The Brief 8/1/17: Design News You Might Have Missed

Here’s the latest:

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12 Nut Product Packaging Designs

Nuts are an awesome snack and provide for a good source of protein. In order to celebrate National Grab Some Nuts Day this Thursday (August 3rd) we picked out 12 different nut products that feature some great eye-catching packaging.


1. Brown Sugar Nut

 

2. Parker & Paisley

 

3. Get Your Protein Fix With O12

 

4. Castanharia

 

5. Pistachio Provenance

 

6. Before & After: Nuts.com

 

7. Nuts for Snacks

 

8. Tim and Tammy’s is One Standout Peanut Butter

 

9. Nuts n’Bites

 

10. Royal Nut Co. – The Butter of Designers

 

11. These Dried Fruits & Nuts Are Your On-the-Go Snack Solution

 

12. TUT NUT is Some Seriously Cute Nut Butter

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Maiknohara Celebrates Japanese Tea

Students Selene Fernandez Alberti & Amy-Jennifer Parslow designed this conceptual Japanese tea packaging.

“This project was created as a response to a live brief. UK Design for the Revitalization of Ibaraki which is a design competition event organized by Joyo Bank Ltd., and Mito City in Ibaraki Prefecture, supported by the British Council in Japan.”


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“Makinohara is one of the most highly regarded green teas in Japan, and is particularly noted for its superior quality and its smooth taste. This packaging redesign shows a traditional drink in a more sophisticate light. The shape of the logo inspired by Mt. Fuji hints at the culture, while the graphic pattern used throughout the design was based on aerial views of the tea fields themselves.”

“The sachets contain three different flavours of green tea in instant powder form. Two packs were created: a premium ‘gift’ option that offers a sturdier pack and a selection of all the flavours; and a standard, more commercial pack which offers one flavour, depending on people’s preference.”


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Designed By: Selene Fernandez Alberti & Amy-Jennifer Parslow

Location: UK

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To Camoe is the Trendy Ice Cream We Need this Summer

This ice cream is a total throwback. A Soviet classic treat reborn, DN Group obviously pulled from posters and patterns of the past to create something hip for To Camoe sweet treats.


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“The packaging design has continuity with the style of Soviet advertising posters and classic patterns of the past. Why exactly Soviet classics? Because we wanted to emphasize the naturalness of the product, this ice cream—it’s a classic 15% cream made by Russian state quality standard from natural milk, the same as was thirty years ago.”

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“As soon as we created the design-concept for packaging, we moved on to developing the logotype and made it in a minimalistic style using a strict grotesque font.”

 


Designed by: DN Group

Art-director: Alex Mogilnichenko

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A Funky Restaurant and Take Away Service that Encourages Creativity with Food

Sometimes it’s nice to just order something off the menu, but other times it’s more fun to create something of your own. Born2Be is a restaurant concept from Endika Gómez de Balugera, Estela Vela and Pablo Berges that puts a high value on personalization and sparks fun and creativity.


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“Creation of a new concept of restaurant and take away service.”

“Core values: innovation, customization, transgression.”

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“Born2Be is a place where you can be who you really are. Where you can be free, where you can be creative, where you can be wild.”

“With our personalized menu and innovative cuisine, we offer a different proposal to share with whoever you want.”

 


Designed by: Endika Gómez de Balugera, Estela Vela, Pablo Berges

Country: Spain

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Dageraad is a New Craft Brewery with Simply Exquisite Packaging

We’d like to try one of each, please! Fivethousand Fingers developed the packaging for Dageraad Brewing, giving each beer its own distinct look while keeping the range consistent with the brand.


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“Dageraad means ‘daybreak’ or ‘sunrise’ in Flemish. After a yeast-fueled pilgrimage that had him returning repeatedly to Antwerp’s Dageraadplats the brewery’s founder returned to British Columbia to open a Belgian-style craft brewery.”

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“We worked with Dageraad from the beginning to help establish their presence as a new brewery and create an image for their unique and sophisticated beers. Drawing on broad influences, from the elegance of Art Nouveau to the charming simplicity of early Dutch advertising, we developed a playful brand that has room to expand to suit its innovative flavours. Hand-lettering, illustration, and an emphasis on material quality are the constants in creating a product which people will be drawn to pick up and reluctant to discard.”


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“In addition to designing the packaging, print material and website, we designed and directed the manufacturing of custom glass tap handles, brewery signage and merchandise. We continue to work closely with Dageraad developing new material and directing production.”

 


Designed by: Fivethousand Fingers

Country: Canada

City: Montréala

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You’ve Never Snacked Quite Like This Before

We tend to go with the kinds of snacks we know—salty chips and sweet chocolate bars. But Uncommon Eats is something different, something for the more adventurous snacker. Designed by Nikki Cole, these resealable bags keep the snacks fresh and show a photo on the front to get consumers more familiar with their new eats.

“Uncommon Eats creates specialty packaged snacks inspired by traditional recipes from around the world, reinterpreted with a modern twist, and made with the highest quality ingredients available.”

“We were looking for a brand identity and packaging that infused snacks with a sense of culinary discovery—to introduce adventurous snackers, hungry for something new, to the snacks of the world.”

“The first product is inspired by a traditional rice flour-based Indian snack called chakri or murukku. The recipe is typically fried, but ours is oven-baked and made with the highest quality ingredients we could find.”

“Packaging and brand identity needed to be worldly but approachable to introduce an unfamiliar snack to the American market.”

“The concept is inspired the rustic tables and food carts in traditional Asian markets, as well as the aerial view of the markets with their various alleyways and booths. The logo also has a woodblock/stamp quality that supports the overall tone of the brand. The bold, colorful palette is inspired by the variety of spices and flavors. Tactile elements like the craft paper bag and stamps echo the rustic but refined nature of this adventurous brand.”

 


Designed by: Nikki Cole

Client: Uncommon Eats

Printer: Labels West Inc

Photographer: Noah Forbes

Food Stylist: Nathan Carrabba

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From Nature with Love: Get Back to Basics with these Lovely Skincare Products

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Basic Naturals is perfect for those who want bath and beauty products without harsh chemicals. Sophia Georgopoulou | Design developed the concept and packaging to emphasize its completely natural and handmade qualities.

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The Brief

“To create the brand identity of Basic Naturals, a brand new series of 100% natural handmade skin care products. Crafted in small batches in Connecticut, USA, Basic Naturals use only the finest organic ingredients Nature has to offer and are created exclusively on the basis of time-proven, mild production techniques.”


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The Design Concept & Design

“Given the brand name, our design strategy was based on the vision and passion of the brand’s founder, Yaniv Ben-David. The spark came from the inspiration he drew from Mother Nature, followed by his pledge to strictly stick to what Mother Nature only knows best.”

“The visual identity and label design of the brand had to respect its origins and sufficiently reflect the philosophy behind it. And so it does. The primary colours are evidently earthly—ochre and black take center stage.”

“The typography employed denotes a handwriting style, while still being clear, simple and very legible.”

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“The brand’s logo incorporates in the word ‘BASIC’ the element of a flower pot in the shape of an inverted ‘A’—the Calendula flower in the pot, constituting a wink to the first product created, based on this very plant.”

“Finally, the design of all individual products integrates an original pictogram-illustration that relates directly to what the product is and does.”

“Direct, stripped-down and uncontrived, accessible and down-to-earth, the brand’s visual language does indeed justice to its story, philosophy and values—carrying its message across in an unmistakably clear way.”

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Designed by: Sophia Georgopoulou | Design

Illustrations: Sophia Georgopoulou

Copywriting: Konstantinos Kontinos

Photography: George Pavlakos

Country: Greece

City: Athens

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