spring breakfast power up

Remember the last post I did when I was talking about serendipity, well I don’t know what’s up, but I have been experiencing it again all over the show (anyone else or is it just me?!). I popped into Smith & Caughey’s last week to work out what I would be featuring next – and given spring is only moments away I decided to showcase four power-up breakfasts to get myself (and you) in the right mindset to shake off the winter blues. Meanwhile Pog is due back this morning (finally-hurrah!!!) from his European Grand Tour ­– with a terrible flu…and what do I have waiting, all ready to fix him up?! The magic ingredients from my breakfasts! First up is the Whaiora, The (totally) Natural Smoothie Blend, which can be put in smoothies (no surprises there), but it is also delicious whisked into yoghurt as I have done, or sprinkled on fresh fruit or cereal. The flavour I used is passionfruit and carrot, which has a really lovely earthy sweetness, perfect with creamy natural Greek yoghurt and a topping of fresh passionfruit. Next I tried it out in a smoothie made with almond milk (although of course you can use whatever milk you fancy), banana and yoghurt, and topped it with J. Friend and Co Bee Pollen, packed with vitamins, minerals, amino acids and enzymes – a veritable health rocket booster! (Just avoid if you’re allergic to bees obviously). Next on the list (I had an epic breakfast day) is Blue Frog Probiotic Porridge with vanilla bean and chia seeds – because even though spring is just around the corner the temperature is still in single digits every morning, and porridge totally hits the spot. (I know Henry will be big on this one as he is always telling me about the importance of gut health). I topped my serving with natural yoghurt, sliced banana, a sprinkling of sunflower seeds and a drizzle of the wickedly good Noble Handcrafted Vanilla & Chamomile Infused Maple Syrup. The combination of nubbly oats, smooth yoghurt, ripe sweet banana, crunchy seeds and luscious, maple syrup was bloody good indeed! My final test was of the RC Butters vegan High Protein Peanut Butter. Smooth and silky it is packed with 40 percent more protein than regular peanut butters and went down a treat slathered on sprouted wholegrain toast with some sliced banana and a sneaky wee drizzle of that fabulous maple syrup. To drink, I made a Jomeis Fine Foods Turmeric Latte. Vegan, gluten and caffeine-free it was mild and warming with a mellow spiciness, and I felt very virtuous indeed getting a turmeric hit. So basically I had enough breakfast for a week in one day – but they will be on permanent rotation now… – choices dependant on mood and weather. To get your hands on any of these lovely products head to the second floor of Smith & Caughey’s Queen Street store, or their website here.

Aaaand what else?! I am definitely in need of those boosting breakfasts as I have a monumental amount of work on at the moment – basically I feel like I am holding on by the skin of my teeth – but I know as long as I keep to my list and plough on it will all get done. Bring it on! Last weekend I headed to a prop sale organised by a few good foodie mates and sold a few of my spare props while drinking coffee, chatting to punters and listening to an awesome musician entertaining the throngs of shoppers –such a mellow vibe, and a very successful day. This week I’m all about the next Dish magazine (super excited to report that sales of the latest mag with my first cover have been fabulous!), as well as spending a day in styling with My Food Bag. In between I will be ministering to Pog so that he can head on down to Welly in good health. Hoob is also a bit under the weather (come on spring), but has finished the first part of his semester in fine academic form – I’m so proud of him, not long to go now! Right then, must get cracking. See you again soon with a fab new recipe for the weekend…

 

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This Range of Insular Materials Gets a Clean Look

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It’s interesting to observe brand’s transformation after upgrade. Thanks to the agency Funky Business from Ekaterinburg there will be one more such story. They made rebranding for the company Penoterm — well-known manufacturer of insulating materials.

The positioning basis on a simple and intuitive insight — everyone wants to use products of the latest technological developments. And Penoterm has its own R&D service that conducts scientific research with Russian and foreign research institutes, new products are immediately replaced obsolete ones on shelves. This idea was reflected in the new slogan “Contemporary. Always.”

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The new logo is made in form of a capital letter P, which resembles a roll, Penoterm products are sold exactly in this package. The main color is a cold blue, it conveys mood of the brand well: technological, modern, scientific approach. The agency also created template for different SKUs, where the logo occupies one part, and second part is occupied by information about product. This label is visible on shelf, it works well for memorability.

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The new image of Penoterm looks fresh, easy and modern, that for the manufacturer of such specialized products is rare. The company recently concluded exclusive contracts with such major networks as “OBI,” “Leroy Merlin.” Soon, their updated products will appear on shelves of these stores.

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Designed By: Funky Business

Art-director: Ilya Tumaikin

Designer: Ilya Tumaikin, Sergey Ryadovoy

3D, retouch: Konstantin Simonov

Project manager: Anna Raskova, Yulia Ugrumova

Location: Ekaterinburg, Russia

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Made For Florida Celebrates The Sunshine State

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Break Maiden designed the packaging for “Made For Florida,” a cold brew that pays tribute to the sunshine state.

“How do you withstand your typical Florida summer? Cold Coffee. That’s been Made Coffee’s motto since they opened up shop in 2015. After successfully launching a line of canned cold brew they figured they’d pay homage to their home state. Made for Florida is Made Coffee’s tribute to sunshine and good times. And that’s exactly what we had in mind when designing this limited release label for the cannery; everything there is to love about the Sunshine State.”

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Designed By: Break Maiden

Client: Made Coffee

Designers: Kenny Coil & Marc Berenguer

Location: St.Petersburg, FL

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Chicanos Tortillas Come With Wonderfully Illustrated Patterns

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With an eye-catching contrast of patterns and elegant typography, the packaging for this Colombian-based Mexican restaurant’s tortillas stand out.

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“Chicanos opened in 1986 as the first Mexican restaurant in Bogotá, the founders are a married couple who were inspired during their honeymoon in Mexico. It is a traditional space, the classic place you always want to return to.

Its dishes bear the names of famous and old acquaintances of its last thirty years of history. The logo is inspired by Mexican street typographies and the visual language is based on Oaxacan textiles showing embroidered animals and extraterrestrial creatures.”

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Designed By: Manta-raya
Copywriter: Yanina Valdivieso
Photographer: Simon De Man
Typographer: Cesar Puerta
Location: Bogotá, Colombia
 

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This Honey Packaging Comes With a Seriously Adorable Look

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Global branding agency BrandOpus has created an exciting new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey.

Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for a natural and healthy start to the day. Honey is growing +38% year on year making it the second fastest growing product at breakfast time for children, growing ahead of all other spreads. Given parents’ desire to give their families natural products, Rowse saw an opportunity to create a fun range of honey that kids would love and parents would feel good about serving. The new range uses honey that is naturally mild in taste and fortified with Vitamin C, a first in the breakfast category.

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The task lay in how to reframe honey and increase its relevance to kids at breakfast. We needed to create a playful and engaging eating experience and wanted to celebrate the wonder of bees and honey. The new design champions are the honey bees – the hardworking heroes that play an integral role in maintaining our planet’s ecosystem. The range features two superhero Wonder Bees; Lizzy the Queen Bee and Whizzy the Worker Bee, who each educate children on the different roles that bees play in the hive and the importance of pollination.

Rowse Wonder Bees brings the natural wonder of honey to life and the playful, friendly characters create interesting and engaging breakfast-times for the whole family.

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Ellen Munro, Creative Director at BrandOpus says “Bees are so important to the planet, pollinating the plants we all need to survive, as well as making all that delicious honey. You might even call them superheroes… We wanted to help children understand how special honey bees are and also get them excited about eating honey. Enter the Wonder Bees! Our two characters make honey fun and educational while bringing variety to the supermarket shelf and the breakfast table.”

Catherine Allen, Senior Brand Manager, Rowse Honey says “Honey is the perfect natural kids breakfast accompaniment; however kids aren’t excited about eating honey. BrandOpus helped us capitalise on honey’s natural benefits and understood the importance to market it as a spread that little ones would love and parents feel good about serving.”

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Designed By: BrandOpus
Location: London, UK

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Seed’s Sustainable Beauty & Paper Bottles

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By: Casha Doemland

If the slogan “reduce, reuse and recycle” has been ingrained in everyone’s memory since primary school, why do only less than 10% of plastics ever get recycled?

For starters, we’re not that great at it. Only 34% of Americans can be bothered to throw their recyclables in a blue or green bin, and even if they do, many cities don’t have the appropriate recycling streams. That and the fact that plastic is virtually everywhere.

One place plastic creeps up is in your bathroom. It’s your shampoo, conditioner and body wash bottles. The tube of toothpaste, single-use razor and the cap to your shaving cream. It’s your mascara, deodorant and the packaging for your sheet masks. It’s unavoidable, and not everyone is willing to create their own products from scratch, research packaging alternatives or even recognize their every own plastic footprint.

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Now, Shane Wolf, founder of Seed Phytonutrients, has created a line of products that don’t disrupt your life or your routine while simultaneously making strides to reduce plastic waste.

“I saw an opportunity to create a beauty brand that focused on living a clean lifestyle,” says Wolf. “And I wanted to combine my passion for beauty with living a natural, sustainable life. I also wanted the brand to go beyond being just clean to being both clean and sustainable.”

Wolf threw together a small team to help him develop his idea for Seed and then pitched it to L’Oreal who made it possible to launch the first round of products this past Earth Day.


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So, how exactly does Seed differ from other sustainable and all-natural products?

For starters, their mission is to plant the seeds of health, well-being and sustainability for future generations while simultaneously helping support organic farmers by promoting the idea that natural beauty is healthy beauty.

“We craft natural skin and body care products,” begins Wolf. “The reason we are called Seed is that we use organic seed oils as the key ingredient in all our formulas. The seeds are the most powerful part of any plant, so we safely extract (without the use of chemicals) the seed oils in order to create high performance, natural formulas.”  

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But the most significant way they stand out from their sustainably-minded competitors? They’re making bottles from recycled paper.

“We are very excited to have the first ever shower-safe paper bottle that is made from 100% recycled paper,” begins Wolf. “A liner is necessary at the moment to contain the highly natural formulas that we have. The liner is made from 80% PCR, and overall our bottle is 60% less plastic than the typical shampoo bottle.”

Better, still, the paper bottles can be thrown right into your home compost bin, leaving no trace that they ever existed at all.

“We don’t add any sort of barriers that would prevent it from degrading. In fact, when I’m finished with mine, I either plant some seeds and grow them in my seed shed, or I throw them in my compost pile on my farm,” shares Wolf.

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While other Seed products come in 100% recycled paper or bottles made from recycled glass, they want to develop more paper containers. “We are currently working on a smaller version of our paper bottle that we can use to create future products,” says Wolf. “It is important that we reduce the amount of plastic that we use. Our mission goes beyond being recyclable. Anything we can do to reduce plastic and move towards paper is a positive shift to save our oceans.

While they know they’re doing their part to lessen the amount of plastic that ultimately ends up in landfills and oceans, they’re not completely satisfied.

“We want to reduce our plastic and overall footprint even further, and are working on solutions to do just that,” states Wolf.

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Casha Doemland

LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

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A Traditional Czech Bakery Gets a Modern Update

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ODKOLEK, one of the oldest Czech bakeries, approached us at Cocoon wanting a long-term strategy for brand communication. Currently owned by United Bakeries, it is experiencing a rebirth as an umbrella brand with the greatest potential to compete on the market. Therefore, ODKOLEK needed to update their visual identity without sacrificing their heritage.

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Designed By: Cocoon

Designers: Anna Belousova, Michal Kraus

Case Study Designer: Adam Roller

3D Visualizer: Petr Ludvík

Animation: Petr Ludvík

Photography: Adéla Bláhová

Brand Strategy: Jakub Plášek

Project Management: Anna Hladíková

Location: Prague, Czech Republic

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Ancient Tea Traditions Come To Life With Good Mood Matcha

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By: Casha Doemland

 

Hailing from Japan, Matcha is a form a green tea that has been sweeping the world by storm because of its superfood qualities. Not only is it rich in antioxidants, but it’s been known to boost mood, metabolism and energy levels as well.

As a result, stores and cafes dedicated to the tea have been popping up left and right with London’s Good Mood Matcha joining the movement in the Spring of 2017.

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“Good Mood Matcha sources their product from a small, family run tea farm in Uji, Kyoto – the oldest and best tea growing region in Japan – ensuring an ethical and sustainable product of the highest quality,” starts Ole-Marius Storfjell, partner and designer of by north™. “We began working together when the founder of Good Mood Matcha, Max Cheong, sent us an inquiry. We fell in love with the product, and the rest, as they say, is history.”

The agency conducted a deep dive into the brand, and they started visualizing various ideas and approaches. “We usually end up with two or three different directions, rejecting those that don’t work and iterating those that do,” says Storfjell. “Then, we present to the client in hopes of narrowing down one direction to move forward with – there are usually  a few rounds of iterations before the client signs off on the designs.”


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“As Matcha is relatively new to the European market, adds Storfjell, “we wanted it to stand on its own two feet and highlight that it’s different than what we usually think when we talk about tea. Another thing we wanted to avoid was trying to mimic a traditional Japanese matcha design.”

Ultimately, the inspiration for the final design arose from the stirring of the tea powder in water, and additional colors were added to bring more depth and dimension to the green.

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“We essentially combined a more expressive pattern with a modern, European approach to type, giving the logotype and information space to breathe. This gave us the calm and modern look we wanted, as well as a visual stand-out on the shelves,” said Storfjell.

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The pattern itself has an intoxicating quality, and the swirled, stirring effect draws consumers in, creating the perfect, Instagrammable beverage.

What more could you ask for then a drink that not only delivers a natural detoxifier that relaxes the body but is easy on the eyes as well? If you’re ever in a morning bind, or looking for a place to crank out some work, cruise down to Good Mood Matcha for a bit of nature’s natural mood enhancer and concentration booster.

 

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LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

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