Get Spooky With Curious Incident Wine

CuriousIcident_CaseStudy_V1_080717_Curious Incident - Merlot Detail.jpg

Perspective Branding designed this spooky packaging for Curious Incident Wine, a new label that has been launched in Canada. The design features eerie black and white illustrations that draw the consumer in.

 “A great and somewhat daunting opportunity to create a label that lives up to the quality of the wine. The category is wonderfully open to great ideas and annoyingly full of lots of good ones already, so it’s always a challenge creating something that stands out and lives up to our mantra of being visible, visceral and memorable.”

CuriousIcident_CaseStudy_V1_080717_Curious Incident - Varietals.jpg

CuriousIcident_CaseStudy_V1_080717_Curious Incident - Merlot Illustration.jpg

CuriousIcident_CaseStudy_V1_080717_Curious Incident - Sauv Blanc Detail.jpg


Client: Mark Anthony Wine & Spirits
Agency: Perspective Branding
Illustrator: Damien Mammoliti
Printer: ASL, in Ontario Canada
Location: Canada

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

8 Eye-Catching Gum Packaging Designs For National Chewing Gum Day

kkArtboard 1 copy 37-100.jpg

In case you didn’t know, September 30th is National Chewing Gum Day. In honor of this festive holiday we’ve picked out 8 awesome gum packaging designs.

1. Plus Gum



2. Parents and Kids will Love Chemical-Free Real Good Gum



3. Smart Gum



4. Guggle Bum




5. Simply Gum

 Creative product photography, catalog and web-site photography


6. The Dieline Awards 2015: 1st Place Student- Trident Gum, Packaging Concept



7. Student Spotlight: Hyde Gum




8. Swank Ladies’ Chewing Gum


from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

The First Card Game for the Colorblind is Here: Meet UNO® ColorADD

UNO Colorblind Cards

UNO® is one of those classic games. It’s a card game that is fun and easy to play no matter your age, and its look is simply iconic with a large simple font and bold colors. But therein lies the problem—for the millions of people worldwide who are colorblind, it’s a challenge to enjoy the game. So on International Colorblind Awareness Day, September 6th, 2017, UNO announced the launch of its newest deck, UNO® ColorADD, the world’s first card game for the colorblind.

UNO® consists of four colors, two of which—red and green—are the two most commonly confused colors amongst those who have colorblindness. As an immensely popular card game, the creation of UNO® ColorADD is a serious step towards inclusivity, making it even more universally loved and playable.

“Designed in partnership with ColorADD, the global organization for colorblind accessibility and education, the deck features its proprietary code, an inclusive and non-discriminative language that enables people with any type of color blindness to identify color. The code is based on three graphic symbols representing three primary colors. These symbols can be found on the top-left and bottom-right corners of each card to define UNO’s iconic red, yellow, green and blue suits.”

Ray Adler, Senior Director, Global Games at Mattel mentioned, “Our partnership with ColorADD allows us to extend the game play to the 350 million people globally and 13 million Americans who are colorblind. UNO is a truly universal game and we are continuing to look for ways to make one of the world’s most popular card games all inclusive.”

“Our color coding system has been incorporated in various ways, including in grammar schools, public transportation, hospitals, and consumer goods such as colored pencils and clothing,” said Miguel Neiva, Creator of ColorADD. “By partnering with UNO, we can bring our mission to an even broader audience, promoting inclusivity and raising awareness for an often-overlooked, and under-discussed, condition.”  

Visit for more information on UNO ColorADD or to purchase for $5.99.

UNO Colorblind Cards Packaging

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Your Senses Will Be Transported To Paris With Boulevard Perfume


This perfume collection celebrates the perfume capital of the world – Paris, France. Onss Mhirsi was responsible for the elegant design and wanted to provide consumers with a sense of luxury and magic.

“Boulevard is a new Parisian fragrance collection. Boulevard’s goal is to share the atmosphere of a vibrant and inspirational city such as Paris, with the rest of the world. This brand offers its customers, an olfactory trip to the capital of France. When thinking of Boulevard, elegance, quality, passion and discovery are the words that come to mind.”










“With fragrances inspired from iconic spaces such as Palais Royal, Voltaire, Notre-Dame, Pont-Marie or Haussmann, Boulevard gives the opportunity to travel throughout the city of lights.

Each of the packaging is designed to visually transport the customer and give them a strong sense of elegance. They are all created through minimal patterns inspired by the spaces they are named after.”












Design & Art Direction: Onss Mhirsi
Concept & Product Photography: Danaé Brucelle
Client: Ali Azzabi
Location: Paris, France

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Check Out The Gorgeous Details of Almanac Beer Co.’s New Beers


Chad Michael Studio created the gorgeously detailed packaging for a new series of beers from San Francisco based Almanac Beer Co.

“A series of beautifully crafted, barrel aged beers by Almanac Beer Co. in San Francisco needed a equally gorgeous design that spoke to their aging process and rich ingredients. Each offering is accompanied with its own lower label strip that typographically speaks to character of the beer within.”




Designed By: Chad Michael Studio
Bottle Printing: Monvera Glass
Location: Dallas, Texas, USA

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

This Brazilian Cafe Comes With Dynamic Branding


Barnabé Café is a coffee shop in implementation phase in the city of Campo Grande, capital of the state of Mato Grosso do Sul in Brazil.

Ricebean Studio’s role was to develop the logo and visual identity of Barnabé Café, as well as all contact points such as stationery, packaging and other store-use materials.





The brand was made four-handed, had its origin in the drafts and calligraphic studies with a flat pen made by the designer Rafa Mota, then it was vectorized and refined by the designer Natalia Azevedo. The visual identity of Barnabé Café invokes the rustic and the handmade along with the modern and contemporary through the geometric pattern as a support element.









Designed By: Ricebean Studio
Designers: Natalia Azevedo & Rafa Mota
Client: Barnabé Café
Location: Brazil

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

How Snact Went Compostable


By: Bill McCool

Snact isn’t just in the business of crafting tasty treats from bananas that would otherwise go to waste, they’re also on a mission to eliminate packaging waste.

Working alongside design studio B&B as well as purveyors of sustainable packaging Tipa, Snact created a wrapper that features compostable polymers including plant-based ones like corn & wood pulp.

We spoke with Snact cofounder Ilana Taub about creating compostable packaging and working with a creative agency to bring their startup’s brand identity to life.

Walk us through the design process that you went through for this project.

Ilana Taub: After a few attempts at getting our brand identity and messaging right, and not being successful at it, we came to B&B studio, who walked us through each step of the design process. Unlike some brand development where you’d be starting from scratch, we already had a strong idea what Snact was about and what it stands for – we just weren’t sure how to bring it to life. We began by downloading the two years’ worth of thinking we’d done on the Snact brand and its voice, and B&B were able to distill that into a coherent creative strategy that set the tone for the brand visually and verbally.


What was one of the biggest goals you set out to achieve with Snact’s packaging and how did you accomplish it?

Ilana Taub: We went to B&B with one main objective: make our packaging shout about our mission, and bring clarity to our brand messaging around being food waste fighting activists. In the past, we’d found it tricky to balance the two core tenets of our brand: that our snacks are delicious, and that we’re fighting food waste. We want customers to buy our product for the taste, but our mission is what makes us different – so which do you shout about first? 

B&B challenged themselves to make food waste both fascinating and appetising, and set about this in a number of ways. First, they created a rip in our logo to make sense of our name SNACT, and break our packs into two parts – a delicious side, and a protest side. Then they emphasised the protest aspect with playful slogans that reference the snacks themselves like “Viva La Raspberry Revolution” or “Bananarchy in the UK”. Overall, they were able to visualise our attitude and personality, bringing to life our internal company motto of “give a shit and get shit done”. The result is a distinct and powerful brand identity that balances taste and mission, beautifully summing up our mission of #deliciousprotest.

What was the most challenging part of this project?

Ilana Taub: From our perspective, letting go of what we had thought of for the brand, and trusting B&B entirely with it. We knew we were in the best hands possible, but when you’ve been brewing something in your head for over two years – it’s not always easy to let go.

For B&B, I guess the challenge was getting inside in our heads and bringing the inside out. They were less concerned with how the category and competitors behave, and more concerned with what was right for us, both as people and as a brand.

What was it like partnering with Tipa? Were there any challenges working with compostable packaging? 

Ilana Taub:Plenty! Working with Tipa has been a gamechanger for our brand. Before we launched our first snacks at the end of 2015, we spent quite a bit of time looking for sustainable alternatives. We didn’t find anything that met all the requirements we needed in terms of food safety, shelf-life and printability. So we decided to launch with a traditional plastic film but knowing that we’d keep looking for an alternative and switch as soon as possible. We came across Tipa in a matter of months and in September 2016, we switched over. As it’s a completely new material, the first of its kind in the UK, and the first time this was applied to a consumer product, there have been teething issues with the printing and with our co-packers. It was quite a big risk to take for a small start-up like ours. Even today, it’s still a bit trickier than traditional film – if something goes wrong, you can’t just switch suppliers over night as there aren’t many compostable films available. Still, we think these are all risks and challenges worth taking to lead the way in reducing our excess plastic consumption. 


If you could pick one aspect of the finished design that you like the most or feel especially proud of, what would it be and why?

Ilana Taub: We love all of it: The rip, the big bold fruits and colours, the protest slogans. It’s hard to choose. If I had to pick one, it would have to be the slogans – they’re creative, witty and fun. And there are so many to choose from! Mangoes on a mission, power to the pulp, make bars not wars… And there will be more as we develop new products. 

Share one lesson that you learned while developing the finished product.

Ilana Taub: I guess this is obvious to anyone who has ever tried bringing a product to market: It will take so much longer than you think, and things you thought couldn’t possibly go wrong will – just stay calm and carry on, the end is worth it (probably). 

Have you tried using the wrapper in your own composting bin yet? 

Ilana Taub: We certainly have! It’s in there decomposing as we write this, and will soon come out as fertiliser at the other end!


While Snact is located in the UK, you can still purchase their banana bar sand fruit jerky from them directly or via Amazon. Now, excuse us while we sit in front of our composting bin and watch our Snact wrapper turn into fertilizer.



Bill McCool
Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Breckenridge Brewery Really Does Tap Into The Rockies

By: Bill McCool

Today, Colorado’s Breckenridge Brewery unveiled the updated packaging for their entire stable of beers. Working with the creative team at VSA Partners, Breckenridge’s reworked brand taps into the Rockies by reflecting their hometown pride as well as their commitment to craftsmanship.

For almost three decades, Breckenridge has been front and center to the ever-expanding and highly influential beer scene in Colorado. In fact, they’re the third oldest craft brewer in a state with other big players like Oskar Blues and New Belgium. After the brewery was acquired by AB InBev in 2016, they started to look for a design firm that could help them modernize their packaging.


“When people think of Colorado,” VSA Creative Director Josh Witherspoon says, “they think of it as a mecca for craft beer.” While Breckenridge had long been a well-recognized brewery, with the AB InBev acquisition, their beer was going to receive far greater distribution, so the new design needed to be eye-catching.

It’s a tall order for any designer. Stroll down the beer aisle of your local Whole Foods or BevMo! and you’ll find a plethora of craft beer options fighting for shelf space while screaming for your attention, proof that the beer world is as oversaturated as it gets.

“How do we still have that pop on the shelf,” Josh asks, “if they don’t know anything about that brewery? Or if they do, how do you not alienate them with new packaging?”



Almost a year ago, Josh and his team went out to Littleton, Colorado to pitch for the project. Located on 12 acres along the South Platte River on what used to be a carnation farm, the brewery and its farmhouse restaurant are on a breathtaking stretch of land that features a breathtaking view of the Rockies. Josh was struck by just how hospitable the entire Breckenridge crew was. “They’re a great group of people,” he says. “We drank a ton of beer with them and we hung out at their place. Probably a little too long.”

While the brewery initially considered blowing up their brand identity and starting from scratch, they knew that they had a long history with a great deal of fandom. It was important for them to refresh the packaging while also bringing a lot of the brewer’s values and their pristine surroundings, that hometown feeling coupled with a true sense of warmth and congeniality.



“Staying true to the core and essence of the brand was the main thing,” Josh says, as the beer had been a part of people’s lives for years—Josh’s included.

“It was a super exciting project,” Josh admits, “because I went to school out in Colorado and I grew up drinking their beer.”

They chose to keep the original die cut for the six-pack as it was entirely unique and you could see the entire range of the Rocky Mountains, but they chose to bring this theme to both the cans and the bottles to help unify the imagery used in the brand. They also managed to refine the BB logo and seal, moving it up on the six-pack as well, almost as if it were a lighthouse beacon summoning lost craft beer consumers in a sea of myriad options.


Aside from this unifying theme, they also wanted each beer to still feel like it had its own individual personality. Artful illustrations by German illustrator Florian Schommer were used for all of their mainline beers like the sugar skull on the Agave Wheat or the crescent moon featured on the Oatmeal Stout.

It’s a happy marriage. The craftsmanship and innovation that goes into each one of Breckenridge’s beers are reflected in VSA’s revamped packaging, from the mainline brews right on down to the special releases. And now that you can find Breckenridge a little more readily, you’ll be able to feast your eyes on the new packaging as well.

And, you know, the beer isn’t all that bad either.


Bill McCool
Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

“Rethink The Center” With This Technology Conference Branding and Identity Design


Maeutica Branding Agency designed the branding and identity for The World Congress on Information Technology in 2019, which is set to take place in Armenia.




“In 2014 Maeutica helped UITE to present Armenia at World Congress on Information Technology 2014 in Mexico as an applicant to host the congress in 2019. The ‘Why Armenia’ video clip along with the speech won jury’s hearts and Armenia was chosen to host WCIT-19.

The next challenge set for Maeutica was to create WCIT Armenia’s brand identity that would communicate both the congress’ general idea, and idea that Armenia would invite the world to discuss and share thoughts on.”









“The idea of rethinking the center and challenging the binary perception of the world and its division into first and third, into famous and unknown, big and small, center and periphery, was set in the base of the brand platform!

The idea was visualized by manifesting the relativity of the Center, the possibility and excitement of exploring new centers. Communication materials make people feel confused first and then realize the other option, other point of view on reality. Thus, the goal to rethink the center is being achieved on every step.”










Designed By: Maeutica Branding Agency
Client: Union of Information Technology Enterprises (UITE) 
Art director/Design: Karen Gevorgyan
Account Director: Marina Ghazaryan
Brand Strategist: Nika Yepiskoposian
Photography: Arnos Martirosyan
Video production: Trilogy
Location: Yerevan, Armenia

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

This Wine Is A Brand Extension For a Wine Club


South African agency Whitespace Creative Direction designed the packaging for The Kin, an experimental wine. The design of the label features attention-grabbing dynamic brushstroke typography.


“Beaumont Family Wines are primarily family-oriented in their approach to every aspect of business and pleasure. The Kin is a brand extension in the form of a wine club that takes its members on an authentic journey through the unchartered.

The Kin began with the idea of creating a wine club that would represent a range of wines produced from some of Beaumont’s oldest vines that yield single varietals and blends for a limited number of members. These blends are created as an experimental project of the oldest son and second generation winemaker, Sebastian Beaumont. The establishment of a mainstream wine club was too conventional for the substance of this venture and would, therefore, be insufficient in differentiating the mother brand from the myriad of wine clubs that already exist in the market. It was clear from the start that this was a wine club with a difference, and that all executions needed to carry the essence – that Sebastian was creating a platform for untested, experimental, new generation vintages to come together.”




“This led to developing a separate identity for this brand extension that still carried the same family focus of Beaumont, yet would allow the extension to stand on it’s own – a ‘wine tribe’ aptly dubbed The Kin. The first step was to create a logo that reflects the soul of this venture with the use of a humble yet intriguing brush script. Considering all the necessary elements to make The Kin standout, we went on to design these with intent and purpose. A letter-pressed membership card with a handwritten member number that can be kept as a keepsake and handmade farm produce such as rusks and jams are presented as a welcome gift to all club members. A brochure containing tasting notes and details about these ‘never-before-seen’ wines is presented alongside the range in a black box.”



“As The Kin is an extension of Beaumont, it was important that the packaging differs from that of Beaumont’s standard packaging by containing their identity. We recommended developing a label unique to the wines produced specifically for The Kin, designed in a way that would support and link back to the mother brand. This label ensures a visual differentiation between the estate range and the limited edition ‘wine tribe’ range; thus ensuring it reflects an attention to detail through components like the winemaker’s signature and the handwritten product count as a personal endorsement.”




Agency: Whitespace Creative Direction
Client: Beaumont Family Wines
Description: Alcohol/Beverage Packaging
Creative director: Sean Harrison
Lead Creative: Nena Maree
Photography: Nini Oosterhuis
Location: Cape Town, South Africa

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News