These Multivitamins Come With a Fun Pop-Art Inspired Look


Almighty has created the branding, packaging design and promotional images for Gumi, a new vitamin brand developed by MIJO Healthcare. The range will launch in Boots and other selected UK retailers this September.

The bold, fun design ensures that the brand stands out in a scientifically-led sector. In contrast to competitor brands, information on the front of pack is pared right back to give prominence to the friendly brand name.


The visual language rejects much-used imagery of people and characters on pack. Almighty has introduced illustrated patterns inspired by Pop Art to give the brand a vibrant look all of its own. This is adapted for each SKU to hint at the flavour. The approach introduces a new design-led style in the sector. The patterns provide abstract assets that are used across promotional collateral and digital channels. It is a confident look with flexibility built in for when the range extends.


A large circle on the front of pack aids shelf presence and provides consistency across the range. The simplicity of the graphic language reflects the easy brand proposition. The aim was to appear approachable and to position supplements more as a treat.

Matt Burke, Creative Director at Almighty says: “We tried to break away from the design norms in the category to create something a bit more unique and in tune with the target market. There’s no reason why vitamins shouldn’t look more desirable. They don’t have to look boring.”





Designed By: Almighty

Creative Director: Matt Burke

Junior Designer: Catherine Waite

Photographer: Tara Liondaris

Location: London, UK

from Blog – The Dieline | Packaging & Branding Design & Innovation News

We Love This Super Cute Pet Shop Packaging and Branding


We love this super adorable boldly colored pet shop branding and packaging.

“This is a design for Nonda pet park. The pet shop brand entrusts us, because most brands on the market are limited to photo shoots and illustration forms, in order to distinguish it from other brand images, we want to make a different visual image more inline with this dog’s lively, cute personality. The combination of mosaic and pet garden reflects the fun of ‘noisy.’ The color is mainly composed of pure color and bright colors. The lively color matching and design form are used to reflect the essence of this project.”
























Designed By: 1992DESIGN

Location: China

from Blog – The Dieline | Packaging & Branding Design & Innovation News

SAVE THE DATE! SVA Masters In Branding Open House November 3

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The role of brands is in the midst of a massive revolution. Brands now telegraph our affiliations, signal our beliefs and project how we want to be perceived in the world. In the SVA Masters in Branding program, we believe branding is a profound manifestation of the human spirit. Join us on Saturday, November 3rd for hors d’oeuvres with the faculty and alumni from 2:00-3:00pm and the program and curriculum overview from 3:00-5:00pm to find out more!


Welcome Class of 2019!





After a fun orientation week of getting to know each other, the Fall semester is in full swing here at the Branding Studio! Along with the new class, we are welcoming our newest faculty member –

Introducing Dr. Brad Davidson


Dr. Davidson is a Stanford trained Medical Anthropologist, with extensive experience in marketing, positioning, branding, and customer and patient-provider experience. As a social scientist, he focuses on studying physician-patient interactions, medical training and culture, and cross-cultural encounters within the medical sphere. He has worked frequently in the areas of adherence, behavior change, and the impact of technology on medical culture. Brad received his PhD in linguistics from Stanford University, followed by a post-doctoral fellowship at the Stanford Center for Biomedical Ethics; he leverages both qualitative and quantitative social science approaches to optimize language of high-science and general market launch brands and campaigns.

Prospective students: Have questions about the application process, the status of your application, or want to tour the studio? Email Emily Weiland or learn how to apply here.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Instance, A Scent Inspired By Your Instagram Feed


By: Casha Doemland

Instagram is one of the most popular social media platforms in the world, and 700 million users open the app on a daily basis. Between curating your feed, posting Instastories and double tapping, Instagram serves as a way to stay connected to friends and family around the globe, a place to share your art, foster creativity and even promote your business.

For designers Angeles Baeck, Julia Artero and Florencia Suaya, the app became the perfect jumping off point for their project, Instance, which combines the world of Instagram with Rexona, a healthcare brand.

The goal was to develop a disruptive healthcare product in an 8-hour workshop led by award-winning agency Bridge Design, hosted at their school, ELISAVA, the Barcelona School of Design and Engineering.


“At the beginning of the workshop, we thought about reintroducing a product that does not have much popularity in the market,” says freelance graphic designer Angeles Baeck. “Deodorant in bars. We wanted our product to focus on that.”

“We understood that innovating the product itself was not the most important thing,” Baeck adds. “What was really important was the idea and concept born behind them.”

“We liked the idea of integrating Instagram to the deodorant in some way, not only with colors, type or typical photo frame on the feed,” says product design engineer Julia Artero.  We wanted something more, something customizable.”

So, the idea to have the scent determined by your feed arose and the trio presented it to Asa Cook and Pati Zywert, the leaders of the workshop and directors at Bridge Design, and it was well received.  Cook even dreamt about the project, which the designers took as a sign they were on the right track.





Essentially, Instance strives to have a software that is capable of decoding keywords, post engagement and chromatic palette that would work hand in hand with human analysis to create a scent based on moments that bring you joy, happiness or peace. Maybe it’s that time you went backpacking through Europe with some of your favorite humans, or the first time you successfully made a souffle. It could even be a weekend trip to a country fair or that time you finally hit that yoga move you’ve been trying to do for years.

As a bespoke, highly personal and customizable item, Instance also understands some individuals may want to define their scent and curate their page prior to placing an order.  

And that’s fine. Instance is for the consumer. With a meaning of that significance, the packaging has to be just right to live up to the hype.


“We decided that the deodorant container should be the Instagram logo in 3D, with a box containing the deodorant in roll-on form and a mini-perfume with the same fragrance to wear at all times,” says student and graphic designer Florencia Suaya. “In terms of graphics, the upper face of each box will vary in terms of the gradient with the color palette taken from the consumer’s feed.”

One side will have the name of the individual, the day of the memory that scent inspired, and the location. Another option was to feature powerful words of wisdom like, “You are unique, your experiences have shaped your essence,” and “Scent is the most powerful trigger of memory.”

“We believe that this trend is increasing more and more every day and people and brands follow it,” says Baeck. “What better way than the collaboration of one of the most purchased brands of deodorant, Rexona, and the most used social media platform?”



A fragrance that expresses your story is a product that would sell like hotcakes. The idea of gifting someone a scent that brings them back to one of their fondest memories is about as personal as it gets, with the exception of getting their name tattooed across your chest. Gifts and products like these are the reason bespoke and highly personalized items are a trend in the market. Who doesn’t want a heartwarming gift that shows the person put a little thought into it or even a keepsake from a treasured memory?

Unfortunately, this is just a concept, and there are currently no plans around making the product a reality so you’ll have to daydream your scents a little while longer.

“We believe that it would be quite feasible to make it real,” says Suaya. “In fact, we would love to. We all agree that for any designer, there is no better satisfaction than seeing one’s work materialized in the market and if the product is a success, even better.”



LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Beauty Brand KEVIN.MURPHY To Make Packaging From 100% Recycled Ocean Plastic


By: Rudy Sanchez

Starting in 2019, Kevin Murphy, the stylist behind hair care brand KEVIN.MURPHY, announced that the beauty brand’s bottles will now be made from 100% recycled ocean plastic.

This isn’t the only environmentally conscious move by the brand, as KEVIN.MURPHY products use natural surfactants instead of sulfates, is a partner with Green Circle Salons, an organization that provides hairdressers with a way to repurpose beauty salon waste.

They also donate a portion of sales to Climate Reality Project Australia, an Australian branch of Al Gore’s climate change leadership program whose mission is to educate the public about the harmful effects of climate change and to work toward solutions at a grassroots level worldwide.


“This change is for the future of our environment and for us to be truly sustainable,” said Murphy in Modern Salon, “to clean up our oceans for the sake of our planet and for future generations.

A lot of plastic ends up in the ocean—literally, tons of it. According to one study, the Great Pacific Garbage Patch is made up of an estimated 80 million kilograms of plastic and is now twice the size of Texas. The effort to clean up the GPGP is underway, and several companies like KEVIN.MURPHY are looking for ways to use plastics recycled from the ocean to create new products, like sunglasses, jackets, even skateboards.

Murphy also says that they’re the first beauty brand to switch over to 100% recycled ocean plastic and they are projected to keep 360 tons of virgin plastic from being made each year.

Helping the planet while getting your hair did? That’s a pretty nifty way for the beauty industry to get closer to a sustainable future.


Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

13 Home Cleaning Supply Packaging Designs

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We’ve picked out 13 beautiful examples of home cleaning product packaging designs that are intended to help get your stuff squeaky clean.

1. New Method Detergent



2. Souldrops Revolutionizes The Conventional Detergent Industry






4. These Laundry Products Stand Out On The Shelves



5. Better Life Natural Cleaning Products



6. This Eco-Friendly Detergent Line Has a Vibrant New Look



7. Seepje is a New Laundry Detergent With Packaging That Repurposes Food Waste



8. Clean Green with these Vegan, Eco-Friendly Products



9. This Norwegian Brand Wants to Make Cleaning Your House More Eco-Friendly



10. Caldrea



11. With Designtorget What You See is Definitely What You Get



12. RedMart Supermarket Private Label



13. Method Sunset Breeze Laundry Collection


from Blog – The Dieline | Packaging & Branding Design & Innovation News

YOHU Beer Takes a Wonderful Flat Graphic Approach To The Can


H OUT H designed the adorable yet refreshing look of YOHU Beer. The design features a variety of trees that come together to make up a jungle.


“Taiwanese Taihu Brewing teamed up with Japanese Yo-Ho Brewing and worked together to create this seasonal limited edition beer. This beer combined the Japanese Yuzu and Taiwanese Liu Ding to become a fresh fruity beer (That’s why they named the beer YOHU YLD Wheat) We played around with the pronunciation of the name YLD, similar to WILD, so we created an adventure in the nature and wild fruit jungle under the moonlight.”









Designed By: H OUT H

Location: Taiwan

from Blog – The Dieline | Packaging & Branding Design & Innovation News

We Love The Texture On This Holographic Chocolate Packaging


Packvision Agency created this mesmerizing holographic chocolate packaging. The design is unique in that it plays with a variety of textures in order to create an eye-catching solution.




“This package should be bright, catchy, noticeable on the shelf, wild. That she wanted to take in hand and consider.

We tested a lot of patterns on holographic material. Holography is an unpredictable material, which gives an interesting and unexpected effect. Creating a package for square chocolate bars – we used a geometric pattern.”






Designed By: Packvision Agency

Location: Russia

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Get Ready To “Move” With This Energy Drink


by north™ was commissioned to develop name, visual language and packaging for Coops new, private label energy drink (Coop is the second-largest department store retailer in Norway). The name Move was chosen to convey an active lifestyle for everyone, and to differentiate the product from the established brands in the category, which more often than not have masculine names and borrow their visual language from action sports and gaming. The visual language is inspired by classic sports brand and conveys motion and action through the juxtaposition of the Move logotype and a basic, geometric shape. This solution allows for a clear visual distinction between the packaging for the original version and the sugar-free version, and also opens up the possibility for other varieties under the Move-name in the future.









Design: by north™

Client: Coop

Manufacturer: Ball

Photo: Morten Iveland, by north™

Location: Norway

from Blog – The Dieline | Packaging & Branding Design & Innovation News