Nosh Refresh

Fruit and vegetable smoothies are naturally good for you, but Nosh Refresh tells you upfront what you can expect from each mouthwatering flavor. Whether you’re looking to energize or calm yourself, Valiant designed the packaging to help consumers choose exactly what they need.

“Nosh is an inspirational business set up by Geeta Sidhu-Robb to help treat her son’s allergies through nutritional expertise. In a competitive market filled with smoothies and juices that aren’t always as healthy as they appear, Nosh’s detox packages, raw juices and smoothies, supplements and foods needed to stand out. Our brief was to revamp the design and packaging for their range of raw products. We approached the products from the benefits they brought the customer and used a personal tone of voice throughout—so a juice of linseed, apple, mango and kelp now told the potential customer ‘I will boost and energise you.’ This approach ties in with the very personal service Nosh offers its customers—they are there at the end of the phone when the thumping detox headaches kick in and you need reassurance!”

The juices, snacks, and flavor boosters take a modern and clean approach with a sans serif font and minimal graphics. Earthy colors make up the color palette, indicative of the healthy and wholesome ingredients that they use. The statements like “I will calm and soothe” and “I will boost and energize” help tell consumers what each product will do and also double as mantras for their daily life.

“Already since launch Nosh has seen a significant increase in sales year on year for the products which have the new design and packaging applied. (And despite a love of exceptional coffee, we are a healthier design studio now we’re Noshed!)”


Designed by: Valiant

Country: United Kingdom

City: London

from The Dieline – Branding & Packaging Home

Bombay Electric

Bombay Electric is clearly a clothing brand that doesn’t shy away from the bold and the colorful. Michael Thorsby designed a the identity and packaging for the company which is Mumbai’s premier fashion select store.


“Bombay Electric has been compared to Barneys New York or Colette in Paris. When approaching the work to put a new image on the company I knew that there was no way around colors and vibrancy. Framed by a rather minimal typography and grid, the intense color gradients are drawn to look like blurry abstract photographs, as if taken inside an Ann Veronica Janssens installation. The paper, from Arjowiggins, used has a subtle metallic quality to it and in direct sunlight the boxes and tags goes completely white. The paper also amplify the colors.”

The colors on Bombay Electric are like a watercolor painting and feel energetic and bright. Avoiding any extraneous text or graphics, this allows the unique colors to immediately catch the consumer’s eyes. The colors also transition with no problem at all from a box to a tube to a tag. Bombay Electric’s packaging makes a statement and implies that their clothing is suited for those who want to do the same.


Designed by: Michael Thorsby

Client: Bombay Electric

Country: France

City: Paris

from The Dieline – Branding & Packaging Home