PB Creative Designs “Healthy” Beer


By: Casha Doemland

When you hear the word beer, your mind probably contemplates a few things: parties, sports, sports balls, hot wings, keggers, dad bods, your obnoxious friend who only drinks IPAs and, of course, the infamous beer belly.

The latter automatically convinces you that beer is not exactly the healthiest drink of choice. How could it be when you’re essentially knocking back liquid calories and carbohydrates that leave you feeling bloated?

Well, PB Creative, a branding and design agency based in London, delivered Hop Heart, a craft-beer with high levels of vitamin B6 known for reducing the risk of heart disease.


Just as the name states, the focal point of the can is a heart-shaped hop that changes color based on the type of brew – green, gold and copper. The background of the can displays ingredients like water, barley and yeast in big, grey block letters to showcase the company’s dedication to their all natural ingredients.

Co-director Ben Lamberts says, “There is definitely a gap in the market for a beer that promotes its health benefits while retaining authenticity. We challenged ourselves to create a brand that is simple in its execution and delivery of communication, and which would appeal to a modern-day consumer.”

So, what exactly are the health benefits of beer, if any?

It’s more than just empty calories. Beer contains nutrients like fiber because of the grains needed during the brewing process, as well as trace amounts of calcium, iron, magnesium and more based on varying ingredients. Of course, “trace amounts” doesn’t mean you should go to the gym less or skip out on your greens and soy for a brew to reach your iron and calcium levels for the day.


A study conducted at Harvard discovered, “middle-aged men who drink alcohol only occasionally appear to reduce their risk of developing type 2 diabetes by increasing their alcohol consumption to about one to two servings a day of beer, wine or liquor.”

Other benefits include preventing diseases of the heart and circulatory system and improved eye health because of the antioxidants found in certain ales and stouts.  

However, unlike most lists you see on the internet, there is insufficient evidence to back beer’s prevention of Alzheimer’s disease, anxiety,  osteoporosis, cancer and kidney stones.

At the end of the day, beer, just like most things in life, is best when consumed in moderation, despite how delicious and life-affirming it might be. Too much of any one thing isn’t that good for you.


Casha Doemland

LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

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15 Awesome Special Edition Nike Shoe Packaging Designs

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If you’re a sneakerhead, chances are you’ve copped a rare Nike or two in your day. Nike limited editions continue to push the boundaries of fashion and some of the special packaging that they include make for impressive collector’s items that fly off the shelves. Here are 15 awesome special edition Nike shoe packaging designs. 




2. Nike SB x Momofuku



3. Nike Kyrie 4 “Cereal Pack”

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4. HQ Trivia And Nike Celebrate Air Max Day With Limited Edition Air Max 270



5. Nike Kyrie2 x Duke Seed Kit


6. Mercurial Vapor 360




7. KYRIE 2 Inferno






9. Nike TechPack Influencer Packaging



10. Nike Year of the Dragon




11. This Packaging For Nike Air Vapormax is a Show-Stopping Take On The Shoebox






13. The Dieline Awards 2017: NikeID Athlete’s Box



14. Nike – The World is Watching




15. NIKE celebrates Roger Federer record with special edition Zoom Vapor 9 Tour


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Les Bon Vivants Is All About Minimal Pops Of Color

Designed by duo Cécile Nollier and Clémence Gouy, Les Bon Vivants receives a minimalistic, yet stunning design that keeps you coming back for more. 

“Les Bons Vivants is a mobile delicatessen offering assortments of good food you can discover in a special box every month, starting with the most French products you can think of: cheese and wine.” 






Design: Clémence Gouy & Cécile Nollier
Location: Nantes, France

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Pitcher Plant Inspires A More Slippery Package


By: Rudy Sanchez

The pitcher plant is a carnivorous plant that feeds on insects by luring them and trapping them in a special digestive liquid. In order for their prey to fall into this liquid trap, these plants have developed a surface on their leaves making them slippery when moistened by condensation or nectar.

The specialized leaves of the pitcher plant partly served as inspiration for a new packaging breakthrough coming out of Virginia Tech. In a paper published by Scientific Reports, researchers describe a process that wicks common edible oils like cottonseed into extruded plastics that are commonly used in food packaging (polyethylene and polypropylene). Until now, the process to make a slippery liquid-infused porous surface (SLIPS) used fluorine and silicone-based materials and complex manufacturing methods that made their commercial applications impractical and cost-prohibitive. This new technique is compatible with inexpensive food oils, making the process commercially viable.


The oils use the inherent roughness of these polymers, so no additional coatings or special techniques need to be used. The polymers are impregnated with oil using a roller, and they stick to the plastic due to the roughness of the material.

“[The] slippery periphery on the pitcher plant actually inspired our product,” said lead study author Ranit Mukherjee.

The study used ketchup, yogurt and water to test the process: its application in food and pharmaceutical packages would reduce waste and make more of the product available to consumers. According to the Food and Agriculture Organization of the United Nations, in industrialized nations, approximately 40% of food is wasted at the retail and consumer level. Some of this waste is attributable to the last remaining bit of consumable product you can’t squeeze out of a bottle or packet. By using this kind of super-wicking plastic, more food is dispensed with even less thrown away.

Sure, leftover ketchup might seem trivial but imagine what’s left over in the 11 billion packets Heinz sells every year that ends up in the garbage because it sticks to the inside of the package.


“We had two big breakthroughs,” according to Jonathan Boreyko, Assistant Professor of Biomedical Engineering and Mechanics and the study’s co-author. “Not only are we using these hydrocarbon-based polymers that are cheap and in high demand, but we don’t have to add any surface roughness, either. We actually found oils that are naturally compatible with the plastics, so these oils are wicking into the plastic itself, not into a roughness we have to apply.”

For all the technological marvels that surround us and transform daily life, scientists and engineers are still drawing inspiration from the engineering found in nature. Just as Swiss engineer George de Mestral modeled Velcro from the hooks found on the cockle-burs that would stick to his clothes and dog’s fur while out hiking, so too engineers like Mukherjee and Boreyko are modeling this new packaging design from the pitcher plant.

Who can say what flora or fauna will inspire the next technical breakthrough?


Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.

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Enjoy “The Sweet Life” With This Adorable Truffle Packaging


Studio Chapeaux created this adorable packaging for Lapp & Fao’s chocolate truffles. The product overall encourages consumers to embrace the “sweet life.”

“Lapp & Fao’s new truffle series is the culinary manifesto for the sweet life. Finest French chocolatier art paired with dangerously tasty fillings, amuse your stomach and mind in eight different creations. A real sweetness. Which, above all, makes you happy. The new packaging design was intended to convey this feeling in a striking way.”







“The sweet life is under the palm trees.

The packaging design of the Lapp & Fao chocolate truffle is a big hello to the sweet life. Bright colors celebrate a party and patterns march across the entire package. The design breaks with the usual codes of the genre and reinvents itself consistently.

This is made for the beach, the chalet or a ménage.”










Designed By: Studio Chapeaux

Designer: Nils R. Zimmermann

Location: Hamburg

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We Love The Flat Graphic Illustrations For This Coffee Bean Brand


We love the flat graphic illustrations for this coffee bean brand.

Coffee Beans is a brand new coffee brand. The idea behind the product is to put out a beautiful, affordable, quality coffee. Roasted in Tallinn, Estonia. Designed by Hmmm Creative Studio.















Designed By: Hmmm Creative Studio

Lead Designer & Illustrator: Andreas Roosson

Creative Director: Helene Vetik

Project Lead: Karl Saluveer

Photography: Holger Kilumets

Client: EatNeat Foods

Location: Tallinn, Estonia

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This Rosé Label Is a Work of Modern Art


Marios Karystios teamed up with painter and winery owner Alexandra Manousakis in order to create this inspiring rosé label that serves as a work of art.

“Pink is a dry rosé wine from Manousakis Winery in Crete, Greece. A delicate blend of Syrah Grenache and Romeiko (local Cretan variety). For vintage 2017 Marios Karystios has teamed up with winery owner Alexandra Manousakis to create a unique label that reflects the bright character of rosé along with Alexandra’s painting style.”







Designed By: Marios Karystios
Photography: George Anastasakis
Location: Cyprus

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Aiko is a Fashion-Forward Kid’s Smartwatch


We’re digging the simple yet effective packaging for Aiko, a kid’s smartwatch.

“We developed the entire visual solution of the product: logo, design of the product itself (colours, patterns on the wristband related to the main visual theme), smart watch interface including animations and set of icons, mobile application design, develop unique set of printed materials to be included in the packaging – user manual (for kids and parents) and sketchbook, develop packaging system.”



“Considering it is a product for children, we chose an animal (tiger) theme to make it more approachable to children. The character identity (colour scheme, motion animation) was then applied throughout the whole visual system and product design, including animated watch interface. The outer part of the packaging system features main character and logo, with product information on the sides. We chose this approach to make the packaging recognisable as a product for children and make it stand out amongst other comparable products on the market. The inside construction features the product as the only visible item after opening. The printed materials, including animated sketchbook, together with the accessories are hidden underneath. Colour scheme relates to the key character. The main objective was to create visual identity and packaging of a new product to be launched on the European market.”




Designed By: Toman Design – Katka Orlíková, Lukáš Müller, Jiří Toman

Location: Prague, Czech Republic

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Badger Ales Rebrand Celebrates Local Dorset Heritage

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Proudly celebrating seven generations and two and a half centuries of being a local, independent family brewer, Badger Ales has undergone a strategic brand redesign with the help of long-term agency partner BrandOpus.

Badger Ales owned by Hall & Woodhouse have been independently brewing characterful ales from their home in rural Dorset. With over 240 years of craft, mythical legends and plenty of colourful tales Badger wanted to celebrate their roots and bring their local heritage to life.


Widescreen Template 2017


To reflect Badger’s unique story more directly, we reframed and elevated the Badger identity as the stamp of a local independent brewer. The new monochrome mark features a Badger inspired by Hall & Woodhouse’s history and retains the iconic feel of the previous logotype. Through hand-crafted illustration each indivdual ale tells a rural Dorset story for which Badger is renowned, from the legendary Tanglefoot to the Blandford Fly.

Paul Taylor, Chief Creative Officer, at BrandOpus says, “Badger Ales have always been rich in character and craftsmanship and we have redefined the brand to reflect these roots of authenticity. By looking back at their provenance and fantastic local history we were able to reimagine Badger ales and celebrate their Dorset brewing story.”

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Designed By: BrandOpus

Location: London, UK

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Pela Case Develops A Compostable Plastic-Alternative To Protect Your Phone


By: Casha Doemland

We’re living in a time where cell phones are the main form of communication, whether it’s through text messages, FaceTiming, sliding into Instagram DMs or live-Tweeting your daily activities to your 12 followers.

As phones increase in price and size, the urge to protect your smartphone from cracking on the sidewalk when you drop it for the 15th time is at an all-time high. While it’s all fine and dandy to protect your iPhone X that cost you a grand, have you ever thought about the amount of plastic that is involved in doing so?

Jeremy Long, a co-founder of Pela Case, a sustainable phone case company based in Canada, has.

He’s even doing something about it. In 2011, Long created a proprietary material called Flaxstic™ with his other company Open Mind Developments (OMD) that specializes in biodegradable and compostable consumer products.


According to OMD, “Flaxstic™ is a combination of flax straw waste and biopolymers. The flax fiber and flax shive provide the biopolymers with a unique, eco-friendly appearance while maintaining the biodegradability, compostability and strength of the biopolymer.”

In layman’s terms, they’ve taken the waste from flax, a blue herbaceous plant cultivated for its seeds that’s common in Saskatchewan, breaking it down into biocomposites—or, the resin of the fiber—and combined it with plant-based biopolymers and recycled materials. Additionally, the flax shive, which adds an appearance of specks, are actually the byproducts of the flax oilseed—another use for the agri-waste.

“The biopolymers we use to make the Pela Case are plant-based and the manufacturing requires up to 50% less non-renewable energy and produces up to 60% fewer greenhouse gases than traditional plastic polymers,” according to Pela.

As of now, Pela is the only company using Flaxstic™ in their products, yet there is room to grow.

“We are still in the early stages of growth, and as the demand continues to rise for our phone cases, we are using this time to truly consider each step of our process of getting quality products to our customers and how to cut waste wherever we want,” says Pela co-founder Sunta Sem. “To remain ethically conscious as we grow is really important to us. It will not always be easy, but we believe the best we can do is to be as transparent as possible, so our customers know who and what they’re supporting.”



For those wondering if the case is going to break down in your sweaty pocket, the answer is no. The cases were specifically designed to only break down in a composting environment anywhere from 6 months to 2 or 3 years – if you do not have access to one at the end of your case’s life, you can mail the case back to Pela, and they’ll dispose of it for you!

If for whatever reason it does start to deteriorate, you can send your case back for a free replacement, because they believe in the Happiness Guarantee.

All in all, you really have nothing to lose by investing in a Pela Case. The composition of materials is shock-absorbing, which means it will bounce back if you drop it.  There’s a happiness guarantee if the wear and tear become too much and it composts at the end of its life, leaving no trace it ever existed in the first place.

Now if only we could afford a new iPhone.


LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

from Blog – The Dieline | Packaging & Branding Design & Innovation News https://ift.tt/2N3cF2m

Job of the Week: Jones Knowles Ritchie


Jones Knowles Ritchie is currently hiring for a variety of positions in all 4 of their global locations.

We’re an award-winning global design agency who believe in the power of design to help brands grow. By amplifying and celebrating what makes brands unique and charismatic, we help them get noticed and chosen.

We work for big clients, medium sized clients and small clients from our studios in London, New York, Singapore and Shanghai.

We’re 26 years young and proudly independent.

Learn More + Apply

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Rueben’s Brews Delivers Bits And Bobs Inspired Beer


Rueben’s delivers a vibrancy and depth with a new brew, Bits and Bobs. Designed by Blindtiger, their cans and bottles feature the signature lower case “r” encompassed by colors of the rainbow, delivering an eye-catching look. 

“Bits and Bobs is a British phrase which means bits and pieces, which highlights that this beer will be a different IPA every year – a rotating seasonal.  Every year we’ll come out with a new recipe, taking everything we learned in the prior 12 months into account and building into a new brew.  Kind of using the “Bits and Bobs” we have around the brewery! It enables us to brew something different every year, to play with new hops and processes, and this exciting focus and energy are conveyed by the brightly colored cans!” 






Agency: Blindtiger Design
Designer: Brian Eldridge
Client: Reuben’s Brews
Location: Seattle, USA

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