This Whimsical Illustrated Packaging Is Inspired By Magic


Creamos Agencia designed this cute packaging for Frutos del Bosque, a popsicle brand.



“We created the packaging for Frutos del Bosque, an artisan ice cream shop that helps with sales to sustain puppies in a state of neglect in the city of Bogotá. The branding is full of magic and good taste to invite you to purchase. The forest, where these 4-legged children would be happy, inspired the illustration that is a fundamental part of the project.”






Designed By: Creamos Agencia
Creative Director: Jorge Montoya E. 
Designer: Ricardo Cardona
Digital Artist: Camilo Marín
Location: Colombia

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Stumptown Found Beer-spiration For Their Cold Brew Line


By: Bill McCool

Cold brew coffee is relatively simple to make—you ground up some coffee, add some cold water, and you wait. And then you wait. And then you wait some more. Once you’ve filtered out the sludge, you’ll have yourself a pretty decent cold brew.

But we don’t live in caves anymore and no one really has time for that. Lucky for us, there are a lot of options out there, but none shine brighter than the Stumptown stubby.




This past year, Seattle design stalwarts Column redesigned Stumptown’s entire line of cold brew coffee. This came after the Stumptown brand was going to hit the national stage. Column first came aboard when they were tasked with designing their Sparkling Cold Brew line. So enamored with their work, Stumptown decided to enlist Column to create a unified look across all of their bottled products so that it would stand out in an oversaturated market.

“At first they didn’t know if they wanted to have a consistent look across all their products,” says Matt Fagerness, partner and creative director at Column. “But we all came to the conclusion that we should have a unified look with a sash going across all of the products. Depending on what the product line was, it would dictate how we use color in order to show variation throughout a particular line.”






Stumptown has been synonymous with Cold Brew, and in some regards, they really owned the category as they were one of the first companies to bottle it and bring it to market. But for them to have more of a national presence on the shelf, they needed the Stumptown name to be front and center. Before, “Cold Brew” dominated the bottle, now their redesigned logo would be front and center.

“We looked at a lot of iterations of how that could be, staying close to home with their original design, and then really pushing the envelope,” Matt says. “What we ended up doing was consolidating the branding and sharing the common thread that we created with the sparkling beverages and translating that to the rest of their ready-to-drink line, particularly with the logo.”

They drew upon the eclectic and unique nature of the hand-painted signs that adorn most of Stumptown’s brick and mortars. Borrowing ideas from those signs, Column partner Tony Ciocca created a new logo using custom script art that screams “I am your old man’s beer from the 1970’s, now drink me, goddammit.” It’s a world-class logo that only serves to amplify the brand.




Of course, a lot of the design’s architecture can be traced back to the roots of the company’s bottling Cold Brew. According to Stumptown’s stubby history, the primary look and feel of their cold brews came about after a lot of their baristas were complaining about how time consuming it was to make cold brew coffee every night:

“I was sitting in the office I shared with Matt, and there were empty bottles of beer laying around, and I remember sitting up and being like, ‘Fuck! We should start putting it in here,’ Duane ( founder, Duane Sorenson) says. “Fuck it, we’re going to put cold brew coffee in stubbies!” And they would look like Olympia Beer stubbies, a nostalgic nod to his father and grandfather’s preferred beer brand.


The coffee makers still wanted to retain the vintage beer can aesthetic and Column wanted to incorporate some of the elements from the original bottle. “One of the things that they came to us with was the idea that they liked the vintage beer can look,” Matt says.  “They didn’t want it to look overtly coffee or like an alcoholic beverage, but they wanted it to meet somewhere in the middle.”

“It was an evolution instead of a revolution,” Matt adds. This was already a successful product, and even in attempting to gain a larger audience, the brand itself didn’t need to be upended.

Be on the lookout for Stumptown’s eclectic line of Cold Brew coffees. Just don’t mistake it for your old man’s go-to backyard BBQ beer—it’s coffee. We swear.


Bill McCool
Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

20 Packaging Designs That Feature The Use of Wood

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Wood and wooden elements can be used to create a multitude of feelings with packaging. Sometimes wood can help add a rustic outdoorsey feeling and other times it can be used to evoke a luxurious feeling. Wood can also help products and packaging feel special, and unique. Here are 20 packaging designs that feature the use of wood.

1. Tierra is a Conceptual Brand Inspired By The Great Outdoors



2. Packaging the Olympic Medal



3. Cretan Honey has a Sophisticated Earthy Look



4. Shred In Style With Driftwood



5. Film Box Promotional Experience Kit



6. Vitoru is the Cold Pressed Juice for the Modern Design Lover



7. This Line of Healthy Foods Is Inspired By Minoan Jewelry



8. Earning your Merit Chocolate Badges



9. These Containers Will Bring Something Special To Your Desktop



10. Agency Survival Kit




11. Orphan Barrel Released a Collector’s Edition Crate and We Can’t. Even.



12. Grab Your Pinot Noir, We’ve Found The Perfect Caviar



13. This Collection Will Transport You to the Great Outdoors



14. This Wooden Calendar Will Look Great On Any Desk



15. Koronaki /extra virgin olive oil



16. Moleskine: Hacked by Design

Catalogo Detour____BOOK.indb


17. Aroma Capsule



18. Barebones Has Got All Your Basic Product Needs Covered



19. A Gift of Water New Year’s Box for Many



20. Old Wooden Tooth


from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Fortnum & Mason’s Florentines Get a Bold New Look


Brand design agency Design Bridge is delighted to share details of their latest work re-invigorating a true Fortnum & Mason classic: bold, vibrant new packaging for Fortnum’s range of Florentine biscuits. The range has been completely revamped by the retailer to include six exciting new flavours – including pistachio and pomegranate, and orange, lemon and pinenut – calling for packaging as distinctive as the new-look Florentines themselves.   

Chloe Templeman, Creative Director at Design Bridge commented: “Florentines are a biscuit of two contrasting halves: a crunchy, buttery, nutty base and a silky smooth chocolate topping. Our designs are directly inspired by this satisfying clash of textures and also the vivid new colours Fortnum’s has introduced to the range, like bright yellow chocolate topping for the delicious rum, raisin and custard variety.”



Taking inspiration from the circular biscuit itself, each of the six packaging designs are a perfect combination of patterns and shapes inspired by the ingredients, such as raisins, pine nuts and pomegranate, mixed with swirls, waves, zig-zags and geometric forms. The colour palette is bold and full of contrasts too, and again expresses the unique personality of each Florentine and the new vibrancy of the new range as a whole. 

Chloe Templeman, Creative Director at Design Bridge continued: “Within this system of playful clashes, we also included layers of detail that bring even more personality to the range. We’ve used foiling, metallic inks and different varnishes to make the packaging feel as tactile as the biscuits themselves. The circular window in the packaging allows people to peek at the product inside and echoes the biscuits shape. We’ve also designed the barcode to look like a bite has been taken out of it…everyone knows that the sign of a good Florentine is the mouth-watering ‘snap’ you get on first bite!”



Design Bridge also worked on a new chocolate mould for the Florentines, inspired by Italian architecture – a nod to the birthplace of the Florentine. Bespoke to Fortnum’s, it gives their range an undulating texture, which is designed to emphasise the taste and experience of the Florentine when biting into it, bringing an additional layer of distinctiveness.  

Yvonne Isherwood, Design Manager at Fortnum & Mason commented: “Our Florentines are a classic Fortnum & Mason product, well-loved by many. We’ve reinvigorated the range to make them even more delicious and distinctive for our customers, and Design Bridge has done a brilliant job at bringing the energy within the range to life. The packaging demonstrates the unique flavour and personality of each Florentine whilst working together as a whole range. We can’t wait for our customers to try them!”



Designed By: Design Bridge
Location: London, UK

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Dollar Shave Club Now Includes Stylish & Confident Oral Healthcare for Men

Dollar Shave Club is all about stripping away the unnecessary and simply delivering quality, well-designed goods. Expanding their line to include oral care called Superba!, they turned to Pavement to give it a stylish, modern look.


“As Dollar Shave Club looked to expand their ever-increasing lineup of men’s personal care products into oral healthcare, they sought to create a brand that was masculine, bold and confident to match the powerful flavors and invigorating sensations of the Superba! products. The brand needed to be sophisticated, but have just enough panache to mirror the style and confidence of the modern male. Today’s man lives life to the fullest and the brand needed to reflect that mantra. Straight-forward graphics and bright colors that emulated retro European lifestyle brands were used in combination with simple messaging to create a simple yet impactful brand. The final packaging design leaves a lasting impression and purposely feels differentiated from other Dollar Shave Club product lines.”


Designed by: Pavement

Country: United States

City: San Francisco, CA

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

This Healthy Food Brand Wants You To Use Your “Imagination”


Check out this awesome colorblocked packaging for Food of Imagination, a Moscow cafe that has a variety of healthy foods available to take on-the-go.

“Food of Imagination is a Moscow cafe with products for takeaway. Every food item here is an alternation of healthy and dainty ingredients. Literally. 

This format aims at attracting a young and active audience that is open to healthful lifestyle. These people, regardless of their age, already have some achievements and strive to keep up with their social status. For example, through looking good.”


“They regularly visit fitness centers not for a Marathon medal, but rather to become the centre of attention at every party. They are not ready to cut down on delicious foods to keep a healthy lifestyle. They are too young for all these rigid restrictions. Restrictions are boring. They want to have delicious alternative. 

To fight boredom and in search of this alternative, extraordinary mixtures of fruits and vegetables were invented by Food of Imagination.”





“In project’s visual identity system a key role is given to a product. A variety of ingredients combinations together with unexpected inclusion of fruits and vegetables into traditional recipes lay foundation for the concept’s visual language. Healthy food is no longer dull and monotonous. Now its diversity can only be limited by the frontiers of your imagination.”




Creative Agency: SOLL
Creative Director: Dmitry Chigirin
Art Director: Dmitry Krasnov
Senior Designer: Irina Vasilyeva
Copywriter: Anna Filatova
Account Director: Sergey Kovalev
Account Manager: Tatiana Borisova
Client: VR Group
Location: Russia

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Live Love Pop Is The Popcorn Brand That Believes In Healthy Snacking


Imaginaria Creative has come out with this striking packaging for Live Love Pop, a popcorn brand that believes that healthy snacking doesn’t have to be drab. The color palette alone is enough to attract attention on the supermarket shelves.




“Live Love Pop is a popcorn brand that believes not only in healthy snacking but also giving back, it’s a brand with a purpose! We delivered a logo, packaging, and promotional materials that reflect their vibrant and wholesome identity. Delicious popcorn and wholesome ingredients: that’s healthy snacking on the bright side!”







Agency: Imaginaria Creative
Designer: Claire Morales
Creative Director: Cesar Sanchez
Client: Live Love Pop
Location: Texas, USA

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

The Dieline’s Best of the Week

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Missed last week? We’ve got you covered with our first best of the week for 2018. Check out our awesome picks of the best content from last week.

The Tylenol Murders Changed Packaging Forever



Take In a Winter Wonderland With This Holiday Packaging From IKEA Food



Diet Coke: New Flavors, New Cans, New Color Pop

Diet Coke portfolio


All Nuts Believes a Nut a Day Keeps The Doctor Away



30 “Ultra Violet” Packaging Designs



In 2018, Environmentally-Friendly Packaging has Become Even More Essential



Check Out The Adorable Packaging and Unboxing For Fiasco Gelato’s Hot Chocolate



20 Juice Packaging Designs to Help You Get Healthy In the New Year



ROCKETO Is Not Your Average Dog Food



How Medical Packaging Can Stop Sucking and Start Saving More Lives


Your Nails Can Now Tell You to Put on More Sunscreen


from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Sophisticated Skincare Packaging Inspired by Nature

Without even realizing it, Natural Science Beauty will help transport you somewhere beautiful. The line of organic skincare products uses plant-based ingredients. Futura designed the packaging to not directly show what’s inside each item, but instead to give consumers a sense of place through vibrant colors and abstract shapes.

“Natural Science Beauty is a line of high quality handcrafted skincare products. Based in Portland, Oregon, NSB offers small-batch, organic and wildcrafted body care that uses nature and plant-based ingredients.”













“Our concept is based on the visual metaphor of the ingredients in each product. We represented nature with abstract illustrations of the places where these products transports you to: feeling the warm breeze of a virgin beach or the fresh air of a coniferous forest. By choosing bold and fun colors, we give the brand a dynamic touch and by using clean and minimalist editorial layout, a high level of sophistication is achieved. All of these combined with a thin, refined serif typography for the logo, evokes a functional and elegant brand.”

“Natural Science Beauty, a brand with a steadfast belief in the power of self-care.”


Designed by: Futura

Country: Mexico

City: Mexico City

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

How Medical Packaging Can Stop Sucking and Start Saving More Lives

By: Bill McCool

Belsomra is a hell of a drug.

For an insomnia medication, this was a real breakthrough. The pill is an orexin inhibitor that targets the pathways of the brain which keep us awake, effectively shutting them off and telling the brain to go beddy-bye.

But because of the type of drug it was, it had to be packaged in a blister pack, not just to keep a prying child’s hands away, but because it would ruin the efficacy of the drug. Seems reasonable enough, right?

Now imagine that you haven’t slept since you don’t know when. Maybe you’re worried about losing your job. Maybe you have a couple kids that take up every last minute of your day. Maybe you have a set of nightly rituals and if one goes wrong, you know you won’t sleep tonight. Did you draw a warm bath? That First Rain incense burning? The heightened state of anxiety that plays out is just as routine as the sleepless nights.

“These are people whose lives and health are in jeopardy,” CBX Strategy Director Brian  McDonagh says. “So here’s a medication that may solve all of your problems, but best of luck getting it out of the package.”

According to Brian, there’s a disconnect between the various drug manufacturers and medical device makers and the consumers they help. “Their focus, and rightly so, has been on the solution and the drug,” he says. “That whole mindset is about process, control, and rigor. You don’t want something to end up on the market that’s ineffective or dangerous. It’s basically the scientific process—test, repeat, verify. Everything about that is methodical and clinical.”

So how can designers eliminate all the of the physical, perceptual, and emotional barriers for patients along the way?

In the case of Belsomra, CBX had the opportunity to make the packaging much more functional. Because the chemical integrity of the pill couldn’t be compromised, the blister pack wasn’t something that could be entirely eliminated. The packaging first came as a large rectangular box of blisters with even more boxes inside as well. They cut out the extraneous packaging waste while reducing the cavity size of the blister so that it was less a gigantic brick of plastic and more like a smartphone. They also improved the opening and closure of the product so that it’s much more navigable—now, there’s a clear front and back.

“You have to have an empathy gene,” Brian says. “That’s the hidden gem in all of this. Everyone I’ve worked with—whether it was a medical device or a vaccine—99.9% of these guys really want to help people.” But no matter how groundbreaking or effective the drug, if it doesn’t get inside the person’s body in the right way at the right time, then what’s the point of making it?

But in order to do this, the most important thing, Brian says, is getting out there and understanding the client. “You have to go and talk to people,” he says. “You have to go into where they live and work and observe. Be immersed as much as you can.”

So where is medical packaging going? Does medicine even need to look like medicine? Just because a bottle has a screw-tap today doesn’t necessarily means it needs to be that way tomorrow. Epinephrine doesn’t need to be administered from a $600 gluestick. Just look at the EpiPen’s competitor Auvi-Q with it’s slim, easily-portable and helpful design.

“No one wants to be reminded that they’re sick, Brian says. “A lot of stuff coming out is bright and optimistic—it doesn’t look clinical.” Part of that comes down to how we speak to patients, and designers can remove that stigma that comes from being sick. How do you let them own it and not be ashamed?

Designers also need to be aware that most medicines will soon be connected to your smartphone. In the case of schizophrenia medication Abilify MyCite, a small microchip is embedded with the drug that digitally tracks whether or not a patient has taken their medication. Understanding the relationship between how we package medicine, how we’re signaled to take it and how it connects to our lives as an everyday object needs to be considered.

Brand managers and designers can help bridge the gap and do the heavy lifting that medical providers cannot, so they can instead focus on developing the products that can potentially save our lives. Designers can help make the products more human, easier to use.

“After all,” Brian says, “a pill not taken helps no one.”

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Bill McCool
Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Luca & Linus Could Make the Olive Oil You Pour on Everything

By: Bill McCool

Fact: you should always cook with your dogs because you never know when inspiration will strike.

That may sound an awful lot like a subpar Madlib, but for creative director Tibor Hegedus of TIBOR+, it was a serendipitous moment he had while creating the branding for his design concept Luca & Linus.

“I was cooking spaghetti Bolognese,” Tibor explains. “My two black pug dogs Luca and Linus are an integral part of the cooking team. Of course, they are always there when something’s good to eat. I occasionally toss them a few cooked noodles—some land straight in their mouths, some on the wall and others land charmingly curled around their wet snouts. It’s always a hilarious sight and it creates some very interesting graphic forms. Suddenly the idea was there for an airy-light design that captured this random ‘thrown’ look.”

Tibor’s first creation for Luca & Linus came in the form of pasta and he named the brand after his two loveable pooches.

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“I first looked at my pasta packaging in the kitchen,” he says, “especially the design. Where was the overwhelming joie de vivre, the temperament and the passion of Italian cuisine, which literally celebrates cooking and eating? That’s exactly what I knew I wanted to express in an elegant way.”

Energized by the positive feedback he was getting for his cardboard tubes of pasta with whimsical illustrations, he decided to grow his concept brand. “An excellent olive oil is essential in any Italian kitchen,” he says, “and so the idea for Luca & Linus olive oil was born.”

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Tibor played off the brand language of the pasta and he incorporated that into the look of the olive oil. “The design language would naturally have to match the elegance and playfulness of the brand image. First-class olive oils are produced when the olives are harvested by hand, where the olive branches are gently tapped and the olives gently fall onto the opened nets. I incorporated these falling olives into the packaging design.”

“My greatest pleasure in both designs,” he admits, “is that each element makes sense, from the ‘randomly’ draped pasta varieties to the falling olives. The packaging design corresponds exactly to my aspiration of ‘sense and sensuality’ in design.” With frosted glass bottles, one of the olives on the packaging can even give cooks a birds-eye view of the remaining oil, a fun and incredibly practical detail Tibor worked into the design for both flavors.

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Tibor hopes to break into the food sector with his design concept and he may just get his wish very soon. At the end of last year, he was approached by an American investor and they hope to bring the brand to life very soon.

No word yet on what dogs Luca & Linus stand to gain from such an inspired collaboration, but we’ll keep you posted.

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Bill McCool
Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Feast Your Eyes On This Beautiful Tribute To a Favorited Chinese Toy


Student Shuang Wu designed this uniquely bright packaging in order to pay tribute to “Xique”, a toy that had a great amount of popularity in China in the 80s and 90s. The design features a wonderful pop-up book approach in its structure, making for a pleasant opening ceremony.






“’Xique’ was a trending toy back in the 80-90s in China. Most of the younger Chinese generation share a common nostalgia with these toys as well as the good old days. This repackaging project assumes that the toy was put back into production and would be sold as the toy’s 35th anniversary special edition. It would be a gift from precious childhood times to all the grown-up young people.

A simple little box opens as a rich and delightful pop-up greeting card. The package itself could also be reused as a wall calendar for 2018.”




Designer: Shuang Wu
School: Rhode Island School of Design

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News