 

What was the most challenging part of this project?

Bessermachen: Definitely to create an artistic yet widely sellable product without over-commercializing it. Hans Christian Andersen has an important heritage and people all over the world love him for it. Therefore it was extremely important for us to make something truly remarkable and genuine.  

If you should pick one aspect of the finished design that you like the most or feel especially proud of, what would it be and why?

Bessermachen: Besides the paper cuttings, which I absolutely adore, I love all the little details. Every time you look at the packaging you see new details and new illustrations. Also, we’ve put in little Easter eggs in the package to keep the consumers captured.

Also, I’m very proud of the fact that we’ve created a strong visual concept that will be easily transformed into all kinds of branding activities, pop-ups etc.

Share one lesson that you learned while developing the finished product.

Bessermachen: Always start out with having extremely high ambitions for your project. As everybody, who has worked with design knows, you will have to make compromises to make your design manufacturable down the road. So the longer you keep your aspirations up and try to make workarounds to perfect the design, the better the final result will be.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

NYC, it’s Time to Eat! Behind the New Design for NYC Restaurant Week


For the 25th year, NYC Restaurant Week is back for the foodies of Manhattan and every borough. The famed event, taking place starting today, July 24th to August 18th, 2017 celebrates the culinary cultural mosaic of the city and the global cuisines that New York City has to offer. To revive the design for their anniversary, NYC Restaurant Week turned to The Working Assembly for something that would reflect the fun and inclusivity of this annual event that New Yorkers love so. We spoke with TWA to learn a little bit more about create the design behind this much anticipated experience, highlighting cultures in digital platforms, taking NYC Restaurant Week in a new direction, and more.

Walk us through the process you went through upon receiving the brief.

The Working Assembly: The client wanted to do something to relaunch Restaurant Week in tandem with celebrating their 25th anniversary, and we wanted to do something that celebrated Restaurant Week in a way that only New York can! As we dug into the brief, we realized that what we needed to do was celebrate all the places around the globe that just living in New York can take you—which is where we came up with the hero line “taste where it takes you.” We created fun concepts like “break bread in another borough” or “share a cab, hog a dessert” that juxtaposed the culture of NYC and its cuisines.

In a city that never sleeps and offers an endless amount of things to do, how did you design the campaign to ignite that sense of excitement for New Yorkers?

The Working Assembly: We wanted to really celebrate the neighborhoods and the unique aspects of dining in this city. We shot this with food photographer Bobbi Lin to capture beautiful food stories, pairing this with a handwritten type that playfully contrasted the plate.

How did you work to capture different cultures in the digital and physical platforms?

The Working Assembly: We wanted the food to be the star and the copy really helped play up the different cultures. It’s always so fun to work on shoots like this, where the digital aspects (creating gifs, playing with type on the plate) intersect with the physical props of the food and plates.



Restaurant Week is an experience. What particular considerations did you make in this project to sell something that is not a physical product?

The Working Assembly: We knew the food had to be shot well and we looked to identify a photographer who would be able to capture beautifully-lit and delicious looking meals. We also wanted the experience to feel authentic, so we created a fun scene with the dessert plates and everyone putting a fork in and then one person just taking the whole plate for themselves to illustrate the tagline “Share a cab, hog a dessert.”

How does the design celebrate New York City and highlight its diversity?

The Working Assembly: We highlighted the diversity within the cuisine we shot. We chose Mediterranean, American, Italian and Asian to showcase just a glimpse of the different types of food you can get in NYC—of course there are so many more!

What kind of a directional shift did you create for NYC Restaurant Week? How do you think this will benefit them in the future?

The Working Assembly: Something the NYC & Co team were looking for was a fresh outside perspective. They often do their creative 100% in-house, and we felt this was an opportunity to really show them a range of work that would push where the work has been. In the past, they had relied heavily on vector art and illustrations, and we wanted the food to be the star! So we suggested a photography heavy campaign. We also really wanted to highlight diversity of cuisine/offerings so we are happy they picked this concept which really plays that up.

What were some of the key elements that brought this whole project together?

The Working Assembly: One of our favorite things we got to do for this project was create the 25-year mark—which is used in all the celebration communications and event collateral. The 25 logo mark has the hidden spoon and fork which was a really serendipitous design element.


Designed by: The Working Assembly

Creative Director: Jolene Delisle

Design Director: Lawrence O’Toole

Food photography: Bobbi Lin

Copywriter: Kate Canary

from Blog – The Dieline | Packaging & Branding Design & Innovation News

The Dieline’s Best of the Week

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Join us as we look back on the best packaging design articles and projects from last week. You won’t be disappointed!

British Retailer Marks & Spencer Reduces its Packaging for Less Air & Less Plastic


Brandless™: A New Way For Consumers to Shop for Everyday CPG Items All at $3.00


Trojan XOXO is a New Brand that Makes Condoms Look Sexy


33 Can Designs We Love


Celebrate Pride With This Rainbow Edition Absolut Bottle


An Innovative, Hands-On Entertainment Experience for Children’s Day 2017


Sense and Sensibility in Branding: the First Steps of Capturing the Consumer’s Attention


Check Out the Beautiful Geometric Packaging for Hip Water


How Extraordinary Wolffer Estate Pink Gin got its Extraordinary Packaging


Add Some Spice to Your Life With This Line of Hot Pepper Jellies


For Yemeni Agency Snono, Art is a Part of Business

from Blog – The Dieline | Packaging & Branding Design & Innovation News

This Belgian Dark Ale Concept has Packaging that Will Definitely Catch Your Attention

Christian Úbeda is behind this moody and striking packaging concept for UDOL. With striking geometric elements and a bold sans serif font, it’s a beer you wouldn’t be able to miss on the shelf.






“UDOL (meaning ‘howl’ in Catalan) is a concept project for a Belgian Dark Ale beer crafted in Betxí (Castelló, Spain).”

“In the conceptual stage, New Wave—or also Swiss Punk Typogaphy—and designers as Wolfgang Weingart were taken as main inspiration in order to create a sober yet strong brand concept and identity.”


Designed by: Christian Úbeda

Country: Spain

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Büffel is Just a Very Good Beer

Gustavo Paiva created the awesome conceptual branding and packaging for Büffel Beer.

“Büffel is a local beer from Belo Horizonte, Brazil, which just started its first production.

The inspiration for the creation of the brand’s typography comes from the Gothic calligraphy, much used in the Netherlands and Germany in the last phase of medieval calligraphic development. The word Büffel comes from the Dutch, which translated into English means buffalo. The animal was chosen as an icon for the company by representing its main concepts, of transmitting strength and magnificence through its product.”

“From the beginning I did the illustration keeping in mind how it would work on creating the end result. The representation of the animal had to be strong so I was inspired by the features of the woodcut to convey the feeling of something more rustic. With strong contrast between the colors I used the black color as the base to create the feeling of a more sober atmosphere.”








“The end result is a strong but at the same time refined identity, which stands out amidst a large craft beer market in the region.

Finally a series of posters with variations of application of the identity was developed to demonstrate how diverse it can be. In addition to carrying the main message of the brand, a good beer with a strong concept.

Büffel is a strong craft beer. Just a very good beer.”







Designed By: Gustavo Paiva

Location: Brazil

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Royston Labels and Redsmith Team Up for this Award-Winning Gin

We can’t take our eyes off of this hypnotizing gin label. Agency Fifteen Design, Royston Labels manufacturer, and Redsmith London Dry Gin collaborated to make this stylish label fit for an award-winning spirit.



“The Redsmith Distillery was only opened a year ago, but in that time its signature creation, Redsmith London Dry Gin, has been awarded Classic Gin of the Year. The gin itself is notable for its smooth texture and citrus notes—but there’s also much to praise about its eye-catching label.”

“Manufactured by Royston Labels on one of their combination presses, the label was printed on a super white textured material with a black finish and boasts embossed hot foil branding. The rich copper red used here is mimicked with an ink and features again on the inside of the label, where the Redsmith logo is set against a lively pattern of monochrome circles. This striking background swirls and swells with the movement of the liquid, creating a truly unique visual effect.”





“The label was commissioned by Redsmith distiller Wayne Asher after he met with Royston’s Technical Sales and Innovations Manager, Phil Bradnam, last year. In his own words, Asher ‘realised that Royston had the capabilities to produce the Redsmith labels as they were intended.’”

“Of course, while the finished label might ooze effortless style, the Royston Labels team were put through their paces during production. Black and copper inks had to be printed on the inside of the label without compromising the adhesive quality, and the application of hot foil to textured material proved tricky. But from the looks of the finished label, Royston passed this particular challenge with flying colours.”


Designed by: Fifteen Design

Label Manufacturer: Royston Labels

Photography: Alex Bibby

Country: United Kingdom

from Blog – The Dieline | Packaging & Branding Design & Innovation News

This Conceptual Cookie Packaging Would Make a Great Souvenir

Vsevolod Abramov and David Hovhannisyan have designed this bold conceptual packaging for cannabis cookies that would serve as souvenirs from the famous Rijksmuseum in Amsterdam.

“The largest museum in the Netherlands, the Rijksmuseum in Amsterdam, announced the Rijksstudio Award. This prompted the creation of cookies with cannabis on the basis of the collection of the Rijksmuseum. A good mood is guaranteed. What’s unique? Why do tourists go to Amsterdam? Of course, for cheese, tulips and wooden boots-clobs. However, it’s not a secret that many visitors to the Dutch capital come here to smoke legal marijuana.

The designers have developed a series of ‘Won Der Cookie- cookies with cannabis’ packages. The design was based on the ‘mood-smile’. Hence the main bright colors on the package and smiling portraits from the main national museum in the Netherlands – Rijksmuseum. Designers have implemented modern technologies including FaceApp, to create ‘smiling portraits.’”


Designed By: Vsevolod Abramov and David Hovhannisyan

Location: Moscow, Russia

from Blog – The Dieline | Packaging & Branding Design & Innovation News

This Dazzling Packaging Concept for Wine Cans is Perfect for Hot Summer Days

Wine cans are such an easy way to enjoy some chilled wine on picnics or other summer outings. This concept, from Azadeh Graphic Design Studio, is ornate and infused with sunny colors.

“This limited edition wine design was inspired by shiraz’s wine history and Iranian motifs. The design was inspired by Iranian painting varnished and layout. Using no significant text, the individual patterns provide a subtle, tasteful indication of whether the wine is full-bodied or effervescent.”



“The winemakers at Et Cetera approached me with the request of creating a label design for their new line if limited run wines. The task was to create a stylish and Traditional luxury design that would make the product stand out on the shelves. Assuming that these are expensive quality wines, we also had to create the feeling of exclusivity through an original and unusual design. Besides, the project also required its own product placement, a concept that would be completely different from what the other local winemakers had to offer.”


Designed by: Azadeh Graphic Design Studio

Country: Iran

City Tehran

from Blog – The Dieline | Packaging & Branding Design & Innovation News

This Design Concept Could Tackle World Hunger and Plastic Waste in One

Nothing beats fresh herbs when cooking, but too often these plants get packaged in plastic. Edmundas Jankauskas developed a concept that would provide consumers with fresh herbs they could grow themselves, minus the wasteful packaging.

“This is a final project of Visual Communication Design Master’s studies in Vilnius Academy of Arts.”



“By different counts, every year we lose almost 1/3 (which is almost 1.4 billion tonnes) of the food we grow and produce. With this amount of food we could feed one billion people and defeat starvation. At the same time we throw immense amounts of plastics into our environment. These two major problems gave the ground inspiration to create a packaging and a product which would allow consumer to grow their own food and reduce the amount of trash.”



“LIFI is made of two parts: an active ecological packaging and herb seeds. The package itself is made out of processed fallen tree leaves collected in the forests of Lithuania. The hand made package is filled with seeds and a cover is formed. When user opens and waters the product, packaging starts to dissolve and helps plant to grow. This product is an alternative to the in-store found herbs, which are often plastic packaged. It can be reused many times or just thrown away.”



Designed by: Edmundas Jankauskas

Supervisor: assoc. prof. Robertas Jucaitis

Country: Lithuania

City: Vilnius

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Chase Design Group Mourns Death of Founder Margo Chase


It is with deep sadness that we share the devastating news of the passing of a true legend, visionary, and design icon, Margo Chase. She was a beacon in this industry, a personal hero of mine, and big supporter of The Dieline. Founded in 1986, her work at Chase Design Group has truly paved the way for our industry. She will be profoundly missed.

Los Angeles, CA, July 24 — We are deeply saddened to announce that Margo Chase, Founder and Chief Creative Officer of Chase Design Group, was killed in an aviation accident on Saturday July 22nd in Apple Valley, California. The cause of the accident is unknown. In addition to her passion for design, Margo was an accomplished aviator who loved the art of flying.

Margo founded Chase Design Group in 1986, building it into a respected and successful global brand design firm. Chris Lowery, president, has vowed that the company will continue to be driven by the insatiable curiosity and love of design she embodied.

“Everyone in the Chase Design Group family has been touched and inspired by Margo’s creativity, generous spirit and love for design. We will all miss her brilliance and incredible energy, but will carry her vision for the organization forward as she would have wanted,” he says. “All of us here at Chase send our heartfelt condolences to her husband Patrick Dugan and the rest of her family.”

About Chase Design Group

Chase Design Group ( is a creative agency with offices in Los Angeles, New York, Chicago and the UK and is dedicated to exploring new territory and questioning conventional assumptions to produce extraordinary outcomes. Founded in 1986 by Margo Chase, the firm’s expertise spans brand strategy, corporate & brand identity, package design and retail environments for clients including Procter & Gamble, PepsiCo, Nestlé, and Campbell Soup Company.

from Blog – The Dieline | Packaging & Branding Design & Innovation News