This is a Modern and Fresh Take on Industrial Paint

Parámetro Studio has designed the packaging for Ravex, a new brand of industrial paints and accessories. The packaging solution is clean, modern, and incorporates white space to create a fresh approach to branding home improvement.


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The clever logo features a bird that represents a raven, the namesake of the brand, while the shape also references the movement involved in painting. All the information a consumer would want to know about the product is laid out on the packaging in a clear and concise manner, making it an extremely user-friendly approach to packaging as well.


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Designed By: Parámetro Studio

Location: Mexico

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Quorn Makes Meat-Free Look So Good

Bulletproof designed the packaging and new global identity for Quorn, the leading meat-free brand in the UK. The design includes mouthwatering photography that makes meat-free eating look so good.

“Bulletproof comments: ‘Quorn has long been the market leader within the category. But to achieve its global ambition to offer all consumers a healthier, more sustainable alternative to meat, it needed to step change penetration and shift perceptions to an accessible, aspirational nutritious food brand. 

An opportunity was identified to broaden the appeal of the brand by targeting ‘Healthy Discoverers’ – consumers actively looking for healthy, nutritious, exciting and flavorsome meat-free dishes, rather than settling for the staid and apologetic category norms.” 
 

“Working from a creative platform of ‘lighter, brighter discoveries’ our design solution centers around the celebration of delicious food using sumptuous, editorial-style food photography shot top down by Andy Grimshaw, with the dishes presented in a natural and unstaged way. Reinforcing the brand name, a subliminal ‘Q’ is formed throughout the photography, either with the handle of a dish or cutlery resting on a plate.”
 

“For added shelf impact and to aid navigation within the range, we introduced a split color system to the packs that teamed the iconic brand asset – Quorn orange – with a complementary pillar color to identify the occasion, whether dinner, lunch or on the go. The colored backgrounds have a rustic, imperfect feel for added authenticity and naturalness. 

To complete the redesign, we crafted the brand lockup and created the new ‘Proudly Meat-Free’ brand tag line to really drive home the confidence of Quorn.” 

“Peter Harrison, Quorn Foods marketing director said: ‘Quorn needed a brand refresh to ensure it had broader appeal. Bulletproof have delivered a fresh and contemporary design, full of appetite appeal that perfectly reflects our future vision for the brand.'”

 


Agency: Bulletproof

Photography: Andy Grimshaw

Location: London

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Take a Peek at the Exciting Updates to Adobe’s Design Tools

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Hey designers! Adobe has announced some exciting new updates to two of their designer-focused tools, Project Felix and Adobe XD. They’ve taken feedback from beta testers to improve key features that will make your workflow even easier. What do you think of their latest updates?

Project Felix Highlights

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“Based on feedback from users of the Project Felix beta, a tool made for graphic designers to composite 2D and 3D assets, Adobe has updated the beta to include a number of new features and enhancements, including:

  • Render progress – A progress bar is now displayed during rendering along with an elapsed time counter.
  • Drag and drop import – You can now import models and images from the desktop or an open explorer window.
  • Height indicator – When transforming a selection, you can now see a height indicator, which displays the distance between the reference point and the ground plane.”

Adobe XD Highlights

  • Resolve comments on Shared Prototypes – With this release, Adobe XD allows users to better manage incoming feedback by adding the ability to resolve comment threads, improving the flow of feedback for designers’ workstreams.


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  • Copy & paste from Photoshop and Illustrator – Users can quickly bring assets to Photoshop CC and Illustrator CC on Windows 10.
  • Other new features on Windows 10 include Zoom, Align to Pixel Grid and Aspect Ratio Lock.”

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