Wine lovers gather around and give Tsernovo a taste. Produced by a winery up in the northern Grecian mountains, this wine is rich in flavor and aged in wooden barrels.  Designed by slab, a simple yet bold label helps attract a younger audience. 

“Tsernovo is a wine produced by the winery Ktima Tseou. Ktima Tseou is located at Ιmathia, Fytia, in northern Greece. There, at a 450 metre altitude, are biologically cultivated the following types of wine: merlot, syrah, xinomavro and cabernet. The older name of the village was Tsernovo, from the words “tserno” and “vino”, meaning black wine, because of the renowned dark red wine its vineyards produced. Maintaining tradition, Ktima Tseou produces wine rich in flavor, aged in wooden barrels.”




Art Director: Nikos Giuris

Printing: slab

Photographer: Giorgos Oikonomou

Designed by slab


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INTERACT partnered with Bone Broths Co, now KETTLE & FIRE , to lead their rebrand of bone broth products. The new positioning, brand name, brand identity and packaging developed has helped Kettle & Fire achieve differentiation from the growing wave of bone broth competitors while simultaneously resonating with health-oriented and Paleo consumers alike. 

So what in the world is bone broth? Simply put, it’s broth made by slow-simmering the bones of chicken, beef, or fish for a minimum of 12 hours. This simmer extracts amino acids, collagen, and minerals from the bones, resulting in incredible health benefits.

Kettle & Fire’s bone broth, made with 100% grass-fed pasture-grazed cattle bones, all-organic non-gmo vegetables, sea salt and herbs, is simmered for 24+ hours. The result is the the most nutritious bone broth available. 

Kettle & Fire’s name celebrates the elemental power of bone broth, which has been recognized by cultures around the globe for thousands of years. It’s black, gritty and earthy background instills a sense of efficacy in consumers while standing out from the white, greens and earth-toned soup and broth competitors in the grocery space. The gold kettle-and-flame brand identity exudes quality and craft, alleviating the need to use trendy and cliched copy on the front panel.

Apart from design, the physical packaging structure is big advantage over other bone broth companies. K&F’s process uses $6MM worth of modern packaging equipment to create the first & only shelf-stable beef bone broth. Unopened, their bone broth will last 2 years without any freezing or refrigeration, & use no additives, preservatives, hormones or extra sodium to achieve this effect. The packaging is also sustainable, recyclable, & does not release any harmful chemical by-products during the manufacturing process.

All of this culminates in Kettle & Fire’s mission to truly pioneer health and wellness, one cup of amazingly delicious and nutritious bone broth at a time.


Designed by Interact Boulder


Country: United States

from The Dieline – Branding & Packaging Home http://ift.tt/1YwoZYM

Mirolubov. Sugar package

Sugar is an essential item in anyone’s pantry and so is awesome packaging. This sugar brand has it all! Designed by Natalia Ponomareva, sugar is adorned with a playful zig-zag pattern that runs vertically across the packaging structures. A portrait of a girl sits front and center with a window display adding an approachable element to the design. 

“The task was to create a cute package, which you want to put on a table. The emotional benefit of “Mirolubov” trademark is that sugar provides you with an energy. In the package, this statement was transformed in the idea that sugar, first of all, is the energy for your brain. Therefore, the main place on the package was taken by a candy-like sweet head.”




Designed by Natalia Ponomareva

Country: Russia

from The Dieline – Branding & Packaging Home http://ift.tt/1W8yr2Z

Legionar Craft Beer

I don’t think I’ll ever tire of seeing new craft breweries pop up around the world since they all offer something a little different. Legionar Craft Beer hails from Osijek, Croatia, and Studio 33 developed the brand identity and packaging for their flavorful brews.

Legionar Craft Beer comes in traditional amber bottles, and a noble warrior rests on the front. The illustration style is almost comic book-like, with thick lines and small details to add depth and texture. Labels come in burnt colors that coordinate to the beer type, and the Legionar name appears on the front, slightly uneven, in a bold, all-caps font.








Designed by Studio 33

Country: Croatia

from The Dieline – Branding & Packaging Home http://ift.tt/1USffbr

Old Wooden Tooth

To celebrate its first anniversary, Taft’s Ale House in the Over-the-Rhine neighborhood of Cincinnati releases Old Wooden Tooth – a limited-edition Russian Imperial Stout that has been aging in bourbon barrels since the ale house opened last year. 

Taft’s design shop, 1 Trick Pony, teamed up with the folks at Steinhauser, a family owned custom label printer just across the river in Kentucky that specializes in beer and spirits labels. Each 500mL bottle comes packaged in a custom branded wooden box and features a neck flag and label that are custom printed with 9 colors including a metallic copper ink on a cherry veneer label.


Brewer: Taft’s Ale House

Printer: Steinhauser

Photographer: Mike Mielcarz

Designed by 1 Trick Pony

Country: United States

from The Dieline – Branding & Packaging Home http://ift.tt/1p7vAfX