Get Your Creative Juices Flowing With The Crown Stationery


Pavlov’s Design has given South Korean stationery brand, The Crown, a bold new look.

“The Crown is a South Korean brand of stationery. While redesigning this brand, we have started with the revision of its basic concept. After studying the market and consumers’ insights, we have formed a completely new branding idea. This is to present the stationery goods as trustworthy partners, which are always handy, and ready to assist you. Secure and reliable, they will aid you on any project: whether large or small. Crown pens and markers will help you to make your work well-organized and easy.”





“Their design is simple and clear. Their elements are neatly arranged, well-placed, and are exactly what you need. During the design process, we highlighted the principle of order, and focused on our targets. At the same time, we ensured that each line of merchandise is stylistically unique. Graphically, semicircular elements form the visual basis of each product in a line. They are based on this key principle, are set in strictly defined places, and are easily recognisable design elements. Within their borders of our brand patterns, photographs and illustrations are displayed. They are unique for each product. Branded icons emphasise the key characteristics of the product. As a result, the main design idea for our stationery products can be summed up as follows: staying within your task guidelines does not necessarily limit your creativity.”









Designed By: Pavlov’s Design
Location: Russia

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

raw beetroot & carrot salad with feta & walnuts

serves 6

…and this is the other salad I mentioned (see previous post) – absolutely brilliant as a work lunch but also served alongside roast lamb, cutlets or even in a burger. The combination is all earthy veges with the beetroot, carrot and zucchini, matched with salty feta and the crunch of toasted walnuts – all brought to life with a bright cider vinegar and orange dressing sweetened with a little honey – immensely satisfying.

Very quick update on the current state of the nation in the previous (salmon and asparagus salad) post if you’re interested. But while I think of it – Kevin Spacey…noooo…is that why you were so good at playing a predatory arsehole in House of Cards?


2 tablespoons cider vinegar
2 tablespoons freshly squeezed orange juice
finely grated zest of 1 orange
2 tablespoons extra virgin olive oil
2 teaspoons runny honey
sea salt and freshly ground black pepper

2 medium beetroot, peeled
2 medium carrots, peeled
2 medium zucchini, ends trimmed
100 grams salty feta, crumbled
½ cup lightly toasted walnuts, roughly chopped

Put all of the dressing ingredients in a small, lidded container and shake to combine. Store in the fridge for up to 3 days. Grate the beetroot, carrot and zucchini. Toss the vegetables together in a large bowl. Crumble in ¾ of the feta and stir through three quarters of the walnuts, reserving a little for garnish. Toss through the dressing, season well with salt and pepper then spoon the salad into a serving bowl. Garnish with reserved feta and walnuts and serve immediately.

from Stuck in the kitchen

Maty’s All Natural Products Get a Fresh Inviting New Look


Feeling under the weather? You might want to take care of yourself by trying out Maty’s, a line of all-natural cough syrups and remedies that are made with whole-food ingredients. Recently their product line got a fresh new look thanks to creative agency Haberman, who tapped into the brand’s authentic story to come up with their new packaging.

 “The nearly 10-year-old company, named for the daughter of founders Bob and Carolyn Harrington who sought out holistic remedies to heal Maty after she was born with serious health problems, came to Haberman in a time of growing retail distribution. Now on shelves at Walmart, CVS, RiteAid and Target, Maty’s competes with conventional brands like Robitussin as well as natural brands like Zarbee’s. With interest in healthier alternatives soaring, the company wanted to boost brand awareness, capture market share in the natural remedies space and appeal to wellness-minded consumers.”


“That meant standing out—and that meant evolving. ‘Over-the-counter medicines, as products, have lived in this clean, clinical—even sterile—aesthetic for a long time,’ explains Jeff Berg, Haberman’s creative director. ‘But Maty’s is made with ingredients you can find in your kitchen. And consumers who want real foods and natural products buy things that look natural. So it made sense to us to match Maty’s outside—its packaging—with what’s inside.’
Berg says the design team set out to create a new logo and packaging that would look right at home in the kitchen cabinet (more so than the medicine cabinet). By highlighting Maty’s real ingredients in the packaging, Haberman’s designs for more than a dozen products, now on shelves in most areas, reflects the transparency of the brand. And the unique bottle pops on the shelf, setting it apart from the more conventional competition. The craft paper aesthetic, according to the design team, makes it easy to tell this is something natural and different compared to the clinical, traditional choices.”


“The new look and feel reinforces Maty’s whole-foods, ingredient-based efficacy and the company’s belief in true healing for families. For Haberman, a mission-driven agency, the partnership is a match made in heaven. Says Berg, ‘We couldn’t be more excited to shine a light on Maty’s authentic story—they are true wellness pioneers—and promote the benefits of holistic health.’”

Designed By: Haberman

Client: Maty’s

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News

Give Your Body The Supplements It Really Needs With Well Told Health


Former advertising executive Monica Ruffo has launched Well Told Health, a line of organic certified, whole-food vegan supplements that contain absolutely no synthetics, fillers or isolates. For Ruffo, the company is the manifestation of both professional and personal experience.

Ruffo is a serial entrepreneur and a well-known leader in the Canadian advertising industry. Early in her career she assumed the position of Chief Strategy Officer at Cossette before founding the Montreal agency Amuse in 2008, which was acquired by IPG. Following that acquisition, Ruffo served as CEO of Lowe Roche, where she was able to put her long-standing passion for health and wellness to work on campaigns for the Heart and Stroke Foundation and the Canadian Cancer Society.


In 2015, however, a breast cancer diagnosis set Ruffo on a path of natural wellness that led to the creation of Well Told Health. Following her diagnosis, Ruffo sought out pure and natural, plant-based supplements, those free of synthetic ingredients, fillers and ingredients harvested from animals that would support her treatment and health. She found there were none. So she began researching the category extensively.

“We should get our nutrients from the food we eat but in some cases that is simply not possible. That’s when you really do want to know what you’re putting inside your body,” says Ruffo. “Take Vitamin D for example. Most people take a vitamin D supplement but very few people know that over 90% of the vitamin D on the market comes from sheep lanolin. That’s vitamin D harvested from the oil of the wool of sheep with a few fillers thrown into the capsule for good measure. Ours, on the other hand, comes from Portobello mushroom to which we add spinach and quinoa to help with absorption – and nothing else.”


While Ruffo saw a gap in the market for a completely clean product, she also saw an opportunity to bring some beauty to the supplements category, which is not known for its appealing branding. Working with Montreal designer and longtime collaborator Geneviève Lapointe, Ruffo has applied exceptional design to every aspect of the brand, which is inspired by a modern British apothecary.



“This brand had to be highly differentiated with a strong sense of aesthetic and beauty,” Ruffo says. “We wanted the packaging to make customers feel pampered and special. That’s how you should feel when you are taking care of your health and giving yourself some love, so to speak. There is very little beauty in supplement packaging and branding overall. We wanted to change that.”

Ruffo also collaborated with celebrated illustrator Josh McKenna, whose recent work includes Instagram’s London’s Pride Wall, on the brand’s promotional video and materials.



In addition to ensuring that everything within Well Told’s capsules are wholefood, plant-based and sustainable, Ruffo has built the company’s entire ethos on sustainability and transparency. With a mission to demystify and simplify a whole-food, plant-based lifestyle, the Well Told Health brand is completely open with its research and will include a content strategy to help educate customers about its products and plant-based living. Well Told Health is a paperless company, and all packaging uses recycled paper and water-based inks. Finally, 1% of sales will be donated to philanthropic organizations that support food deserts, areas where there are no fresh fruit and vegetables within convenient traveling distance.




Creative Director and Lead Designer: Geneviève Lapointe
Graphic designer: Steve Desmarais
Photography: Amber Lomer and Robert Ruffo (Amber+Robert); Roger Proulx
3D artist: Diane Simard
Project Managers: Manon Pelletier (packaging), Asaf Salem & David Benchetrit (Blue Badger for website) 
Website UX: Rachel Richer (Blue Badger) 
Front end development: Rohan Paranjpe, Sebastian Catalin Paraschivescu (Blue Badger) 
Back end development: Alexander Tarasov, Tony Belanger (Blue Badger)

Web Tech lead: Jonathan Hiltser (Blue Badger) 
Copywriters: Rae Ann Fera, Odile Coiteux, Rosali Peccia
Illustrator (video): Josh McKenna
Animator (video): Sophie Koko Gate
Music and sound design (video): Skillbard
Public Relations and social media: 
Erin Richards, Kylie McGregor & Brianna Persall (Hype PR); Katie Volney (Lola Red); Shannon Stephaniuk (Glossy); Raphaelle Harvey
Media: Adviso

from The Dieline Package Design Blog – The Dieline | Packaging & Branding Design & Innovation News