Field Theory Wine

This is not your usual vino. Designed by Winc, in collaboration with Chicago-based artist Cody Hudson of Struggle Inc, not only are the flavor profiles of this duo unique but the packaging as well. With characteristic proportions that are closer to gin or rum packaging than wine, this brand surely knows how to stand out from a crowd.  

Cherry Tootsie Pops, Cinnamon Toast Crunch cereal, baked apple pie — not exactly typical wine tasting notes. But Blaufränkisch is anything but a typical varietal. Native to Austria, the grape is notoriously fickle, sensitive to terroir, and one that prefers higher heat to reach optimal ripeness. Pomar Junction Vineyard in the Central Coast’s Paso Robles region provides the proper conditions, and here growers are accustomed to working with rare wine varieties like Portugal’s Touriga Nacional and Italy’s Aglianico, both virtually non-existent in this part of the world. 

While Austria is renowned for its whites, the country’s reds have yet to make much of a splash here in the States. Which is why many will likely be unfamiliar with Blaufränkisch, a grape that displays the fruitiness of Grenache, with the subtle spice of Pinot Noir. This Field Theory is vibrant on the tongue, dancing with cinnamon and cayenne thanks to a six-month slumber in oak. Even still, the wine’s body remains light — a classic characteristic of the varietal, often labeled the “Pinot Noir of the East.” 

Mushrooms, roasted peppers, grilled chicken, salmon and feta are all foods that accentuate the wine, but buyer beware: you will inevitably find yourself craving more blau, and there’s only so much to go around.

Fun fact: In all of California, this is only one of two wines to be made from the grape.

California has 4,000 islands, but few can boast a vineyard. Such is the unique charm of Lodi’s Andrus Island, where this Field Theory Albariño comes from. Some people were surprised when Wine Enthusiast magazine named Lodi their “2015 Wine Region of the Year.” Not us. The mineral and organic soils of San Joaquin County imbue their wines with a captivating acidity and roundness that is definitely reflected in this Albariño. A native Spanish varietal that is mineral-driven, crisp, and refreshing in the way a Sauvignon Blanc or Pinot Grigio can be.

Chief Wine Officer & Co-Founder of Winc, Brian Smith affectionately refers to Lodi as the Bushwick of California wine regions. He explains that, “Lodi is a historical but still under appreciated region that has so much potential. As we’ve continued to grow our wine projects in this area over the past three years, I realized it’s also where a lot of the creative, independent producers are finding incredible little plots of older vines, and they’re helping to really shape the potential of this region.” Along with wide diversity in planted grape varietals, Lodi as a whole is a big leader in sustainable winemaking.

Because it’s crisp and light, Albariño is great on its own or as the first glass in a long night of drinking as is the Spanish nigh-owl culture. For food pairings, go for seafood like calamari, ceviche, salmon toast, sushi, or Spanish goat cheese.


Designed by Winc

In Collaboration withCody Hudson, Struggle Inc.

Country: United States

from The Dieline – Branding & Packaging Design Home

Här fann jag det äntligen!



alltså mina drömmars kök … hör & häpna det var grönt!
Kvänum Cool Classic … förkortat CC

Kvänum, Staub

Haha…skoja bara, ni  vet ju sedan tidigare att jag älskar grönt & idag
hittade jag alltså det helt perfekta gröna köket.

Intro Alm Kvänun

Ni vet ju dessutom sedan tidigare att det är Kvänums kök Intro jag har varit så inne på, men i morse ändrades alla planer på ett trärent kök bara sådär!

Jag var alltså inbjuden på en pressvisning som min favorit pr-byrå 
hade för en presentation av Kvänums nya kök … jag föll som en fura,
DETTA var verkligen köket för mig.

kvänum kök


Köket flirtar lite med 20-tal & shaker-stilen – den ursnygga knopplisten & tillika trähyllan här ovan-   Så Snyggt!
Iom. att vårt hus är byggt 1923 känns det som att denna variant av kök skulle bli helt rätt här hemma.


& färgen, en dov grön nyans -aningen svårt att få fram rätt ton här i    såattsäga  fel belysning-
Färgen passade dessutom utsökt till kalkstens bänkskivan, precis en sådan vi redans har här hemma.
Tänk också på den lilla fina raden av små lådor där man lätt kan förvara alla småsaker man har liggandes just i ett kök.

kvänum kök

& kolla skafferiet, i vårt tidigare hem hade jag ett sk.  walk in skafferi,
men titta på detta … wow … gillar det mycket!


Ja ni hör ju själva … FÖRTJUST i ett kök är jag just nu, och vad än bättre är
jag har fått maken med på tåget 😉





from Åsa Myrberg @my casa

Rethink Breast Cancer Give-A-Care Collection

Every October, countless campaigns talk to us about the awareness and detection of breast cancer. But what do you say to someone who has just been diagnosed? That’s the insight behind Rethink Breast Cancer’s latest initiative that recognizes the communication gap between women with breast cancer and the people who care about them. So, rather than try to fill that gap with flowers and greeting cards, Rethink Breast Cancer set out to give them the care and understanding they really need. 

Introducing Give-A-Care: The first line of products for young women with breast cancer, that actually understands young women with breast cancer. More than just a care package they can actually use, each product is named in a bold way that helps to educate about what a loved one with breast cancer is actually going through. The collection includes products such as the “My-emotions-are-so-out-of-whack-that-even-my-skin-is-being-too SENSITIVE HAND CREAM”, the “All-the-slow-jams-and-silk-sheets-in-the-world-couldn’t-do-it-for-me-right-now-I-need LUBE”, and the “I-know-this-hospital-waiting room-like-the-back-of-my HAND SANITIZER.” 

Conceived, designed, and developed by lg2, the line consists of 22 unique products that range from lemon candies that mask the metallic taste chemo can cause, to a stylish zip-front hoodie that’s easy to get on and off after surgery. 

“With input and consultation from Rethink Breast Cancer, and conversations with members of the Rethink Young Women’s Network, we were able to better understand the reality these young women with breast cancer are facing. And the products themselves have been designed to address those actual needs, while using direct language that friends don’t always feel comfortable using,” says Nellie Kim, Partner, Vice-President, Creative Director, lg2. 

“The campaign is unique, in that the products are not only a supportive gift, but their names and branding help to educate people about what a loved one with breast cancer is going through,” says Alison Lawler-Dean, VP, Marketing + Communication, Rethink Breast Cancer. “This understanding can help deepen the connection between a woman and her support system.” 







The Give-A-Care Collection is available exclusively at, with 100% of the proceeds supporting Rethink Breast Cancer’s work to educate, empower and advocate for those concerned about and affected by breast cancer.


Creative Director: Nellie Kim, Chris Hirsch, Claude Auchu

Copywriter: Ariel Riske

Art Director: Zachary Bautista

Graphic Designer: Elise Cropsal 

Digital Creative Director: Jennifer Varvaresso 

Account Service: Krista Findlay, Antoine Levasseur, Taylor Johnston, Chloe Gascon, Madeline Dumayne

Print and Web Production: lg2fabrique

Designed by Lg2

Client: Rethink Breast Cancer

Country: Canada

from The Dieline – Branding & Packaging Design Home

Specialty’s Café & Bakery Redesign

With San Franciscan roots dating back to 1987 and over 40 restaurants and counting, Specialty’s Café and Bakery is one of the fastest growing private companies in the bay area. As the brand enters into new markets, Specialty’s called upon Creative Retail Packaging (CRP) for a packaging redesign.

Their goals were three-fold: first, to better educate the consumer about the company’s history, second, to provide a smart way of marketing their core beliefs and service offerings, and third, to reinvigorate the lunch hour. With a large portion of their clientele coming from corporate office environments, CRP drew design inspiration from a variety of sources, including downtown San Francisco signage and classic business attire. 

Screen Shot 2016-09-21 at 12.01.37 PM.png


CRP began by setting the primary color scheme for the program. A crisp white background was strategically selected to demonstrate the company’s commitment to fresh ingredients and professional customer service. The pop of red is inspired by the paint color of the Golden Gate Bridge, which is grounded by a classic American navy blue.

CRP further animated the designs to include an iconic set of hand-illustrated elements such as the Specialty’s logo, Golden Gate Bridge, San Francisco skyline, and the café’s renowned chocolate chip cookie. Custom patterning provides a textural background, utilizing abstract wheat to simulate a classic herringbone suiting material. Understanding that the packaging many times is a centerpiece on the table during lunchtime meetings, CRP wrote copy to accompany each piece in order to establish a conversational personality that encourages customers to interact with the brand.








Creative Director: Cole Johnston

Senior Designer: Kerry Franz

Designed by Creative Retail Packaging

Client: Specialty’s Café & Bakery 

Country: United States

City: Seattle

from The Dieline – Branding & Packaging Design Home

Real Shit Limited Edition Manure

Get a whiff of some of that fresh, country air. Real Shit is just that—animal waste that comes straight from a farmyard. Real Shit and Laurina Paperina collaborated to create this organic manure for urban farmers in hopes it would raise awareness of the Transatlantic Trade and Investment Partnership which has the power to threaten the livestock.

“Real Shit wears its brand activism on its cans in a collaboration with artist Laurina Paperina in protest against the TTIP. The Italian start-up selling wholesome organic manure sourced straight from the farmyard has joined forces with Paperina in defiance against the Transatlantic Trade and Investment Partnership (TTIP).”

“Real Shit and Paperina believe that contracts like TTIP & CETA threaten the wellbeing of animals and are passionate in their belief that food should be created in holistic, nurturing environments rather than in the sole interest of large food corporations. Real Shit was founded by Federico Lodolini, Riccardo Mercati and Alan Dindo with the aim of bringing wholesome organic farmyard manure to urban farmers and horticultural revolutionaries. The brand seeks to remind us that eating is an agricultural act and that food consciousness starts from the rediscovery of where food comes from.”

“Laurina Paperina, renowned for her witty responses to current events, has designed a distinctive limited edition Real Shit can label in the hope that the collaboration can contribute to public debate and drive meaningful change at a community level. Proceeds from the sale of the cans will be donated to the #STOPTTIP campaign.”

Real Shit is designed in a comical way using humorous illustrations in order to truly reach consumers and get them to take a stand. Buying manure is probably one of the least glamourous things, and the packaging embraces this. There’s a chicken angrily pooping right on the front and a dazed cow begging you to “Boycott TTIP!” The thin doodle-style writing makes it clearly look like it was lovingly designed by hand, reminding us that even one person can make a difference in the world—and that voices together can be heard.

Federico Lodolini, Co-Founder of Real Shit, commented, “Our ultimate mission is to rediscover the ancient rural tradition of growing organic food. We believe that the TTIP endangers biodiversity by cutting out niche production, and puts at risk many European achievements in terms of food safety and animal welfare. That is why we want to show responsibility for what we stand for by planting a flag against the TTIP. Laurina Paperina’s vivid art work was the perfect way to help us to express our beliefs.”  

Laurina Paperina added, “The idea of taking a stand against the TTIP is very important to me. I think that everybody is responsible for fighting against what threatens our health. This is my personal contribution. I must admit that designing the label of a can of ‘Shit’ was particularly appealing for me since I created a character called ‘Shitman’ many years ago. I couldn’t resist! The design was instinctive, natural—the only way possible.”


Designed by Real Shit and Laurina Paperina

Artist: Laurina Paperina

Country: Italy

from The Dieline – Branding & Packaging Design Home

Öde Bryggeri Brewery’s 1987 Series

Take a drink and head back to the 80s—1987, to be exact. Koller developed the labels for the 1987 Series from Öde Bryggeri, a small, award-winning microbrewery that’s outside of Stockholm, Sweden.

“With an emphasis on craftsmanship, all production is done by hand, from milling of the malt to bottling and labeling. Öde beers are made of carefully selected ingredients from around the world. They are all unfiltered, unpasteurized, naturally carbonated and have a rustic appearance.”




“With sights set on providing an authentic ’80s beer to all true beer lovers, both in terms of taste and appearance, Kollor was approached by Öde with the request to design their 1987 series.”

“Channeling our childhood heroes Sonny Crockett and Ricardo Tubbs, the sunglasses, the classic Testarossa and the cassette tape were picked to icon the fun-loving and colorful ’80s. Fresh in color as well as taste, the banana, cherry and pineapple brew aims to make you relax in the shadow of a palm tree – wherever you are.”

The series is a delightful combination of old and new. Innovative flavors like a Cherry Pop French Saison and Banana Pale Ale are certainly exciting and non-traditional, while the imagery and bright colors feels undeniably retro. Instead of going overboard, they use one or two striking images to make a statement, which piques the consumer’s curiosity and tempts them to try the craft beer.





Designed by Koller

Client: Öde Bryggeri

Photography: Depiction

Country: Sweden

from The Dieline – Branding & Packaging Design Home

Smily Canned Goods

These veggies and beans are sure to put a smile on your face. Smily is a new line of canned foods in Russia, and Gordost developed the packaging to make eating your daily dose of vegetables more enjoyable.

“Erkonprodukt is one of the key players on the Russian market of dairy and vegetable canned goods launches ‘Smily,’ a new range of vegetable canned goods. The market for Smily is Russia and a few former Soviet countries. Gordost branding agency created package design for bright brand’s image.”

“The prime objective for the new design was establishing an effective visual communication with the targets- liberal consumers in their mid thirties that trust foreign brands. The design must communicate a positive message. Non-standard graphic solutions are acceptable for the purpose of Smily products to stand out on the shelf among the conservative competitors’ products.”

“The main idea of the Smily design is distancing from the standard solutions of picturing canned vegetables and relies on direct interaction with the customer. The effect is achieved through a created image: a half-opened top lid forms a smile, the key resembles a nose, and the tin’s contents – eyes. The smiling ‘mouth’ is filled with various vegetables depending on the product’s type.”

Smily is playful yet subtle. The brand name includes an emoticon and the image of the can on the label clearly turns into a smile. Corn, beans, and peas appear on the front to form the eyes of the face, and a few green leaves appear at the top to emphasize the health content of the product.

“The neutral white background makes Smily cans easily noticeable on a shelf, as well as makes it look more appealing. The brand name is placed on basil leaves, which creates additional associations with environmental friendliness. An original design with no unnecessary details expresses the bright and positive nature of the brand, which makes you trust it at first sight.”



Designed by GORDOST

Country: Russia

from The Dieline – Branding & Packaging Design Home

Blossa Annual 2016 Glögg Mulled Wine

Is it ever too early to get a little excited about the holidays? Family, friends, and alcohol, of course—what’s not to love? Glögg is Swedish mulled wine created with mulling spices and raisins, and it is the perfect beverage for a cold winter day. Scandinavian Design Group designed the packaging for the Blossa Annual 2016 Glögg, a favorite in Sweden, taking inspiration from Swedish wildwood and mysterious forests.

“Starting work with Blossa at the 2011 edition, Scandinavian Design Group created a design concept that evolves and develops with each annual release, moving the brand into a larger context beyond the packaging design – and beyond the perception of a traditional Christmas drink. The concept is based on new and interesting places where Blossa travels to find inspiration and exciting flavours. Coordinates on the bottle guide us to the exact destination that inspires each year’s flavours.”

Blossa Annual 2016 looks lush and festive with just the right amount of sophistication. The gold adds in a bit of high-end luxury and also feel appropriate for the season, while the dark, deep green speaks to the rich flavors in the mulled wine. Illustrations are done in different shades of greens and gold, making them subtle and lovely.

“In order to find unexplored and exciting flavors, you don’t need to travel far. Blossa’s most exotic taste ever origins from Sweden. In 2016 the coordinates 63°69’72.0″N 13°81’76.7”E bring us to the northern forest Storskogen and the flavors Crowberry and caramelized Birch Sap with a hint of smoke. The design scheme is a tribute to the mystery and depths of the Swedish forests, and the gold elements symbolize the treasure of flavors to be found.”


Designed by: Scandinavian Design Group

Client: Altia Corporation

Illustrations: Petra Börner

Country: Sweden

City: Stockholm

from The Dieline – Branding & Packaging Design Home

Några klädtips från budgetkedjorna


Den tunna sommarkappan kommer från In Wear men den köpte jag i början av sommaren.




Idag kändes det för första gången att det är höst i luften, härligt! Frisk luft och underbara färger väntar i naturen. Inne tänder vi ljus och brasor (om vi har sådana) och myser  i stugvärmen. Många, precis som jag, vill uppdatera garderoben med lite nytt.

Jag tog en sväng bland budgetkedjorna och kom hem med 3 par byxor, 2 tröjor och ett par skor.




På Cubus köpte jag 3 par ”Jeggings”, en korsning mellan jeans och leggings. Passar mig alldeles utmärkt. Mycket bra passform med skön lagom hård stretch, lite högre midja, knapp och dragkedja och långa ben. Supersköna!

Trots att jag väger 70 (plus lite till) och  är 172 cm lång passade storlek small mig. De är ganska stora i storleken alltså. De finns i ett antal färger och jag köpte svarta, vinröda och grå. Enda minuset är att det inte är några fickor fram, det är bara sömmar som ser ut som fickor. Men för 299 kr tycker jag ändå att de är otroligt prisvärda och kommer sannolikt att köpa i fler färger.

Den vinröda tröjan med gulddragkedja i ryggen är från HM. Jag fryser alltid under vinterhalvåret så varma sköna tröjor i ull eller ullblandning är ett måste för mig. Denna (i ullblandning) är superskön och finns i fler färger, bland annat en grön som jag funderar på… Minns tyvärr inte priset, men gissar på kanske 249 eller något.




Jag faller alltid för svarta skor av någon anledning… Lack tilltalar mig alldeles extra. Dessa smidiga och tämligen nätta ”herrskor” från Vagabond är höstens skönaste. Passar perfekt till både byxor och kjol. Prislappen ovanligt bra för att vara ett par rejäla skor 699 kr på Ryns (men de är Vagabond så de finns lite varstans).





”Har du köpt en ny myströja?” frågade Lillan när jag kom hem med detta mjuka plagg. Typ collegetröjatyg med skön vidd (om man inte vill visa magkonturerna) men ändå lite ”skräddad”. En vit skjorta under tänker jag mig till vintern eftersom den är vid och släpper in lite kalluft både i kragen, ärmsluten och kring magen. 199 kr på Lindex. Finns i flera färger.


Jaha, det var mitt lilla bidrag till modebranschen för nu.


Vet inte om ni sett det, men nedan under detta inlägg, finns ett litet hjärta markerat. Om ni klickar på det hjärtat, när ni gillar ett inlägg jag gjort i den här bloggen, så kommer jag ganska snart att se vilken typ av inlägg det är ni gillar. Det gör det lättare för mig att veta vad ni vill se och ni får på så vis det ni vill ha! Win win alltså!

Det går naturligtvis att skriva en liten kommentar också om man vill det, det uppskattar jag väldigt mycket. Men har man inte lust med det blir jag förstås superglad för ett litet hjärta om inlägget ”faller er på läppen” 🙂


Kram kram


from Drömhus

Braised Fennel & Pork & Fennel Sausage Pizza

Hello on another soggy spring morning in Auckland. It is 1 minute to 6am and I have been awake for an hour, stressing over the details of a shoot today, stupid really, there is not much I can do right now! The whole process of creating is such a tricky business – I find the recipe development the easiest part, probably because I have been cooking since I was about 13 years old, so it is something I have been passionate about, and working on for a long time. The styling is a very weird aspect, as what I think looks good might look like bollocks to someone else, and while I am angsting over something I feel doesn’t look quite right, others may not see a problem. Taste and style is a bloody mire of opinion. Then there is the photography, which has both style and technical components, so much so that when flicking through my favourite food magazines, I can always identify the photographer of a spread by the look and feel of it. I have been toiling away at my photography for about four years now, and whilst I know can always achieve an acceptable result, I still beat myself up in pursuit of the perfection of my food photography idols.
So there you go, that’s all a bit heavy for a Wednesday morning isn’t it!? It is what it is, and all jobs come with their own set of challenges!
…so back to the food – this pizza is frigging delicious. The fennel is braised in wine and olive oil with a little garlic for grunt and some lemon zest for a bit of zing – the result is gently sweet and soft. Paired with melted cheese, a crisp pizza base and good quality pork and fennel sausage the result is a brilliant combination of soft, smooth, crunchy and sweet – then with a sprinkling of chili flakes for heat and some fennel fronds for a final fresh finish, you have my current favourite wet-night-in-Auckland dinner. Enjoy the rest of your week…less rambling next time, promise! 🙂

2 tablespoons olive oil
3 large fennel bulbs, trimmed and thickly sliced (reserve fronds)
1/4 white wine
1 clove garlic, crushed
sea salt and freshly ground black pepper
finely grated zest of 1 lemon
1 teaspoon caster sugar
2 tablespoons cream
2 good quality thin pizza bases
2/3 cup grated Parmesan
2/3 cup grated mozzarella
2-3 pork and fennel sausages 
120g buffalo mozzarella
2 tablespoons fennel fronds 
1/2 teaspoon chilli flakes
Heat the olive oil in a large frying pan with a lid. Add the fennel bulbs and cook for 2 minutes, add the wine, garlic, salt and pepper, zest and sugar. Stir to combine, cover and cook over a gentle heat for 15 minutes. Remove the lid, add the cream and cook a further 5-10 minutes until the fennel is soft and luscious. Preheat the oven and two oven trays to 240˚C. Divide the Parmesan and grated mozzarella between the two pizza bases and top with braised fennel. Cut one end off the sausages and squeeze the sausage out of the casing in little blobs to dot on the pizza. Tear the buffalo mozzarella into small chunks, blot well to remove excess liquid and divide between the pizzas. Cook the pizzas on the hot trays for 8-10 minutes until bubbling and golden and the sausage is cooked through. Sprinkle with fennel fronds and chilli flakes to serve. Serves 2-4 with a simple green salad.

from From The Kitchen

I vissa familjer dricker man te

här hos oss blir det varm choklad   …  dessa dagar … när humöret inte är på topp.   Choklad, varma sockor & inlindad i en filt … japp jag har en sådan dag idag!


Snart äntligen kväll så att man med gott samvete kan krypa upp i soffhörnet tillsammans med en någorlunda bra film & bara koppla bort.

Jag hoppas på en aningen bättre morgondag!

k r a m åsa



from Åsa Myrberg @my casa