The Dieline’s Best of the Week

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We’re bringing you the best of the week! Check out all the awesome packaging design content from last week. 

Chobani Just Turned Yogurt Into a Condiment



General Mills, Nike & Kyrie Irving Team Up To Give You Delicious Sneakers



From Brewpub to Cans, CODO Design Helps Launch Big Lug



7 Digitally Printed Package Designs That Ensure No Two Products Are The Same



The Left-Handed Struggle Is Real and Oreos Has Got Your Back



10 Kombucha Packaging Designs



Bright Geometric Shapes Along With a Minimalist Look Make O’Care Stand Out



Get Beach Ready With These Two New Beers From Commonwealth Brewing



Lush Gets Nakedly Candid About Sustainability



McDonald’s Opts For A Glassy, Sustainable Face Lift


from Blog – The Dieline | Packaging & Branding Design & Innovation News

ILOVEDUST Delivers Psychedelic Designs


ILOVEDUST in collaboration with Dunlop had created psychedelic and oh so vivid designs for guitars products such as pics, straps and pedals. 

“In Spring of 2018, California-based music accessories company, Jim Dunlop, and UK-based design firm, ILOVEDUST, launched their first product collaboration.”


“The collab came about in a very casual, organic way- ILOVEDUST had been coming up in the Dunlop Design Department’s inspirations for a while, so they decided to email them and see if they were interested in developing some guitar gear. They said “hell yes.” 


“Over the next few months, ILOVEDUST worked closely with Dunlop to create artwork for a capsule of products: two stoney electronic effect pedals, six guitar straps and twelve guitar picks. With their mystical, ritualistic symbolism and loud, clashing colors in fluorescent inks, they come to life under black light, vibrating like mini blacklight posters. Guitar players have been snatching up the ILOVEDUST x DUNLOP stuff like crazy, and the collaboration continues- look for more cobranded gear in early 2019.”








Design/Illustration: ILOVEDUST
President: Jimmy Dunlop
Creative Director: Joey Tosi
Art Director: Graham Shaw
Senior Designer: Justin Butler
Production Artist: Savanna Eli
Photographers: Mick Waller, Fred Andres, Justin Butler

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Check Out The Eye-Catching Packaging For These Olives


With a bold color scheme and polka dot patterns the packaging for this olive company is here to make a splash.

“In the mid-1970s, Pedro Iruela sowed the seeds of a company that manufactures olives which has grown and become a deep-rooted brand in two areas: exquisite taste and popular prices.

Both the packaging and the logo they had worked with for years were simple, crude and cheap solutions… A new image was called for, one as exquisite as its products, but underpinned by the same popular spirit.”


“The first step in the process was to redesign the logotype in order to place it within the visual universe of the premium category (sobriety, monochrome, elegant typeface…) and provide it with a clean and elemental tagline (“Iruela Family – Since 1975”). In visual terms, we channelled the brand towards a certain sophistication; narratively, towards values of tradition, experience and closeness. Or in other words, we did not want to move too far away from Iruela’s two main areas. An exquisite logotype: a popular tagline.

We complemented the logotype with a symbol logo of an olive branch and an olive ladle crossed in an epic and distinguished fashion, but also with a cheeky sense of humour: a noble composition with good-natured objects.”



“We managed to get the packaging to maintain this brand duality thanks to visual patterns with folkloric overtones, albeit in a modern style. We used the aesthetic of polka dot dresses and inserted them into a digital pictogram aesthetic in order to create modern motifs. The traditional aesthetic of Andalusia, albeit with a contemporary approach.

Thus, the polka dot became an earring, a high-heel shoe or a fan. We drew a different icon for the different varieties of olive (keeping the polka dots for the Sevillian olive, naturally).

We placed the different graphic elements in order into independent areas to facilitate hierarchy and visibility: the logo and an intimate storytelling about the history of the brand occupy a sober space; the symbol logo and the descriptor stand out over an attention-grabbing coloured background. And the pattern elegantly surrounds the rest of the tin, without concealing the product from us.”



“In applications of other containers, for cans and plastic jars, we applied these same codes, adapted to their characteristics. In cans, we cannot see the product, so we turned it into a pattern, in the plastic jars (used for bulk selling), multicolour printing would have pushed the price up, so we simplified the design to print in black and white, with a simpler and more synthetic graphic construction: brand, pattern and descriptor; nothing else.

The colour palette that we used avoids the strident reds and greens typical of the folklore aesthetic, using, instead, unsaturated tones that are never actually pastel. In this way, the packaging attracts our attention right from the shelves, and each product is distinguished with one colour. There are few black or coloured areas on the label and the patterns are above transparencies because (and this is something that needs to be emphasised) a product that is as good as the Iruela olives needs to be seen, first and foremost.”



Designed By: Vibranding

Location: Barcelona

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Adobe Has Released the Visual Trend of the Summer: Creative Reality

Playing with a Watermelon. Throw and Catch

By: Theresa Christine


Climate change, racially motivated crimes, nuclear threats, oh my!  The list of terrible things in today’s news is enough to make anyone hibernate for the next few years. You need more than a vacation—you need an escape.

Every season,  Adobe Stock and Pantone release information on current trends and colors to help creatives stay up-to-date and informed about what consumers crave. Summer 2018’s trend—Creative Reality—is deeply rooted in this desire to slip into an alternate dimension.

Brenda Milis, Principal of Creative Services and Visual Trends for Adobe Stock, mused that the turmoil we’re facing in society plays a significant part in this trend. According to the Anxiety and Depression Association of America, 40 million adults suffer from anxiety disorders in the United States. “In times like these—as geopolitical, financial, and ecological crises intensify—some choose to organize, protest, and fight,” she said. “Others long for escape.”

Image Source - fortyforks - Adobe Stock.jpeg

You’ve encountered this Creative Reality whether you realize it or not. There are art exhibits on Burning Man, immersive projects like Summerland or the work Meow Wolf makes, and even unreal foods like the rainbow bagel or rainbow sushi.

Aside from offering a quick, otherworldly getaway, consumers also increasingly find experiences more rewarding than objects. “Since a large part of the population spends so much time on devices during both professional and personal time,” Brenda said, “feeling truly present through direct, physical experience has become highly prized and extremely sought after.”

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Trending hues for this season include “Flame Orange,” “Blazing Yellow” and “Dazzling Blue”—pops of intense colors that almost seem too delightfully bright to be true.

“Adobe Stock and Pantone found that that social platforms’ bright and saturated hues are moving ‘beyond the screen’ across all areas of design,” explained Brenda, “reflecting a shift in the usual paradigm of color influence.

“This trend signals the growing importance in color application to make brands stand out from their competitors. It’s a perspective we wanted to share with designers since it is a new yet widespread visual influence.”

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Open up your Instagram, and you’ll undoubtedly see photographs that emulate Creative Reality. If you’re looking to harness the power of this trend in your own work, though, it’s not about any set rules to follow or key elements to include.

“This visual style is, as the term indicates, extremely creative,” added Brenda. “Designers might think more in terms of producing depictions of their ideal physical world without limitations. Creative Reality is a creative fantasy of physicality.”

Even if it’s temporary, running off to some lovely little utopia sure sounds nice right about now, doesn’t it? Creative Reality, fortunately, can be used not only as a way to get away from it all but also as a tool—something to get people to care, something to take their understanding of situations to a new level.

Stadiontribne, Mnchen, Deutschland

Smeared lipsticks

Brenda pointed to New York artist Mel Chin’s recent work Unmoored, a mixed reality experience giving consumers the chance to experience Times Square immersed in water because of climate change. By taking the hypothetical future of a completely submerged NYC and making it a reality, people saw environmental changes right in front of them and in turn hear that call to action.

“I see this trend ultimately bringing people together to support each other and social causes like this,” Brenda said. “I consider Creative Reality not just as a refuge but as a step towards helping people open up to their own creativity and its truly powerful potential.”

Image Source - Victor Tongdee - Adobe Stock.jpeg

She expects Creative Reality to take more of a turn in that direction in the future, too. “While continuing to express playful and joyful elements in the very act of creation, I foresee social and political elements coming into play as creatives become more confident as they tackle significant cultural topics and themes today,” Brenda mentioned. Because it’s something that resonates with a growing audience, we may soon see even more of these extreme forms of expression, both playful, creative fun to politically charged statements.

“I’ve described Creative Reality as ‘channeling intensity into positivity’ during challenging times,” she added. “I think we will see this shift as designers channel ‘positivity into intensity.’”

Woman holding blue gemstone


Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Assembly is The New Millennial-Focused Hotel With Fun Branding


Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most out of their trip.

Branding agency Ragged Edge partnered with Criterion to define a proposition aimed at young urban travellers, and bring it to life across every touchpoint, from identity right through to the customer experience. The first Assembly hotel opened last month on Charing Cross Road.


A Single-Minded Focus

In today’s ultra-competitive hotel market, affordable hotel chains must achieve 97% occupancy to succeed. This drives many of them to try to be all things to all people. Criterion saw the market differently, aiming to deliver a compelling offer for a specific audience of experience-hungry travellers with distinctive wants and needs.

Out went mini bars, towelling robes and tvs, in favour of the things that really matter. Best in class beds, showers, sound-proofing and wi-fi. And most importantly, a unmatched location to go and explore the city.


Get Up and Go

“Young travellers don’t come to the West End to hang out in a hotel room” says Max Ottignon, Ragged Edge Co-founder. “So we set out to fuel their sense of adventure. The brand idea – Get Up and Go – reflects Assembly’s disruptive approach, and informed every element of the offer, from identity through to customer service.”




An Adventurous Identity Founded on a Bespoke Typeface

The identity was designed as the antidote to the inoffensively bland aesthetic favoured by other millennial-focused hotel brands.

It was built around ‘Assembled’, a bespoke typeface designed to reflect the diverse range of experiences on the hotel’s doorstep. The eye-catching letterforms are used playfully throughout the customer experience, scattered across layouts in a visual representation of the brand idea.

The tone of voice aims to provoke a sense of adventure. Where other hotels talk about staying in and getting comfortable, Assembly encourages its guests to explore the city. With hero lines like “Get Lost” and “Don’t Visit. Live It.” Assembly always sounds punchy, upfront and full of energy.

Ragged Edge also introduced a distinctive approach to photography. Candid, smile-in-the-mind moments were captured by everyday city explorers, not professional photographers.



Bringing the Brand to Life

Focusing on a precise audience enabled Assembly to do less, better. “Using the Get Up and Go idea as our guide, we worked with Criterion to deliver a distinctive guest experience with clear, relevant signatures at every step of the way” says Ottignon.

The agency delivered a full range of assets, from room art, purchased from locals in the area, right through to disruptive takes on the expected suite of hotel collateral. They also designed and wrote a website that aims to capture the energy of the hotel experience, far away from templated feel adopted by much of the category.





Built to Scale

Asif Aziz, Criterion Capital, says “We’ve created a powerful proposition designed to meet the distinct needs of young, urban travellers. That single-minded focus has allowed us to create a brand that combines an incredible location, affordability and comfort, without compromising on character or excitement. Assembly has already been a resounding success in London, paving the way for planned new sites in some of Europe’s most vibrant cities.”




Designed By:  Ragged Edge

Location: London, UK

from Blog – The Dieline | Packaging & Branding Design & Innovation News

This Wine Label Comes With Seriously Striking Illustrations


This wine label stands out with its use of vibrant illustrations. Richárd Kelemen & Rebeka Molnár created the label for this special Hungarian wine.

“János Márkvárt Jr. is a Hungarian winemaker from the historic wine-growing region of Szekszárd, who began his career by his grandfather’s side at 1996. By now he produces his own wine on his own land, of which he knows every little hill and valley thoroughly. This label family concept was created within the framework of the Bortársaság’s competition.”





“Each label incorporates János Márkvárt Jr.’s logo which was completed with a simple typographic system and a set of non-figurative illustrations, which reflect to the taste, attributes and mood of each wine.

Kadarka: A vivid, refreshing, crispy and flavorsome wine with lots of cherries, rosehips and green herbs.

Kékfrankos: Expressive and fruity with strong barrel notes, delicious and soft tannins with vast dynamism.

Rosé cuvée: Fresh and crispy with red currant, cherry and a pleasant sweetness at the end of the sip.”







“The proportion of illustration and typographic elements makes the label’s visual appearance harmonic yet energetic. All these elements are surrounded by a clear white frame, which separates the illustration from the color of the bottle, that makes the otherwise youthful illustrations more elegant. The logo has a subtle, simple typographic visuality, which also depicts the signature what reflects the personal touch of winemaking.”










Logo & Typography: Richárd Kelemen

Illustrations: Rebeka Molnár

Photography: Richárd Kelemen & Rebeka Molnár

Location: Budapest

from Blog – The Dieline | Packaging & Branding Design & Innovation News

SDCO Changes The Olive Oil Game With Brightland


By: Casha Doemland


Whether you’re a world-renowned chef or you’re just cooking for one in your tiny studio apartment, odds are you use olive oil a few times a week to get things going.

What’s more, you probably don’t spend too much time hunting for the perfect olive oil. Maybe you toss at random into your grocery cart because, for the most part, all the branding is the same. Clear glass bottles with a gold cap, or maybe a dark green bottle with a screw-on lid.

Well, times are changing and Brightland, a California-based olive oil company, is inviting you to change with it.

“Brightland was born out of the desire for better, more honest food production – and a deep belief in the land and what it provides,” says Amy Pastre, Creative Director and co-founder at SDCO Partners, a multi-disciplinary studio of designers, developers and thinkers.

“As wellness advocates and purveyors of locally sourced, authentic ingredients,” continues Amy, “Brightland is out to remake the American olive oil industry by crafting the highest quality, custom-blended extra virgin olive oil that’s audaciously nourishing for your body, heart and soul.”



“Awake and Alive, Brightland’s two custom brands, are packaged in minimalist powder-coated bottles. Because the small-batch olive oils are sold directly to consumers, we knew the shipping packaging had to as thoughtful as the olives,” shares Courtney Rowson, SDCO’s other creative director and co-founder.  

Additionally, SDCO wanted to design a bottle that stood out on a shelf of traditional olive oil bottles. Thus, a bright white bottle featuring typography and strategically placed abstract art was produced to help the customers experience something new.

“The Brightland identity was inspired by the shape of olives and the audacious flavors of the oils,” says Pastre. “The abstract shapes and vivid colors help bring this to life and are used throughout the print materials, website design and packaging. The aesthetic and verbiage were also inspired by breezy California days and the clean, health-conscious mentality of the target audience.”


As for the flavors, Awake is made with handpicked Arbequina olives and is perfect for soups, pasta and roast chicken while Alive comes from Arbosana and Arbequina olives and has a nuttier taste that works well with spinach, dressings and baked goods.

Bottles can be purchased individually based on flavor, as a duo for both and even a quarterly subscription that allows you to save while receiving the goods directly at your door every three months.

Brightland is the perfect bottle of EVOO for chefs or anyone who likes to host the occasional dinner party. Not only does the bottle stand out, but it adds a pop of style to your kitchen, unlike the traditional olive oil containers that look mostly the same. Plus, Alive and Awake add all the necessary flavors from nutty and smooth to herbaceous and grassy to get your dish exactly where it needs to be.



LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Red Bat Wine Comes With a Sexy Elegant Label


Vibranding created the elegant packaging for Red Bat wine.

“Some vineyards work by following biodynamic agriculture methods, which is nothing more than taking advantage of the dynamics of nature itself in order to avoid chemical or artificial crop treatments. Red Bat is a Pinord wine made according to such principles.

A species of bat was introduced into the ecosystem of the vineyards where they grow their grapes that feeds precisely on the insects that attack the vines. This enabled them to avoid the use of pesticides and produce a wine which was not only ecological but also biodynamic.”


“Despite that winemaking process, Pinord did not want a label for an eco-aware target. That was an extra value for a wine aimed at an epicurean, refined and bon vivant audience.

They asked us for it to be cheerful, daring and wild, for it to be groundbreaking and even a bit sexy. Both the quality of the print and the label paper as well as other resources, such as blind embossing and metallic inks with pink iridescent effects, sought an effect which was not only visual but also tactile.”


“It is almost an artisanal work, with a handmade illustration, traditional typographic tools and a formal, but not mathematical composition. A warm and even a little bit hot design. We sought to convey the voluptuousness of the wine in an equally lustful graphic design.”



Designed By: Vibranding

Location: Barcelona

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Aldi’s Wine Advent Calendar Hits the US & Promises a Boozey Christmas


By: Casha Doemland

You get a boozy calendar! You get a boozy calendar!

That’s what everyone will be saying this year to their American friends with the news that Aldi is dropping Advent wine calendars.

No more drooling over your fellow lads and ladies in the UK as they sip daintily from their mini bottles of white, red and even rosé while counting down to Christmas. You officially get your own so long as you live near an Aldi that already sells alcohol. The best part? It’s at an affordable price of $69.99.

If that’s not enough to get you in the holiday spirit (yes, we know it’s only August), Aldi is also dropping an Advent Cheese Calendar with mini cubes of your favorites like cheddar and gouda for just $12.99.

Heck, why don’t you just purchase both and treat yourself every night to a little wine and cheese pairing while crushing holiday dreck like A Christmas Prince on Netflix? No judgment, but also, judgment.

Both calendars are set to hit stores on November 7th, and it’s highly recommended you get there early as supplies are known to sell out. If you’re forgetful, make a note in all your calendars and your friend calendars to ensure you’re sipping in style from December 1st to the 24th this year.


Casha Doemland

LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

General Mills, Nike & Kyrie Irving Team Up To Give You Delicious Sneakers


By: Casha Doemland

General Mills is stepping off the supermarket shelves and into House of Hoops and Foot Lockers all across America this week in partnership with Nike and Celtics NBA player Kyrie Irving.

Inspired by cereals like Lucky Charms, Cinnamon Toast Crunch and Kix, these sneakers are decked-out with the logo of each brand on the tongue, similar colors to that of the packaging, and even the General Mills “G” on the back.


“The passion and obsession that some people have for cereal are actually fairly similar to the passion and obsession that we see in the sneakerhead community for sneakers,” says Taylor Gessell, a Marketing Communications Assistant Manager in Partnerships at General Mills. “There is a fandom culture around both, so this was a great opportunity to bring two extremely passionate groups together.”

The collaboration between the companies started last May when Kyrie Irving and his on-screen character Uncle Drew launched the Wheaties Sneaker, appearing on the front and back of Wheaties cereal boxes—a feat only accomplished once before.

The collaboration between the companies started back in May when Kyrie Irving, and his on-screen character Uncle Drew, launched the Wheaties Sneaker and appeared on the front and back of Wheaties cereal boxes, something that’s only been done once before.

These limited edition kicks were then gifted to 100 influencers and, eventually, people began asking where they could purchase a pair for themselves. It only made sense to give consumers a chance to buy the sneakers while also incorporating other beloved cereals.


“Kyrie’s team and Nike have been unbelievable partners. From bringing us the idea to producing incredible designs, this has been a top-notch partnership. Kyrie and team were the masterminds behind which cereal brands they wanted to pursue for this collaboration. They then took elements and details of our brands and reimagined them into sneakers in a very ‘Kyrie’ way that has impeccable attention to detail,” says Gessell.

All of the sneakers come packaged in cereal boxes with a basketball twist. Lucky the Leprechaun—or Sir Charms—can be found dribbling a pot of gold releasing lucky charms, Kix’s blue title now reads Nike, and Chef Wendell of Cinnamon Toast Crunch fame is gearing up for a slam dunk.

If you don’t think these kicks will sell out like hot cakes, you’re wrong. Last week at the two pop-up stores in New York City and Los Angeles, it only took a mere five minutes for people to find the shoe once it went live, and 30 until they sold out.

So, if you care to rock a taste of General Mills on your feet, you best get to getting and purchase the sneakers while supply last.



Casha Doemland

LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

the best late night pasta

serves 1

Happy Friday night! I thought I’d get a quick recipe from Coming Unstuck on the blog tonight for any of you heading out on the town who might return late with a bad case of the munchies – a super quick, utterly satisfying, classic Italian pasta loaded with garlic and chilli. It was actually apparently originally created for exactly the situation I just described – you only need a few ingredients, and it’s ready in a flash…and I know it is on regular rotation for a few owners of the book.

Crikey I have so much book-related news, but for the moment it will have to keep for another day. In the meantime, I have spent the day cooking and writing, singing and dancing in my seat while blasting Aretha Franklin on my computer. ‘Who’s Zooming Who’ was the soundtrack of my Swiss scholarship year at the tender age of 17 – and I love it just as much now as I did then. Aretha, the Queen of Soul, so sad to hear of her death…another reminder to make the most of every day we’re above ground!

Other than secret squirrel book news, it’s been a pretty regular week – an average showing at pub quiz night on Monday (actually pretty standard, but a total laugh as always), followed by a fabulous night at Bahrulo in Parnell with the uber-talented food editor of Dish, Claire Aldous, and Nici Wickes, both so inspirational. Last night it was all glamour and bubbles at the launch of Giorgio Armani makeup at Smith and Caughey’s in town – God I do love an excuse to get out and check out the beautiful people! So – tonight, it’s a quiet night in before the first Bledisloe rugby test tomorrow night, I have a team coming around for a feast of beef cheek ragu pasta bake and rhubarb crumble ice-cream with a few bottles of red on standby. Wishing you a fabulous weekend, take care, have fun and see you next week…

(…oh and before I forget this recipe serves one, but multiplies easily for whatever number you’re serving.)

from Stuck in the kitchen