The Dieline Awards 2016: Victorinox Rescue Tool Packaging- Metsa Board Americas

Metsä Board Packaging Services created and developed the structural and graphic design for Victorinox, while also assisting their purchasing team in connecting directly with trusted and long-term printing partners for the quotation and pre-production of the approved packaging solution. Victorinox packaging was printed and assembled at the end of May 2015 and sold in the market starting June 2015.

The redesigned packaging creates a new opening experience for the consumer simulating Victorinox’s knife opening mechanism. Being that Victorinox knives are made primarily of stainless steel, Metsä Board laminated foil film onto the paperboard to differentiate the package and “reflect” the quality of the brand. Key graphics were emphasized by using translucent and opaque inks coupled with matte and gloss coatings. The glue-free structure promotes Victorinox’s sustainability goals and values while featuring replaceable side panels that can be printed with marketing information depending on the occasion.

 


Designed by Metsa Board Americas

Client: Victorinox

Country: United States

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The Dieline Awards 2016: THE CRUMBSIES- busybuilding

Design for a corporate Christmas gift by the chef Akis Petretzikis, aiming to represent the chef’s particular style and personality in terms of both content and design.

A custom made box was designed featuring a set of 4 characters, representing the biscuit collection inside the box. These characters consist of a common main frame, particularized with different details on each side and resulting in a different character, linked to each of the four included biscuit flavours. In addition, by rotating the top, one can create new mix ‘n’ mach characters, thus offering an option of personalization, in line with the chef’s overall up-to-date and friendly image.

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Illustrator/Designer: Maria Kefala

Art Director: Dimitris Gkazis

Photography: Thanos Tsantas

Copywriter: Sissy Caravia

Printer: La Petite Jumelle

 

Designed by busybuilding

Client: Akis Petretzikis

Country: Greece

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Vår gröna dörr!

Sorry för dålig uppdatering här,
problem med nätet här på vår lilla ö.
-kan det kanske vara någon stackare
som har grävt av ledningen-
men nu så, är strömmen & nätet äntligen tillbaka.

Tänkte jag skulle visa vår nymålade gröna dörr.
Ni som följt mig vet ju att vi målat trappan upp till övervåningen tidigare i år
& nu har alltså dörren in till lilla toan fått -samma- färg

grön dörr

Här ser ni min favoritkille på väg in …

dörr grön_myrberg

neej … han ångrade sig 

grön toa dörr_myrberg

Dörren är målad i helmatt & fodret i halvblankt,
jag gillar ju det där med att blanda olika glans i färgerna.

Hall_myrberg

Roligare att leka med Eskil som levererar bollar … !

Önskar er en fin fortsättning på kvällen,
här blir det aningen sen promenad med vovve.
Älskar att promenera så här i vårskymning,
tycker dofterna från trädgårdarnas härliga
blommande buskar känns så mycket mer på kvällen.
Trädgårdsdofternas bästa tid är nu!

k r a m åsa

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Sommarsemestern är i box

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åstols rökeri 2012

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Bilder från Åstol rökeri och här

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Semester

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Då var planerna för sommaren klara och det är i princip bara att vänta på semestern :-)

Till slut bestämde vi oss för att semestra i Sverige. Med facit i hand känns det väldigt skönt att vi inte bokade in någon utlandssemester, utan stannar här i Sverige med mamma och så.

Dels så kommer vi att vara i huset i Lofsdalen av och till, men vi har också hyrt ett ganska stort hus på Åstol. Hade aldrig hört talas om den ön innan M kom hem och sa att han hade ett förslag.

Åstol ligger utanför Tjörn (alla 70-talister som minns Tjörnbron som det första katastrofminnet under barndomen räcker upp en hand) på västkusten. Det ska bli riktigt mysigt med havet och skaldjuren och klipporna och allt kring det. Laguppställningen blir en superhärlig kombo med mamma, svärmor, M, Lillan, jag och Lillans största storasyster. Mellansyster spelar handboll i Göteborg under veckan, så henne kommer vi att besöka där.

Skulle vara superkul om någon har något att berätta om Åstol för mig här i kommentarsfältet, för som sagt, jag har aldrig hört talas om stället…

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Kram kram

Helena

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Kalifyton

Eating Kalifyton jams might just make you feel like a Greek god. Made from unique berries and fruits that are carefully harvested, consuming them is just as luxurious as looking at them. Designed by noon design+branding, the jars take inspiration from the pottery of ancient Greece.


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“Kalifyton is a Greek company that produces jams and spreads from carefully picked fruits, growing at the farms of Drama’s mountains. Their products contain blackberry, silverberry and sea buckthorn (Hippophaes), a plant known for its healing properties by the ancient references of Theophrastus, a student of Aristotle and also of Dioscorides, the father of pharmacy. The fruits are also packed in their dried form so they can be consumed as add-ins to yogurt and milk. The sea buckthorn leaves and fruits especially can be served as a herbal infusion tea.”


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“The name Hippophaes comes from the Greek words hippos & phaos (horse & shining). During the military campaigns of Alexander the Great, the wounded horses recovered in a shorter time, and acquired more power and a shiny mane, when fed with the leaves and fruits of the sea buckthorn plant.”

“The decorative style and colors of ancient Greek pottery were the main influence of the illustration of the horses for the buckthorn products, and the birds for the rest of the fruits.This pictorial narration stimulates the feeling of a lifestyle close to nature that benefits from this balanced physical and mental relationship with the environment.”

“We aimed to create a unique identity for the Kalifyton products. Clear, distinct and attractive, while using innovative printing techniques for the jars. First, the colors and the metallic gold have been screen printed directly onto the glass surface and the cap, and then the jars were baked in an oven at the temperature of 300 °C.”


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“The color palette of the packaging is minimal: white, black and metallic gold on the glass surface. Black, orange, gold or copper, on the white paper boxes with the special texture. The illustrations, the color palette and the overall elegant image of the products, indicates that the content of the packaging will bring a unique taste experience on the dinning table too.”

 


Designed by: noon design+branding

Country: Greece

City: Thessaloniki

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Finest Kind Tea – Mixers & Modifiers

Jay Lombard had two traditions he wanted to honor with his rebranded tea-mixers. He sought to weave an homage to his family’s history as maritime merchants with a timeline-tribute to tea. Jay hoped a new look might inspire consumers to give the product he developed as a healthier alternative to sugary sodas a second glance before rolling past it down the aisle. 

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Jay turned to us at Pulp+Wire to help steer him towards his goal. Through the process we developed copy and art to enrich both the storyline and visual appeal of each of Finest Kind’s four signature products. Product stories shared details of signature dates in beverage history. These cameos included mentions of: the publication of the first book of plant botany (1753), the Great Tea Race from China to Britain (1866), the drink deviations Julius Stroh made to help his brewing company persevere through the end of Prohibition (1933), and Arnold Palmer’s celebrated creation of his signature tea/lemonade drink (1960).

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The finishing treatment on the custom die-cut labels was designed to match the richness of these stories. They included areas of spot gloss to highlight ingredient illustrations by nationally-recognized illustrator, Bruce Hutchison, a copper-colored metallic stock that spotlit key typography and graphic details, and an ingenious “porthole” in the label that revealed a ship-in-the-bottle printed on its back side. We went even further to put a new spin on both packaging and positioning to launch Finest Kind’s fleet of products by creating flavor evoking slow videos for the website (finestkindtea.com) , trade show booth and collateral. 

Rebranding the line as “mixers and modifiers” immediately announced Finest Kind’s use in libations as well as still and soda water. The series’ sparkling new shelf presence in the liquor aisle did double-duty to increase sales. Its refined design and unique position immediately caught consumers’ attention while educating them on products that put a new twist on conventional cocktails. Once those customers snagged a bottle, the opportunity to use Finest Kind as a mixer for non-alcoholic drinks was in the bag.

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Design: Taja Dockendorf, Cecelia Packard, Katie Bernier

Creative & Video Direction: Taja Dockendorf

Copywriting: Bryan Wiggins

Illustration: Bruce Hutchison

Printer: Ginzler Graphics

Photography: KnackFactory

Video Production: White Dog Arts

Designed by Pulp+Wire

Country: United States

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78º Gin

Get ready for the best G&T you’ve ever had. Be Friendly has developed the packaging for the incredibly unique 78º Gin, which is distilled with a very particular process to create such a fine spirit.

“78º is a small batch gin made by Adelaide Hills Distillery (AHD). AHD uses a unique ‘column and basket’ still – which, if you know your gin, is a bit exciting. Head distiller Sacha then goes even more super-gin-nerd and only heats the still to 78.1 degrees, which is the boiling point of alcohol. All of this leads to the most delicious gin and tonics possible.”

“Be Friendly worked with AHD to create a brand from scratch that sits comfortably in the boutique gin market, but avoids many of the clichés that come with gin packaging (every gin uses botanicals, and we get it already with the drawings of juniper berries!). Sacha is all about the science and craft, and so is the branding.”

Against the clear liquor bottle, the gold text glistens and immediately gives off a vibe of sophistication. The gin name is written with different font sizes, communicating the unique process through which it’s created. A clean approach perfectly suits 78º Gin, making it the right choice for a refreshing and delicious drink.

 


Designed by: Be Friendly

Client: Adelaide Hills Distillery

Country: Australia

City: Adelaide

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Glen Oak

If you like your drinks strong and smoky, then check out Glen Oak. This craft beer from Oak Master uses natural corks to give the drinks aromas and oak characteristics. Brandsummit developed the packaging, creating a visual identity worthy of such a one-of-a-kind drink.


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“Our design proposal consists of displaying, in a simple way, both the natural origin of raw materials, as the process of brewing through an orderly scheme of icons and lettering. This synthesis of elements stand out over a stunning dark bottle of 75cl through the white ink screen printing on the glass. The simple and elegant combination, along with the sobriety of the colors, makes this a gourmet beer intended for foodies.”


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Glen Oak’s label is a beautiful combination of graphics and a variety of texts, giving it depth while making it lively and fun. Information is broken up into smaller spaces on the label, making it easy to locate what you need to know. White text pops against the dark bottle that speaks to the bold flavor of oak in the beer—even the cork is pitch black. Small illustrations, like that of a squirrel or full beer pint, add in some humor and playfulness.

 


Designed by: Brandsummit

Client: Oak Master

Country: Spain

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Secret Barrel Rum

Historically, rum has been associated with pirates, parrots and tropical islands. Thus, when we were tasked with coming up with a new brand for a rum distilled right here in Canada, we wanted it to be different. After we got all of the beaver and maple syrup jokes out of our system, we began to dig a little deeper into Canadian history. During our search, one Canadian figure really peaked our interest: none other than John A. Macdonald himself, the first Prime Minister of Canada. In addition to helping forge our beautiful country, John A. Macdonald was also a militiaman, a shifty capital investor and a former lawyer — his reputation for rhetoric also precedes him. So, we then asked ourselves “what if John A. Macdonald’s success and swagger came from a secret stash of rum?” This one question lead to the creation of a mysterious founder’s story and the name, Secret Barrel — as they say, the rest is history. 

After coming up with the name Secret Barrel, we began the process of designing the visual identity — we really wanted the bottle to stand out on the shelves and capture the rum’s mysterious story. With this end goal in mind, we meticulously developed each piece of the brand; we explored hundreds of different logo options before settling on one. We also decided to select a distinctive looking bottle that made historical sense and would grab people’s attention. Lastly, we tested various paper textures for the label — we had to be sure that the label would look crisp on the bottle. What was the final result? We crafted a visual identity with mysterious nuances that rivaled the story. Within weeks of launching the brand, twenty different craft liquor stores from around the city had already picked up Secret Barrel to sell on their shelves — Secret Barrel even received some local radio coverage. In short, Secret Barrel is now one of Canada’s most well known secrets. 

Secret Barrel’s Story

Mysteriously crafted small-batch spirits made by an even more mysterious man. Some say he’s from parts unknown, while others say he snowshoed out of Crowsnest Pass pushing a barrel of bootleg rum. There are disputes of course. Did he really barge into a heated political debate and unite the opponents in holy matrimony? Or stand toe-to-toe with a grizzly and walk away with a salmon in his mouth? And is his name really…? 

What no one has ever denied is the man’s courage, his vision and that ever-present barrel—an ancient barrel they say—long thought to be the source of his superhuman swagger. 

Who’s he really? He’s the man behind the barrel, the man who painstakingly distills each spirit by hand. His name is John A. Macdonald, and this is his rum.

 


Designer: Ana Maria Triana

Creative Director: Rob Sawchuk

Copy Writer: Jordan Finlayson

Associate Creative Director: Geoff McKenzie  

Project Manager: Jennifer Mayuga

Designed by Evans Hunt

Client: Secret Barrel Distilery 

Country: Canada

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8 bloggares inspirerande pallkragar och upphöjda odlingsbäddar

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Halloj onsdag!

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Det blir mycket trädgård nu som ni märker, men det går liksom inte att låta bli! Det kliar i fingrarna och varje ledig stund går åt till att leta inspiration och planera för trädgården.

Min lilla pallkrageodling ska bli klar i år, och jag inspireras förstås av andra bloggare när jag planerar hur den ska bli.

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kokstradgard_8

Victoria Skoglund

Victoria Skoglund på Zetas är förstås en stor förebild. Hennes magiska privata trädgård är en dröm för varje trädgårdsintresserad själ och den går helt enkelt inte att se sig mätt på. Victoria har inte använt sig av pallkragar, utan byggt sina odlingsbäddar på plats, men principen är densamma. Träet är här svartmålat/betsat vilket ger en sober touch till det hela. Grått grus och rabatter runt är hur fint som helst!

 

odla i pallkrage

Fyra årstider

Lotta Andersson som bor ute på landet i ett rött hus med vita knutar har valt att måla sina pallkragar i falurött, precis som huset. Gångarna runt är belagda med träflis som kommer att gråna med tiden. Gamla fönster på kant över lådorna ger växthuseffekt och skyddar växterna den första tiden

 

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Min egen odling :-)

Jag fick ju bara lov att ta med min egen pallkrageodling också. Mina är gråmålade och på gångarna ligger det stenmjöl. Lent att gå på med bara fötter och det gråa smälter bra in i miljön vid vårt hus. Väldigt fint iop med det gröna också! Jag odlar jordgubbar och smultron och så har jag en låda med persilja, dill, gräslök och olika örter. En låda fungerar som ”nursery” där jag planterar växter som jag får, flyttar eller köper i väntan på att den rätta platsen dyker upp.

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Chelsea01-900x600

Almbacken

Visar den här fina lösningen med korgar flätade av pil. Något för den pysslige. Alternativet skulle kunna vara att plantera på friland och sätta korgen som ett staket runtom. Fint hur som helst och visst är det snyggt och prydligt med den stenbelagda gången?

 

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Trädgårdsflow

Hemma hos Charlotte i bloggen Trädgårdsflow blir man helt sjuk av avund. Så fint och snacka om att dela in trädgården i rum, trädgårdsrum! Här är köksträdgården, väl tilltagen och så snyggt och prydligt. Fint med den bruna lite ovanligare färgen på lådorna.

 

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Foto: Anna Inreder

Casa Vik

Medelhavet fast på skånska :-) Jamen huuur snyggt är det inte med de murade rabatterna och odlingsbäddarna. Hänförande är bara förnamnet. Odlingsbäddar ovan jord värms snabbare upp än marken vilket gör odlingsförhållandena utmärkta, lägg där till zon 1, som det redan är i Skåne och du har förträffliga chanser att lyckas med även de mest kinkiga växterna.

 

corten

Arkitektensträdgård

Corten på lite annat vis. Vi har vant oss att se corten längs rabattkanter och grusgångar, men hemma hos Arkitektensträdgård har man tagit koncepet lite längre. Upphöjda rabatter och odlingsbäddar i specialbeställda formationer kännetecknar denna annorlunda men fantastiskt fina trädgård (som jag har gjort reportage i). Riktigt snyggt och välordnat blir det med de strikta kanterna längs den böljande växtligheten.

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Its a House

Det är många år sedan Its a House slutade blogga men bloggen ligger kvar som ett fantastisk arkiv med mängder av inspiration att bara hämta ur! Köksträdgården är sååå fin och växthuset som byggdes mot slutet av bloggandet är helt enkelt to die for…

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Kram kram

Helena

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Swansea Homebrew Club

“A fine beer may be judged with only one sip, but it’s better to be thoroughly sure.” Truer words have never been spoken. Swansea Brew Club is a microbrewery in Toronto that offers small batch beers made with unique ingredients. Underline Studio developed the logo, branding, and promotional merchandise, as well as creating labels for their holiday line of beers.


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Using unexpected natural ingredients to create unusual and memorable offerings, Swansea Brew Club is dedicated to distinct offerings in craft beer. Amber bottles give a nod to the traditional methods of brewing and fine detail on the front of the label emphasizes the brand’s commitment to craft beer. Bottles are sealed with wax, giving them a bit of a unique look and helping the bottles to stand out on a shelf. Tags hang around the neck of the bottle to let consumers know which batch number they’re buying, making the product feel even more special.

 


Designed by: Underline Studio

Client: Swansea Homebrew Club

Country: Canada

City: Toronto, Ontario

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Stillwater Marijuana Infused Tea

Mellow out and do some serious relaxing with this special cannabis infused tea. Designed by the watsons, Stillwater Marijuana Infused Tea steers away from the typical stoner packaging and opts for something geared towards those who want to unwind and de-stress.

“Stillwater is a line of low-dose, cannabis-infused teas for adults seeking refuge from daily stress. Our role was to create the branding from the ground up, including logo design, messaging and package design for three SKUs.”

“Because the tea is low-dose and specifically made for grown ups, it was important our design looked as such, separating itself from the myriad of loudly-packaged edible products targeting the younger, stoner demo. Our answer was a ‘heritage’ look that conveyed a sense of longevity, trustworthiness, maturity, and the notion that this product has a ‘higher order’ benefit other than getting the consumer stoned. Since it is a natural, perfectly non-illicit way to help manage daily stress at home or at work, we packaged it like an artisanal tea, with de-saturated colors to reflect the products’ calming effect.”

Tea is a way that many already choose to relax at the end of a long, hard day, and because this is a unique type of tea, the artisanal approach suits Stillwater perfectly. Each variety has its own color, and crisp white text pops against the hues. Directions on the outside label show how easy it is to manage daily stress with tea sticks (rather than a tin of loose leaf tea), and the amount of THC per serving is clearly stated on the front.

 


Designed by: the watsons

Client: Jeremy Goldstein, Justin Singer

Country: United States

City: New York, NY

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