The Dieline Awards 2018: Trichologist Shampoo

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“Trichologist” is a professional hair and scalp care concept product that will grant users to achieve the most satisfying shampoo experience every use through packaging that is consisted of a replaceable tube, portioning release, scalp massager and a base for easy location. The modern-day shampoo experience has not been greatly innovated in either ingredient or interaction of users. Research indicated that for users to achieve the best benefit out of shampoo products, deep thorough massage and stimulation in blood flow of scalp is essential. Our team has decided to solve and communicate the proper way to shampoo for the users by providing necessary tools needed for satisfying shampooing through packaging. Consisted of four different parts, the packaging of our shampoo allows users to achieve the most satisfying shampoo experience, customized for individual customers, every shower and find the true solution to modern day shampooing.

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Designed By: Pilsoo Jang & Guewan Kim
Location: New York
 

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The Dieline Awards 2018: MANTER

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The French Gardens represent the concept that Manter’s materials and Arconvert’s knowhow inspired us. An aesthetic reference that has endured over many centuries and which consolidates multiple invitations to discover, feel, contemplate, remember. Fascination is born from mastery, and this perhaps summarizes the philosophy of the French Garden. This has been the challenge that we have put together and that we have shared with Arconvert.

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Designed By: Servaire&Co
Art Directors: Sébastien Servaire, Justine Dauchez
Designers: Fanny Poulicet, Yael Bibliowicz
Photographers: Arnaud Guffon
Location: France

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The Dieline Awards 2018: JetPack

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jetPack™ is a new and innovative personal care line from jetBlue Airways that transports comfort and bliss through essential products for your in-flight experience.

Inspired by the visual form language of different components of the brand and air travel, the products and packaging have been designed to reference the simple geometric shape of an aircraft’s window. The photography and art direction also make reference to jetBlue’s hometown of New York and its gridded structure that becomes apparent from an aerial perspective.

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Designed By: Paul Knipper
School: Art Center College of Design
Instructors: Andrew Gibbs, Jessica Deseo
Location: Pasadena, California

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The Dieline Awards 2018: Leafcare

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Leafcare is an innovation plant protection product concept aimed to protect or save plants from plant pests and plant diseases. This project seeks to create such a product, which is able to provide a solution to the garden’s problems.

How can we know that our garden is saved from plant pests and diseases? – It’s very easy – we should only have a look on the plant’s leaves.

The healthy plant has green leaves without any damage but if leaves have any damage it means that the plant has a disease or has been attacked by pests. For instance, orange spots on the leaves – is the sign of plant rust. My packaging design is based on this very connection between the plant’s disease and its consequences appeared on the leaves.

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The line product includes three protection types, which have a colored design: insect protection (green color), disease treatment (orange color), and disease prevention in case of a lack of necessary substances (yellow color). Each type consists of four products, and each product has its own unique identifier — a leaf with the specific injuries. Therefore, you can only have a look on the leaf to get the plant’s problem without the necessity to read a lot of specific books.

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The product line is sold in convenient cartridges to be inserted into the special branded Leafcare sprayer. When mixing the product with the water the resulting solution becomes painted in green, yellow or orange, depending on the type of product respectively. You buy the sprayer just once and then replace cartridges when necessary. Cartridges are sold in boxes with 2 cartridges in each.


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If your plant suffers from plant pests or plant diseases you should only take its leaf and compare it with the leaf on the package and select the appropriate product!

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Design and Art Direction: Alexandra Loginevskaya 
School: British Higher School of Art and Design
Illustrator: Leonid Slavin
Location: Moscow, Russia

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The Dieline Awards 2018: Wise Patagonia

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Wise is a brand of body care products that take the core values and beliefs of the Patagonia consumer in mind by offering responsibly sourced body care products. Wise believes that small changes can lead to big differences, so that’s why the products and the packages are derived from nature so they can return to nature.

The products chosen are inspired by what a tired body needs when returning from the great outdoors. Body salts to rest your muscles, soap and shampoo to get you clean, a lotion bar to get your skin nourished and deodorant to keep you fresh.

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This project is a response to how consumerism is affecting the environment. When only 1 in 5 people consistently recycle items from the bathroom, the need for sustainable packaging has never been higher. The materials used in this project would, therefore, be paper pulp made by 100% post-consumer waste, stoneware ceramic jars with lids made of wood that is FSC certified. I hope that by placing everyday products such as shampoo, soap and lotion inside packages like paper pulp that the public understands that these everyday items don’t need to be covered in plastic. I’m also hoping to inspire a second life mentality by making the jars suitable for repurposing for other uses.

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Designed By: Lovisa Boucher
School: Art Center College of Design
Instructors: Andrew Gibbs, Jessica Deseo
Location: Pasadena, California
 

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The Dieline Awards 2018: Celebrating 50 Golden Yearz

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Challenge: 2017 marked the 50th anniversary of Maurice Drake’s famous slogan ‘Beanz Meanz Heinz’, recently voted the best of all time in a Creative Review survey. To mark the occasion, Heinz wanted to do something a little bit special: a limited edition celebratory can design and an exclusive partnership with Selfridges.

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Creative Idea: For an opportunity this unique, we wanted to swerve the conventions and clichés of gold-covered or faux-vintage anniversary packs. Instead, to capture the imagination of the British public, we wanted to celebrate the fact that Beanz have been ever-present in our heartz, mindz and mealz for decades. More than just nostalgia then, our limited edition campaign needed to feel as bang up-to-date as Beanz themselves.

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Creative Expression: Nearly every home has a can of Beanz in their cupboard. And every home has a different reason why they love their Beanz. So we took over Selfridges’ store window and made it the ultimate portal into that idea. A kitchen immersed in the brand’s iconic turquoise, its cupboards heaving with tins. On each of those tins, we had a different reinterpretation of what ‘Beanz Meanz’ to people all over the country. ‘Nanz’, ‘Spudz’, ‘Matez’… the memories kept coming. But this wasn’t just a nostalgia trip. We wanted to showcase Heinz at its very best. So we also created a super-limited edition run of 50 premium cans, a pop art influenced design with each one hand-signed by the man behind the motto himself. A pop-up café reinvigorated happy eaters’ appetite for Beanz, whilst clean, contemporary design on-pack, in-store and online, ensured the campaign felt modern and relevant across every touchpoint.

Impact: The Selfridges collaboration lead to widespread coverage in the national press and over 175 million combined impressions on social media. But most importantly, the campaign also landed with the public, with queues around the block ensuring the limited edition cans were snapped up like hot beans on toast.

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Agency: Jones Knowles Ritchie
Executive Creative Director: Sean Thomas
Creative Director: Stephen McDavid
Designer: Rachel Gidlow
Client: Heinz
Location: United Kingdom

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The Dieline Awards 2018: Nike Vapormax

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For the global launch of the Nike Air Vapormax, Nike’s new full-foot air technology, we developed a special package to match the unexpected ingenuity of the product. Our concept was to create an out of the ordinary box that bent the rules of form and finish. The box features 23 sides and an origami inspired articulated opening. The exterior graphics are a mix of product branding, campaign tagline and product inspired tessellation graphics, and is finished with a holographic foil with white over-print. The interior features a conceptual photo of the Vapormax sole, and is finished with a full silver foil wrap with black overprint to create the image. The boxes, and its contents – a pair of Vapormax Platinum and a special note from Nike – were distributed to all of the brands athletes, industry influencers and other key individuals to create a buzz prior to the global retail launch of the product.

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Designed By: Hovercraft Studio
Client: Nike
Location: Portland, Oregon

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The Dieline Awards 2018: CARPOS® evoo Par Excellence

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The project was to design a system of products (a bottle and its packaging) that can safely hold our evoo par excellence. The main market is Switzerland where the company is also based.

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The chief aim was that the user could enjoy this experience with more than one sense and for this reason profound textures have been subtly incorporated within the design. The inspiration for the solutions have been mainly the form of the olive tree trunk in different ways and applications. The ethos of CARPOS® and the project’s guidelines were the tools that 250 exclusively handcrafted bottles saw the light of day. 750 olive trees in the mountains of Rhodope, Greece have been meticulously preserved throughout the year so that the user can enjoy this evoo par excellence with care, like the way it was produced.

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Each of the 250 limited bottles is ready to be shipped individually in its own eco-sustainable packaging, structured with no adhesives. The minimalistic organic form of the bottle, the materials and its time-consuming process is what makes it look different. However, the attention to detail and love for what they do is what adds value to the brand.

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Finally, research shows that olive oil, the foundation of the Mediterranean diet, could slow down the ageing process of the brain by up to five years. For this reason, we have created the hashtag campaign #addfiveyearstoyourlife. This awareness campaign is only the first of the many, CARPOS is bound to run!

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Designed By: Panos Tsakiris
Photographer: dt.Shoot
Printer: Foldings
Manufacturer: George Vavatsis
Client: Ioannis Stoliaros
Location: London, UK/St. Gallen, Switzerland
 

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The Dieline Awards 2018: 2017 National Playing Card Collection Day Deck

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In 2017 the 2nd Annual National Playing Card Collection Day (NPCCD) was celebrated. Created by Seasons Playing Cards, this holiday was made as part of their mission to help people rethink the way they look at cards – shifting from the typical mindset of games into an accepted medium of art for collectors worldwide.

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PROBLEM
To build awareness around the newly created holiday, Shung Shung designed a product for the client Seasons Playing Cards that would direct traffic intrigue from the public into the small niche. The challenge was to establish a new market category by packaging a new mindset rather than just a physical product itself. We had to go beyond surface level graphic reboots and completely re-engineer the way people experienced playing cards, starting with a new innovative package design.

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DESIGN INNOVATION
The initial starting points of the design were the emphasis of ‘2’ for the second annual celebration and the quatrefoil – a symbol that represented hand craftsmanship in the pre-industrial revolution and eventually evolved into a symbol for luxury.

The new dieline for this project is what Shung Shung calls the “Pluck Tuck”. The packaging was built from the ground up. In celebration of the second annual, the box splits into two pieces contradicting the industry standard one-piece tuck box. Rather than using a typical head-and-shoulders dieline, the cards inside already create a natural guide eliminating the need of the inner sleeve. This allowed Shung Shung to invert the concept and instead develop an exterior friction sleeve which provided a valuable opportunity in real estate for titling and limited edition numbering of each box.

The sleeve is cleverly shaped to maintain friction along the edges to keep the box together while being held upright, while still allowing the user to easily pluck open the box to reveal the cards inside. This innovative package design causes the user to rethink about the way they interact with the cards causing a more memorable and differentiating experience.


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PRINTING INNOVATION
We wanted to use the beautiful handcrafted printing process of engraving on the packaging but needed to keep production within budget. The solution was to figure out a way to produce the inner box to a single plate design that could be used for both top and bottom halves.
If the left flap was glued over, legal would show to create the bottom half. If the right flap was glued, the edition name would show making it a top half. Face panel flaps folded inwards increased rigidity of the structure while also enabling us to achieve bonus interior printing. All of this was done in a single press run which allowed the project to take advantage of economies of scale while still maintaining it as a limited edition item.

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MARRYING MATERIALS
We printed the raised metallic gold engraving onto NEENAH® pearlescent paper. By pairing the metallic engravings to the pearlescent stock we were able to marry the matching shimmering aesthetic together into the overall visual design system that we could not achieve with the single planar reflection that foil gives.
The inner box is officially sealed with a Roman numerical made to look like stitch marks that connect the deck together before the seal is broken.

MARKET RELEASE
The culmination of innovative box engineering, beautiful limited edition designs, and luxury quality print execution created a set of packaging that succeeded in helping start a conversation and changing the way the regular market looked at playing cards from standard commodity to artful collectible. The entire run sold out in less than 24 hours. 100% of the profits were donated to support the associated card collection database Portfolio52.com.

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Agency: SHUNG SHUNG
Designer & Illustrator: Alexander Chin
Client: Seasons Playing Cards
Location: Illinois, USA

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The Dieline Awards 2018: Ehinger Kraftrad – The Archaeologist – Gin

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For decades, Uwe Ehinger has been digging through remote garages around the world for lost motorcycle relics. This has earned him his custom motorbike shop Ehinger Kraftrad and the nickname ‘The Archaeologist’.

IDEA
To honor this spirit there is now an actual spirit: The Archaeologist. Dry Gin, flavored with rare original engine parts of three classic Harley-Davidson models from the 1930s to 60s. The whole packaging concept recreates the handmade packaging of motorbike parts in the 1930s using authentic materials and techniques.

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RESULTS
The first edition is already sold out. The Ehinger Kraftrad order book is full. Uwe is on the road again to collect ingredients for the next edition of ‘The Archaeologist’. The parts are food-safe sealed, the gin is drinkable and delicious. Feel free to try it!

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Designed By: Studio Oeding GmbH
Creative Director: Katrin Oeding
Designers: Katrin Oeding, Sung-Hi Leem, Javier Fernandez
Photographer: Bernd Westphal
Client: Ehinger Kraftrad, Uwe Ehinger
Production: Produktionsbuero Romey von Malottky GmbH
Location: Germany

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The Dieline Awards 2018: CARPOS® evoo Par Excellence

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The project was to design a system of products (a bottle and its packaging) that can safely hold our evoo par excellence. The main market is Switzerland where the company is also based.

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The chief aim was that the user could enjoy this experience with more than one sense and for this reason profound textures have been subtly incorporated within the design. The inspiration for the solutions have been mainly the form of the olive tree trunk in different ways and applications. The ethos of CARPOS® and the project’s guidelines were the tools that 250 exclusively handcrafted bottles saw the light of day. 750 olive trees in the mountains of Rhodope, Greece have been meticulously preserved throughout the year so that the user can enjoy this evoo par excellence with care, like the way it was produced.

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Each of the 250 limited bottles is ready to be shipped individually in its own eco-sustainable packaging, structured with no adhesives. The minimalistic organic form of the bottle, the materials and its time-consuming process is what makes it look different. However, the attention to detail and love for what they do is what adds value to the brand.

entry-JAvmYbyW-542240.jpg

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Finally, research shows that olive oil, the foundation of the Mediterranean diet, could slow down the ageing process of the brain by up to five years. For this reason, we have created the hashtag campaign #addfiveyearstoyourlife. This awareness campaign is only the first of the many, CARPOS is bound to run!

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Designed By: Panos Tsakiris
Photographer: dt.Shoot
Printer: Foldings
Manufacturer: George Vavatsis
Client: Ioannis Stoliaros
Location: London, UK/St. Gallen, Switzerland
 

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The Dieline Awards 2018: Uniquely J

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With the rise of e-shopping, labels no longer live solely on shelves. Instead they live in a complex and infinitely more fluid digital world. It’s time to think outside the box…

THE CHALLENGE

Competition in the e-commerce retail space is heating up. As a relatively new e-commerce platform Jet.com, part of Walmart, had a reputation to build. And a mission to fulfill – to make shopping more transparent, more efficient and at the same time, a little more fun. Together we set out to redefine how a private label brand should appear and behave in an online world.

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THE INSIGHT

Many private brands are built to deliver on the traditional value equation of acceptable quality at lower prices. But Jet.com’s urban millennial target audience is looking for more. They want products that consistently deliver moments of surprise and delight, without compromising on quality or price. They want elevated everyday experiences that start a conversation. Experiences they can share with their friends.

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THE IDEA

As an online-only platform, we had to think beyond the traditional retail shelf to deliver moments of Wow! across the entire consumer journey – not just through the packaging. The name we created, ‘Uniquely J’ establishes a clear connection to Jet and sets consumer expectation from day one.

We unlocked a world of illustrators from 3 continents to transform the packaging into unique pieces of art and create the perfect expression for any given category. Designed to elevate the everyday, the range is fun, unexpected and memorable. Our designs embrace a sense of curiosity and imagination, relentlessly pursuing a moment of delight – but without losing the familiarity and trust consumers expect.

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THE IMPACT

The new product range is being rolled out right now, but the initial buzz is high. Uniquely J is primed to set a new standard for the online product experience for today’s consumer.

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Designed By: Elmwood
Client: Jet.com
Location: United Kingdom

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