The Dieline’s 2018 Trend Report: Cannabis Gets Chic

Artboard 1 copy 8-100.jpg

According to Forbes, “North American marijuana sales grew by an unprecedented 30 percent in 2016 to $6.7 billion as the legal market expands in the U.S. and Canada [and] sales are projected to top $20.2 billion by 2021.” With the expansion of legalized Marijuana in many states, cannabis products are becoming mainstream. And as things go mainstream, the opportunity for more curated and high-end cannabis products have emerged as a way for new brands to set themselves apart from the cliche “stoner” aesthetic and remove the stigma associated with cannabis use. Design agencies like Urban Influence are raising the bar on what a cannabis brand should look like, with high-end packaging finishes and thoughtful typographic treatments.


Daddy Grey Beard

Urban Influence designed Daddy Grey Beard’s branding, channeling the old world aesthetic one might find in the dark interior of a sophisticated cigar lounge. They elevate the expectations of vape pen packaging with subtly embossed patterns, high-end foils and spot glosses.




Another winner by Urban Influence is Venna, a cannabis brand that embraces a feminine design sensibility in an effort to appeal more to women. According to the company’s website, “Venna brings to you pure Cannabis products woven with soft undertones of naturally extracted essence. Venna stands next to every kind of woman, bringing forth opulent flavor profiles designed to delight, inspire and uplift.”



Goodship Company

Goodship Company’s gourmet baked goods and chocolates infused with THC are wrapped in modern yet whimsical packaging, complete with gold stamped illustrations of steampunk flying machines. Best of all, it’s devoid of any of the usual cannabis design tropes.



Seven Point

The Chicago based state-approved medical cannabis dispensary Seven Points takes a minimalist approach to their product line with unadorned white bottles and boxes, punctuated by a bright band of color and an understated sans-serif typeface.




Canndescent is the first cultivator of their kind to completely do away with strain names and focus on the effects. Stressed out? Try Calm No. 104. Need a creative boost? There’s Create No. 304 for that.




Pasadena’s Art Center College of Design challenged its packaging students to create a concept design for the cannabis industry. One of the standouts was Angela Pak’s unisex cannabis-infused skincare line Lucid which evoked the experience of feeling high through surreal typography and innovative packaging systems.

View The Full Trend Report

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

The Dieline’s 2018 Trend Report: Nature Goes Next Level

Artboard 1 copy 7-100.jpg

It’s official. Plant ladies are the new cat ladies.

Now more than ever, people in the Millennial bracket are taking up gardening and filling their homes with houseplants. According to the 2017 National Gardening Report, 74 percent of US households are flexing their green thumbs, and this trend is reflected in the products we buy. With the increase in bringing the outdoors in, and a continued yearning for the real world and offline experiences, the images and icons from the natural world have become synonymous with organic products. We are seeing a shift of style that is less realistic and more illustrative that takes nature to the next level.



Bloombox Brand Engineers created a new packaging system for chocolate brand Smoor, and it’s a virtual trip to a botanical garden, complete with chocolate at the end of your visit.




Inspired by the tropical beauty of Hawaii, fruit snack brand Halau commissioned Creamos Agencia to create a series of textured vector illustrations as part of their brand identity.




Pepsi China’s Limited Edition can for last year’s Shanghai Fashion Week was a tropical dream, with silhouettes of palm fronds and banana leaves set against a Millennial Pink background.



Ron Valdeflores

Nothing says vacation better than a bottle of rum adorned with birds of paradise. The tropical-inspired packaging for Ron Valdeflores’s Oaxacan-made spirits channels the lush greenery of Mexico’s jungles.



Mrs. Wormwood

Mrs. Wormwood’s aesthetic is synthesized through a dynamic juxtaposition of feminine florals and low-key creepy. With delicate embellishments in the form of skulls and spiders, the designers at Chad Michael Studio kept this gin bottle label from becoming too stuffy with its subversive use of Victorian design tropes.



Villa Yasmine

Villa Yasmine, the “high-end boutique for the discerning global citizen” employs ample use of all things tropical to whisk their customer’s imaginations off to far away adventures. Their brand identity “finds inspiration in Henri Rosseau’s exotic jungle landscapes and antique postage stamps that make reference to the shopper’s wanderlust, their constant desire to travel and discover the unknown.”

View The Full Trend Report

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

The Dieline’s 2018 Trend Report: The Package Becomes The Canvas

Artboard 1 copy 9-100.jpg

We’ve noticed a big shift in branding on packaging, to the point that it has become secondary. The package is seen as a canvas for art and design itself, and the product and the brand become the second player. Logos and typography fade into the background and the negative space is filled with colorful gradients and dynamic patterns.


Natural Science Beauty

Organic skin care line Natural Science Beauty inverts traditional design hierarchy by keeping the logo and primary information in a minimalist typeface on a plain white belly band while injecting the design with vibrancy through an abstract, hand-painted pattern on the box.




Another brand to follow the abstract color collage aesthetic is Parko, an LA-based organic and paraben-free toiletry range. Their concept of ‘Back to Basics’ is exemplified in the simple, geometric shapes that adorn the paired down packaging design, accompanied by a versatile but modern logotype.



Niche Tea

According to design studio IWANT, the minds behind Niche tea’s branding, agreed from the outset that they wanted to “create a lifestyle brand, a tea range that kicked against the glut of high street tea brands.” They developed a series of seamless patterns that were unique to each flavor of medicinal herbal teas, and created an individual graphic identity for each item, while still maintaining cohesion under the overall brand.


Thirst Craft_Commonwealth Brewing Co_10_Core4

Commonwealth Brewing Co.

Jeramy Biggie, founder of Commonwealth Brewing Co. told branding agency Thirst, “I want to be able to visually see the flavors that I taste in the can.” With four beers in the core series, each of them has a unique flavor that was assigned its own trippy and organic abstract pattern. It’s like a 1960s liquid light show in every can.




LIFEWTR is using their bottles as a canvas and social platform to showcase the work of female artists. With only 3–5 percent of major permanent collections in the U.S. and Europe featuring art made by women, this was a great opportunity for LIFEWTR’s parent company PepsiCo to create beautiful packaging while also executing a robust digital marketing and PR campaign that further drove exposure for the message #ArtByAWoman.


ALDI Timothy Goodman Wine Bottles


Though discount grocer ALDI’s business model might be all about the basics, they recently announced a partnership with artist, designer and illustrator Timothy Goodman for the release of their limited-edition reserve wine private brand collection. Goodman’s work lifts inspiration from the origin stories and flavor notes of each wine to bring striking color and playful iconography to the bottles with his bold, text-based illustration style.

View The Full Trend Report

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

The Dieline’s 2018 Trend Report: Analog Is the New Vintage

Artboard 1 copy 17-100.jpg

It’s new. It’s old. It’s here to stay.

Vintage has been a long-running and highly effective design trend. For 2018, the new vintage is analog. Consumers crave an offline experience, so vintage design has started to evolve into analog. It no longer references a certain era or time period but looks specifically offline, non-digital, and IRL. Sign-painting techniques also dominate the analog trend, with slab serif and script fonts referencing subtle, hand-painted imperfections in their lines.  

“As the tides of technology rage on,” marketing and content strategist Katie Perry said earlier this year, “2017 saw several examples of people and businesses gravitating around purposefully non-digital aims. These included companies that, despite being rooted in technology, aspire to help people unplug and unwind (#meta). Calm, a meditation app, was named Apple’s App of the Year. Meanwhile, companies like Getaway and Hipcamp gained popularity by connecting people with nature. Brands are getting on board, too. Casper hosted a camping outing for its community during the solar eclipse, and this past fall, REI extended its #OptOutside campaign for a third straight year, urging people to enjoy nature instead of shopping on Black Friday.”


Dollar Shave Club

With 3D style typography and bright colors emulating retro European lifestyle brands, Dollar Shave Club combines straight-forward messaging and a bold graphic language to create a simple yet impactful brand.




Chobani, America’s favorite fruit on the bottom yogurt, went through a major branding overhaul this year. Inspired by the folk art of the 19th century, their bright and vivid hand-drawn illustrations and friendly typeface stand out in a sea of uniform yogurt designs.




Stumptown coffee has become a leader in the cold brew scene. But to stand out from the pack even further, Seattle design studio Column created a dramatic redesign for the entire Stumptown line that channels some serious 1970s vibes. Complete with a line of cold brew bottles designed in the nostalgic style of Red Stripe beer, Matt Fagerness of Column says their client “didn’t want it to look overtly like coffee or like an alcoholic beverage, but they wanted it to meet somewhere in the middle.”



Stranger Things

What could be better than owning your own copy of Stranger Things on DVD? How about a copy that masquerades as a vintage VHS tape with this limited edition packaging design sold at Target. The faded packaging houses 4 discs inside a VHS-styled box that even sports the “Please Be Kind & Rewind” sticker.



Maison Marou

Rice Creative designed a very Parisian brand identity for Maison Marou, a cafe, patisserie, and gourmet chocolate factory in Saigon, Vietnam. “Maison Marou requires an ever-changing range of packaging. A flexible system was developed to apply across a plethora of shapes and sizes. Fields of color are divided by a horizon line drawn behind the ‘Marou-mobile.’”


Calm App

Apple’s number 1 app for the year is Calm, a meditation-based experience that teaches mindfulness and breathing techniques to help customers cope with the stresses of modern life. The welcoming cursive font paired with a gentle blue gradient tells the user right away that this app was made to help you relax and unplug.



Van Leeuwen

Artisanal Ice Cream brand Van Leeuwen recently got a new look courtesy of design juggernaut Pentagram Studios. The redesign was prompted by the increase in small batch ice cream companies, and owners Laura O’Neill and brothers Benjamin and Pete Van Leeuwen wanted to stand out from the crowd. Their new retro-modern style marries the brand’s two separate lines of classic and vegan whose styles previously felt unrelated to one another.

View The Full Trend Report

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

The Dieline’s 2018 Trend Report: Neutral Is the New Luxury

Artboard 1 copy 5-100.jpg

Luxury is no longer defined by excess and exclusivity, but by openness and neutrality. There’s a sophisticated restraint to the brands in this category, with plenty of negative space surrounding delicate serif and sans-serif logotypes, offset by uninterrupted color palettes of warm earth tones and soft pastels. There’s also a little ornament appearing on these minimalist designs, and the gender-neutral identities for many fragrance and skincare lines lets brands avoid being defined as “made for men” or “made for women” and are rather unisex in their function and appeal.

According to Fusion’s Massive Millennial Poll, 50% of young adults between the ages of 18-34 believe gender exists on a spectrum, so for brands who are responding to the changing attitudes of their customers, that means the way products are packaged and marketed is also shifting away from the binary categories of male or female. The packaging material still looks expensive and that it comes at a premium, but the branding language feels approachable, designed exclusively for everyone.

Neutral is the new luxury.


The Seventh Duchess

The Seventh Duchess is an organic tea brand with a luxurious visual identity to match its name. The Duchess came to design firm Boxer and Co. for a slight makeover of two lines in their collection—their classic and apothecary teas. Boxer and Co. did away with the previous tin packaging system and replaced it with an elegant tube structure.



Marc Jacobs

Marc Jacobs designed a beautifully minimalist cover-up that blends away imperfections with marbleized dual hues to brighten, neutralize, and conceal hyperpigmentation for an even complexion.   




Hims is a modern-thinking brand seeking to remove the stigma of things like erectile dysfunction through design. Hims offers direct-to-consumer shampoos, serums, vitamins, and pills delivered right to your door for those concerned about hair loss or ED. The packaging for Hims is also subtle and sophisticated—it’s something that consumers won’t feel the need to stash away in the deepest, darkest corners of their medicine cabinet.



Utopick Chocolates

Utopick Chocolates takes you on a journey through its packaging. Inspired by Spanish explorers, the origami paper resembles that of the sails of a ship. Lavernia & Cienfuegos developed the packaging which easily unfolds (and refolds) seamlessly, allowing consumers to marvel at its beauty even after they’ve indulged.



Little Wolf

Perky Bros designed the whimsical illustrations that help define the brand identity for small-batch coffee roastery and café Little Wolf. Each package tells a story inspired by owner Chris Gatti’s Siberian Husky, River, in an effort to make specialty coffee more accessible and a little friendlier. “The design’s inspiration is one part science and two parts storybook. The system showcases a methodical, yet quirky typographic system and a restrained icy blue color palette reminiscent of the eyes of a newborn wolf pup. Our protagonist River can be found playfully illustrated throughout the identity as the loyal shopkeep—reminding everyone that specialty coffee shouldn’t be taken too seriously.”




Stockyards minimalist branding was directly inspired by the small batch distillery’s organic ingredients. ”We wanted to explore a direction that would clearly stand out in a cluttered, highly competitive, sea of clear glass.’ says Albert Strano, Creative Director at S+PDA. ‘We chose a white, matte overall coating for the bottle and a fairly minimalist approach to the bottle decoration. The brandmark is a testament to the ingredients with space for the distiller to mark each bottle with its unique batch number. Craft spirits the way they were meant to be.”

View The Full Trend Report

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

We Love The Way Made By Google Utilized Product Photography On Their Packaging


We love this clean and aesthetically pleasing packaging for Google’s range of Made by Google products that came out last year. The design is simple yet showcases the product by utilizing photography in an effective way.

“For the 2017 launch of Made by Google hardware products, we introduced a brand new identity and packaging system. This design system links a family of products together, both hero products and accompanying accessory products. The challenge required a design solution that is flexible and scalable across a variety of premium hardware products at Google.”



“Our goal was to develop a brand visual language that both upholds our brand values and celebrates the industrial design of our new hardware products. We deliberately chose to focus on simplicity and minimalism, defining a style that highlights the product design and promotes brand recognition.

In an effort to develop this new cohesive system, we introduced a new and unique product photography style. With this new style, the products are highlighted through bright and direct lighting, creating distinctive cast shadows. Our hero product packaging is identified with a horizontal band reflecting a tint of the product color. Throughout all of our packaging, our imagery is shown with dynamic angles that highlights and focuses on key product features. The end result is a packaging design system that is thoughtfully designed and encompasses three of our main packaging design pillars: flexible, distinct, and scalable.”


“It’s important to us as a brand to do our part to reduce our environmental impact. We made deliberate choices to use environmentally-friendly materials by using 99% paper and fiber-based packaging materials. These materials include: post consumer recycled content in grayboard, molded fiber trays composed of bagasse, bamboo and wood fiber. The in box materials are all printed on woodfree uncoated papers.”


“For our hero products, we created a platform on rigid boxes to help guide our users on the proper unboxing orientation. To celebrate our products we always hero them when unboxing. We do this by displaying the product in a structurally clear presentation.

Lastly, our out of box experience is also thoroughly considered. Each and every layer tells a story and helps the user through a successful setup flow. Our users are important and we’ve focused on the end to end consumer experience with packaging: from the moment a consumer receives the box, to the last piece of documentation taken out from the box. Every element of our packaging is thoughtfully designed to bring our users a premium and elevated experience that feels distinctly Google.”





Designed By: Google
Art Directors: Amy Yip & Curtis Flanagan
Designers: Amy Yip, Curtis Flanagan, Parteek Saran, Roman Ley
Photographed By: Steve Simar, Donald Scott
Location: California

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Check Out This Bold and Bizarre Face Mask Packaging From Dr. Jart+


Popular K-beauty brand Dr. Jart+ has come out with this bright, bold and bizzare packaging for their Shake and Shot Rubber Masks. Structurally, the packaging is shaped like a fountain soda which makes for a unique collectible solution that is easily instagrammable, but one of the more intriguing aspects of this packaging is the baby-like face that can be found at the top of the cap.





“The rubber masks work much like the at-home versions we’ve seen before, but Dr. Jart+ has made the treatments more user-friendly and less messy, thanks to the cup containers. The cup’s ‘straw,’ is in fact, not a straw at all, but rather a handy spatula used to mix part one, the mask’s base, with part two, the targeted ampoule.

Unlike other rubber masks, which require you to stir your concoction like a chemist (inevitably splashing formula on yourself in the process), to activate Dr. Jart+’s new masks, you place a finger over the cup’s straw hole and shake — like you’re mixing a cocktail. The formula quickly congeals into the rubbery texture you apply to your face.”


“Just remember the masks aren’t drip-proof, at least if you’re an amateur when it comes to application, but it’s worth the dripping for the enjoyable cooling sensation on your face. Once it dries, you peel it off (experts will do so in one full, and extremely satisfying piece) to reveal glowing skin.

Choose between hydrating, firming, brightening, or soothing options — or you know, pick up one of each. Each one-time-use treatment is $12.”



Via: Allure

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Job of the Week: Candywirez



Candywirez is fast growing mobile accessory / consumer products company. We are seeking a creative Packaging with an outstanding design portfolio and deep knowledge and understanding of consumer products packaging design and user experience. Working in a high-pace environment, you will be responsible for crafting creative solutions to packaging challenges ranging from individual new products to line extensions, to high-level strategy concepts. You will play an active role in our internal design team and participate in regular design reviews. We are looking for a thought leader that translates his/her creative energy into compelling packaging designs.

Learn More + Apply

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

This Lucky Envelope Comes With a Beautiful Patterned Approach


A common Lunar New Year tradition is to give away lucky red envelopes full of money and other gifts as symbols of a prosperous new year. Check out this adorable take on the red envelope for MINI Asia.



“Designed and produced for MINI Asia for the 2018 Lunar New Year, these red packets were inspired by MINI’s latest car in the line up, the new MINI Countryman. We brought the elements of the city and country into our red packet design, which is a reflection of the MINI Countryman’s product positioning and character, yet symbolic to Lunar New Year – To unfold, explore and discover more opportunities and good things in the new year ahead.”


“The red packets (each set comes in 2 designs x 4 pieces each) were printed in 8 different pantone colours, followed by an intricate foil stamp in copper and gold and finished with blind embossed patterns to add that luxurious, tactile and visual texture.

Its final form takes shape without any glue seams, so it unfolds elegantly like a map.”



Creative Agency: Kinetic Design and Advertising – Singapore
Client: MINI Asia
Creative Director: Pann Lim, Gian Jonathan
Art Director: Steven Koswara
Account Director: Steve Ng
Location: Singapore

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

This Healthy Food Brand Takes a Modern Approach With Its Packaging


Godspeed Branding has designed this paper-cutout inspired packaging for 7 pack, a brand that wants to make healthy meals more accessible.

“7 pack – a healthy food program service – came to us with a need to completely renew their visual identity creating a striking, bright new brand.”




“For the visual language we combined lively bright textures that represent healthy ingredients of which 7 pack meals are composed and rigid tables that represent structure and research background on which the business is built.

This visual language is applied across all touchpoints from digital to print, packaging, promotional sports outfits and courier uniforms.”





Designed By: Godspeed Branding
Creative Director: Tomas Ramanauskas
Lead Designer: Marija Kisieliute
Designer: Deimante Brukstaite
Illustrator: Lina Vysniauskaite
Account Manager: Deimante Statinyte
Location: Vilnius, Lithuania

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Get Your Caffeine Fix With These Collage-Style Coffee Bags


Darling Brands has created this unique take on coffee packaging for Australian brand KRANK Kustom Kaffeine. The bags of coffee are sure to catch your eye with a black and white collage-style approach taken to the illustration.


“KRANK it up!

Coffee as we know it has been around for an age. Time for something new… enter KRANK – Kustom Kaffeine… the good oil. Super strong coffee for super together people. KRANK is not for the faint hearted. Leaving all traces of Italian old skull heritage behind here is a range sourced from prime African coffee plantations and then dramatically roasted to kick some serious ass. This isn’t your normal coffee.”


“The brand needed to present a fresh and engaging look to consumers at the forefront of Koffee Kulture. They don’t want normal and they certainly don’t want staid. Bringing new lingo and features (Moltenised!) to the category helps position KRANK at the pointy end of coffee innovation.

Coffee is ultra important here but then almost secondary to the brand, which can stretch way beyond the cup. Supporting the brand through the entire path to purchase methodology means they will be champing for it and it also allows for some after sales avenues with cool clothing ranges and other goodies.”


“Get Kranking.

Feeling Kranky?

Get Kranded!

Just too much fun…

This project is launching but in a slow burn, soft sell kind of way. Small pieces and teasers have been leaked into the market to gain interest, awareness and traction. The coffee blends are ready to go and are working on clothing production, cups, social and web to come online soon. Can’t wait for it to get kranking.”



Designed By: Darling Brands
Executive Creative Director: Bryan Durrant
Designer: Elissa Tarasiewicz
Account Manager: Lizzie Murrie
Illustrator: Jonno Garret
Client/ Manufacturer: Dean Morgan
Location: Sydney, Australia

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

The Dieline’s Best of the Week

Artboard 1-100.jpg

Check out our picks for the best packaging design projects and articles from last week!

City By City: 20 Brooklyn Born Brands



Drinkfinity (Re)Fills Our Hearts With Joy



Pantone’s Got Big Plans for Physical and Digital Integration in 2018



“Shine Bright Like a Diamond” With Fenty Galaxy



Check Out this Sexy Condom Packaging That Features a Beautiful Gradient



Budweiser Changes Beer Into Water and Ruffles Some Feathers



AND UNION Comes Out With Two Beautifully Bold New Brews

 Processed with VSCO with ke1 preset


Drugstore Favorite Covergirl Gets a Sleek and Streamlined New Look



Dunkin’ Says Sayonara Styrofoam



12 Rosé Products With Beautifully Designed Packaging


from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News