Brand Spotlight: Detroit’s Own Design Company, TAIT Design Co.

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TAIT Design Co., an independent product design studio based in Detroit, MI is helping to revitalizing the city, one Balsa wood flyer at a time. TAIT’s beautifully engineered model airplane kit was chosen as one of 2013’s best-designed products by the AIGA National Gallery, and has since spawned several other nostalgic yet modern toys and collectables.

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Matt Tait, founder of TAIT Design Co. says he left the corporate world of advertising to start his own his own company after honing his woodworking and metalworking skills at a local maker-space. With the success of his vintage-inspired product line, Matt has also gone on to Co-found the Detroit Kite Festival, which partners with other local organizations and food vendors to celebrate the culture and history of city through, “radical inclusion, communal play, and shared healing.”

We spoke with Matt about how he took his woodworking practice from hobby to full-fledged business, and to see what’s next for TAIT Design Co. Stay tuned for more articles at TAIT Design Co. this week

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Margaret Andersen
Margaret is a freelance graphic designer and writer based in Los Angeles. She received her MFA in Graphic Design from the California Institute of the Arts. She writes for AIGA’s blog Eye on Design, and is currently designing futuristic things for USC’s World Building Media Lab.

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Granville Island’s Packaging Was Inspired By Paper Cutouts

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Toolbox Design created this unique paper letter inspired packaging for Granville Island, a craft brewery.

“Granville Island is a hometown craft brewer with an impressive pedigree. They produce a wide range of beers, from lagers to hefeweizens, and beyond. Their Seasonal Mingler is a key showcase for these flavours – a tour of new brews, if you will. Over the years, brand executions for both minglers and beers have varied. Toolbox united them all with a single, simplified brand impression that leans heavily on the new logo. It’s a clean, straightforward execution – for a craft brewer that contains whole worlds of good taste.”

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Designed By: Toolbox Design
Creative Director: Niko Potton
Designer: Sami Christianson
Type Designer: Sami Christianson
Copywriter: Jon Shanahan
Account Director: Kala Mackay
Client: Granville Island Brewing
Location: Vancouver BC, Canada

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roast side of salmon with pomegranate glaze…

Serves 8-10

Ta daaaaah!!!!! Thanks to the enthusiastic number of comments on my weekend Facebook ‘win-a-cookbook’ promo, I am so happy to share one of my absolutely favourite recipes from Coming Unstuck – it is the ideal, super-easy, gather-the-troops for dinner dish – the absolute perfect entertaining recipe for spring and summer. With a gorgeous pomegranate molasses glaze, the salmon’s served just-cooked, with a side of sharp, quick pickled red onion and a dollop of herby yoghurt mayo. I hope that it becomes as much of a go-to dish for you as it is for me.

So…in other news, bloody hell I’m knackered, this launching a book business is pretty full-on, but also unbelievably rewarding. In the past couple of weeks I have received the most amazing messages from people, also going through crap, who have bought the book and are finding it a source of solace and connection. Seriously, some of you people made my eyes leak with your incredibly kind words. Then to top things off, I got an email from my distributor on Thursday to say that Coming Unstuck was sitting in the NZ top ten bestsellers list at number nine. What the hell? I always feel that I am invisible in terms of profile, (no one is going to give a sh*t if I do a faux baby news insta post – haha as if!) despite the fact that I contribute to Dish, Cuisine and Fairfax, so to think that the book, with it’s unassuming cover, by a relative un-known, has sold out in some places already, blows my mind. I know that some people have found it hard to find – if so please contact your local Whitcoulls or Paper Plus store and invite them to order it, or failing that homewares or gift stores, they can contact me directly and I will pass them on to my distributor. Of course you can also buy it here by hitting the BUY THE BOOK tab above.

So now it’s back to business as usual, time to focus on my regular work while still staying in touch with new recipes as often as I can here. Don’t forget there are literally hundreds to choose from in the recipes section (hit the RECIPES tab above), and don’t forget to hit OLDER POSTS when you’re there so you don’t miss out on the full selection. Happy Sunday, have a great night, and I’ll see you here again soon…

1/3 cup cider vinegar
1 tbsp caster sugar
1 small red onion, finely sliced
2 tbsp extra virgin olive oil
3 garlic cloves, crushed
1 1/2 tbsp pomegranate molasses
1 tsp cumin seeds, lightly crushed
3 tbsp table salt
1 side of skin-on salmon, pin-boned (mine weighed 1.4kg/3 lb )
dill to garnish

Herby yoghurt mayo
1 cup Greek-style natural yoghurt
1/2 cup good-quality mayonnaise (I used Best Foods)
1 tbsp lemon juice
3 tbsp roughly chopped capers, plus 1 tablespoon whole for garnish
3 tbsp chopped fresh dill, plus a few fronds to garnish
3 tbsp chopped fresh mint
sea salt and freshly ground black pepper

Put the vinegar and sugar in a small non-reactive bowl and whisk to dissolve the sugar. Add the onion, cover and refrigerate until ready to serve. Mix the olive oil with the garlic, pomegranate molasses and cumin seeds. Put the salt in a big roasting dish, deep enough to lay the salmon in, and with capacity for 6 cups of water. Add 1/2 cup boiling water to the salt and whisk to dissove it. Top up with 5 1/2 cups cold water and leave to cool. (I threw some ice cubes in to speed up the process). Add the salmon, flesh side down, and leave in the brine for 30 minutes – this will help to prevent the milky white fat from rising to the top of the salmon while cooking. Preheat the oven to 230˚C (450˚F) and line an oven tray with baking paper. Carefully remove the salmon from the brine and pat dry. Lay, skin-side down, on the baking paper. Brush the pomegranate molasses mixture over the salmon flesh. Bake for 10-15 minutes – I did 15 for my whopper, but if your salmon is smaller, stick to 12 minutes or less; you really don’t want to over-cook it! Leave to rest while preparing the yoghurt mayo.

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