How LOLA Founders Started a Company to Solve Menstruation Woes

Inspiration for entrepreneurs is all around, but the deep details about how a brand goes from an idea to a physical product or service are fuzzy. We’re breaking it down this week with one of the founders of LOLA, Jordana Kier. In part 2 of a 4-part series, learn about how she and Alexandra Friedman got the idea for this feminine hygiene product delivery service and how they turned into a full-fledged business.

Be sure to check out the first part to this series on LOLA.

How did you two meet? How did you approach starting a business together?

Jordana Kier: We went to the same college but Alex and I actually didn’t meet until we were introduced years later by mutual friends. We instantly bonded and quickly shared gripes with the feminine care market. Among other things, we wondered why we found ourselves making frantic last-minute trips to the drugstore each month—we knew we needed them, yet somehow we were almost always unprepared. That’s when LOLA was born as a modern solution to feminine care. We started working together on the business over two years ago and launched the company together in July 2015.

How did you get the initial idea to start LOLA?

Jordana Kier: I was already thinking through potential business ideas while getting my MBA, identifying any consumer pain points in existing markets, and feminine care stuck out to me. We always find ourselves unprepared at the start of our periods; why wasn’t there a more convenient way to get the products we knew we would need every month? After some initial research into the category, however, it was clear that the story was bigger than just inconvenience: I could not find a comprehensive ingredients list for the tampons I had used for 15 years. But like everything else we put in and around our bodies, we deserve to know exactly what’s in these products. We were inspired to start this business because we realized that we, as well as all of the other women in our lives, wanted a better feminine care brand that was transparent and conveniently delivered.

Once you decided that this was something you wanted to pursue, what were your next steps? How did you take it from an idea to physical products people could buy?

Jordana Kier: In addition to extensive market research and surveys, we held numerous focus groups with women all over the country the year before launch with friends and friends of friends to talk about their feminine care habits and discuss the brand we were building. We knew there was a market for LOLA, but since we weren’t yet selling a product, it wasn’t easy to be certain that women’s frustration with the status quo in feminine care would translate to an actual switch in behavior.  

Real-time feedback from our focus groups was critical to refining LOLA and our go-to-market approach, and through these conversations we validated the demand for what we were offering. Once women were made aware of the fact that they didn’t know what was in their tampons, they were angry but also galvanized to educate themselves and make a conscious change—that was the key indicator for us.

Why did you want to make LOLA a delivery/subscription-based business?

Jordana Kier: We initially set out to solve what we thought was the main problem with feminine care: delivery. We were able to get our groceries, our beauty products, and our dry cleaning delivered to our door, so why not our tampons? As we began to research the feminine care market, however, it quickly became clear to us that a more pressing issue than convenience or delivery was an obvious lack of transparency about the ingredients in tampons. Trying to figure out what went into the products that we had been using since we were teenagers was a guessing game—a result of the fact that the FDA doesn’t require feminine care brands to disclose exactly what’s in their products, just what they may contain.

This lack of information inspired us to develop our own product, made from an ingredient we know and trust, and create a new transparent feminine care brand. LOLA offers tampons, pads and liners (and a brand-new First Period Kit!) made with 100% organic cotton, delivered right to your door in customizable assortments.




When you were just starting, what did your operation look like? How many people did you have helping you then, and how have you expanded?

Jordana Kier: We’ve grown a great deal, from 4 full-time employees (including Alex and myself) when we launched the business in July 2015, to 12 full-time employees today.

How did you spread the word about LOLA when you were just starting out?

Jordana Kier: The focus groups were essential for spreading the word about LOLA pre-launch and then later at launch. Our friends and their friends shared with their networks, so through that ripple effect, more women were suddenly aware of the fact that they didn’t realize what was in their tampons and wanted to do something about it. LOLA was not just a new product, but an entirely new way of thinking about feminine care.

How did you get the message out that the type of pads and tampons you use do matter, when it can often feel like people (even women) don’t want to openly talk about feminine hygiene and menstruation?

Jordana Kier: At launch, we encouraged our customers to post their own #lolashelfie and were so excited by what we saw. The existence of social media makes it easier for women to team up, start a movement, and realize they aren’t alone when it comes to traditionally taboo topics. We’ve seen women comment and engage on our Instagram page more and more over time as they’ve realized periods are something that we all can relate to and shouldn’t be embarrassed about. We love seeing customers take photos, tag us, and share their LOLA experiences with their communities.

We also created The Broadcast, a destination for information on women’s health, tips for living a healthy and balanced life, and conversations with trailblazing women we admire. We launched it to tackle stigmatized topics and personal questions that we’re all independently thinking about but not necessarily engaging with each other on.

We hear from our customers every day that they are so thankful they now have a brand they can turn to for questions about their periods and reproductive health. Women call us to ask basic questions about their cycle, how to make informed product choices, and we even have the occasional woman who calls us from a bathroom. For us, launching a blog was a natural next step to allow us to connect with women through a different channel and open up the conversation across a spectrum of women’s health topics that too often go undiscussed. Part of opening up the conversation is creating a safe space for women to engage on these topics, and The Broadcast will hopefully become that destination for many women.

from Blog – The Dieline | Packaging & Branding Design & Innovation News

16 Tequila Designs For National Tequila Day

In honor of National Tequila Day yesterday (July 24th), we decided to put together a collection of some of our favorite tequila packaging designs. Don’t forget the salt and lime! 

1. The Dieline Awards 2017: Pasote Tequila


2. Pavimento Tequila


3. How a Horseshoe and Frida Kahlo Inspired Herradura’s New Design


4. DÉCADA Tequila


5. Campo Bravo Tequila


6. Tequila del Gallo García


7. Before & After: el Jimador Tequila


8. El Ladrón


9. Casa Pujol Tequila


10. Before & After: Tequila 512


11. Suerte Tequila Extra Añejo


12. Casa Noble Alta Belleza Tequila


13. Patrón Extra Añejo 7 Años


14. Take the Edge off with this Thoughtful Tranquilo Tequila Gift Set


15. Nicky Romero Limited Edition Olmeca Tequila


16. Licor Don Gaby Tequila

from Blog – The Dieline | Packaging & Branding Design & Innovation News

The Brief 7/25/17: Design News You Might Have Missed

Here’s the latest:

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Check Out This Regional Chinese Beer

Independent brand design agency Design Bridge are pleased to share details of the new packaging they’ve created for Wind Flower Snow Moon: a premium, regional beer brewed in the heart of the Yunnan province in South West China. Yunnan is an area of breathtaking, varied landscapes and rich artistic heritage and Design Bridge have delicately woven all of these stories into the new design using beautiful illustration and calligraphy.

John Hughes, Creative Director at Design Bridge, commented: “The name Wind Flower Snow Moon has an intriguing double meaning. Firstly, it’s a classic, poetic Chinese idiom that has particular resonance with the natural landscape and culture in Yunnan. Secondly, in modern Chinese slang it’s used to describe a man who’s a bit of a carefree ‘Casanova’. We’ve combined these different ideas of romance and poetry to create a design that’s rich with meaning and captures the spirit of the Yunnan province.”

The illustration on the front of the packaging references traditional Chinese watercolour paintings and incorporates delicate snowflakes, abundant flower blossoms and wisps of wind within the silhouette of a full moon. Inspiration was taken from Yunnan’s snow-capped mountains, its highlands blossoming with azaleas, and the beautiful reflection of the full moon on the Erhai Lake. Meanwhile, a young lady’s face is hidden among the branches of the trees, a mysterious reference to the romantic Casanova interpretation of the brand name.

For the new wordmark, Design Bridge collaborated with a calligraphy master from the Yunnan Province, Mr Sun, whose rhythmic brush-strokes bring an added air of authenticity and artistry to the design. Meanwhile, the rich indigo blues used in the illustration refer to the traditional colours of the region, known for its natural indigo dying processes, and golden inks speak to the beer’s premium positioning and reference the warm, golden hue of the liquid.

Van Lai, Marketing Director at Wind Flower Snow Moon, commented: “Wind Flower Snow Moon is deeply rooted in the heritage of the Yunnan Province and we wanted our branding and packaging to better reflect this important connection. Design Bridge have really succeeded in bringing the spirit of the region and the essence of the brand out in the new design, making Wind Flower Snow Moon a true celebration of local culture.”


Designed By: Design Bridge
Location: London, UK

from Blog – The Dieline | Packaging & Branding Design & Innovation News

This Chicken Restaurant Branding and Packaging is Super Dynamic

Tropical Branding Lab created this bold and fun branding and packaging for chicken fast-food restaurant, Cocoro Rooster.

“Cocoro Rooster is a fast food restaurant that serves chicken-based meals with a dynamic and cheerful concept that entices both kids and adults with its fun branding design.”



“For the creation of this brand we used techniques such as illustration and 3-D modelling for the character and patterns, playing with colors, and created the lettering for the logo by using geometric patterns and freehand work.”




Agency: Tropical Branding Lab
Designer. Galilea Torres
Location: Mexico

from Blog – The Dieline | Packaging & Branding Design & Innovation News

This Playful Wine Concept Features Some Famous Faces From Art History

ICONIC BRANDING designed this playful conceptual wine brand, PROVOCATEUR. The labels feature a variety of famous figures from art history which add a familiar but fun feeling to the design.

“Wine drinking has always been a good way to lift our spirits, and help us see the world in a different way. PROVOCATEUR wine range brings the fun of wine drinking back in the game. It’s designed to remind us that wine should provoke our sense as well as our sensibility, it should relax our body in order to free the mind from the daily cares and make us cheerful and happy, as we all long to be.”

“PROVOCATEUR wine series is all about the repressed creativity we all keep locked in our minds and needs to be released, in a good and enjoyable way.”


Location: Athens, Greece

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Winchester Gin Celebrates English History in a Gorgeous Way

We definitely can’t resist a beautiful intricate design and this packaging for Winchester Gin is no exception. Sant Harwicke designed the packaging for this special spirit.

“Sant Harwicke were tasked with creating a bespoke and unique new Winchester Gin brand for Winchester Distillery, a Hampshire based distillery. We developed a concept to pay absolute homage to King Authur, and the Knights of the Round Table, using ornate gold detailing and chiselled branding. Winchester Gin is a celebration of English history, which showcases the iconic round table using a clear and refined colour palette, with chiselled embossing that helps to give a more tactile finish.”




Designed By: Sant Harwicke
Client: Paul Bowler, Winchester Distillery
Printing & Photography: Multi-Color Daventry
Location: Suffolk, England

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Peter’s Yard Crispbread is Inspired By Swedish Traditions

design by country have designed and art directed the entire range authentic and naturally-inspired packaging for Peter’s Yard sourdough crispbreads.



The packaging design uses original paintings of the Swedish tradition of drying crispbreads on a pole over an open fire.

The photography on the pack was done by renowned food photographer P.A. Jorgensen in Malmo Sweden.

‘Peter’s Yard Swedish-inspired crispbread is an all-natural, artisan product which has garnered a loyal following from foodies to Michelin-starred chefs’.




Designed By: design by country
Creative Director: Warran Brindle
Pack Photography: P.A. Jorgensen
Printer: Qualvis Packaging ltd
Location: Birmingham, UK

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Gold Bar Whiskey Takes Luxury To a Whole Other Level

Ever wanted to own your own gold bar? This just might be your chance! Chad Michael Studio created this supremely lux packaging for Gold Bar Whiskey.

“Gold Bar is a luxurious blended whiskey from the Golden State of California. Each uniquely numbered bottle possesses a removable solid brass coin which serves as a symbol of good luck and prosperity. All coins are individually minted at America’s oldest private mint.”


Designed By: Chad Michael Studio
Client: Gold Bar Bottle Company
Location: Dallas, Texas

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Job of the Week: Consolidated Container Company

We are a leading provider of top quality rigid packaging. Our organization consists of more than 2,400 employees in over 55 locations. We are a customer driven company with proven expertise in the areas of custom design, supply chain fulfillment and diverse manufacturing platforms. We are a company that is passionate about helping our clients succeed. Companies nationwide rely on Consolidated Container Company to provide products, support innovation, facilitate marketing decisions and improve business performance in their daily operations. Our talented and diverse team of employees rivals all others in the industry.

Learn More + Apply

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Brand Spotlight: LOLA Pads and Tampons Take a Fresh Approach to Feminine Hygiene


Obnoxious pink ribbons, floating butterflies, and women smiling for no apparent reason whatsoever, other than the fact that they’re having their period—these are what you’ll commonly see on pad and tampon packaging. Which is why LOLA is so refreshing. Instead of tip-toeing around “that time of month,” they’ve created a line of feminine hygiene products that celebrate the fact that menstruation is natural, and it can simply be a normal part of your life.





Designed by Karen Messing, LOLA’s pads and tampons look like items you’d not be embarrassed to showcase in your bathroom. The clean, minimalist approach is empowering, and a calming color palette of blues and purples speaks directly to consumers without shouting for attention.

The story behind LOLA is just as intriguing as the packaging itself, so we’ve sat down with co-founder Jordana Kier to learn more about how this subscription service came to be, the intricacies of a female-run business geared towards females, and what it means for women today and in the future. Stay tuned for our next posts this week where we chat with her about LOLA!

from Blog – The Dieline | Packaging & Branding Design & Innovation News

Bessermachen has Turned Your Childhood Fairytales into Beautiful Boxes of Chocolate

Experience your favorite childhood fairytales all over again with The Fairytale Collection, designed by Bessermachen Design Studio. We spoke with the agency to learn more about what inspired these gorgeous boxes of chocolate, why they chose to do paper cut illustrations, the emotions that drive each design, and more.

Walk us through the design process that you went through for this project.

Bessermachen: This was, in many ways, a dream project come through for Bessermachen Design Studio.

Hans Christian Andersen is not only an icon for the whole world, but of course one of the most important persons in Denmark. We’re all brought up on his amazing stories, which seem to last forever.

Sharing his fairytales with new audiences was a great inspiration for going into this project.

What was one of the biggest goals you set out to achieve with The Fairytale Collection packaging and how did you accomplish it?

Bessermachen: Although we’ve heard his stories so many times before, they have the capability to stay relevant and to fit perfectly into almost every situation you encounter during the course of a lifetime.

So basically, we felt a great obligation to honor this great man and his legacy. And our biggest goal was to make something really unique, and create a packaging design that would be a fairytale experience in itself.



How did you develop the unique background designs for each chocolate?

Bessermachen: Quite a lot of people aren’t aware that besides writing amazing fairytales, Hans Christian Andersen was also a very skilled paper cutting artist. He always brought a pen and a pair of scissors with him and created the most amazing illustrations.

These original paper cuttings are not available for commercial use, so we asked our very skilled illustration artist Niels Ditlev, who we’ve worked with on many design projects over the years, to interpret and create his very own.

The paper cut illustrations, I think, are the key to this project being so very special.  Each little box of chocolate tells its very own story in both words behind each chocolate but also told through these beautiful illustrations.   

At the heart of these fairytales are emotions (greed, love, etc.). How did you translate these into the packaging?

Bessermachen: I think you’re absolutely right. Hans Christian Andersen’s work is based on big universal themes and emotions. And even though these stories are written more than 150 years ago they are more valid than ever. Just think of The Emperor’s New Clothes, which some people would probably translate into the presidency of Donald Trump.

Actually, in China people are taking masters’ degrees in interpreting new meanings into the stories. But even without a Ph.D. we’ve tried to create our own little interpretation to each of the nine fairytales that are included in the box. 

What was the most challenging part of this project?

Bessermachen: Definitely to create an artistic yet widely sellable product without over-commercializing it. Hans Christian Andersen has an important heritage and people all over the world love him for it. Therefore it was extremely important for us to make something truly remarkable and genuine.  

If you should pick one aspect of the finished design that you like the most or feel especially proud of, what would it be and why?

Bessermachen: Besides the paper cuttings, which I absolutely adore, I love all the little details. Every time you look at the packaging you see new details and new illustrations. Also, we’ve put in little Easter eggs in the package to keep the consumers captured.

Also, I’m very proud of the fact that we’ve created a strong visual concept that will be easily transformed into all kinds of branding activities, pop-ups etc.

Share one lesson that you learned while developing the finished product.

Bessermachen: Always start out with having extremely high ambitions for your project. As everybody, who has worked with design knows, you will have to make compromises to make your design manufacturable down the road. So the longer you keep your aspirations up and try to make workarounds to perfect the design, the better the final result will be.

from Blog – The Dieline | Packaging & Branding Design & Innovation News