Stora Enso Announces 2018 re:create packaging Contest Winners


By: Casha Doemland

re:create packaging urges contestants, whether it’s a team of designers or individual students, to invent a new and more sustainable version for a different CPG category every year. This year, Stora Enso challenged students and designers from all over the globe to create food packaging that would appeal to children, ages 0-12.

According to the brief, “studies show that packaging has a big impact on children’s food preferences and even affects perceived taste.” So, what better way to get organic, all natural foods in their bellies, than with creative and eye-catching designs.  

As Stora Enso focuses on renewable materials and resources, contestants had to use Lumiflex packaging paper, Natura liquid packaging board, Tambrite carton board and Trayforma tray board to create the concept packaging. It’s a unique opportunity for designers to work with sustainable materials they might not have encountered before, and they received over 250 entries.

According to Annica Bresky, jury chairman and Head of Stora Enso Consumer Board division, “Our expert jury was really impressed by the high quality of the award-winning designs, which combined dynamic functionality with playful design and attractive shapes and graphics. In fact, all the shortlisted designs in the competition could have high potential to affect consumer purchasing and be enjoyed by kids and adults alike.”

Each entry was judged on 5 categories, functionality and user experience, market potential, innovative use of material, production-ready and retails and logistics, and this past month, the winners were announced at an event in Madrid.  

Student Category


1st Place

Monster Fruits, designed by Tino Buschhorn and Marcus Zieboll from Hochschule Der Medien Stuttgart in Germany blew the judges away. According to the jury, they said, “This is a clear winner, and for obvious reasons when assessed using the jury criteria. The fun and playful design not only grabs children’s attention but also encourages interaction and play.”



2nd Place

Waky-Up Museli, designed by Natalia Debicka from Academy of Fine Arts in Gdánsk, Poland not only scored the 2nd place prize in the student category but also nabbed the Kid’s Choice award. This design features a playful yellow bug that opens its eyes once the box is opened, thus supplying something that is functional and friendly.



3rd Place

Animeals, a clever pun and design by Oska Hilario and Simon Essnert of Nackademin in Sweden secured a 3rd place prize with their hip bears in shutter glasses.


Professional Category


1st Place

Fruit Glasses by freelancers Viktoriia Schmidt and Arthur Schmidt wowed the judges with a unanimous vote. According to a recap, the judges thought “this is a well-executed, simple design that supports scalability and adaptability, while also receiving maximum points for production readiness. The design gives credence to the notion that the greatest ideas are often the simplest, which has been a common thread among winning entries.”



2nd Place

SNACK+BREAK / Healthy Fruit Mix swooped into second place by splitting their packaging into two: half showcasing the product and its ingredients and half displaying an animal that is sure to attract the attention of youngsters the world over.



3rd Place

Coming close behind in third is Bacaly Snake by Karoline Lademann and Tomasz Zakowski of Alely in Poland. This smooth green snake unravels into a toy package stacked with healthy snacks like walnuts, peanuts and raisins. The flexible structure allows the child to have an infinite amount of fun and channel their inner creativity.  


Public Choice Award


Smart Snack wins the heart of the people with the Public Choice Award. Between the contrasting colors and the tall cylindrical container, this design by students Martyna and Klaudia stand out amongst a sea of products decked in creatures. Not only is the aesthetic unique, but the container is a jigsaw puzzle children must solve in order to retrieve the snacks.


Casha Doemland

LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.


from Blog – The Dieline | Packaging & Branding Design & Innovation News

Drinkers’ Coffee Bags Come With Striking Linework Illustrations


Twineich Visual Studio created this attention-grabbing packaging for Drinkers Coffee. The bags are unique in that they feature linework illustrations that come with a geometric quality.

“For those who have the devotion to drink the best cup every day, for lovers who discover the language of its flavor, for those who are inspired by the muse of its aroma, they are fanatical because there is no other for them way to reach others but through a good cup of coffee that awakens the magic in each conversation.”












Designed By: Twineich Visual Studio

Client: Drinkers Coffee

Printer: Packvision

Loation: Colombia

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Tempest Bourbon Hits A Lexington Gallery


By: Casha Doemland

Once up a time, the American government ratified the 18th Amendment, resulting in the ban of liquor by introducing Prohibition in the 1920s. Of course, the exact opposite of what the government hoped for occurred and alcohol consumption— surprise, surprise— did not cease to end. Organized crime merely took over supplying the actual booze with mobsters like Al Capone bootlegging and creating underground clubs while government officials accepted bribes and simply looked the other way.  

To pay homage to this era of gangsters and outlaws, Jason Carne, freelance letterer and graphic designer, created the concept for Tempest.


“Tempest was a self-initiated project for a gallery show in Lexington, Kentucky I was invited to submit to where the theme and name of the show were Outlaws,” says Carne. “This could’ve meant anything from wild west gunslingers to outlaw biker clubs to the mob, but I decided to tailor my project to the bootlegger era of guys like Al Capone and create a fictitious bourbon that might have been served at American speakeasies of the 1920s.”

Even the name itself was a subtle linguistic joke at the expense of the Temperance Movement, which encouraged Americans to reduce the amount of alcohol consumption in the 1800s.

The first step in the developing Tempest was the research, a process that Carne readily admits is much easier to do when working with an established brand or company. Because this project was being produced completely from scratch, the bulk of his research revolved around time, place and aesthetic.

“I began the design process with pencil on paper, making a handful of rough sketches, concept thumbnails and layouts,” states Carne. “Once I nailed a composition I was satisfied with, I refined the sketch into something more polished, then scanned it into the computer to digitize in Adobe Illustrator. Each color was created on its own layer to make easy work for ordering the die, foil and letterpress plates.”


Written in a modified and ornamented version of Carne’s own typeface, Botanist, the label on Tempest is a true one-of-a-kind. By adorning the full design in gold against a navy blue or red background and taking the time to create fine details, this bottle is enough to grab your attention from across the room.

The inspiration for the project derived from Carne’s obsession with Victorian-era trade cards and cigar labels which are known to feature gold embellishments. When it came to printing the labels, he brought on Dan Padavic of Vahalla Studios at the suggestion of his agent.

“Dan did some excellent work on these, which was no easy feat with the small details and ultra-tight registration required on this job,” adds Carne.


In actuality, the hyperfine details proved to be the greatest challenge as he often had to zoom into 800% on Adobe Illustrator to ensure everything looked great, both on a large computer screen and when printed on the small labels.

“There was a point where there was actually a lot more detail in these labels, but I had to dial back and adapt to the limitations of the print process I wanted to use,” says Carne.

Nevertheless, he persisted and is proud of the finished product. Not only did he have the opportunity to use his own typeface, but from start to finish, he had full creative control over the design.

While you’ll never have the opportunity to sample Carne’s imaginary whiskey creation, you’re probably better off, as the photographed bottles were filled with watered-down maple syrup and dye. But, Carne assured us, it’s an inexpensive alternative to filling your bottles with the real stuff.

Of course, when it comes to a conceptual design, it’s an unfortunate corner one must cut every now and again.



Casha Doemland

LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Latin American and Scandinavian Elements Come Together In This Coffee Packaging


Diferente designed this striking minimal coffee packaging design that aims to unite the Latin roots of the product with its Finnish production.

“Cafetoria is a coffee roaster in Helsinki with a goal: to offer their customers high-quality organic coffee with a certified origin while promoting fair trade, social development and environmental protection of small coffee farms in Latin America.

The problem found in the analysis is that Cafetoria offers a great coffee but their brand image is not coherent with the business idea and also doesn’t communicate the image of a Nordic company with Latin roots.”






“As a solution, Diferente proposed a totally new visual language for the brand based on a symbol: a coffee bean that integrates the simplicity and Nordic perfection with the allure and modular repetition of Latin ethnic crafts.

The modules taken from the symbol are used to generate different icons that illustrate brand messages as well coffee origins in the labels of the packaging —where a roast certification seal is used to stamp white and blue bags that distinguish filter and espresso roasts.

The result is a minimalist brand image with a Latin touch that stands out as a premium handmade product roasted wholeheartedly in Finland.”






Designed By: Diferente
Cliente: Cafetoria Roastery
Location: Barcelona, Spain

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Strawless At McDonald’s? Not So Fast.


By: Casha Doemland

Did you know 20% of plastic litter found on beaches consists of straws, cups and stirrers? What about that the fact that these items drift into the ocean where marine life, in turn, ingests the items? According to Strawless Ocean, 71% of seabirds and 30% of turtles have been found with plastics in their stomachs.

Last week, the shareholders of McDonald’s made it abundantly clear they’re not ready to rid their restaurants of plastic straws.

SumOfUs, a global environmentalist group fighting for people over profits, created an online petition for a strawless McDonald’s which attracted 500,000 signatures. Yet, when the proposal hit the shareholders, a whopping 92% voted against it.

“We continued to work to find a more sustainable solution for plastic straws globally,” McDonald’s said in a statement on Monday. “In the meantime, we have adopted compostable straws in certain markets to meet regulations while we work with packaging experts to develop a planet-friendly, cost-effective answer for all of McDonald’s restaurants.”

Granted, this isn’t totally off key as McDonald’s announced earlier this year that it strives to have 100% of its packaging derived from renewable, recycled and certified sources, as well as introducing recycling systems to all of their stores. At the moment, only half of the packaging is made from sustainable sources and a mere 10% offer recycling.


For now, the fast-food chain is doing a trial run of paper straws in 1,300 of their restaurants throughout the UK and Belgium.

Other companies, however, are stepping up their efforts. UK supermarket chain Waitrose is putting a halt to plastic straws in all of its supermarkets by 2018. Hilton, worldwide, is gearing up to remove plastic straws in all of its properties by the end of the year. According to the Evening Standard, Pizza Express has vowed to switch to biodegradable alternatives made from corn starch or paper in all 460 branches by summer, which makes them the largest chain to support the cause.

Rosena Allin-Khan, MP for Tooting, raised her voice along with several other members of parliament to create change at the source. “26 out of the 41 bars and pubs in our area have signed the pledge, other bars have commented that paper straws are more expensive and this prevents them from switching over. The government should roll this out across the UK and support the small, local pubs and bars to ensure they can get biodegradable straws at the same price as plastic,” Allin-Khan told The Telegraph.

Hopefully, these companies keep their promises and the use of single-use plastic straws are slowly but surely coming to an end. If not, plastic pollution in the ocean could well outweigh fish by 2030.


Casha Doemland

LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.


from Blog – The Dieline | Packaging & Branding Design & Innovation News

This Award Comes With Beautiful Illustrations That Celebrate “Triumph”


Michael Dockery designed the “Triumph Award,” which is an award given out internally for the Associated Electric Cooperative, a company that aims to provide reliable electricity to its members. The award is a wonderfully illustrated piece that celebrates accomplishment and perserverance in a visually-striking manner.

“The electric utility industry is large and complex, requiring many companies and countless people working in tandem to keep the lights on. Like many such large institutions and the smaller companies within them, it can become easy to focus on getting tasks checked off without celebrating the larger accomplishments and individuals who brought them to reality. Associated Electric Cooperative remedied this with the Triumph award, a way to recognize projects of significant importance to the company and tell the stories of those who lived through it.”




“These awards were to be given out at a ceremony which honored the recipients and needed to make them feel elite upon receiving it, but did not need to follow the same chrome, glass, gold material precedent that often become paperweights.

The final multifunctional piece designed by Michael Dockery (aka Mindprizm) is not only an award, but also engineered to be an experiential display piece. As it is being unfolded, it tells a story that establishes a link with the original Triumph arches from ancient Rome to present day, finally revealing a trove of elements specific to the project.”





“One such item is a booklet that recounts the entire triumphal tale including the part each recipient played, further instilling a sense of pride and accomplishment. Because this story and the retelling of it is so important, the entire package is further constructed to fold back on itself and display this booklet, giving it the flexibility of customization, so no two Triumphs will look the same.

The design aesthetic is bold and constructed, borrowing elements from the Industrial era and art deco to create an overall sense of constructed grandeur. Linework radiates from important areas, bisected by rippling circles that subtly reinforce the idea that only through interconnected work by many individuals can a Triumph be accomplished.”





Creative Director, Designer, Paper Engineer: Michael Dockery

Copywriter, Triumph Concept, Chief Strategist: Christopher Lazzaro

Client: Associated Electric Cooperative

Printer: McCann Printing

Location: Springfield, MO/USA

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Sing Gin Aims To Highlight The Natural Beauty of Its Origin


Sand Creative designed the aesthetically-pleasing packaging for Sing Gin, a spirit that is crafted with beauty ideals in mind.

“‘Beauty is only Gin deep’

Sing Gin is a new family-owned gin inspired by the natural beauty of Yorkshire, and elegantly crafted for aesthetes with a taste for the sublime.

Sing Gin, Yorkshire’s first premium grape gin, was conceived and created by gin aficionado and brand owner, Ian Thompson.

Ian wanted to create a gin legacy that could pass down the generations of his family and also honour his beloved home county of Yorkshire.”




“From still to sip, every drop of Sing Gin reflects their belief in the life-affirming power of natural beauty. The natural beauty of Yorkshire in particular.

The founders live in Kettlesing village deep in the Yorkshire Dales. This ‘area of outstanding natural beauty’ inspired our gin’s elegantly uplifting character and the Sing name.

The beauty continues across the brand identity, inspired by the local UNESCO world heritage site of the Studley Royal Water Gardens.”




“Sing Gin’s central shape represents a small temple reflected in a tranquil lake. Behind this stand a row of trees with the botanicals found in Sing Gin growing from the branches.

At the top of the temple a gargoyle with botanicals woven into his hair and beard stands guard.

The screen-printed tree-line design wraps continuously around the bottle and uses translucent ink to reflect the qualities of the water in the lake.”





Designed By: Sand Creative
Creative Direction: Sean Harvey
Client: Ian and Richard Thompson, Sing Gin
Photography: Scott Kimble
Location: Kent, United Kingdom

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Check Out The Elegant Packaging For This Seafood Product Brand


This is Pacifica designed this elegant branding and packaging for Hardy, a Portuguese seafood brand that takes inspiration from German recipes and aesthetics.

“Hardy is an experience. A product that binds together history, adventure, tradition, locality, fusion and innovation.

Hardy is a heritage of time, with a contemporary flavour: smoked salmon according to a German smoke formula and Portuguese knowledge. The signature communicates the legacy, tradition and mastery that the product reveals.”







“Hardy’s graphic identity results from two main ideas: the use and manipulation of a strong typography that evokes a Germanic aesthetic, rigid and sharp as a cutting knife and the symbol that reproduces the Hardy process, the salmon fillet, with its texture and repetition of pattern, and a drawstring tie that binds it to the smoker. 

The visual representation of the fish is adapted to other fishes in the Hardy portfolio, such as the slender and longer Eel, the Mackerel (small and group) and the extension to future new products. The chromatic palette was defined with great care: the salmon orange and a deep blue exist in balance and in alternation.” 




“The packaging was treated as an extension of the brand, natural and appealing. The packaging is entirely made of raw micro-corrugated cardboard with UV color printing. With a minimalist and assertive look, the packaging represents the salmon and the handle reproduces the logo loop. Two different packages have been created. The FULL Salmon for sale at the brand’s factory, for points of sale and on the website and HALF Salmon for specialized outlets with use of a cutout that allows to see the salmon.”









Creative Direction & Design: This is Pacifica
Photography: Nuno Moreira
Film Director: João Souse, Le Joy
Smoker: Filipe Dams
Location: Porto, Portugal
Thanks to Cabana Studio and CAPA Leather Goods.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

This Beautiful Concept Is Here To Transport You The The Sunny Isles of Greece


Russian agency Getbrand designed this beautiful conceptual packaging that is here to transport you to the sunny isles of Greece with a variety of product offerings.

“What will you do if you want to serve yourself a ‘Greek dinner?’ If the vacation is still far away, real Greek products will help to bring back pleasant memories from sunny Greece. The answer to the aspirations of each of us to travel can be a product line, collected in one place and under the one brand.”



“From these warm memories and dreams of vacation, we get the idea to unify under one brand the colorful national products of Greece, beloved all over the world. ‘Greece is’ – are Greek yogurt, salted goat cheeses, olive oil, refreshing rezina, lilac olives of ‘Kalamata’, sea salt and other gastronomic (and not only gastronomic) sights of Greece.”




“Even those who have never been there will certainly recognize famous white and blue houses of Santorini, perhaps the most famous Greek island. It is his local landscapes, color and amazing architecture that formed the basis of the concept.

Bright kraft illustrations of each package form an authentic city landscape uniting the line and conveying the emotional atmosphere of the country. With ‘Greece is’, it is easy to indulge in Greek hedonism, simply filling the day with the flavors, aromas and colors of Santorini.

‘Greece is’ – a great opportunity to organise a real Greek feast right at home and make a small trip there whenever you want it.”





Designed By: Getbrand
Location: Moscow, Russia

from Blog – The Dieline | Packaging & Branding Design & Innovation News